Demand Analysis Of Website-mohammad Alim

ILEX MEDIA SOLUTION PVT LTD

Summer Training On DEMAND ANALYSIS OF WEBSITE Prepared by Mohammad Alim MBA (2008-2010) Roll No: B/08/72 Reg. No: 0806281086 Prof. P. Guha (Internal Guide) Mr. Animesh Mohapatra (External Guide)

Institute of Professional Studies & Research (IPSAR)

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DECLARATION

I do hereby indemnify my research work to be authentic and original in all respects of the process carried out in this project under any evitable circumstances, if my project could be scrutinized and screened which evades of copying; I am liable for any demarcation /variation of marks Whatsoever my guide of this project deems fit.

Mohammad Alim Institute of Professional Studies & Research (IPSAR)

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ACKNOWLEDGEMENT

I would like to heart fully acknowledge my gratitude and thanks to all the panelists who took active part in accomplishing my project. To begin with, I would like to acknowledge my sincere thanks to Mr.Anemesh Mohapatra (Manager) for providing me the opportunity to do my summer training in iLEX Media Solutions Pvt. Ltd. My heartfelt gratitude also goes to my Company guide Mr.Anemesh Mohapatra who initiated a midas touch to all the queries and actually made the project possible by edge. Thankfulness by its expression perhaps could not be compiled in a couplet and mentioning all could be a recluse, yet I cannot wind up without the few without whom this acknowledgement note would not be justified.

Mohammad Alim Institute of Professional Studies & Research (IPSAR)

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iLEX Media Solution Pvt. Ltd

ABSTRACT

Title of the project:

“DEMAND ANALYSIS OF WEBSITE”.

Name of the Organization:

iLEX Media Solutions Pvt. Ltd.

Name of the Institute:

Institute of Professional Studies & Research (IPSAR)

Name of the guide: Internal:

Prof. P. Guha

External:

Mr. Animesh Mohapatra (Manager) iLEX Media Solutions Pvt. Ltd.

Project Period:

29th June 09 TO 15th Aug 09

Major objective of the study:
To analyze the demand of website in Cuttack
Forecast the future demand of website by taking into consideration the potential buyers of the product in Cuttack
Scope and limitations of website in Cuttack
To find out the sector who is demanding more for website in Cuttack
Opportunity of ilex in Cuttack as a website developer
To identify the other needs of website in Cuttack.

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Methodology: Methodology

The study was qualitative in nature and based primarily on consumers opinion survey.

Data source: source Research Approach: Approach

Primary & Secondary. Descriptive Data (Survey Data & Observational & other data)

Research instruments: instruments

Well structured questionnaires comprising of Open and close ended questions.

Sampling plan: plan

All respondents surveyed were selected in Random order and the same were taken from Cuttack.

Major findings:  A direct analysis proves that a great percentage of people are aware of websites but people’s perception about this is not to the expectation. So the demand for website is quite low in Cuttack  It is found that newspapers & internet as a medium of advertisement, friends &relatives & promotion procures a higher percentage in influencing a brain work in deciding factors.  It is seen that higher class people demand website compare to other class of people.  It is also seen that SME’s are now preferring website creation & designing  It is also found that people are still very reluctant to accept modernism and like to continue with the conventional methodology of advertising.  Many people from higher class also interested in creating personal website to create a higher status in the society.

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CONTENTS Certificate Declaration Acknowledgement Abstract 1.1 Industry Profile iLEX Media solutions ---A profile of the Company CHAPTER - 1

1.2 Demand Analysis ---PLC

INTRODUCTION

1.3 Web Site --- SEO 1.4 Project Details 1.5 Statement of Problem 1.6 Objective, scopes & limitations

CHAPTER - 2 METHODOLOGY

2.1 Research Methodology 2.2 Methods of collecting data

CHAPTER - 3

3.1 Quantification of organizations in different industries who are having website 3.2 Analysis of those sectors who are having Website

ANALYSIS & FINDINGS

CHAPTER - 4

3.3 Analysis of those sectors who don’t have Website 4.1 CONCLUSION 4.2 RECOMMENDATION Questionnaires

APPENDICES Bibliography

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CHAPTER -1 INTRODUCTION

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1.1 COMPANY iLEX is a professional services firm that helps companies to leverage strategy, analytics and technology to make better decisions. We specialize in identifying high impact problems and opportunities where we can generate quick results, creating immediate and lasting value. We use our strong base of research, analytical thinking and endless pursuit for creativity and innovation, to develop solutions for our clients.

Our Focus Areas Research and Advisory Industry Research Service iLEX's Industry Research Service (IRS) provides comprehensive analyses of various industries & their dynamics towards assessing the growth potential and profitability in the broad regulatory & policy environment. Our services highlight specific aspects of the industry in detail, bound by the overall objective of assessing the industry's attractiveness:      

Industry Structure Regulatory & Policy Environment Demand & Supply Dynamics Competition Analysis Risk & Financial Analysis Strategic Implication & Outlook

Customized Research Services The Advisory team from iLEX works with Industry Associations, Government agencies, Advisory firms and corporate to provide solutions to sector specific, business driven, and company specific research questions. iLEX deploys an integrated analysis framework built on the triad of economic research, financial analysis and sector expertise, and employs primary & secondary sources to substantiate and validate the research hypothesis. The broad areas under Customized Research Solutions are:      

Growth & Demand Assessment Market Penetration Strategy Market Development Strategy Product Development Strategy Diversification Strategy Competitive & Strategic Benchmarking

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Small and Medium Enterprises (SME) Business Advisory Services The SME Advisory Services (SMEAS) leverages iLEX longstanding experience of working with SMEAS to provide them an integrated solution offering. SMEAS provides assistance to SME businesses across their life cycle - from the point of idea generation to facilitating funding for new products, and for businesses and related or unrelated business diversifications.       

SME Training and Development Process Improvement Financial Benchmarking Cost Reduction Business Plan Preparation Project Risk Assessment Valuation and Funding Support

Education and Training Project Management and Implementation Implementation From strategy to implementation to maintenance on a per project basis or as a fulltime member of your team, regardless of your needs, ILEX can help you throughout your full project lifecycle with consulting services designed specifically to suit your needs and requirements.         

University Affiliation New course launch Course feasibility Study Process Improvement Corporate relationship Management Vision Development Alumni Development Program Admissions/ Enrollment Management Studies Awareness and Image Studies

Technology based Skill Development The Skill shortage in India showcases an opportunity to create innovative and sustainable models for academia and industry. iLEX designs and deploys solutions to develop students into a ready to use manpower for industries. From infrastructure, resource utilization to capacity building, we undertake all projects concerned with Skill Development Programmes.  University and College Portals  Educator Tools and Course Plans  Training and Support INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

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College Management Systems Skill Development Programmes E-learning Services Online Admission Systems Industry Academia Interactions Academics Optimization College Management System Alumni Management System Faculty Management System Result Management System Placement Management System

Research Services As the higher education market becomes more complex and more competitive, colleges and universities have an increasing need for current, in-depth information about their stakeholders and students. iLEX offers a variety of research solutions that can help institutions of higher education develop plans and programs which respond to student needs, position themselves to attract the students they want, and to keep graduates as active alumni. We provide comprehensive, easy-to-use research and educational solutions to power high-end research, K-12 learning, and increase student achievement at all levels.      

Alumni/ Development Studies Admissions/ Enrollment Management Studies Government Proposal Writing Awareness and Image Studies Employer Surveys Satisfaction Surveys

Technology led Brand Development iLEX creates innovative ideas, builds brand names around it, and manages the platforms enabling entertainment, information, trading opportunities around them. We work towards building communities and enhancing participation opportunities in various mediums of communication. The guiding principles in our ideas revolve around following factors;    

Building Digital Subscriber Base Growing Internet Businesses Maintaining Local Approach Providing Quality Service

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Board of Directors & Advisory Dr Sanjay Seth Dr Sanjay is an Associate Professor at the Graduate School of Business Science, Tsukuba University besides doing MR consulting support work for research agencies around the world. He has vast experience in the area of customer loyalty related modeling for American financial companies, auto makers etc. Prof Jagpal Singh Former Senior Scientific Officer and Scientific Officer at IIT-Delhi. He has published 60 research papers and has developed economic concepts, development plans for India. C Sendil Meiyappan Sendil has earlier worked in Business Consulting with Deutsche Post World Net in Germany. Prior to his Post Graduation, he had worked for 3.5 years with HenkelSpic India Ltd in Brand Management and Supply Chain. Sendil holds a Bachelors degree in Commerce & a Post graduate Diploma in Marketing Management from Loyola college, Chennai and did his MBA from SDA Bocconi School of Management, Milan, Italy

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Management Team Sanjay Jadhav Sanjay brings experience of 16 years in corporate Companies in Institutional design, Public Policy. He has expertise in taxes, Economics of Infrastructure/ Service Industry. Sanjay is B Tech (Mechanical Engineering) from IIT-Bombay and MBA (Operations Management) from IIT- Kanpur. Sumit Kanu Sumit has consulting experience with Indian/ international corporate houses like in the field of concept planning, retail roll outs, organizational structure planning, consumer/market research and business development. Sumit is B.E. (Industrial and Production Engineering) from Delhi College of Engineering. Manish Prasad Manish has advised several large financial services clients in USA. His primary areas of expertise are IT infrastructure strategy and management of corporate IT functions. Manish holds a B.E. in Electronics Engineering from the Delhi College of Engineering, India and an MBA from the Wright State University, USA.

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Products

Vaktvya Vaktvya serves the online data collection needs of the companies in various industries and help companies by gathering consumer feedback. With Vaktvya we provide consumers with the ability to voice their opinions by participating in online research surveys and focus groups. We also provide Industry Sector Insights and Innovative Research Solutions to many leading companies across the world. For more details<www.vaktvya.com> I-Network I-Network empowers organizations to increase their employee engagements and customer loyalty by providing result oriented instruments. It provides an integrated human resource solution for the companies. We use I-Network to provide our client companies with the data to enhance organizational effectiveness. For more details<> Nri Voice This networking and communication application offers a platform to Nri’s to voice their opinion and concerns regarding Indian scenarios. Ilex team conceptualized, developed and deployed the technology interface for its client. For more details <www.nrivoice.org> Gyantaru Gyantaru Gyantaru is an integrated platform that offers the best elearning contents, quality teachers, flexible quizzes and innovative study groups at just one place. For more details<www.gyantaru.com>

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Partners Ilex has been fortunate to associate itself with various eminent bodies of great repute and credibility at such a nascent stage of inception. We constantly endeavor to strive hard in shaping a better future. • • • • • •

Bharat Shodh ICHA Leaff Foundation Golden Arch Skill Development Alliance Citizen’s commission

• • • • • • • • • • •

Bharat Shodh National Rainfed Area Authority Educomp Solutions Ltd MDI Gurgaon Indian Confederation of Healthcare Accreditation Pragya Educom Government of Uttarakhand European Council Boss Group (Poland) Indian News Feature Agency(A PIB Member) Golden Arch International

Clients

Contact Details Corporate Office 2nd floor, A-66 Sector 65, Noida Uttar Pradesh 201307 Ph- 0120 4232516 Email: [email protected]

Overseas Offices USA 56 Hillcrest Street Waltham, MA 02451 Contact Number +1-937-232-2669

Branch Offices Dehradun B-201 Doon Paradize Apartment Near Osho Gallary Dehradun - 248001

London Office Langton Close, Gray’s Inn Road Wren Street, London, UK WC1X0HD Ph +44 7887790947 Japan Office 1-5-8-509, Sailer Komatsugawa, Edogawa Ku Tokyo (Japan) 132002 Ph- +81-80-3311-4179 INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

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1.2 DEMAND ANALYSIS Introduction In economics, demand for a commodity does not simply mean desire or need or want. In addition to these, the consumer must be able and willing to pay the price. Whenever desire for anything is backed by ability and willingness to pay for that thing it flows out in the form of effective demand. Thus demand in economics is ‘desire backed by ability and willingness to pay.’ In words of Prof. J. Harvey, “Demand in Economics is the desire to possess something and the willingness and ability to pay a certain price in order to possess it.” A complete statement of demand must include the market-dimension, the price- dimension and the time- dimension i.e. whose demand, at what price and for what period of time. A simple statement saying ‘demand for milk is 30 litres,’ is an incomplete statement. To be a complete and meaningful statement it should read ‘when the price of milk is Rs. 22/- per litre then family X demands 30 litres of milk per month.’ This makes sense. Determinants of Demand The quantity demanded of any commodity say X, will depend on several factors. 1. The price of commodity X 2. The price of substitutes of X 3. Income of the consumer 4. Utility of the commodity 5. Quality of the commodity 6. Taste and fashion 7. Size of Population 8. Expectations about future prices 9. Climatic conditions 10. Psychology of the consumers 11. Advertisements and salesmanship Demand Function As the quantity demanded of commodity X is a function of (depends on) so many variables the demand function can be written as D = F(Px,Pi,Yd,U,Q,T,A……….etc)

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Where, Px PI Yd U Q T A

: : : : : : :

Price of x Price of substitute of x Disposable income of the consumer Utility of the commodity Quality Tastes & Fashion Advertisement

As this is a complicated functional relationship it would become difficult to develop a simple theory of demand if we simultaneously consider the effect of changes in all variables on demand for X. Therefore we assume that all the other variables are held constant and establish relation between price of X and quantity demanded of X. The Law of Demand

The law of demand establishes the functional relationship between price of X and the quantity demanded of commodity X, assuming factors other than price of commodity X, remain constant. The law of demand states “other things remaining the same quantity demanded of a commodity is inversely related to its price,” i.e. when the price of commodity X rises, the demand for it declines and when the price of commodity X falls, the demand for it rises. The law of demand can be explained with the help of a demand schedule and the corresponding demand curve. The Demand Schedule

The Demand Schedule is a tabular representation expressing the various amounts of commodity X demanded at different possible prices of X at any given time. Thus a tabular statement showing the relationship between different alternative prices of commodity X and the different quantities of X demanded at these prices is technically referred to as demand schedule. The demand schedule shows the inverse relationship between price and quantity demanded, i.e., at lower price more units are demanded and at higher price few units are demanded.

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The Demand Curve

On the basis of the demand schedule when we plot points on a graph and join these points we get the Demand Curve. A demand curve refers to a graphical presentation of the relation between price and quantity demanded. It is customary to represent price on the Y-axis and the quantity demanded on the X-axis.

The demand curve slopes downwards from left to right indicating an inverse or a negative relationship between price and quantity demanded. Assumptions underlying underlying the Law of Demand

The law of demand is based on the assumption, viz, “other things remaining the same”. What then are the ‘other things remaining the same’?     

The income of the consumer must remain the same. Prices of other commodities must remain the same. The taste of the consumer must remain the same. The consumer should not anticipate further changes in prices. The size and the composition of population must remain reasonably stable etc.

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Exceptions to the Law of Demand

    

Expectations of further changes in Prices and Speculation Geffen’s Paradox Qualitative changes Price–illusions Display of Standard of Living

Demand Analysis for Various Products and situations

A. Demand for Durable and Non-Durable Goods: Non- durable goods are also referred to as Perishables. These perishable goods lose their utility in the very short period whereas durable goods are long lasting and are not perishable in the short run. They can retain their utility over a considerably long period. In short all those goods which cannot be reused or are onetime usable are called Perishable goods or Non-Durable goods Durable goods are storable whereas nondurable goods i.e. perishable goods cannot be stored for a long period. Demand for non-durables depends largely on the prevailing conditions, such as style, income or convenience whereas durable goods are mostly bought for future use and hence expectations play a vital role in influencing demand for durable goods. Expectations regarding availability or shortages exert a greater influence then those concerning price changes. The decision to purchase durables is viewed in the light of maintenance and operating costs in relation to future income. Demand for durables, thus, depends not only on present prices or present incomes but also upon the expected changes, the state of optimism, the rate of obsolescence etc. Storability and postponability are the two peculiar characteristics of durables. As a result of storability, the buyers build up inventories during a temporary fall in price. During recession, normally people postpone replacement of durables whereas during the period of expected shortages they increase their replacement demand. Technological upheaval produces a blast of obsolescence and influences the changing pattern of demand for novel durable. B. Long- run and Short- run Demand: Short run demand refers to the demand that exists at a point of time with its immediate reaction to change in price and income. Long-run demand refers to the demand that will ultimately exist over a period of time as a result of price changes, competition, product improvement etc. Short-run elasticity of industry demand is normally less than long-run elasticity. However if price changes are just temporary the short-run elasticity of industry demand will be high, instead of being low. Under such situations the consumers will postpone the purchases when the prices rise and do the opposite when prices decline.

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The two major factors that distinguish short-run and long-run demand are: i) Cultural lags in information and experience and ii) Capital investments required by buyers to shift consumption patterns. Very often consumers are sticky in their consumption habits. They take time to adjust to a new situation. It also takes time to finance the purchase of new equipment that is needed to use the commodity, the price of which has fallen. The example that is often quoted is that of petrol and vehicles using it; e.g. the full advantage of reduction in price of petrol will not be felt until consumers have had enough time to purchase vehicles using petrol. C. Direct Demand (Autonomous Demand) And Derived Demand: Demand is direct if the good is required for direct consumption to satisfy a human want. Example: demand for food is direct demand or autonomous demand. To understand the meaning of derived demand, let us consider a very simple example: Labor is demanded not for its own sake, we demand labor because we can use labor to produce goods which in turn are demanded by consumers to satisfy their want. Thus demand for labor is derived from demand for goods. Hence demand for labor or for any factor of production is a derived demand Similarly demand for cement is derived demand, for it is needed not for its own sake but for satisfying the demand for construction of buildings. The demand for most of the consumer goods is generally autonomous whereas the demand for producer’s goods is always derived because these goods are demanded to produce other goods. The direct demand or autonomous demand is also called Pure Demand or Conventional Demand. D. Joint or Complimentary Demand: Some goods are such which have to be jointly consumed if the want is to be fully satisfied. They are jointly demanded; e.g. tea, milk, water and sugar; or tubes and tires. In such cases we have the joint demand. Such goods are called complimentary. One without the other cannot satisfy our want. Thus demand for complimentary is a joint demand. E. Cross Demand: Some goods are in the nature of substitutes i.e. we either want X1 or X2 and not both at the same time. If we demand X1 then at the same time we will not demand X2. In this case demand for one good is affected by the price of other good. We may demand more of tea not because price of tea has fallen but because price of coffee has risen. Thus demand for substitutes take the form of cross demand.

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F. Composite Demand: Composite demand implies that a commodity under consideration can be put to several uses. Demand for electricity is a Composite demand. It can be used for lighting, or cooking, or ironing, or for washing machine, or for radio, television, air conditioner, computer etc., same is the case with steel, or coal and many other commodities. G. Industry Demand and Firm Demand: Firm Demand (company demand) denotes the demand for the product/s of a particular firm. While Industry demand means the demand for the product of a particular industry. For e.g. the demand for steel produced by TISCO (Tata Iron and Steel Company) is a company demand while demand for steel produced by all companies in India is industry demand for steel in India. An industry comprises all the firms or companies producing similar products which are quite close substitutes to each other irrespective of the differences in their brand names. H. Total Market Demand and Market Segments Demand: Total market demand refers to the total overall demand for the product whereas market segments demand refers to the demands arising from different segments of the market. A firm or an industry may be interested not only in the total demand for its product but more so in the demand for its product arising from different market segments such as different regional markets, different distribution channels etc. each segment may differ with respect to delivered prices, competition, seasonal patterns and net profit margins. When these differences are great, the demand analysis should be confined to the individual market segments. The knowledge of these segment demands will help the firm in understanding its total demand. PRODUC PRODUCT LIFE CYCLE (PLC) The course of a products sales and profits over its lifetime is called the product life cycle. After launching the product the management wants the product to enjoy a long and happy life. Although it does not expect the product to sell forever, the company wants a decent profit to cover all the effort and risk that went into launching it. Management is aware that each product will have a life cycle, although the exact shape and length is not known in advance. The product life cycle is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an adult the plant begins to shrink and die out (decline).In theory it's the same for a product. After a period of development it is introduced or launched into the market; it gains more and more customers as it grows; eventually the market stabilizes and the product becomes mature; then after a period of time the product is overtaken by development and the introduction of superior competitors, it goes into decline and is eventually withdrawn.

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INT INTRODUCTION ST STAGE The introduction stage starts when the new product is first launched. Introduction takes time and the sales growth tends to be slow at this stage. Because it takes time to roll out a new product and fill dealer pipelines. During the introduction stage, the primary goal is to establish a market and build primary demand for the product class. In short, following are some of the marketing mix implications of the introduction stage:

Product - one or few products, relatively undifferentiated Price - Generally high, assuming a skim pricing strategy for a high profit margin as the early adopters buy the product and the firm seeks to recoup development costs quickly. In some cases a penetration pricing strategy is used and introductory prices are set low to gain market share rapidly. Distribution - Distribution is selective and scattered as the firm commences implementation of the distribution plan. Promotion - Promotion is aimed at building brand awareness. Samples or trial incentives may be directed toward early adopters. The introductory promotion also is intended to convince potential resellers to carry the product. Advertising –Advertising is aimed to be high ad build product awareness among early adopters and dealers. GROWTH ST STAGE Once the product has been proven a success and customers begin asking for it, sales will increase further as more retailers become interested in carrying it. The marketing team may expand the distribution at this point. During the growth stage, the goal is to gain consumer preference and increase sales. In short, the marketing mix may be modified as follows:

Product - New product features and packaging options; improvement of product quality. Price - Maintained at a high level if demand is high, or reduced to capture additional customers. Distribution - Distribution becomes more intensive. Trade discounts are minimal if resellers show a strong interest in the product. Promotion- Promotion expenditure are at high level. Advertising- Increased advertising to build brand preference

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MATUR TURITY STAGE The maturity stage is the most profitable. This maturity stage normally lasts longer than the previous stages and it poses strong challenges to the marketing management. Most products are in the maturity stage of the life cycle, and therefore most of the marketing management deals with the mature products. During the maturity stage, the primary goal is to maintain market share and extend the product life cycle. In short, marketing mix decisions may include: Product - Modifications are made and features are added in order to differentiate the product from competing products that may have been introduced.] Price - Possible price reductions in response to competition while avoiding a price war. Distribution - New distribution channels and incentives to resellers in order to avoid losing shelf space. Promotion - Emphasis on differentiation and building of brand loyalty. Incentives to get competitors' customers to switch. DECLINE STAGE The sales of most product forms and brands eventually dip. The decline may be slow or may plunge to zero or they may drop a low level where they continue for many years. In short, the marketing mix may be modified as follows:

Product - The number of products in the product line may be reduced. Rejuvenate surviving products to make them look new again. Price - Prices may be lowered to liquidate inventory of discontinued products. Prices may be maintained for continued products serving a niche market. Distribution - Distribution becomes more selective. Channels that no longer are profitable are phased out. Promotion - Expenditures are lower and aimed at reinforcing the brand image for continued products.

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PLCCHA CHART

1.3 Website A website (or web site) site is a collection of related web pages, images, videos or other digital assets that are addressed with a common domain name or IP address in an Internet Protocol-based network. A web site is hosted on at least one web server, accessible via the Internet or a private local area network. A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other web sites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal. The pages of a web site can usually be accessed from a simple Uniform Resource Locator (URL) called the homepage. The URLs of the pages organize them into a hierarchy, although hyper linking between them conveys the reader's perceived site structure and guides the reader's navigation of the site. Some web sites require a subscription to access some or all of their content. Examples of subscription sites include many business sites, parts of many news sites, academic journal sites, gaming sites, message boards, web-based e-mail, services, social networking web sites, and sites providing real-time stock market data.

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History The World Wide Web was created in 1990 by CERN engineer Tim Berners-Lee. On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone. Before the introduction of HTML and HTTP other protocols such as file transfer protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure which the user navigates and chooses files to download. Documents were most often presented as plain text files without formatting or were encoded in word processor formats.

Overview Organized by function, a website may be  a personal website  a commercial website  a government website  a non-profit organization website It could be the work of an individual, a business or other organization, and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred. Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs and cell phones. A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these systems and that retrieves and delivers the web pages in response to requests from the website users. Apache is the most commonly used web server software (according to Net craft statistics) and Microsoft's Internet Information Server (IIS) is also commonly used.

Website styles Static website A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML). Simple forms or marketing examples of websites, such as classic website, a fivepage website or a brochure website are often static websites, because they present predefined, static information to the user. This may include information about a company and its products and services via text, photos, Flash animation, audio/video and interactive menus and navigation. INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

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This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos and other content and may require basic website design skills and software. In summary, visitors are not able to control what information they receive via a static website, and must instead settle for whatever content the website owner has decided to offer at that time. They are edited using four broad categories of software:  Text editors, such as Notepad or Text Edit, where content and HTML markup are manipulated directly within the editor program  WYSIWYG offline editors, such as Microsoft FrontPage and Adobe Dreamweaver (previously Macromedia Dreamweaver), with which the site is edited using a GUI interface and the final HTML markup is generated automatically by the editor software  WYSIWYG online editors, where any media rich online presentation like websites, widgets, intro, blogs etc. are created on a flash based platform  Template-based editors, such as Rapid weaver and i-web, which allow users to quickly create and upload websites to a web server without having to know anything about HTML, as they just pick a suitable template from a palette and add pictures and text to it in a DTP-like fashion without ever having to see any HTML code Dynamic website A dynamic website is one that changes or customizes content automatically and/or frequently based on certain criteria. The page composition is usually data-driven and collates information ad hoc each time a page is requested. A website can be dynamic in one of two ways. The first is that the web page code is constructed dynamically. The second is that the web page content displayed varies based on certain criteria. The criteria may be pre-defined rules or may be based on variable user input. The main purpose of a dynamic website is that it is much simpler to maintain a few template pages and a database than it is to build and update hundreds or thousands of individual web pages and links. A dynamic website also describes its construction or how it is built, and more specifically refers to the code used to create a single web page. A dynamic web page is generated on the fly by piecing together certain blocks of code, procedures or routines. A dynamically-generated web page would call various bits of information from a database and put them together in a pre-defined format to present the reader with a coherent page. It interacts with users in a variety of ways including by reading cookies recognizing users' previous history, session variables, server side variables etc., or by using direct interaction (form elements, mouseovers, etc.). A site can display the current

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state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user. Some countries, for example the U.K. and the U.S., have introduced legislation regarding web accessibility.

Software systems There are a wide range of software systems, such as Java Server Pages (JSP), the PHP and Perl programming languages, Active Server Pages (ASP), YUMA and Cold Fusion (CFM) that are available to generate dynamic web systems and dynamic sites. Sites may also include content that is retrieved from one or more databases or by using XML-based technologies such as RSS. Static contentmay also be dynamically generated either periodically, or if certain conditions for regeneration occur (cached) in order to avoid the performance loss of initiating the dynamic engine on a per-user or per-connection basis. Plug ins are available to expand the features and abilities of web browsers, which use them to show active content, such as Flash, Shockwave or applets written in Java. Dynamic HTML also provides for user interactivity and real-time element updating within web pages (i.e., pages don't have to be loaded or reloaded to effect any changes), mainly using the DOM and JavaScript, support which is built-in to most modern web browsers. Turning a website into an income source is a common practice for web developers and website owners. There are several methods for creating a website business which fall into two broad categories, as defined below. ContentContent-based sites Some websites derive revenue by selling advertising space on the site. ProductProduct- or serviceservice-based sites Some websites derive revenue by offering products or services for sale. In the case of e-commerce websites, the products or services may be purchased at the website itself, by entering credit card or other payment information into a payment form on the site. While most business websites serve as a shop window for existing brick and mortar businesses, it is increasingly the case that some websites are businesses in their own right; that is, the products they offer are only available for purchase on the web. Websites occasionally derive income from a combination of these two practices. For example, a website such as an online auctions website may charge the users of its auction service to list an auction, but also display third-party advertisements on the site, from which it derives further income.

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Types of websites There are many varieties of websites, each specializing in a particular type of content or use, and they may be arbitrarily classified in any number of ways. A few such classifications might include;        

Affiliate Archive site Blog (or web log) site Content site Corporate website Electronic commerce (e-Commerce) site Community site City Site

        

Information site Java applet site Mirror site News site Personal homepage Phish site Political site Porn site Rating site

         

School site Video sharing Search engine site Shock site Warez Web portal Wiki site Humor site Review site Gripe site

Some websites may be included in one or more of these categories. For example, a business website may promote the business's products, but may also host informative documents, such as white papers. There are also numerous sub-categories to the ones listed above. For example, a porn site is a specific type of e-Commerce site or business site (that is, it is trying to sell memberships for access to its site). A fan site may be a dedication from the owner to a particular celebrity. Websites are constrained by architectural limits (e.g., the computing power dedicated to the website). Very large websites, such as Yahoo!, Microsoft, and Google employ many servers and load balancing equipment such as Cisco Content Services Switches to distribute visitor loads over multiple computers at multiple locations. In February 2009, Net craft, an Internet monitoring company that has tracked Web growth since 1995, reported that there were 215,675,903 websites with domain names and content on them in 2009, compared to just 18,000 websites in August 1995.

Search engine optimization Search engine optimization (SEO SEO) SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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iLEX Media Solution Pvt. Ltd

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

History Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit the address of a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date. Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase search engine optimization probably came into use in 1997. Early versions of search algorithms relied on webmaster-provided information such as the keyword Meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in Meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines. By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

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ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. Graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer. Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming. In recent years major search engines have begun to rely more heavily on off-web factors such as the age, sex, location, and search history of people conducting searches in order to further refine results. By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals. The three leading search engines, Google, Yahoo and Microsoft's Bing, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms..

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1.4 PROJECT DETAILS This project was designed keeping in mind the prime criteria’s as to the reasons of how and why a market condition is actually analyzed. Analysis could not be enumerated on the basis of anticipations, but real statistics. Statistics which is based on product acceptance in any market and that too on the basis of certain segmentations. A product launched without a thorough market research is sure to face a disaster. This project would actually help in ascertaining certain facts which would help in understanding the actual reasons of the product’s upward or downward sales graph. The product which sees its consumer as a part of its origin dictates consumer behaviour, and hence market research of the given product would even reveal as to how a developed strategy would also yield avenues of a better sales graph. This project encircles round the queries of a consumer enquiring about questions of why he or she should take or not take the product. It also speaks of the accepted product’s comfortability. It would also talk about the acclimatization of the product with the consumer.

1.5 STATEMENT OF PROBLEM The nuclear intention in designing such a project was to understand factual benefits and acceptance of website. Its unawareness is a cause that it sells less. Its less popular statistics in Cuttack evidently is a consequence of the reason that people here are adapted to their own life style and no new circumstantial changes are even accepted by this section. Nevertheless, a theory runs of “change”. Nothing in this world is “absolute” except the word itself. Hence an attempt is reconciled to put forth the fact that an acceptance of such kind of service actually can change life. The analysis of this subject would be an effort that however strong promotions could be its only important, how the niche or the requirement of that need is created and mankind faces erratic changes. He should envisage at a time that without website, an organization could sustain but would be really difficult. The objective also speaks about just, not a requirement in a corporate sector, but also its accessibility modes & availability in all sections of people. Life should never be categorized on the basis of a service that it’s not meant for us! It should be there, used proportionately to equate lifestyles and hence then the brand would reign in the kingdom called “MARKET” and hence it steps into an arena called “SUCCESS”. Specification is perhaps, a mirror which gives us clarity of thought in a right direction. If website has to spoken with consumer behavior, let’s take iLEX as the spokesperson amongst the hardcore loyalist who made iLEX directly proportional to website, beyond several of its other services which it might be catering. Its technical viabilities are specific in accordance with Indian corporate psychology. Sometimes, financial constraint comes out to be a reason that service class or if correctively spoken, the lower middle class finds it to be a hindrance in having website.

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1.6 Objective, Scope & Limitations Objective:  To analyze the demand of website in Cuttack  Forecast the future demand of website by taking into consideration the potential buyers of the product in Cuttack  Scope and limitations of website in Cuttack  To find out the sector who is demanding more for website in Cuttack  Opportunity of ilex in Cuttack as a website developer  To identify the other needs of website in Cuttack.

Scope: Scope This study was conducted to find out the awareness of website and consumer behavior in respect of iLEX, so the scope of this study is very wide.

Limitations: Website as a service are still new in the market and yet to get its acceptance globally. People are Lack of interest and enthusiastic responses may have allowed biases in this report. Test of sampling error could not be done due to the absence of data regarding the total population size. Correctness of this report is restricted and limited by the degree of authenticity of data collected and sincerity and honesty of respondents.

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CHAPTER -2 METHODOLOGY

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2.1 RESEARCH METHODOLOGY The methodology adopted to accomplish this project was in accordance with the topic assigned. The study was based on data collected mainly from primary as well as secondary sources. Descriptive research methodology was adopted for the purpose of study. DESIGNING THE QUESTIONNAIRES QUESTIONNAIRES This study was conducted in two parts and accordingly questionnaires are also set categorically:
Questionnaire for different organization (who have website).
Questionnaire for different organization (who don’t have website). The method adopted for developing the above mentioned questionnaires followed the following sequential order: 1. 2. 3. 4. 5. 6. 7.

Determining the objective of the project and specific data to be sought. Determining the process of interviewing. Scrutinizing the question content. Setting the response format. Setting the wording of the questions. Setting the questionnaire structure. Pre-testing, revising, redesigning and final draft.

The questionnaires were prepared in consultation with the Company guide as well as the institutional guide. PREPRE-TESTING TESTING THE QUESTIONNAIRE Before implementing the questionnaires in the field, it was pre-tested to avoid any ambiguous questions and to see the effectiveness of the questionnaires. For this reason a pilot survey with 10 consumers was conducted. After Pre-Testing it was found that, few questions were not apprehend able by the respondents; these were accordingly redesigned and revised so as to make them more understandable. Finally the questionnaires were printed and used in collecting responses for the survey.

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SAMPLING PLAN Sample size: The total sample size is 175 numbers. Which is further divided as follows?








Small Scale Industries Large Scale Industries Hospitals Institutions Government Organizations Builders & Promoters Travel Agencies ----------------------------Total

25 25 25 25 25 25 25 ----------------------175

SAMPLING METHOD: Stratified random sampling was done for each of the specified category mentioned above, so as to ensure that the sampling represents all sections of users as well as non users. 2.2 METHODS OF COLLECTING DATA The data was collected mostly from primary sources. During the period (1-062009 to 15-07-2009) the survey was conducted in CUTTACK. During the period of this study I got the responsibility to give demonstrations to consumers and thus I got the opportunity to talk to the consumers directly and check their awareness level about website. During my interactions with the consumers I always tried my best to make them understand that how working of an organization can be well developed & how it affects the life business and tried to reveal various relative advantages of website.

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CHAPTERCHAPTER-3 ANALYSIS & FINDINGS

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The actual fact seen in the process of executing this project was a social, behavioral, psychographic & economic segmented reason. The area, Cuttack, under persistent development is really lagging behind in its social & behavioral potentials. A lay back attitude or perhaps a life not harnessed by restricted Professionalism has been a curse to bridge such gap, a benedicts aroused with the psychological variances of people. The mass may seem to adapt changes, yet the nominal value of their thoughts & ideologies if given a priority also would be seen that the social status may have improvised but the behavioral patterns would not coordinate with the rest of parameters. SURVEY METHOD Personal Interviewing 1) Mall Intercept. 2) Computer Assisted. The entire project has been divided into 7 different parts. They are written as follows; 1. Small Scale Industry. 2. Large Scale Industry. 3. Hospitals. 4. Institutions. 5. Government Organizations. 6. Builders & Promoters. 7. Builders & Promoters Again these 7 parts are further divided in two parts by considering two criteria. These are; • •

Those who are having website. Those who aren’t having website.

For the different categories of respondents mentioned above, different set of questionnaires has been designed and as such the analysis of each segment is formulated differently, such as – 3.1- Quantification of organizations in different industries who are having website 3.2- Analysis of those sectors who are having Website 3.3- Analysis of those sectors who don’t have Website

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3.1: Quantification of organizations in different industries who are having website

Through this chat it is clear that the over 50% of Small & Medium industries, Large scale industries, Hospitals, Institutions, Government Organizations, Real estate are having websites

3.2.1: website developer cutomers 30% 25% 20% 15%

Series1

10% 5% 0% simax Verssatile IT technology pvt service pvt ltd ltd

softweb technology

essar infotech

ilex media web solution pvt ltd

own

others

Through this graph an attempt was made to know about the website developer customers and there demand in cuttack .so the versatile it services , softweb technology and simax technology having good demand but where as other having lesser .

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3.2.2: cost paid the customers 80% a

70%

b

c

d

60% 50% 40% 30% 20% 10% 0% SMI

LSI

Hspitals

Institutions

Govt Org

Real estate

Travel agency

Jew elry & Garm ent

Through this analysis we can know the cost incurred by customers for website. In this chart ‘a’ refers to less than 10000, ‘b’ refer to10000-25000, ‘c’ refers to 2500045000, ‘d’ refers to above . It is clear that all the sector are investing more in ‘a’ , ‘b’ and ‘c’.

3.2.3: period of using the website

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

a b c d e

SMI

LSI

Hspitals

Institutions

Govt Org

Real estate

Travel agency

Jewelry & Garment

As sectors are different so the quantity of need is also different. It is sure that there is need for website is growing .where ‘a’ refers to 1month , ‘b’ refers to 6 month , ‘c’ refers to 1 year and ‘d’ refers to above . so rapidly the use of website is increasing.

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3.2.4: Purpose of website to them 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

a b c d

SMI

LSI

Hspitals

Institutions

Govt Org

Real estate

Travel agency

Jewelry & Garment

Through this graph we conclusion that ‘a’ and ‘c’ are the main purpose of website in Cuttack. ‘a’ refers to advertising , ‘b’ refers to Consume less time, ‘c’ refers to Status Symbol , ‘d’ refers to globalize the network.

3.2.5: service provided by your website developer 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

a b c d

SMI

LSI

Hspitals

Institutions

Govt Org

Real estate

Travel agency

Jewelry & Garment

This chart shows that all the sectors are not fully satisfied by having website which is over 70% satisfaction because of after sells service is not up to mark . Here ‘a’ refers to excellent, ‘b’ refers to good, ‘c’ refers to average, ‘d’ refers to bad .

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3.2.6. Diversification of website

40% 35% 30% a

25%

b

20%

c

15%

d

10% 5% 0% SMI

LSI

Hspitals

Institutions

Govt Org

Real estate

Travel agency

Jewelry & Garment

Through this above graph we find that due to non satisfactions of people want to diversify or will to diversify as most said ‘a’ , ‘b’ and ‘c’ .where a refers to yes , ‘b’ refers to may be , ‘c’ refers to can’t say , ‘d’ refers to no.

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3.3.1: The cause for not having website

In this chart ‘a’ refers to Not aware of website, ‘b’ refers to Afraid of hacking, spam’s etc, ‘c’ refers to Expensive, ‘d’ refers to others. Through this chart it is clear that major reason behind not having website is their less awareness level of website. Beside this there is another reason is that it is expensive. It is true website is expensive if the service taken for short period. But the website service is for long period. So long range of period it can be acceptable and cheaper than other communication media.

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3.3.2: Awareness of concept & benefits of website

Here ‘a’ refers to yes, ‘b’ refers to Not fully known, ‘c’ refers to Less known, ‘d’ refers to No. In this chart it is clear that those who don’t have website most of them are not aware of website & those who know, knowledge is less. So there is opportunity to increase the awareness level of website in the mind of every customer so that at least they can know how much important is this for their business. Therefore through this they can increase the demand of website in different sectors.

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3.3.3: Popularity of website developers

In Cuttack the popularity of website differs from sector to sector. In this analysis major website developers taken into consideration. Here ‘a’ refers to Versatile IT services, ‘b’ refers to Softweb Technology, ’c’ refers to iLEX Media Solution, ‘d’ refers to None. Here is also majority of website developers are known from outside or others. Behind this iLEX has popularity comparison to other to. So the market is less aware of website but iLEX as a website developer known in the market. Therefore the next step is built awareness level from iLEX to all the sectors.

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3.3.4: Are you willing to have website? 60% 50% 40%

a b

30%

c d

20% 10% 0% SMI

LSI

Hspitals

Institutions Govt Org Real estate

Travel agency

Jewelry & Garment

Through this analysis we can know the potential customer in Cuttack who are willing to have website. So the company should try to convert the potential customer to their customer by giving them good package.

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3.3.5. Ability of the customer to pay for website 50% 45% 40% 35% a

30%

b

25%

c

20%

d

15% 10% 5% 0% SMI

LSI

Hspitals

Institutions

Govt Org

Real estate Travel agency

Jewelry & Garment

Through the above graph we find that most of the customer want the package which is between coming under 25000 as they had choose ‘a’ and ‘b’ the most . where ‘a’ refers to less than 10000 , ‘b’ refers to 10000-25000 , ‘c’ refers to 25000-45000 , ‘d’ refers to above. So the company should make the good package within 25000.

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3.3.6: Finding out who can be potential customer & also sector

Here 'a' refers to In near future, 'b' refers to Within 3 to 4 months, 'c' refers to Not now, 'd' refers to No. In this chart it is clear that there is less people who don’t like to have website. But opportunity is there for website developers to create their market. Because there is more than 95% customers are ready for having website. Some are like to have later but if website companies increase the awareness in the market then the customers hesitate to do have website, they are more attracted do website.

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Chapter - 4

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4.1: CONCLUSION To attain the objective of the project detailed information was collected from the market of Cuttack. The market research has revealed many facts and figures about the website scenario in the market prevailing. In the market, ilex media solution is well known website developer. This is the result of the good quality of the website along with their effective marketing efforts, which covers the whole market. Customers of website are satisfied with the use of it, but some face problem after using it due to after sale service. There are five major players in the market but the major completion is between the two brands of website developer. But because of good marketing efforts, ilex media solution is able to grasp some share of various sectors. The market survey undertaken shows that effective marketing efforts play a vital role in creating the goodwill for the brand. The distribution channel of website industry must be well designed and made effective this ensures timely availability of service to customers. Good marketing creates good image i.e. brand building. The demand for website is increasing rapidly in the Cuttack market.

4.2: Recommendations Thus it can be seen that it is a normal human tendency of the consumers to purchase the commodity when the price is low & to post pond it’s demand when there is rise in price in case of elastic goods. So the company should try to introduce the package which is having all the facility with cheaper rate. The company should try to create a demand in the mind of peoples of Cuttack by making awareness though various media. Proper and effective service should be provided to the customer though which they will not think of diversifying. Trough good service the existing customer will recommend the company name to other people which will bring business to the company.

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iLEX Media Solution Pvt. Ltd Questionnaire for survey of Demand analysis Website

Name of the sector Name of the Organization Name of the Person Address

: : : :

3.1: Do you have website? No

Yes

Go to Questionnaire 3.3

Continue to Questionnaire 3.2

Questionnaire 3.2 3.2.1: Who is your website developer? a) Simax Technology Pvt. Ltd

b) Versatile IT service pvt.

Ltd. c) Infineta Computers

d) Softweb Technology

e) Essar InfoTech

f) ilex Media solution

g)Own

h) Others

3.2.2: How did it cost to you? a) less than 10000 c) 25000-45000

b) 10000-25000 d) Above

3.2.3: How long you are using this website? a) 1 month

b) 6 Month

c) 1 Year

d) Above

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3.2.4: Why do you require website? a) Advertising

b) Consume less time

c) Status Symbol

d) To globalize the network

3.2.5: What do you think about the service provided by your website developer? a) Excellent

b) Good

c) Average

d) Bad

3.2.6: If any other website developer provides you better service with good package will you accept? a) Yes

b) May be

c) Can’t Say

d) No

Questionnaire 3.3 3.3.1: Why don’t you have website? a) Not aware of website

b) Afraid of hacking, spam’s

etc c) IT sector slowdown

d) No money is there for investment

e) Others

3.3.2: Do you aware of concept & benefits of website? a) Yes

b) Not fully known

c) Less known

d) No

3.3.3: Do you know / heard about any website developers in Cuttack? a) Simax Technology

b) Versatile IT services Pvt Ltd

c) Infineta Computers

d) Softweb Technology

e) Essar InfoTech

f) iLEX media solution

g) None 3.3.4: Are you willing to have website?

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iLEX Media Solution Pvt. Ltd a) Yes

b) May be

c) Can’t Say

d) No

3.3.5 If you want to have website how much will you invest? a) less than 10000

b) 10000-25000

c) 25000-45000

d) Above

3.3.6: When will you like to have website? a) Near future

b) 3-4 month

c) Not Now

d) No

Bibliography Books Marketing Management Author- Philip Kotler and Kevin Lane Keller -13TH Edition Publisher- Dorling Kindersley Place of Publication- India Year of Publication- 2009 Pricing, Demand analysis and simulation Author – Nandira Barkatullah Place of Publication- India Year of publication- 2007 Marketing Management 1st Edition Author- C.N. Sontakki Publisher- Kalyani Publishers Place of Publication- India Year of publication- 2007 Website www.wikipedia.com www.economypedia.com www.pdfcoke.com

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