Dewang Mehta Ppt.pptx

81 % Consumer Review 1

Hello!

Sejal kamble

Mrunalini Dhas

We are from Indira School of Business Studies 2

SUSTAINABLE BRANDS

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The Triple Bottom Line

John Elkington

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“

The biggest mistake of the green consumer movement, always, is that we tend to pick the easy to do things because that’s where we can readily engage people. -John Elkington 6

Unique

Environmen t friendly High on style 7

Real beauty campaign

Where beauty is a source of confidence, not anxiety!! 8

Dove Real Beauty Campaign (India) 9

IKEA The matter of choice “People and Planet positive”

Stylish Designs

Affordable prices

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Sustainabilit y

d o Go ess n i s Bu

Place your screenshot here

Better Life 11

r e t e t e B tu r Fu

The concept of greenwashing & 7 sins Hidden Trade off

No proof

Vagueness

A claim suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other important environmental issues

An environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification.

A claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer

Worshipping false labels

Irrelevance

Fibbing

An environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products

Environmental claims that are simply false. The most common examples were products falsely claiming to be Energy Star certified or registered.

A product that, through either words or images, gives the impression of thirdparty endorsement where no such endorsement exists; fake labels, in other

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The 7th sin “Lesser of the two evils”

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The road ahead.....

Maps

Sustainabl e living

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Thanks!

We are open for questions now!! 16