Hi Tyler, I'm Dave. A producer for Dennis Kneale and I'd love to have you on the show tonight 6/30 to let Dennis have it. You'll get ample opportunity to explain why you think Dennis' declaration is so funny. This is a legitimate offer.. Call at xxx‐xxx‐xxxx if interested. Thanks. Dave xxx From: Tyler Durden Sent: Tuesday, June 30, 2009 1:34 PM To: Dave xxx (NBC Universal) Cc: 'Marla Singer' Subject: Dave, i appreciate the offer. I would need to defer you to my legal and media exposure consultant, Marla, to discuss specifics. TD From: Dave xxx (NBC Universal) Date: June 30, 2009 12:37:51 PM CDT To: "Tyler Durden" Cc: "Marla Singer" Subject: RE: Marla, The segment would be at about 8:02 ET tonight. Tyler would be on for about 5 minutes or so. We are hoping to get at least one or two other anti‐Dennis bloggers on as well to let Dennis have it. We are looking to have fun with it, while also discussing real issues as to why Tyler thinks Dennis is wrong. It's a great opportunity for Tyler to promote his blog and Zero Hedge. We can do the segment from any number of studios across the country and even provide a car if Tyler so wishes.
Please let me know as soon as you can Tyler's availability for the show tonight. Thanks. Dave Producer CNBC From: Marla Singer Sent: Tuesday, June 30, 2009 4:06 PM To: Dave xxx (NBC Universal) Cc: Tyler Durden Subject: CNBC appearance Hello Dave‐ It escapes many people's notice that Tyler and I (and everyone behind the scenes at Zero Hedge) are happily anonymous. Much as it would be entertaining (and very flattering) to join Mr. Kneale on CNBC, I suspect it would have a deleterious effect on our individual and collective anonymity‐ a feature we quite enjoy while taking on the likes of Goldman. You know though, you could telephone interview both or either of us and put up a dark silhouette picture behind Dennis or something of that sort. (I actually think those sorts of things make for good television, but, obviously, I'm not a producer). Alternatively, we are happy to share our research with you by email, or converse on any topic you may care to name with you or Mr. Kneale by telephone. Of course, it is entirely possible that Mr. Kneale feels slighted by our sometimes pejorative (or at least acerbic) commentary. We have this effect sometimes. In this connection we would be happy to offer him our forum as a venue in which to expound on his position for our readers. I know his contribution would drive a lot of traffic. Let me know if you are interested. Marla
From: Dave xxx (NBC Universal)" Date: June 30, 2009 3:24:39 PM CDT To: "Marla Singer" Cc: "Tyler Durden" Subject: RE: CNBC appearance Let's do it.. Here's what I need from you. 1) A phone number Tyler can be reached at 7:55pm ET that people won't be calling, preferably a landline, but cell phone will do. 2) Tyler's exact title Thanks. Dave From: Dave xxx (NBC Universal)" Date: June 30, 2009 3:26:22 PM CDT To: Dave xxx (NBC Universal)" , "Marla Singer" Cc: "Tyler Durden" Subject: RE: CNBC appearance Also.. Is Tyler his real name or pseudonym.. It won't affect whether we do the segment, but we would need to disclose if it is a pseudonym. From: Marla Singer [mailto:
[email protected]] Sent: Tuesday, June 30, 2009 4:37 PM To: Dave xxx (NBC Universal) Subject: Re: CNBC appearance We both have a pretty brutal day today, and we'd want a bit more advance notice anyhow. Tyler is headed overseas for an extended trip and will be back the Monday after next. We'd love to do it after he returns.
We're happy to run with an agenda or script if you like too. Just let us know what you have in mind exactly. Everyone on the Zero Hedge staff is a pseudonym. In our particular case, characters from Fight Club. From: Dave xxx (NBC Universal)" Date: June 30, 2009 3:58:48 PM CDT To: "Marla Singer" Subject: RE: CNBC appearance So are you saying you won't do it? From: Marla Singer [mailto:
[email protected]] Sent: Tuesday, June 30, 2009 5:08 PM To: Dave xxx (NBC Universal) Subject: Re: CNBC appearance How about tuesday after next? We'd love to do it. I don't think we can today. From: Dave xxx (NBC Universal)" Date: June 30, 2009 4:10:34 PM CDT To: "Marla Singer" Subject: RE: CNBC appearance Ok. We're going to go ahead and do this today. We'd love to have you, but understand if you can't. From: Marla Singer [mailto:
[email protected]] Sent: Tuesday, June 30, 2009 5:28 PM To: Dave xxx (NBC Universal) Subject: Re: CNBC appearance
If you're in a hurry, why not have Mr. Kneale do a guest spot on Zero Hedge? We could even do a podcast. I mean, that'd be the best way for him to address Zero Hedge's audience anyhow. From: Dave xxx (NBC Universal)" Date: June 30, 2009 4:29:39 PM CDT To: "Marla Singer" Subject: RE: CNBC appearance I understand your point, and we wouldn't object to that, but we are also concerned with our audience.