Devi Prasad Presentation
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Visual Merchandising and Space Management At Reliance Fresh, Unit-iv , Bhubaneswar
Focus Area
Introduction
Objectives Research Methodology Findings Suggestions Conclusion
Introduction “ Jo Dikhta Hai, Ohi Bikta hai”
Visual merchandising is an art and science of displaying merchandise with in the store and it also help the customers to find out products easily
Objective To prepare such a plan which will give the exact details of the key products. To keep the key products in the front which will attract the customers. To give attractive offers on those SKU’S the sale of which are not up to the mark .
To implement the best possible solution at the concerned areas with proper planning.
Research Methodology • •
It’s an analytical research. It’s a observation method.
Types of data collected is only:- primary data Sample size :- 100
FINDINGS 68% of the customer came to the store frequently. 58% of customer management of the store is good.
said
that
the
space
60% of customer don’t get any problem to find out the products.
SUGGESTIONS The product lay out should be in such a manner that the customer will easily get those. To give attractive offers on those products the sale of which is not upto the mark. The employees should know more about visualization of the product and management of the space in a proper manner.
CONCLUSION
Reliance Fresh focus on service and quality so shopping in reliance fresh is an enjoyable experience. There are so many loopholes in reliance retail but it is true that reliance retail touched the heart of Indian customers.
Focus Area
Introduction
Objectives Research Methodology Findings Suggestions Conclusion
Introduction “ Jo Dikhta Hai, Ohi Bikta hai”
Visual merchandising is an art and science of displaying merchandise with in the store and it also help the customers to find out products easily
Objective To prepare such a plan which will give the exact details of the key products. To keep the key products in the front which will attract the customers. To give attractive offers on those SKU’S the sale of which are not up to the mark .
To implement the best possible solution at the concerned areas with proper planning.
Research Methodology • •
It’s an analytical research. It’s a observation method.
Types of data collected is only:- primary data Sample size :- 100
FINDINGS 68% of the customer came to the store frequently. 58% of customer management of the store is good.
said
that
the
space
60% of customer don’t get any problem to find out the products.
SUGGESTIONS The product lay out should be in such a manner that the customer will easily get those. To give attractive offers on those products the sale of which is not upto the mark. The employees should know more about visualization of the product and management of the space in a proper manner.
CONCLUSION
Reliance Fresh focus on service and quality so shopping in reliance fresh is an enjoyable experience. There are so many loopholes in reliance retail but it is true that reliance retail touched the heart of Indian customers.
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