Dic Lecture 7
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The International Typographic Style
• Ernst Keller
• Théo Ballmer
• Max Bill
• Carlo L. Vivarelli
• New Graphic Design, 1959
Cover by Vivarelli
Pages from New Graphic Design, by Hans Neuburg
• Pages by Neuburg
• Josef MüllerBrockmann
• •
Der Film poster 1960 The golden mean
• International Typographic Style in America • Rudlph deHarak
• Design at Massachusetts Institute of Technology (MIT) • Jacqueline S. Casey
• Methodology of International typographic style: Clarity and directness to express complex ideas
The New York School of Design
• Paul Rand
• Alvin Lustig
• Bradbury Thompson
• Saul Bass
• George Tscherny
• Brownjohn, Chermayeff, and Geismar • “design office” instead of “art studio”
• Ernst Keller
• Théo Ballmer
• Max Bill
• Carlo L. Vivarelli
• New Graphic Design, 1959
Cover by Vivarelli
Pages from New Graphic Design, by Hans Neuburg
• Pages by Neuburg
• Josef MüllerBrockmann
• •
Der Film poster 1960 The golden mean
• International Typographic Style in America • Rudlph deHarak
• Design at Massachusetts Institute of Technology (MIT) • Jacqueline S. Casey
• Methodology of International typographic style: Clarity and directness to express complex ideas
The New York School of Design
• Paul Rand
• Alvin Lustig
• Bradbury Thompson
• Saul Bass
• George Tscherny
• Brownjohn, Chermayeff, and Geismar • “design office” instead of “art studio”
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