Lg Electronics

LG Electronics (KRXS: 066570, LSE: LGLD) is a South Korean multinational corporation and one of the world's largest electronics companies. It is a part of LG Group, operating in 80 countries.

Contents [hide] • • • • • •

1 Summary 2 Brand name history 3 Sponsorship 4 Business areas and main products 5 Company brands 6 See also

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7 External links

[edit] Summary LG Electronics developed iris recognition technology in 1999 and markets it for security, convenience, privacy enhancement and productivity purposes.　 By 2005, LG was considered a Top 100 global brand, and just a year later, LG recorded a brand growth of 14%. Now the world's largest plasma panel manufacturer, its joint venture, LG.Philips LCD, is a major maker of liquid-crystal displays for TVs. In 2006, the company's mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the company's image of the maker of 'fat' 3G phones. It now focuses on the design and marketing of phones such as the LG Shine and LG Prada (KE850). As a result, the company was picked as 'The Design Team of the Year' by the Red Dot Design Award in 2006~2007 and is often called the 'New Apple' or 'New Sony' in the industry and online communities. They also sponsor English Premier League club, Fulham FC.

Billboards at Dundas Square in Toronto, Canada, featuring an LG advert.

[edit] Brand name history

The previous company name was Lucky-GoldStar, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of GoldStar (Hangul:금성). The GoldStar brand is still perceived as a discount brand. In September 2007, LG launched an online video contest called “Life’s Good When…” to generate awareness of their “life’s good” philosophy and encourage consumers to engage positively with the brand. The contest, which is hosted by YouTube, has generated over 600 entries and 700,000 video views by November. Winners will receive more than $30,000 worth of LG appliances and electronics.

[edit] Sponsorship LG Electronics sponsored the English football club Leicester City and Weyside Rovers (Guildford) from 2000 until 2002. LG Electronics currently sponsors the English football club Fulham F.C, the Brazilian football club São Paulo and AEK from Greece.

[edit] Business areas and main products Mobile communications CDMA Handsets, GSM Handsets, 3G Handsets, Cellular Phones Digital appliance Air Conditioners, Refrigerators, Microwave Ovens, Washing Machines, Vacuum Cleaners, HomeNet, Compressors for Air Conditioners and Refrigerators Digital display Plasma TVs, LCD TVs, Micro Display Panel TVs, Monitors, PDP Modules, OLED Panels, USB Memory, Flat Panel Computer Monitors Digital media Home Theater Systems, DVD Recorders, Super Multi DVD Rewriters, CD±RW, Notebook PCs, Desktop PCs, PDAs, PDA Phones, MP3 Players, New Karaoke Systems, Car Infotainment

[edit] Company brands • • •

& - MP3 Player Cyon - Mobile phone Dios - Premium appliance (before LG's home refrigerator brand)

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Flatron - computer monitor, TV GoldStar - Home appliance IrisAccess - Iris recognition Platon - CRT TV Super Multi - Trademark for DVD+R(W)/-RAM burners Tromm - Home washing machine Whisen - Air conditioner Xcanvas - PDP & LCD HDTV Xnote - laptop computer XD Engine - TV Technology Xpion - Desktop computer

[edit] See also • • • • • • •

Economy of South Korea Electronics LG Telecom LG Powercom LG Prada (KE850) List of Korea-related topics List of LG mobile phones

[edit] External links • • • • •

LG Electronics Global Website LG Electronics Korea Website LG Mobile Website "Life's Good When..." LG Video Contest LG Video Contest YouTube Channel