Dev Bhumi Profile Present Activities Ongoing Project
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WELCOME TO DEV BHUMI COLD CHAIN PVT LTD
Dev Bhumi - Brief Profile
Founded in 1944 with the aim of:
Procuring, consolidating, storing and selling of Fruit from Himachal Pradesh (the Fruit Bowl and off-season vegetable provider of India) to wholesale Customers in India and abroad Importing fruit to establish year round supply to wholesale customers
1990-2000 : Reconfiguration of DB Supply Chain by
Introduction of State of the Art CA / ULO techniques that enabled DB to reduce waste to an unprecedented figure of <1 - 1.5% Chilled Storage Deep Freeze Sorting / Grading Transport by Reefer Trucks Sales Platform Market
2004-2005 : Developed a new concept for a cold supply chain that enabled DB to serve new retail distribution channels with top international export quality products for the home market
Presently, DB maintains largest presence in Asia’s biggest Fruit & Vegetable Market - Azadpur, Delhi
Largest importer of fruits, vegetables, and processed foods
Dev Bhumi - Objective
Set up world class SDCs (Strategic Distribution Centers) in the F & V growing areas of India to
Ensure freshest supplies on the retail shelves Organize distribution from farm gate to retail shelves Save the current 40% wastage in the Supply chain Farm-out planting materials along with requisite knowledge to increase Quantity & Quality (Under DB’s YIP Buy-Back-Guarantee) for table & processable varieties, and introduce new F & V like Blueberry, RedRaspberry, Blackberry, Asparagus etc. Process Strawberry & Other Fruits in 1st & 2nd Transformations for Domestic & Export Markets
Visual Outline Himalaya Project (F&V) Know how
Farmers associations
Financial Infrastructure
Yield Improvement Programs(YIP)
Dev Bhumi Procurement
YIP Dev Bhumi guarantee
Dev Bhumi consolidating Storing Off Season Imports
Sorting/grading
F & V Packaging
Procurement
Fruit Processing
Retail/wholesale/exports
Potential Sponsors: Partners and associates
PROPOSED BUILDING UNDER CONSTRUCTION AT MATIANA (HP)
Financial Infrastructure Tailor-made solutions to Farmers and Farmers’ associations to support the Yield Improvement Programs (YIP) by: Liquidity Management programs: Buyer / Supplier Credits Vendor bill purchase Programs Account Receivable Purchases Channel financing State of the art electronic banking platform – Bank Station and web based reporting Debit cards introduction Supply chain and vendor services Financial commodity management Guarantee Program of Dev Bhumi to buy all the produce harvested under the YIP Dev Bhumi Small Harvest/Farmers Consolidating Program Dev Bhumi State of the Art Low Risk Storage of Consolidated Lots
Import / Export Financing of (Off Season) Imports and Exports of Dev Bhumi Global Supply Chain Financing
Processing JV
To process B & C Grades and new processable varieties under DB’s YIP for the Domestic & Export Markets leveraging
To make
Juices & Concentrates fruits ready for Industry to mix into Yoghurt & Ice Cream, by the 1st & 2nd Transformations dehydrate F & V and process into chips etc.
To select JV partner
low costs of production in India and the premium imparted by association of the Himalayas
with ready demand for such processed fruits and expertise to participate in DB’s YIP
Setting up of the JV : DB provides Land, Building and Opportunity JV Partner provides Technology & Working Capital DB holds 52% Equity & Voting Rights, JV Partner holds 48% JV is setup as JV Partner’s Company in India JV Partner appoints CEO, CFO, COO etc. DB appoints Chairman Building the JV Organization & setting up of a dedicated (Procurement & Technical) Team/organization
Packaging JV Development of packaging (Euro Collo Module= 60X40; 30X40 and 15X30) for the Indian Supply Chain that reduces waste in the supply chain to < 5%. Testing the designed India/Euro Collo Module packaging to the specific circumstances of India. Setting up of the JV Building the JV Organization & setting up of a dedicated Marketing (Marketing & Sales) Team/organization Tuning the supply chain, including the packaging of associated companies and partners to the new India/Euro Collo Module Packaging standard Implementing the first phase of production of India/Euro Collo Module packaging by:
Setting up box erecting machine Importing folded boxes Fine tuning the supply chain based on 80-20 rule
Testing the supply chain Building authority of the supply chain concept by quality, volume and transfer of knowledge Setting up repacking facilities, including box erecting machines, for Off Season imports Implement 2nd phase of Production of India/Euro Collo Module Packaging by:
Setting up Print, cutting, glewing and erecting machines at Matiana
Evaluation and scaling up to phase 3 production of sheets in India.
Proposed DB Retail Packing
Sustainable Growth and Yield Improvement Programs
Setting up a chain of model orchards and Know-how transfer Centers Setting up State of the Art programs for:
Setting up State of the Art Fertilizing and Pest Control programs to bring about:
Sustainable arable Farming and growth Dramatic increase yield/acre of export quality produce for Domestic Market
Control viruses/diseases by:
Fruit Apple Harvest Development Data Base to predict, plan, synchronize harvesting and plan post Harvest processing for Wholesale/Retail/Export or Fruit processing
Introducing new improved viruses free graft material Develop protocols for grafting
Setting up a Quality Control/Farmers Consultation Program Setting up a Dev Bhumi Guarantee Program of Dev Bhumi to buy all the produce harvested under the YIP Dev Bhumi Small Harvest Consolidating Program Development of State of Art Packaging to reduce wastage in supply chain to < 5% Sponsorship, financially for this YIP will be needed from all our associated partners and Governments Setting up and coordinate the multi national Taskforce of national and International experts with a proven track record, for implementing the Sustainable Growth and Yield Improvement Program.
STRATEGIC TRANSFORMATION
Presently DB out-performs all competitors for the present organized wholesale market in India in terms of Procuring, Consolidating, Storing, Local Sales and Exports of quality products and facilities. Due to the expected opening up of the Indian Market for Multibrand Distributors, DB decided to be ready to accommodate the new supply chain requirements by:
Transforming into an organization that is able to service New Retail Chain Distribution Channels competitive with American / European export quality standards by : Scaling up our procuring capacity to procure large (10x) quantities of quality products Setting up a Cold Supply Chain (Producing, Procuring, Consolidating, Storing, Marketing and Logistics) Designing packaging that meets our quality and waste level reduction requirements Setting up Year round supply and repacking facilities and integrate them in our supply chain Setting up a State of the Art financial infrastructure Setting up State of the art Agricultural, Horticultural and Floricultural support system
STRATEGIC OBJECTIVE Select 1 or 2 (max) Strategic partners to set up & fine tune the supply chain before we scale up further (4X) and then roll out to other chains Building Alliances with Strategic partners both National and International for implementing in 20062008: Setting up Floricultural supply chain 2008 – 2011
Partnering group Number of turnover Retail outlets to supply
2008: 2009: 2010:
163 Crores ($ 40 Million) 200 Stores 355 Crores ($ 88 Million) 600 Stores 895 Crores ($ 224 2000 Stores Million)
VISION HIMACHAL to insure Sustainable growth
ON GOING PROJECT : VISION
Turnover USD 1.35 Billion : Apple – Pear – Kiwi for 15K stores
Facilities: USD 170 Million Investment
3 hubs / 10 satellites per hub 2 repacking centers
State of the Art Retail-Ready Packaging (test pending March 2007)
Financial Infrastructure:
Yield improvement:
Re-plantation turnover
USD 100 Million : high density orchard/year apple USD 62 Million : high density orchard/year pear USD 62 Million : high density orchards/year kiwi USD 62 Million : high density farms/year Berries
Wageningen University – HP University : investment/year
Commodity fund Banking infrastructure Farmers associations
USD 10 Million : Extension services Laboratories Training / knowledge transfer
THANKING YOU, WE CLOSE WITH some scenic views from our Matiana Site
Dev Bhumi - Brief Profile
Founded in 1944 with the aim of:
Procuring, consolidating, storing and selling of Fruit from Himachal Pradesh (the Fruit Bowl and off-season vegetable provider of India) to wholesale Customers in India and abroad Importing fruit to establish year round supply to wholesale customers
1990-2000 : Reconfiguration of DB Supply Chain by
Introduction of State of the Art CA / ULO techniques that enabled DB to reduce waste to an unprecedented figure of <1 - 1.5% Chilled Storage Deep Freeze Sorting / Grading Transport by Reefer Trucks Sales Platform Market
2004-2005 : Developed a new concept for a cold supply chain that enabled DB to serve new retail distribution channels with top international export quality products for the home market
Presently, DB maintains largest presence in Asia’s biggest Fruit & Vegetable Market - Azadpur, Delhi
Largest importer of fruits, vegetables, and processed foods
Dev Bhumi - Objective
Set up world class SDCs (Strategic Distribution Centers) in the F & V growing areas of India to
Ensure freshest supplies on the retail shelves Organize distribution from farm gate to retail shelves Save the current 40% wastage in the Supply chain Farm-out planting materials along with requisite knowledge to increase Quantity & Quality (Under DB’s YIP Buy-Back-Guarantee) for table & processable varieties, and introduce new F & V like Blueberry, RedRaspberry, Blackberry, Asparagus etc. Process Strawberry & Other Fruits in 1st & 2nd Transformations for Domestic & Export Markets
Visual Outline Himalaya Project (F&V) Know how
Farmers associations
Financial Infrastructure
Yield Improvement Programs(YIP)
Dev Bhumi Procurement
YIP Dev Bhumi guarantee
Dev Bhumi consolidating Storing Off Season Imports
Sorting/grading
F & V Packaging
Procurement
Fruit Processing
Retail/wholesale/exports
Potential Sponsors: Partners and associates
PROPOSED BUILDING UNDER CONSTRUCTION AT MATIANA (HP)
Financial Infrastructure Tailor-made solutions to Farmers and Farmers’ associations to support the Yield Improvement Programs (YIP) by: Liquidity Management programs: Buyer / Supplier Credits Vendor bill purchase Programs Account Receivable Purchases Channel financing State of the art electronic banking platform – Bank Station and web based reporting Debit cards introduction Supply chain and vendor services Financial commodity management Guarantee Program of Dev Bhumi to buy all the produce harvested under the YIP Dev Bhumi Small Harvest/Farmers Consolidating Program Dev Bhumi State of the Art Low Risk Storage of Consolidated Lots
Import / Export Financing of (Off Season) Imports and Exports of Dev Bhumi Global Supply Chain Financing
Processing JV
To process B & C Grades and new processable varieties under DB’s YIP for the Domestic & Export Markets leveraging
To make
Juices & Concentrates fruits ready for Industry to mix into Yoghurt & Ice Cream, by the 1st & 2nd Transformations dehydrate F & V and process into chips etc.
To select JV partner
low costs of production in India and the premium imparted by association of the Himalayas
with ready demand for such processed fruits and expertise to participate in DB’s YIP
Setting up of the JV : DB provides Land, Building and Opportunity JV Partner provides Technology & Working Capital DB holds 52% Equity & Voting Rights, JV Partner holds 48% JV is setup as JV Partner’s Company in India JV Partner appoints CEO, CFO, COO etc. DB appoints Chairman Building the JV Organization & setting up of a dedicated (Procurement & Technical) Team/organization
Packaging JV Development of packaging (Euro Collo Module= 60X40; 30X40 and 15X30) for the Indian Supply Chain that reduces waste in the supply chain to < 5%. Testing the designed India/Euro Collo Module packaging to the specific circumstances of India. Setting up of the JV Building the JV Organization & setting up of a dedicated Marketing (Marketing & Sales) Team/organization Tuning the supply chain, including the packaging of associated companies and partners to the new India/Euro Collo Module Packaging standard Implementing the first phase of production of India/Euro Collo Module packaging by:
Setting up box erecting machine Importing folded boxes Fine tuning the supply chain based on 80-20 rule
Testing the supply chain Building authority of the supply chain concept by quality, volume and transfer of knowledge Setting up repacking facilities, including box erecting machines, for Off Season imports Implement 2nd phase of Production of India/Euro Collo Module Packaging by:
Setting up Print, cutting, glewing and erecting machines at Matiana
Evaluation and scaling up to phase 3 production of sheets in India.
Proposed DB Retail Packing
Sustainable Growth and Yield Improvement Programs
Setting up a chain of model orchards and Know-how transfer Centers Setting up State of the Art programs for:
Setting up State of the Art Fertilizing and Pest Control programs to bring about:
Sustainable arable Farming and growth Dramatic increase yield/acre of export quality produce for Domestic Market
Control viruses/diseases by:
Fruit Apple Harvest Development Data Base to predict, plan, synchronize harvesting and plan post Harvest processing for Wholesale/Retail/Export or Fruit processing
Introducing new improved viruses free graft material Develop protocols for grafting
Setting up a Quality Control/Farmers Consultation Program Setting up a Dev Bhumi Guarantee Program of Dev Bhumi to buy all the produce harvested under the YIP Dev Bhumi Small Harvest Consolidating Program Development of State of Art Packaging to reduce wastage in supply chain to < 5% Sponsorship, financially for this YIP will be needed from all our associated partners and Governments Setting up and coordinate the multi national Taskforce of national and International experts with a proven track record, for implementing the Sustainable Growth and Yield Improvement Program.
STRATEGIC TRANSFORMATION
Presently DB out-performs all competitors for the present organized wholesale market in India in terms of Procuring, Consolidating, Storing, Local Sales and Exports of quality products and facilities. Due to the expected opening up of the Indian Market for Multibrand Distributors, DB decided to be ready to accommodate the new supply chain requirements by:
Transforming into an organization that is able to service New Retail Chain Distribution Channels competitive with American / European export quality standards by : Scaling up our procuring capacity to procure large (10x) quantities of quality products Setting up a Cold Supply Chain (Producing, Procuring, Consolidating, Storing, Marketing and Logistics) Designing packaging that meets our quality and waste level reduction requirements Setting up Year round supply and repacking facilities and integrate them in our supply chain Setting up a State of the Art financial infrastructure Setting up State of the art Agricultural, Horticultural and Floricultural support system
STRATEGIC OBJECTIVE Select 1 or 2 (max) Strategic partners to set up & fine tune the supply chain before we scale up further (4X) and then roll out to other chains Building Alliances with Strategic partners both National and International for implementing in 20062008: Setting up Floricultural supply chain 2008 – 2011
Partnering group Number of turnover Retail outlets to supply
2008: 2009: 2010:
163 Crores ($ 40 Million) 200 Stores 355 Crores ($ 88 Million) 600 Stores 895 Crores ($ 224 2000 Stores Million)
VISION HIMACHAL to insure Sustainable growth
ON GOING PROJECT : VISION
Turnover USD 1.35 Billion : Apple – Pear – Kiwi for 15K stores
Facilities: USD 170 Million Investment
3 hubs / 10 satellites per hub 2 repacking centers
State of the Art Retail-Ready Packaging (test pending March 2007)
Financial Infrastructure:
Yield improvement:
Re-plantation turnover
USD 100 Million : high density orchard/year apple USD 62 Million : high density orchard/year pear USD 62 Million : high density orchards/year kiwi USD 62 Million : high density farms/year Berries
Wageningen University – HP University : investment/year
Commodity fund Banking infrastructure Farmers associations
USD 10 Million : Extension services Laboratories Training / knowledge transfer
THANKING YOU, WE CLOSE WITH some scenic views from our Matiana Site
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