Dairy Milk (cadbury).pptx

Class :T.Y.B.M.S Subject : Corporate Communication & Public Relation

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Sayeed Yameen Ali Tanwar Sohail Sahani Sanjana Ansari Sahil

Roll no. 19 20 22 23

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Cadbury was established in Birmingham, England in 1824, by John Cadbury. In June 1905 in England, Cadbury made its first Dairy Milk bar & It was introduced in the United Kingdom in 1905. It has higher proportion of milk than previous chocolate bars. It became the company's best-selling product by 1914. In 2014, Dairy Milk was ranked the best-selling chocolate bar in the UK. It is manufactured and distributed by the Hershey Company in the U.S. under license from Cadbury.

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Worms found in to dairy milk. Investigations into reports that live worms were found in its Dairy Milk . Infestation in two bars of Cadbury Dairy Milk, Cadbury India’s flagship brand with over 70% market share.

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Negative Publicity The sales decrease by around 30% They suppose the sale well go up 15% The Cadbury note advertise for a month and a half.

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They started with a project called project VISHWAS The consumers were nationally reached through a press AD “facts of Cadbury”, released in 11 languages. It represented all the details on manufacturing, operations, storage etc of Cadbury . Brand Ambassador as Mr.Amitabh bachchan .

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Presenting Cadbury's view [Oct to Dec 2003] Packaging change [January-March 2004]

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The PR department communicate total group of organization. Advertising They share the skills & planning for media buying teams. They came with out-sourced agency. The PR cause a very intimate understand from workers to board levels.

Dairy Milk has now become an expression of :  Joy.  Emotion.  Shared good feelings.

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