Digc101 Week 2 Slides

DIGC101 New Media and Communication August 5 , 2009 Week Two

The Web from 1.0 to you (2.0).

Dr Chris Moore Lecturer Digital Communications and Media Studies [email protected]

Lab/Seminar WedNesday 9:30-12:30 17-110B

Friday 9am “ 12pm 19.2018 4221 5459

email [email protected] [email protected]

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DIGC_Dr_Moore

Exposition examine principles of interpersonal communication and its mediation

Interpersonal communication verbal and nonverbal direct and indirect culturally and contextually specific What media do we predominantly use to communicate with each other at an interpersonal level?

Contextual Factors Physical milieu Situational milieu Cultural and linguistic backgrounds Developmental progress (maturity) or emotional state Complementary or contrasting roles:

Channels of Communication Voice/Sound Image/Visual Taste Touch The Five Senses www.robnunnphoto.com

mediated communication

Any movement away from a primary sensation is seen as secondary or less ‘real’. In communication terms, there is a privileging of Face to Face Communication (FtF)

The Internet is a data system, a global network of networks that supports various communication services.

It combines hardware and software infrastructure for connectivity between spatially

dispersed computers on the network.

The Web is an application or software that operates via the Internet.

The World Wide Web is the only thing I know of whose shortened form takes three times longer to say than what it's short for. “ Douglas Adams, The Independent on

Sunday, 1999 cited in Wikipedia: World Wide Web

World Wide Web

The mediation of communication through computers, produces a digital environment that transforms various forms characteristics of the communication process. shifts content through multiple the layers of mediation different constitution of mediation time is variable and its allowance for connection without presence producing a specific virtuality the idea of place can be thought of quite differently

Types of communication in the Network Society

Interpersonal Group

Organizational Mass

Terms to consider

Monologue Dialogue Multilogue Broadcast Mixed

Computer Mediated Communication Relationships to Time Synchronous communication Asynchronous communication

Relationships to Space Distributed forms of communication as opposed to those

operating in FtF

Web 1.0 Web 2.0 Ofoto “> Flickr mp3.com “> Napster Britannica Online “> Wikipedia personal Web sites “> blogging publishing “> participation content management systems “> wikis directories (taxonomy) “> tagging (‚folksonomy‛)

digital divide Sociologist and Communications scholar Manuel Castells calls the communication

gap within and between nations a divide between the 'information rich' and the 'information poor' (Castells, 2004).

Unlike the mass media, the internet and the web are technologies in which audiences become users who can operate these media communication technologies as tools for social and cultural production.

Castells recognised that users support different modes of political participation and information capitalism.

Web 1.o= Publication Web 2.0 = Participation

Mediation of interpersonal communication in Web 2.0 occurs across Blogs, Wikis and Social Networks, etc.

Blogs Online diary posted in chronological order (Warschauer and Grimes, 2005, p5). Technorati by mid 2007 was tracking 85 millions blogs. Cheser (2005) divides blogs into two types “ personal journals and news oriented

Blogs Asynchronous Monologue “ but become dialogue through user comments and part of the multilogue blogosphere Distributed

Developing Your Online Identity "A MySpace profile is an often colorful and media-intensive

web page, where members describe themselves, list their inugrgsus, and link uo frignds. Many uggnaggrs’ Mytpacg pages consist of a mish-mash of text, pictures, animated

graphics, bright colors, and sound, leading a popular Amgrican busingss magazing uo labgl uhgm as ‚dgsign anarchy.‛ vhgy look much diffgrgnu uhan uhg dgfaulu pagg with which every member starts." Perkel, 2006.

Cut and Paste Literacy Perkel, Dan 2006 'Copy and Paste Literacy: Literacy practices in the production of a MySpace profile', Berkley,

http://people.ischool.berkeley.edu/~dperkel/ media/dperkel_literacymyspace.pdf

Experimenting with Identity 1. Fire up your Blogs “ use it to plan your new MySpace or Facebook identity. 2. Document your basic concept: is this a professional profile, is this gong to be an extension of you uni work, is it going to link outwards to lots of content, will it focus on the use of images, links, music or videos “ is it a real identity or someone fictitious? 3. Experiment with your MySpace profile “ how can you use it to communicate a specific identity? 4. Examine some other MySpace profiles and link to them in your bad, find “ can you cut and paste their css and html code for your own site? 5. Review what you achieved in your blog post. Is it easier or harder than expected “ document where you went wrong or right 6. Finally, in your blog summarise how you are communicating “ what mode are you using, what contexts are you relying on.

Bookmarks anywhere Anytime Delicious.com is a social Bookmarking WEB2.0 Platform Add-on for the FireFox Web Browser Created By Joshua Schacter in 2003

Currently owned by Yahoo!

Folksonomy • Non-hierarchical Classification • Users TAG bookmarks with index terms • Share links effectively in a Network • A public Collection • More on Folksonomies in Week 5...

Delicious Features  Bookmarks become Personalised accounts of your Internet Use With

Notes  Access Bookmarks remotely from any PC  Share Bookmarks with others in your Network (Personal

Aggregation)  Use the Subscription Feature “ (updates you on the Tags you choose)  Subscribe to tags and users you find interesting and Relevant  You can import bookmarks from browsers  Organise and search capabilities for bookmark retrieval  Automatic suggestions for tagging based on a wide user-base Adapted From Dombrowski (2008)

Social Bookmarking in Plain English

Pros • convenient and simple • efficient and powerful

• discover and Share • Social

Cons • no highlighting • learning curve

• Public by Default

Tags Tags Categorise content

Produce a context and user History Simple, one-word & user-

determined facilitate searching & navigation

Subscriptions Subscriptions allow you to manage your key Tags. Once tagged Delicious updates you al fvgryong’s usg of uhg Tag

eglicious ‘aggrggaugs’ your research

Delicious related Links Tags Strengths, Weaknesses And How To Make Them Work by Robin Good Tips for Effective Tagging from TechSoup Tips for Tidying Tags by Alexandra Samuel Links from How NonProfits Use Social Media

Tips for Effective Tagging (TechSoup) Be A Lemming (Pick Popular Tags) Avoid Camels Trains (don’urunuogguhgruags) Punctuate with Care (underscores etc) Share Tags “wiuh ‚for: Crypticon‛

Don’t Look like Crypuicon’s tags

Do Look like JoGULDI