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David Everitt-Carlson will have worked in the communications industry for exactly 30 years in June of this year. Graduating from Southern Illinois University with a degree in Corporate Communications focused on Graphic Design, Mr. Carlson was first featured in the New York Art Directors Show in 1982 and began a career of industry firsts and award winning work with companies such as The Richards Group in Dallas (Americas largest independent privately held agency), Bozell & Jacobs/Dallas (American Airlines) and Earle Palmer Brown/Wash D.C. (Marriott). His work for American Airlines garnered four CLIO finalists which were followed by four more the following year for his work on Marriott and one CLIO finalist for personal work for a total of nine in two years. Moving to Chicago, David continued as both an Art Director and Writer for Leo Burnett with award winning and performance driven work for Miller Brewing, Nintendo, Sony & Kellogg’s. He has been described by colleagues as a “Strategic eccentric”, “The most business oriented creative I’ve ever worked with” and “a lawyer poet”. Go figure – and those were people who liked him. David was promoted to VP/Creative Director in 92 and moved to Korea with Burnett in 95 as VP/Executive Creative Dirẹctor on the heels of his team’s Nintendo GameBoy campaign achieving both a Gold Chicago Film Festival Award and 2 ½ times the projected sales volume. This campaign is now taught as a case study at the Kellogg School of Business at Northwestern University. After two years with Burnett Korea, he formed Korea’s first 100% foreign invested advertising agency, CarlsonCreative, Inc., in Seoul in 1997 (http://www.allbusiness.com/marketing-advertising/41713531.html) and successfully competed against two major multinational agencies to win the British American Tobacco account. CarlsonCreative also served the Korean Ministry of Finance, Samsung, LG and Hyundai and received creative awards from the New York Art Directors show, The New York Festivals and the Korean Art Directors club. He sold CarlsonCreative in 2003. David moved to Vietnam in 2005 and continues to lecture and consult in the communications business for Global 500 companies and Universities. His blog, The Wild Wild East Dailies (http://wildwildeastdailies.blogspot.com), a cornucopia of new marketing, advertising, Vietnam, tech, art, music, conceptual design, architecture, political satire, plain old satire, global perspective, reflection, observation, social media, blogging, and just about anything else that happens to hit the fan on a particular day, is the most widely read of it’s kind in the region, but then again, no one else has a blog that covers that sort of schizophrenic variety most anywhere in the world.

Awards:

The CLIOS (9), The New York Art Directors Club (6) and International Film Festivals in New York, Houston and Chicago (7) Nokia/Discovery Channel Mobile Films

Speaking:

Jan Jan Nov Sept Oct Sept Oct Nov Sep Jun Jul Sep May

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Press & TV:

2007 2004 2003 2002 1999 1998 1998 1998 1997 1997 1995 1989 1986

Vietnam National University – Consumer Research, Brand Mgmt. Korean Minjok Leadership Academy, Korea - Advertising Hallym University, Korea - Advertising Yonsei University, Korea – Business Presentation Cheil Communications, Korea – Brand Image Korea National University of Art, Korea – Campaign Creation Honik University, Korea – Corporate Image Design Kyongju University, Korea – Career Retrospective Pacific Chemical/Cosmetics, Korea – Global Communication The American Chamber of Commerce, Korea - Marketing Northwestern University, Evansville, Il., USA– Mass Marketing Southern Methodist University, Dallas, TX, USA – Getting a Job Southern Illinois University, Carbondale, IL, USA – Campaign Design

MEDIA Magazine/Hong Kong, Joon-Ang Ilbo, Chosun Ilbo, The Korea Herald, The Korea Times, Arirang TV, MBN, CNBC Asia, The Discovery Channel Asia