Daftar Pustaka

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DAFTAR PUSTAKA Amirullah, SE., MM. (2002), Perilaku Konsumen, Graha Ilmu, Yogyakarta Ating Tedjasutisna (1999). Pemasaran, Jilid 1, Penerbit CV. Armico, Bandung Engel, james E. Roger D, black Well & Paul W. Muniard (1994). Perilaku Konsumen, Jilid I, edisi Keenam, Penerbit Bina Rupa, Jakarta. Kotler, Philip (1993). Manajemen Pemasaran, Analisis, Perencanaan, Implementasi dan Pengendalian, Jilid I. Penerbit Erlangga. Jakarta. ---------------------(1995). Marketing, Jilid 2, Erlangga, Jakarta. Kotler, Philp dan Armstrong, Garry (1997), Prinsip-Prinsip Pemasaran, Edisi 8, Jilid 1 Erlangga, Jakarta. Lumpiyoadi, Rambat (2001), Manajemen Pemasaran Jasa, Salemba Empat, Jakarta. Marbun, B.N. SH (2003), Kamus Manajemen, Cetakan I, Pustaka Sinar Harapan, Jakarta Mowen (1995). Perilaku Konsumen, Penerbit Pustaka Ilmu, Jakarta. Peter J, Paul dan Olson, Jerry C (1994). Cosumer Behavior : Perilaku Konsumen dan Strategi Pemasaran, Edisi 4, Jilid 1, Erlangga, Jakarta. Purwanto, Heri. (1999), Pengantar Perilaku Manusia, Cetakan 1, Penerbit Buku Kedokteran EGC, Jakarta Schiffwan, Leon G (1998). Consumer Behavior, Six Edition. Sudjana (1992). Metode Statistik, Edisi Kelima, Penerbit Tarsito, Bandung. Tjiptono, Fandy (1996), Manajemen Jasa, Andi, Yogyakarta. Tri Rusmi Widayatun, (1999), Ilmu Perilaku, Cetakan 1, CV. Sagung Seto, Jakarta Winniardi (1991). Marketing dan Perilaku Konsumen, Bandar Maju, Jakarta.

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