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MA SUCCESS FEBRUARY 2017 ISSN 2380-5617(PRINT) 2469-6889(ONLINE)
Read This Before You Do Anything!
Second School Calamity How Social Media Misuse Can
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ALWAYS MORE TO LEARN INSTRUCTOR COLLEGE WITH DAVE KOVAR THURSDAY, JULY 6, 2017 1:00 - 5:00 P.M. TICKETS $129 REGISTER AT MASUPERSHOW.COM JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
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SPONSORED BY:
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FEATURES
Drawing on his experience and expertise, Martial Arts Industry Association Consultant Shane Tassoul formulated the perfectly crafted plan for launching a second location. Then he acted on it himself in his town of Appleton, Wisconsin to prove that it worked. Within three weeks of opening, he drew 51 active students. If you’re thinking about owning multiple schools, before you do anything read his reality-based do’s and don’t’s in this illuminating article.
MASUCCESS
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COLUMNS
DEPARTMENTS
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e
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CONSULTANT’S CORNER ANTONIO FOURNIER IS A MAIA ELITE Consultant and Maine-based multi-school owner who brings a wealth of knowledge about owning and operating a martial arts business. He’s a professional life coach and a certified eacher of the Law of Attraction. He continues his 43 years of martial arts training and can be reached at [email protected].
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K&
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As a trusted provider of martial arts schools insurance, K&K is committed to helping you succeed by offering quality coverage and services designed for your organization. K&K’s expertise is respected throughout the industry; we are your solution for affordable insurance coverage. It’s easy to work with K&K—visit our website now for more information. • Apply and buy online • Competitive rates and coverage
K&K Insurance Group, Inc. is a licensed insurance producer in all states (TX license #13924); operating in CA, NY and MI as K&K Insurance Agency (CA license #0334819)
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WORDS OF WISDOM — HENRY FORD
MARTIAL ARTS TRIVIA 1
3
2
4
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YOU ASKED DO YOU PREFER A LARGE, SEPARATE, DEDICATED PRO SHOP OR A PRO SHOP THAT HANGS ON A WALL SUCH AS SLAT BOARD?
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MASUCCESS
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FEBRUARY 2017
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1
UU SHORT SLEEVE RASH GUARD FEATURES SLEEK WHITE DESIGN WITH BLACK ACCENT LINES AND COLORED SLEEVES UU RANK RASH GUARDS AVAILABLE IN BROWN, WHITE, PURPLE, BLUE AND BLACK COLORS CORRESPONDING TO BELT RANKS UU WARRIOR SERIES RASH GUARD FEATURES FULL-COLOR, BLACK-AND-GREY DESIGN WITH WARRIOR SERIES LOGO ON BACK AND SLEEVE UU PERSONALIZE YOUR RANK OR SHORT-SLEEVE RASH GUARD WITH CUSTOM OPTIONS LIKE YOUR NAME OR SCHOOL LOGO
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UU WRAPPED CENTER GRIP APPROXIMATELY 12” LONG UU STAFF MADE OF SOLID-WOOD CONSTRUCTION UU CLEAR SEALANT COAT WITH MYLAR FILM COVER AND ACCENT STRIPE
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We Help You Grow Your School. Gross Monthly Income up
130+ 35% 61% Student Value up
over one year.
© 2016 MAIA, LLC. #11361
Tracy Huff, Fayetteville, NC
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New Students in four months. Brad Fuller, Toledo, OH
over two years. Jeanne Lenz & Chris Ost, Stockton, CA
Schedule a free 20 minute call with a coach today. (866) 626-6226 | MAIAELITE.COM
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week 1 “MAKE EACH DAY YOUR MASTERPIECE” – JOHN WOODEN-
week 2 “THERE IS NO GREATER AGONY THAN BEARING AN UNTOLD STORY INSIDE OF YOU.” – MAYA ANGELOU -
PARENT/GUARDIAN
LE T T E R
week 3 “IF YOUR ACTIONS INSPIRE OTHERS TO DREAM MORE, LEARN MORE, DO MORE AND BECOME MORE, YOU ARE A LEADER.” – JOHN QUINCY ADAMS -
week 4 “DO ONE THING EVERY DAY THAT SCARES YOU.” – ELEANOR ROOSEVELT -
Dear parents and/or guardians... This month we are learning about inspiration and the term “inspire.” It is important for children to be inspired, whether it is by leaders or peers, reading a book, or watching the Olympics. Our children need to learn how to be inspirational to other people as well. Although we cannot always motivate our children, it is important to help get them inspired to reach their goals and dreams. As parents, we need to be excited and supportive of the things that help to inspire and motivate our children.
HOW CAN YOU HELP? •
Paint a picture of what you see in their immediate future. Visualizing the future can give them an inspiration to become motivated to reach those dreams and goals.
•
Tell stories of what other people have overcome and accomplished. There are so many stories about many different kinds of people that overcame something to accomplish their goals and dreams. Find someone with a similar background to what your children are trying to achieve and share the story with them. Stories are inspirational.
•
Help your children see how far they have already come on their journey to accomplishing their goals.
•
Help your children learn a new skill.
•
Celebrate your children’s progress.
•
Talk to your children about who in the world inspires them and who they see as leaders.
Inspiration THE WORD INSPIRATION COMES FROM THE LATIN WORD INSPIRE MEANING TO BREATHE SPIRIT. TO INSPIRE ANOTHER OR TO BE INSPIRED MEANS TO INFUSE WITH LIFE, TO STIMULATE SOME CREATIVE OR EFFECTIVE EFFORT, TO GIVE LIFE, OR TO EXHILARATE.
©2016 MAIA, LLC. / 0716MAIAPLETT
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"IF YOU'RE SERIOUS ABOUT TEACHING, IF YOU'RE SERIOUS ABOUT RUNNING A GOOD SCHOOL, AND YOU'RE NOT HERE - YOU'RE NOT DOING ALL YOU CAN DO." - ROB WETMORE LEADING EDGE MARTIAL ARTS REGISTER AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
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SPONSORED BY:
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DAVE & MELODY & MIKE & ROBYN REGISTER AT MASUPERSHOW.COM
#MASS17SPEAKERS
JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
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SPONSORED BY:
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YOUR HOME FOR 1,000 LIVE FIGHTS, ORIGINAL PROGRAMMING AND OVER 8,000 HOURS OF MMA HISTORY
Visit UFCFIGHTPASS.COM to sign up for your
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Watch UFC FIGHT PASS on virtually any device including iOS and Android devices, Xbox One, Xbox 360, AppleTV, Chromecast, Roku, Amazon Fire TV, Samsung and LG Smart TVs. ©2016 ZUFFA, LLC. ALL RIGHTS RESERVED.
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COLUMN
L
•
• •
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COLUMN
E
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New programs can increase retention and expand your student base.
© 2015 MAIA, LLC #9627
Kick off the new year by adding a new program to your school. Contact a MAIA Representative to find out how to add one of these enriching programs to your school’s schedule. 1000 Century Blvd. Oklahoma City, OK 73110
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(866) 626-6226 | WWW.MASUCCESS.COM
Delivering
what matters!
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Club Business
Increase revenue with
Real-time knowledge and control Staying competitive in today’s market means immediate access at all times through any electronic device. My Club Business is the complete program
package where you can analyze and manage every aspect of your business including student access, training and class management, POS Inventory, reporting and much more. Accessing My Club Business on any device includes: • • • • • • • •
Managing revenue in real time Immediate prospect updates Quick & simple enrollment process Financial reporting packages Instant scheduling for classes & training Tracking POS inventory Time clock features Online marketing
Contact ASF for a free demo! Xtreme Training and Fitness Studio
Tech Chat CS Chat
Client Number 4000
Contact ASF
Email Tech Support
Email Client Support
Tech After Hours
Upcoming Events
1
New Accounts Entered
2
Remit to Date
3
Enter Prospects
4
Month End Summary
5
Non Attendance
Payment Solutions
Logout
MEMBERSHIP
My Account
Member
Prospects
Multiple Account Changes
Contract Entry iPad
in
2:08 PM
95%
Xtreme Training and Fitness Studio Client Number 4000
Point of Sale
Scheduler
Employee Check-in
Lockers
Child Care Check-in
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Logout
MEMBERSHIP
My Account
2:08 PM Member
Prospects
Contract Entry
Multiple Account Changes
Point of Sale
Scheduler
Lockers
Employee Check-in
Child Care Check-in
Reports
Dashboard
Marketing
New Features
Reference
2:08 PM
Reports
Dashboard
Xtreme Training and Fitness Studio
Marketing
Client Number 4000
Logout
MEMBERSHIP
My Account
Member
Contract Entry
Multiple Account Changes
Prospects
Point of Sale
Scheduler
Lockers
Employee Check-in
Child Care Check-in
Reports
Dashboard
Marketing
New Features
Reference
ASF Payment Solutions
increases your revenue with payment processing and software integration.
• EFT • Credit Card • Point of Sale • Scheduling
Edit Personal Information
Highlands Ranch, CO 80129 640 Plaza Drive, Ste 300
JOHN DOE
& FITNESS STUDIO 4005 XTREME TRAINING
ASF Account
To learn more, call:
1-800-227-3859 Payments I Software I Marketing
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or visit: ASFpaymentsolutions.com
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Club Business Welcome Owner
ASF Account Welcome Student
Club Business Whether you need to access data on your school or students, ASF gives you full access anytime, anyplace.
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FEATURED STORY
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WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment! Hello, my name is Dr. Robyn Silverman. As a Child and Adolescent Development Expert, it’s discouraging to see Martial Arts Schools suffering right now. You deserve better, don’t you? Your students deserve better too, don’t they? Many of our Powerful Words clients are enjoying great success right now because they’ve learned exactly what parents are looking for from a great martial arts academy... a safe and fun place for their children to develop physical fitness and character. Parents have made one thing clear; the academy they choose must teach both. I’d like to personally invite you to test drive our internationally-acclaimed Character Development System RIGHT NOW and watch your school’s success skyrocket. Visit our website at www.PowerfulWords.com and click on the GET STARTED NOW Button or give us a call at (877) 769-3799 now to find out how. —Dr. Robyn
Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert
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As seen on:
www.PowerfulWords.com (877) 769-3799
TAKE ADVANTAGE NOW!
We’re so positive that Powerful Words will help you succeed, we’re giving YOU a Fantastic FREE GIFT valued at over $485.35. Visit our website—and Get Your School on the Powerful Road to Success... TODAY!
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62
MASUCCESS
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JULY 6-8 AT THE MGM GRAND ®
THE INDUSTRY’S BIGGEST EVENT IS BACK. BOOK YOUR ROOM TODAY. $117 per night*, plus tax & resort fee GROUP CODE: MAS0717 800.929.1111 | MASUPERSHOW.COM
I AM GOING PRESENTED BY:
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@MASUPERSHOW
YOUTUBE.COM/MAIASUCCESS IN PARTNERSHIP WITH:
SPONSORED BY:
*Average Room Rate
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I
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D E S A B NTION
G N I R R A SP
RETE
Sparring in the Martial Arts When it comes to the martial arts industry, few topics can produce stronger and more divisive opinions. From school owners to parents, instructors to insurance companies, everyone has an opinion on the best practices. But, the big questions stay the same: • How do we frame the conversation with students and parents? • How do we make sure every student is making responsible choices throughout the process? • How do we teach the students the proper application of sparring principles? • How do we hold everyone involved accountable?
The Retention Based Sparring program shows student retention and contact sparring don’t have to be competing principles.
“Master Rappold’s systematic, thorough and wellthought-out approach is going to forever change the way people teach sparring and grappling for the better! Get this program.” - Dave Kovar
Build a sparring program your students love and watch your retention rates soar.
Learn More About Responsible Sparring! Call (866) 626-6226 today! Or visit our website at www.masuccess.com for more info!
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G s
“ M C t c
E S A
B
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©201 6 MA
IA , LLC. #1
118 0
Get your school into fighting shape with Dojo Rescue. “First New Student Orientation/ Mass Enrollment went awesome! Couldn’t have done without all the information from the MAIA consultants, thank you!” - Julie Mischke
Eight Weeks. More Students. More Revenue. Are You Ready?
1/2” - postcards, columns
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Boot camp isn’t just for your students anymore.
1- 1/4” - Flyers, Full page, Ads
MARTIAL ARTS INDUSTRY ASSOCIATION
866-626-6226 | MASuccess.com
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MARTIAL ARTS INDUSTRY ASSOCIATION
2” - Holder folders, pam MARTIAL ARTS INDUSTRY ASSOCIATION
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February 2017
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February 2017
SCHOOL OWNER’S NAME
High Point, North Carolina
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Your school runs on your vision, your brainpower, and your ideas. Whether you work with a staff or teach every session yourself, managing what happens on the mat while keeping your classes fresh and engaging is a challenge.
maDRILLS
IS YOUR ULTIMATE SOLUTION
Our new website offers hundreds of drills, challenges and games to help disguise repetition, organize your school’s schedule and keep everyone on your mat happy.
>
Ever expanding library of drills, challenges and games
MASUCCESS.COM 1000 CENTURY BLVD. OKLAHOMA CITY, OK 73110
>
Levels of membership so you pay for what you need – no more, no less
>
Create, edit, search for and implement new class plans
>
Additional log-ins mean you can set a class plan and share it with your instructors
WWW.MADRILLS.COM
©20 16 MAIA, LLC. # 102 12
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F
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“H
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W
m
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They’re NOT thinking about how clean the mat is.
Because you already did. Kenclean Plus
Athletic Surface Disinfectant Cleaner No one would ever tell you that keeping a martial arts facility clean is easy. With lots of foot traffic, intense workouts and little time between classes, it is definitely one of the more challenging aspects of running a school. However with a plan of action and the right products, it isn’t impossible and the results are definitely worth the time it takes in both attracting new students and keeping current ones. Kenclean Plus can help. Two ounces per gallon of water is all it takes for this one step cleaner/disinfectant that kills the germs athletes need killed and leaves behind a clean, fresh fragrance that will let your students know your school is clean, Kennedy Clean!
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215-443-3313 www.kennedyindustries.com
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THIS IS FOR YOU. IT’S YOUR FUTURE ON THE LINE. WILL YOU SHOW UP? REGISTER AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
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SPONSORED BY:
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O
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LEARN. GROW. RENEW YOUR PASSION. CHANGE YOUR BUSINESS. GET YOUR TICKETS AT THE ADVANCED PRICE
$347 UNTIL 3-31-17 REGULAR TICKET PRICE $397
REGISTER AT MASUPERSHOW.COM
JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
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SPONSORED BY:
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Read This Before You Do Anything!
Second School Calamity How Social Media Misuse Can
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ALWAYS MORE TO LEARN INSTRUCTOR COLLEGE WITH DAVE KOVAR THURSDAY, JULY 6, 2017 1:00 - 5:00 P.M. TICKETS $129 REGISTER AT MASUPERSHOW.COM JULY 6-8 AT THE MGM GRAND ®
#MASS17
@MASUPERSHOW YOUTUBE.COM/MAIASUCCESS PRESENTED BY:
IN PARTNERSHIP WITH:
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SPONSORED BY:
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FEATURES
Drawing on his experience and expertise, Martial Arts Industry Association Consultant Shane Tassoul formulated the perfectly crafted plan for launching a second location. Then he acted on it himself in his town of Appleton, Wisconsin to prove that it worked. Within three weeks of opening, he drew 51 active students. If you’re thinking about owning multiple schools, before you do anything read his reality-based do’s and don’t’s in this illuminating article.
MASUCCESS
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COLUMNS
DEPARTMENTS
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R
e
m
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CONSULTANT’S CORNER ANTONIO FOURNIER IS A MAIA ELITE Consultant and Maine-based multi-school owner who brings a wealth of knowledge about owning and operating a martial arts business. He’s a professional life coach and a certified eacher of the Law of Attraction. He continues his 43 years of martial arts training and can be reached at [email protected].
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K&
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As a trusted provider of martial arts schools insurance, K&K is committed to helping you succeed by offering quality coverage and services designed for your organization. K&K’s expertise is respected throughout the industry; we are your solution for affordable insurance coverage. It’s easy to work with K&K—visit our website now for more information. • Apply and buy online • Competitive rates and coverage
K&K Insurance Group, Inc. is a licensed insurance producer in all states (TX license #13924); operating in CA, NY and MI as K&K Insurance Agency (CA license #0334819)
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WORDS OF WISDOM — HENRY FORD
MARTIAL ARTS TRIVIA 1
3
2
4
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YOU ASKED DO YOU PREFER A LARGE, SEPARATE, DEDICATED PRO SHOP OR A PRO SHOP THAT HANGS ON A WALL SUCH AS SLAT BOARD?
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16
MASUCCESS
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FEBRUARY 2017
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17
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1
UU SHORT SLEEVE RASH GUARD FEATURES SLEEK WHITE DESIGN WITH BLACK ACCENT LINES AND COLORED SLEEVES UU RANK RASH GUARDS AVAILABLE IN BROWN, WHITE, PURPLE, BLUE AND BLACK COLORS CORRESPONDING TO BELT RANKS UU WARRIOR SERIES RASH GUARD FEATURES FULL-COLOR, BLACK-AND-GREY DESIGN WITH WARRIOR SERIES LOGO ON BACK AND SLEEVE UU PERSONALIZE YOUR RANK OR SHORT-SLEEVE RASH GUARD WITH CUSTOM OPTIONS LIKE YOUR NAME OR SCHOOL LOGO
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2
3
UU WRAPPED CENTER GRIP APPROXIMATELY 12” LONG UU STAFF MADE OF SOLID-WOOD CONSTRUCTION UU CLEAR SEALANT COAT WITH MYLAR FILM COVER AND ACCENT STRIPE
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m .
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We Help You Grow Your School. Gross Monthly Income up
130+ 35% 61% Student Value up
over one year.
© 2016 MAIA, LLC. #11361
Tracy Huff, Fayetteville, NC
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New Students in four months. Brad Fuller, Toledo, OH
over two years. Jeanne Lenz & Chris Ost, Stockton, CA
Schedule a free 20 minute call with a coach today. (866) 626-6226 | MAIAELITE.COM
12/5/16 10:20 AM
week 1 “MAKE EACH DAY YOUR MASTERPIECE” – JOHN WOODEN-
week 2 “THERE IS NO GREATER AGONY THAN BEARING AN UNTOLD STORY INSIDE OF YOU.” – MAYA ANGELOU -
PARENT/GUARDIAN
LE T T E R
week 3 “IF YOUR ACTIONS INSPIRE OTHERS TO DREAM MORE, LEARN MORE, DO MORE AND BECOME MORE, YOU ARE A LEADER.” – JOHN QUINCY ADAMS -
week 4 “DO ONE THING EVERY DAY THAT SCARES YOU.” – ELEANOR ROOSEVELT -
Dear parents and/or guardians... This month we are learning about inspiration and the term “inspire.” It is important for children to be inspired, whether it is by leaders or peers, reading a book, or watching the Olympics. Our children need to learn how to be inspirational to other people as well. Although we cannot always motivate our children, it is important to help get them inspired to reach their goals and dreams. As parents, we need to be excited and supportive of the things that help to inspire and motivate our children.
HOW CAN YOU HELP? •
Paint a picture of what you see in their immediate future. Visualizing the future can give them an inspiration to become motivated to reach those dreams and goals.
•
Tell stories of what other people have overcome and accomplished. There are so many stories about many different kinds of people that overcame something to accomplish their goals and dreams. Find someone with a similar background to what your children are trying to achieve and share the story with them. Stories are inspirational.
•
Help your children see how far they have already come on their journey to accomplishing their goals.
•
Help your children learn a new skill.
•
Celebrate your children’s progress.
•
Talk to your children about who in the world inspires them and who they see as leaders.
Inspiration THE WORD INSPIRATION COMES FROM THE LATIN WORD INSPIRE MEANING TO BREATHE SPIRIT. TO INSPIRE ANOTHER OR TO BE INSPIRED MEANS TO INFUSE WITH LIFE, TO STIMULATE SOME CREATIVE OR EFFECTIVE EFFORT, TO GIVE LIFE, OR TO EXHILARATE.
©2016 MAIA, LLC. / 0716MAIAPLETT
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"IF YOU'RE SERIOUS ABOUT TEACHING, IF YOU'RE SERIOUS ABOUT RUNNING A GOOD SCHOOL, AND YOU'RE NOT HERE - YOU'RE NOT DOING ALL YOU CAN DO." - ROB WETMORE LEADING EDGE MARTIAL ARTS REGISTER AT MASUPERSHOW.COM
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DAVE & MELODY & MIKE & ROBYN REGISTER AT MASUPERSHOW.COM
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COLUMN
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•
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COLUMN
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New programs can increase retention and expand your student base.
© 2015 MAIA, LLC #9627
Kick off the new year by adding a new program to your school. Contact a MAIA Representative to find out how to add one of these enriching programs to your school’s schedule. 1000 Century Blvd. Oklahoma City, OK 73110
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(866) 626-6226 | WWW.MASUCCESS.COM
Delivering
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or visit: ASFpaymentsolutions.com
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Club Business Welcome Owner
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Club Business Whether you need to access data on your school or students, ASF gives you full access anytime, anyplace.
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FEATURED STORY
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WARNING: MANY Martial Arts Schools are SUFFERING from Low Enrollment! Hello, my name is Dr. Robyn Silverman. As a Child and Adolescent Development Expert, it’s discouraging to see Martial Arts Schools suffering right now. You deserve better, don’t you? Your students deserve better too, don’t they? Many of our Powerful Words clients are enjoying great success right now because they’ve learned exactly what parents are looking for from a great martial arts academy... a safe and fun place for their children to develop physical fitness and character. Parents have made one thing clear; the academy they choose must teach both. I’d like to personally invite you to test drive our internationally-acclaimed Character Development System RIGHT NOW and watch your school’s success skyrocket. Visit our website at www.PowerfulWords.com and click on the GET STARTED NOW Button or give us a call at (877) 769-3799 now to find out how. —Dr. Robyn
Dr. Robyn Silverman Martial Arts Industry’s Leading Child Development Expert
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As seen on:
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62
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D E S A B NTION
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Sparring in the Martial Arts When it comes to the martial arts industry, few topics can produce stronger and more divisive opinions. From school owners to parents, instructors to insurance companies, everyone has an opinion on the best practices. But, the big questions stay the same: • How do we frame the conversation with students and parents? • How do we make sure every student is making responsible choices throughout the process? • How do we teach the students the proper application of sparring principles? • How do we hold everyone involved accountable?
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G s
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E S A
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©201 6 MA
IA , LLC. #1
118 0
Get your school into fighting shape with Dojo Rescue. “First New Student Orientation/ Mass Enrollment went awesome! Couldn’t have done without all the information from the MAIA consultants, thank you!” - Julie Mischke
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February 2017
SCHOOL OWNER’S NAME
High Point, North Carolina
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Your school runs on your vision, your brainpower, and your ideas. Whether you work with a staff or teach every session yourself, managing what happens on the mat while keeping your classes fresh and engaging is a challenge.
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©20 16 MAIA, LLC. # 102 12
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They’re NOT thinking about how clean the mat is.
Because you already did. Kenclean Plus
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THIS IS FOR YOU. IT’S YOUR FUTURE ON THE LINE. WILL YOU SHOW UP? REGISTER AT MASUPERSHOW.COM
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