Detailed-lesson-plan.docx

In Partial Fulfillment of the Requirements

for the Principles of Teaching

DETAILED LESSON PLAN

Presented to: DR. RUBILYN M. LATIDO Associate Dean, College of Teacher Education

Presented by: VANESSA P. VASQUEZ

LESSON PLAN FOR ENTREPRENEURSHIP

I. OBJECTIVES At the end of the 60-minute period, the grade 12 students should be able to: a. Define unique selling proposition (USP) and value proposition (VP) b. Explain and differentiate unique selling proposition (USP) from value proposition (VP) c. Write a unique selling proposition and value proposition in a group using given business in Talisay d. Make and present a poster stating the USP and VP of the said business e. Tell the importance of USP and VP in a business

II. MATERIALS Slide deck presentation, example poster, pictures of different companies with USP and VP, television, laptop and HDMI cable

III. REFERENCE Entrepreneurship by Dr. Eduardo A. Morato, Jr., p.59 https://www.slideshare.net/j_sabarini/unique-selling-proposition http://whatis.techtarget.com/definition/unique-selling-point-USP

IV. PROCEDURE TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

A. Preparatory Activities Greetings Prayer Checking of Attendance

B. Motivation I’m going to group you into two. The left side will be team A and the right will be team B. Now, I will ask questions and the one who gets the correct answer will gain a point for their team. The team who has most points will win a prize. The winning group will not have homework.

What is the prize, ma’am?

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

What company comes first to your mind when you see this?(Show picture of Langhap Sarap, Bida angSaya!)

Jollibee

Good job. (Show picture of Jollibee) One point for group 2. How about this one? (Show picture of We got it all!)

SM

Very good. (Show picture of SM) A point for group 1. And this one is? (Show picture of Melts in your mouth, not in your hands!)

M&M chocolate

One point for group 1 again. Now, I know you know this company very Well (Show picture of Ang Burger ng Bayan)

Angel’s burger

Group 2, 2 points. Now we have a tie, don’t worry this is not the last one, you can still earn points until the end of the lesson for you to get points. And the next one is (Show Masarap kahit Walang sauce)

Chooks to go

Group 1, 3 points. With all those pictures, what do you think they have in common?

Very good. Who has another answer?

They are slogans of different businesses. They’re what the company is known for.

Well done. Both of your answers are correct. Group 1 4 points and group 2 3points. Taglines or slogans are the layman’s terms for all those. In business world, we call it as unique selling proposition or USP and value proposition or VP.

C. Discussion Using those samples, in your own words what do you think is unique selling proposition?

What the company has and others don’t?

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

Good job. How about value proposition?

What the company has?

Are they different from each other? How?

Yes USP is uniqueness, VP is what they offer.

Let’s see whether your answers are correct. Please look at the screen and read the definition.

And for the value proposition

To make it clearer. Let’s go back to our previous examples. Langhap sarap, bida ang saya is an example of_______. Why? Good job. How about SM’s slogan. Is it a USP or VP? Why?

One point for your team. SM compared to other malls offer more choices. That sets them from other malls like Rustans. How about masarap kahit walang sauce?

D. Generalization Good job. So score recap Group 1 6 points Group 2 7 points. For two points, the team who will answer correctly wins. Here is a

A unique selling proposition (USP) is a statement about what makes you and your company different from other vendors. A value proposition is a clear statement of the tangible results a customer gets from using your products or services.

VP Because Jollibee offers food with just a smell you know its delicious.

USP When you go to SM you can see they got it all. They have something for rich people, they can eat it Max Fried Chicken and for those who can’t afford, you have Jollibee or KFC.

USP, because being without sauce makes it unique.

TEACHER’S ACTIVITY poster and you will identify which is USP and VP. Show the example poster Glownut.

Why do you say so?

STUDENT’S ACTIVITY “Satisfies your eyes and taste buds” is the VP. “You glow with a single bite” is the USP Glownut offers beautiful and delicious donut like other donut store but what makes it different is its glow in the dark.

2 points for group 1. Having 8 points group 1 wins. So group don’t need to do the homework for today. Congratulations! Better luck next time Group 2. From the examples stated, how shall we differentiate USP from VP?

E. Evaluation Count off from 1 – 5. Then go to your respective groups and make a small circle. Group 1 and 2 will be on the right side. Group 3- 4 on the left and group 5 will be at the back. In your groups, you will make a poster with a USP and VP for the following businesses: Group 1 – Richard’s Hair Salon Group 2 – Dan Eric’s Ice Cream Group 3 – Ihawan ni Ka Loleng Group 4 – Club Balai Isabel Group 5 – San Guillermo Academy You will have 15 minutes to brainstorm and another 2 minutes for each group to present your posters.

As a tagline USP tells about the uniqueness of the product or company while VP tells more about the value of the product not necessarily what makes them unique.

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

You will be graded by: CRITERIA FOR THE POSTER AND PRESENTATION

Creativity Originality Presentation Cooperation 25% 25% 30 % 20% Times up. Let’s start our presentation with group number 1. You have two minutes to present your poster.

V. AGREEMENT Answer the following questions and post it in Entrep Facebook page: 1. With all the posters made and presented, which is your favorite? Why? 2. Why do you think USP and VP is important to business?

Prepared by:

VANESSA P. VASQUEZ Teacher

Approved by:

DR. RUBILYN M. LATIDO Associate Dean, College of Teacher Education