Dell Company Presentation

PRESENTATION ON DELL INC.

PRESENTED BY PETHE SARANG S. HARYKRISNAN G. HAMID AHMED MOHAMMED T VISHWESHWARA PRABHAKAR ABHISHEK LAHA

ABOUT THE COMPANY The company was founded by Michael Dell in 1985. Headquarter situated at Round Rock, Texas. It develops and supports PC’s, servers, data storage

devices, network switches, computer peripherals and other technology related products.

INTERESTING FACTS

Preferred desktop and laptop provider of enterprises in

U.S Ships about 140000 systems per day- that’s more than one every second. The 10 largest US companies run on DELL. The top 5 US commercial banks run on DELL. DELL is the only computer company offering free computer recycling to consumers worldwide. 14 of the top supercomputers run on DELL.

DELL APPROACH

LISTEN 

SOLVE  IMPACT  

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DELL’S BUSINESS MODEL Direct sales to customers Price for performance Customization Short delivery time Latest technology Online service and support

SALES PROCESS AT DELL Continuity Continuity of of supply supply

Global \ regional procurement

Demand/ supply management

Demand Demand management management

Orders ___ ___

Build Build to to customer customer specifications specifications

Supplie r SLC Supplie r

Sale s

I

Dell

Customer

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No system ever built without customer order System are custom built in app. 8 hours and shipped Material pulled and delivered from SLC to factory every 2 hour M coordinates information, material and logistics to customer sup upply constraints continuously comm. To sales and managed at P

DELL BRAND NAME AND PRODUCT RANGES Optiplex- Office desktop computer systems.  Inspiron- Consumer laptops.  Power Edge- Large corporate servers.  DELL EMC- Storage area network. 

PRICING STRATEGIES Pricing for performance  Market based pricing  Sales based pricing  

INDIAN MARKET SHARE

COST REDUCTION MEASURES Lower inventory  Neglecting Middlemen  Quick delivery  Technology Adoption in Production  R&D

COMPETITORS 

Major Competitors are HP  Lenovo  IBM  Acer  Compaq

REASON FOR DELL’S SUCCESS Internet coupled with direct business model.  Virtual integration  Selling points  Do not just sell products- sell values