Creative Beacons Al Presentation 8th Sept
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THE WHITE ROOM
Creative Economy Consultants
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
COMMITMENT 13: CREATIVE BRITAIN “The RDAs will develop a network of business support leads for the creative industries to ensure the best services are delivered to the Creative Economy. RDAs in the South West, South East, North West, North East and West Midlands will ensure that they maximise the impact of business support for the creative industries.”
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Aims of the Network ‣
Raise awareness within the sector
‣
Forge links with specialist advisors
‣
Dissemination of good practice
‣
Assessment & analysis of data
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Objectives for The White Room ‣
Make the network work
‣
Research evidence of good practice
‣
Work with Business Link to share knowledge & good practice
‣
Work with network to develop Evaluation Framework and Impact Assessment Tools
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
The Team ‣
Emily Lyons
‣
Phil Birchenall
‣
Bernie Emery
‣
Andrew Melchior
‣
Andy Lovatt
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Method REGIONAL PROFILING
NETWORK MANAGEMENT
DYNAMIC MAPPING
DISSEMINATION
IMPACT ASSESSMENT
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Method Rationale ‣
Quantitative & qualitative approach enhanced by mixedmedia and Web 2.0 tools
‣
Collaborative action research
‣
Process as important as product
‣
Foster an active and effective network
‣
Animate network, act as training resource, marketing tool
‣
Give you the numbers, examples, process and tools
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
3 - DYNAMIC MAPPING [ Jul - Dec 08 ]
‣
Mapping: Existing data, regional narrative (Q and Q), priority sectors, numbers, GVA, penetration, geographical spread, diversity
‣
Highlight effective marketing and adviser recruitment
‣
Detailed case studies of what worked, why and how.
‣
Regional maps and benchmark reports
‣
National picture CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Link to google map
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
4 - DISSEMINATION [ Dec - Apr 09 ]
‣
Filmed interviews - CI’s, advisers, mentors
‣
Online toolkit to allow ongoing research, archiving and dissemination (test site already live)
‣
Identify pressure points / opportunities / MIS
‣
Highlight good practice and effective tools in each region
‣
Collectively develop Impact Assessment Framework
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
5. IMPACT ASSESSMENT [ Jan - Apr 09]
‣
Everything feeds into this
‣
Emphasis on analysis of output data
‣
GVA, mapping and other quantitative metrics
‣
Mapping and other qualitative metrics ‣
Advisors and mentoring
‣
Systems, Marketing and delivery
‣
Impact Assessment Framework piloted in regions
‣
Report(s) CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Regional Pilots ‣
Trial of Impact Assessment Framework
‣
Impact on GVA, ROI and RES
‣
Other metrics - penetration, intensity, awareness, service perception, brand value, loyalty etc.
‣
Balanced scorecard for regional BL services
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Outcomes ‣
Evidence based evaluation of effective Business Support
‣
Access to pool of specialist providers and mentors
‣
Tools for dissemination of good practice
‣
Strong & Consistent Impact Assessment Tools
‣
Strong and active National Network
‣
Visual Mapping, Management and Marketing Tools
‣
Delivery of Commitment 13
‣
Exemplar project to deliver benefit to CI’s
CREATIVE INDUSTRIES BEACONS
Creative Economy Consultants
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
COMMITMENT 13: CREATIVE BRITAIN “The RDAs will develop a network of business support leads for the creative industries to ensure the best services are delivered to the Creative Economy. RDAs in the South West, South East, North West, North East and West Midlands will ensure that they maximise the impact of business support for the creative industries.”
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Aims of the Network ‣
Raise awareness within the sector
‣
Forge links with specialist advisors
‣
Dissemination of good practice
‣
Assessment & analysis of data
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Objectives for The White Room ‣
Make the network work
‣
Research evidence of good practice
‣
Work with Business Link to share knowledge & good practice
‣
Work with network to develop Evaluation Framework and Impact Assessment Tools
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
The Team ‣
Emily Lyons
‣
Phil Birchenall
‣
Bernie Emery
‣
Andrew Melchior
‣
Andy Lovatt
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Method REGIONAL PROFILING
NETWORK MANAGEMENT
DYNAMIC MAPPING
DISSEMINATION
IMPACT ASSESSMENT
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Method Rationale ‣
Quantitative & qualitative approach enhanced by mixedmedia and Web 2.0 tools
‣
Collaborative action research
‣
Process as important as product
‣
Foster an active and effective network
‣
Animate network, act as training resource, marketing tool
‣
Give you the numbers, examples, process and tools
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
3 - DYNAMIC MAPPING [ Jul - Dec 08 ]
‣
Mapping: Existing data, regional narrative (Q and Q), priority sectors, numbers, GVA, penetration, geographical spread, diversity
‣
Highlight effective marketing and adviser recruitment
‣
Detailed case studies of what worked, why and how.
‣
Regional maps and benchmark reports
‣
National picture CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Link to google map
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
4 - DISSEMINATION [ Dec - Apr 09 ]
‣
Filmed interviews - CI’s, advisers, mentors
‣
Online toolkit to allow ongoing research, archiving and dissemination (test site already live)
‣
Identify pressure points / opportunities / MIS
‣
Highlight good practice and effective tools in each region
‣
Collectively develop Impact Assessment Framework
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
5. IMPACT ASSESSMENT [ Jan - Apr 09]
‣
Everything feeds into this
‣
Emphasis on analysis of output data
‣
GVA, mapping and other quantitative metrics
‣
Mapping and other qualitative metrics ‣
Advisors and mentoring
‣
Systems, Marketing and delivery
‣
Impact Assessment Framework piloted in regions
‣
Report(s) CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Regional Pilots ‣
Trial of Impact Assessment Framework
‣
Impact on GVA, ROI and RES
‣
Other metrics - penetration, intensity, awareness, service perception, brand value, loyalty etc.
‣
Balanced scorecard for regional BL services
CREATIVE INDUSTRIES BEACONS
THE WHITE ROOM
Creative Economy Consultants
Outcomes ‣
Evidence based evaluation of effective Business Support
‣
Access to pool of specialist providers and mentors
‣
Tools for dissemination of good practice
‣
Strong & Consistent Impact Assessment Tools
‣
Strong and active National Network
‣
Visual Mapping, Management and Marketing Tools
‣
Delivery of Commitment 13
‣
Exemplar project to deliver benefit to CI’s
CREATIVE INDUSTRIES BEACONS
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