SUMMARY
Two and half years of experience in Analytics and Market research with expertise in various statistical, business intelligence, data mining and predictive modeling techniques coupled with progressively responsible management experience including strategic planning, client handling, team building, training, resource management, project execution and delivery.
CORE COMPETENCIES Econometrics, Statistics, Market Research and Analytics, Business Intelligence, Data Mining, Multivariate techniques, SPSS, SAS, Curve Expert, Ms Access and Advanced MS-Excel .
PROFESSIONAL EXPERIENCE 1., INDIA Consultant (21-10-2004 to till date)
Executed and delivered 9 Sales Force Analysis and market research projects for 4 leading global Pharmaceutical majors; all projects ended with client delights. Directly interacted with the clients from US and Europe.
Major technical contributor in > 5 other projects involving multi-disciplinary teams.
Project experience in Sales Force Survey, Promotional Response Modeling and Carry over Effect, Optimization, Global Key Performance Indicators - Tracking and Benchmarking to aid in best practice sharing, Developing Dashboards for huge financial and sales force data for key countries as weekly and monthly reports.
Provided actionable business insights to Pharma majors directly contributing to their strategic planning, marketing effectiveness and thereby revenues.
Acknowledged as an asset to the organization for winning and retaining clients through dedication, hard wok and commitment.
2., Bangalore, INDIA Research Associate (Dec 2003 – Sept. 2004) •
Spearheaded the data analysis team that studied the Awareness and Impact of Biodiversity in Karnataka.
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Activities ranged from designing a study, data screening, analysis, reporting to the funding agency.
3. Bangalore, INDIA Senior Research Fellow (Sept 2002 – Sept 2003)
Provided the technical inputs for the economic aspects of the study, in a multidisciplinary project that dealt with socioeconomic aspects of finger millet in Karnataka
Drafted the questionnaires for primary data collection, executed data collection, screened data and analyzed the same for a project funded by McKnight foundation.
EDUCATIONAL QUALIFICATION
AWARDS RECEIVED
ICAR-Junior Research Fellowship during Masters Programme
University fellowship for under graduation
PROJECT MANAGEMENT SKILLS •
Writing business proposals
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Preparation of Questionnaire & Schedules used for data collection
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Presentation of findings through business reports & research papers
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Solid experience in project execution using cutting edge Quantitative Techniques widely used in Business Research and Analytics using different statistical software
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Proven ability to improve individual and team performance to drive business results
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Recognized ability to communicate well with in, across teams and clients
TRAININGS
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Base SAS & SAS stat, provided by PharmARC Analytic Solutions, Bangalore, for a period of two weeks, January 2005.
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“Globalization of Dairy Industry in India: Application of Forecasting Techniques” University of Agricultural Sciences, Bangalore, August 2004.
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Risk Assessment in drought rice, University of Agricultural Sciences, Bangalore, July 2003.
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Econometrics Applications in Natural Resource Economics Using SPSS and LIMDEP Software, University of Agricultural Sciences, Bangalore, November 2001.
SOFTWARE SKILLS
Solid experience in SPSS, Curve Expert and MS Office package
Hands of experience in data mining, data preparation and analysis using SAS Base and SAS Stat
PERSONAL STRENGTHS Possess strong analytical capability, critical thinking, attention to details and error free execution; Quick learner; Professionally trained verbal, written and interpersonal communication skills; Flexible, adaptable and have excellent understanding of people; Dedicated and loyal; Enjoy working in teams; Comfortable with multi-tasks and timelines.
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