Covert Presentation

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[COVERT] – The National fortnightly news magazine launched on May 15th, 2008 Latest venture of well known journalist and writer M.J. Akbar

"The ideology of the magazine is the ideology of my own profession journalism. There should be space for every viewpoint as long as there is logic and rationale and it is not a rant" M.J. Akbar

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“[COVERT] is a journal that restores the breath of life to news” We bring life to the very concept of news

: MISSION STATEMENT “Power is secretive about truth and propagandist about claims. Democracy demands media that reveals the covert, and sifts the overt to peel off propaganda. Knowledge is the ultimate asset of the citizen. We hope, in [COVERT], to tease the truth out of the wrinkles of secrecy. Our weapon is the scalpel, not the sword; we prefer the soft-spoken word to the scream, a smile to anger. Our political coverage will be heavyweight, but with a light touch. We hope civility will travel further than a scream, but our determination is nonnegotiable. We will uncover news, not disseminate information that has already become limp on the pages of a newspaper or opaque on a television screen. This will be our difference: [COVERT] will be a journal that restores the breath of life to news. Our mission is clear: Empower the reader so that he can recognize the powerful. The reader will be guide, mentor, companion and colleague on this journey. “ M. J. Akbar

Covers… - Something For Everyone •

Byline

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– ‘India and Culture’ in foreign Lands

- By M. J. Akbar

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Letters – From the Readers Current affairs - Cool Breeze

NRI Watch

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Tank Think - Defence

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Greenfields – Sports

- Right Out

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Book Extract – History Revisited

- Middle Fiddle

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– News from World Over

- Left Out

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India By D’Mockeracy – News

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Net profit – A Fast surf through the Net

Periscope - Politics Behind the Scene

Mad Fad Sad Bad World

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Powerstar – Politician watch

The Company M. J. Akbar – Chairman and Director of Publications Seema Mustafa – Editor A SEASON OF WELL KNOWN JOURNALIST AND COLUMNIST

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KULDIP NAYAR YASHWANT SINHA ARIF M KHAN SAEED NAQVI SUHEL SETH TCA RANGACHARI BRAHMA CHELLANEY J.S. RAJPUT

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TEESTA SETALVAD V BALACHANDRAN JOGINDER SINGH PRAYAAG AKBAR AKHILESH MITHAL FARZANA VERSEY VEENU SANDAL

Why

Differs?

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M. J. Akbar – Our biggest strength

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Leading journalists, politicians and eminent personalities writing for the magazine

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Perfect mix of Quality editorial & lighter content

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Various sections Columns : For the Intellectuals News Items : People who need food for thought Mad Fad Pages : For the young at heart

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We make sure the dissemination of information is not exaggerated, but, an exact presentation of facts Stories/ Columns are framed keeping in mind the fast paced life

: Readership & Circulation • • • • •

Circulation – 52,250 Readership – 2,05,000 Penetrates over 130 cities all over India Robust subscription additions since inception Available in most of the premier hotels across the country • Internationally, available in Nepal & UAE till date

:Circulation Break-Up

:Readership Profile Average Age

- 34 years

Readers Covered» » » » »

Corporate & Young executives Bureaucrats Politicians Decision Makers of the society Students

Adds Value To Your Media Plan • • • • • •

Makes the product reach the relevant and targeted customer A “Fresh” Magazine Quality Content enthralling readers across the country Engaged Readers A PAN India Presence, constantly adding depth High Advertisement Recall; Clutter-Free Advertising

: Advertisers

Asheesh Tayal Mob:91-11-9868406595 Ph: 46008906 (Dir) Fax:46502607 Email: [email protected]

www.covert.co.in