Darshan Thaker

DARSHAN THAKER  +91-7600047363  [email protected]

Regional Key Account Manager | Sales & Trade-Marketing PROFESSIONAL OVERVIEW  Sales & Marketing professional with over 5 years’ experience in FMCG-conceptualising and executing innovative, differentiated & segment-based Sales & marketing Initiatives, thereby leading to achievement of targeted market share.  Experienced in Handling Key Accounts-Maximizing Share and Visibility within Store-In Store Executions and Drives.  Strong Understanding Trade Marketing Activities and creating brand awareness in the market by Brand Placement, Brand promotion planning and market development efforts.  Over a year of Experience in handling GTM Initiatives-Right from Planning, to last mile Execution  Over 5 years of Experience in Managing and handling Distribution Network, Conducting Dealer meets on various agendas as well as successful launch of New Products through these meets  Outstanding success in building relationships with key decision makers, establishing large volume & high profit account Relations and finalizing strategic alliances.  Proficient in MS-Office involving Word, Excel and PowerPoint.  Enterprising and dynamic with good communication, planning, analytical and Leadership skills.

CORE COMPETENCIES -

Planning & Forecasting Trade Marketing Key Account Management Go to Market Strategizing Research & Analysis Team Management New Product Launches & Promotion

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Sales Support Business Development P&L Handling TOT Planning Distribution Management Training & Development

Current Designation- Regional Key Account Manager with Reckitt Benckiser India Pv.t Ltd. Roles & Responsibilities:  Team Management and Leadership- Providing coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary. Handling a Team of 4 on role Employees(4-TSI) 

Driving Trade Marketing activities and initiatives for the Key Accounts in East for National Chain (Retail + CNC) & Regional Chains. Including-New Product Launches, Increasing and maintaining share and Visibility in the Market, promotions, Product Demos and other in Store Executions /Activations.

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Closing Terms of Trade with Regional chains and Ensuring on Ground Execution of Agreed terms in Both Regional and National Chains.

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Forecasting and Planning- For Sales Targets, key Brand Sales, Customer service Management and Improvements

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CFA/Depot Management- Driving Timely Supply of Goods through Depot as well as Handling Supply Related Issues and Depot Team Management across East

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Maintaining competitive knowledge & Track Competition Activities to create and adjust sales & other Trade Activation strategies.

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Establishing effective relationships with cross-functional departments-Internal & External

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Creating and Managing distribution network and Infrastructure with reliable channel partners; developing infrastructure for new channels and optimizing performance levels of channel partners.

SIGNIFICANT HIGHLIGHTS As Regional Key Account Manager-60 Cr- November 2017- Present  Best Key Account Manager in India FY 2018- With Deliveries across Parameters in terms of Numbers as well as Driving Share gains.  YTD Target Achievement of 115%-2018 IMS Growth-38%  Share Gains Across Categories During Account Trade/Activity Calendars  Handled a Mix of National and Regional Retail Accounts, CNC Business and Regional E Comm Liaisons.  Key Brand Activations Across -National and Regional Chain- Leading not only to share gains but Category Growths  Successful Execution of KVI & Non KVI Cluster for CNC Business  Consolidation of MT Business in North East. As Area Sales Manager- Reckitt Benckiser -Turnover-108 Cr- June 2016- October 2017  YTD Target Achievement of 103%-For 2016  Successfully Executed all the Trade Marketing Initiatives- NPD Launches, Key Store KPI, Key Brand Activations  MT-Key Account Growth for the Year Stood at-30% One of the Best in the Region  Winner for key Brand Sales Activities- for two of the major Brands for the company  Ranked among Top 20 ASM in the country in Q3.  Successful Execution of Go To Market Strategies for the For Urban & Rural Channel  Training and Development- Team Member Currently among Top Rankers in the Region As Area Sales Executive: - Reckitt Benckiser -Turnover-18 CR- February 2015- May 2016  Achieved YTD Targets at 103% for Year Ending 2015.  Successfully launched all the new products and delivered key launch KPI in the market.  Successful in penetrating Rural India by executing GO to Market Plan strategies-75 new Villages opened under direct distribution under Super Stockiest Channel  Trained and developed PSR for efficient functioning and preparing for Future role.  Ranked “Strong” employee year on year. As Key Account-Territory Sales Representative: -Modern Trade- Turnover- 18 CR- March 2014-January 2014  YTD IMS Growth Stood at 29%, one of the highest in all India. As well as ranked as 2nd best in region.  Handled a Mix of Direct and Indirect Accounts-D-Mart, ABRL, Big Bazaar, Reliance Retail & CNC, Booker, Spencer’s, and Stand-Alone Chains in the Region.  Played a key role in turning Around Stand-Alone Stores Growth by Driving Key TOT Initiative and delivered highest IMS growth.  Achieved Baroda MT Channel Fill Rate Improvements through rigorous tracking and planned executions.  Received Fast Start Winner Award for delivering highest growth and 100% number deliveries in Quarter’1 in 2014. As General Trade-Territory Sales Representative-Reckitt Benckiser Turnover- 15 CR-January 2013-February 2014.  Successful Doubled the Sales of SWB Brands in the Territory. Sales figures stood at 2.5 times over Last Year.  Improved Account fill which in turn resulted in better shares and sales.  Stabilized Infrastructure in Baroda, which lead to improved business and distribution.  Among Top 15 Sales Representatives in Quarter’1, 2013.

EDUCATION  M.B.A-Marketing from Christ University in 2012.  B.B.A-Marketing from B.M.C.C, Pune-University in 2010.  H.S.C from De Nobili School, I.S.C.E Board in 2007.

PERSONAL DETAILS Date of Birth: Marital Status: Languages Known: Hobbies

17th

February 1989 Married English, Hindi, Gujarati, Bengali & Marathi (Elementary) Travel, Movies, Singing