Editorial design in New York 1940s: Vogue: Alexander Liberman and Harpers Bazaar: Alexey Brodovitch
Cipe Pineles
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Spread by Alexey Brodovitch
• Otto Storch
• Henry Wolf
• Peter Palazzo
• American Typographic expressionism • Gene Federico, Woman’s Day advertisement
• Phototypography: a new technological innovation
• Herb Lubalin • Ideographic typograms
• Eros magazine
• Avant Garde magazine
• ITC: International Typeface Corporation • U&lc journal
Corporate Identity and Visual Systems
• Mobil logo by Chermayeff & Geismar • UPS logo by Paul Rand
• ABC TV station logo by Paul Rand
• Paul Rand and IBM
• Lester Beall • International Paper Company
• Lufthansa by Otl Aicher
• Design Systems for the Olympic Games
• MTV logo