Course Outline
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Course Outline as PDF for free.
More details
- Words: 304
- Pages: 2
1. The Role of Business Research i. ii. iii. iv.
Scope of Business Research Business Research Defined Basic Research & Applied Research Managerial Value of Business Research
2. Theory Building/ Scientific Thinking i. Styles of Thinking ii. Sources of Knowledge iii. Reasoning iv. Scientific Attitude 3. The Research Process i. Research Proposal ii. Data Collection iii. Analysis & Interpretation iv. Reporting the results 4. Ethics in Business Research i. Ethical Treatment of Respondents & Subjects ii. Ethics & Client iii. Researchers & Assistants iv. Professional Standards 5. Design Strategies i. Exploratory Studies ii. Descriptive Studies iii. Causal Studies 6. Measurement & Scaling i. Nature of Measurement ii. Measurement Scales iii. Characteristics of Sound Measurement iv. Development of Measurement Tools v. Scaling Designs 7. Sampling Design i. Nature of Sampling ii. Probability Sampling iii. Non-Probability Sampling 8. Secondary Data Sources i. Nature of Secondary Data ii. Uses of Secondary Data iii. Types of Secondary Data iv. Search Procedures 9. Data Collection Methods i. Interviewing ii. Questionnaire iii. Observation & Other Methods
10. Data Analysis & Interpretation i. Statistical Analysis ii. Qualitative Data Analysis iii. Interpretation 11. Data Presentation i. Written Report and its Purpose ii. Integral Parts of Research Report iii. Oral Presentation 12. Managerial Decision Making & Research Credit hours/ Marks: - 3 Textbook: The textbook for this course is: Uma Sekaran. Research Methods for Business (4th. Edition). New York: Wiley, 2003 William Zikmund. Business Research Methods, Dryden Press, 1988. D.S. Tull and D.I. Hawkins, Marketing Research, Macmillan, 1984. Cooper, Donald R./Shindler, Pamela S. Business Research Methods, (10th Ed.). McGraw-Hill Irwin. 2008
Methodology: 1. Lectures 2. Power-point presentations 3. Class discussions 4. Practical exercises 5. Handouts: electronic EVALUATION AND ASSESSMENT Assignments % Of total Grade Classroom Participation Quizzes Group Project (Business Research Study) Mid Term Final Exam Total
0% 0% 0% 0% 0% 0%
Scope of Business Research Business Research Defined Basic Research & Applied Research Managerial Value of Business Research
2. Theory Building/ Scientific Thinking i. Styles of Thinking ii. Sources of Knowledge iii. Reasoning iv. Scientific Attitude 3. The Research Process i. Research Proposal ii. Data Collection iii. Analysis & Interpretation iv. Reporting the results 4. Ethics in Business Research i. Ethical Treatment of Respondents & Subjects ii. Ethics & Client iii. Researchers & Assistants iv. Professional Standards 5. Design Strategies i. Exploratory Studies ii. Descriptive Studies iii. Causal Studies 6. Measurement & Scaling i. Nature of Measurement ii. Measurement Scales iii. Characteristics of Sound Measurement iv. Development of Measurement Tools v. Scaling Designs 7. Sampling Design i. Nature of Sampling ii. Probability Sampling iii. Non-Probability Sampling 8. Secondary Data Sources i. Nature of Secondary Data ii. Uses of Secondary Data iii. Types of Secondary Data iv. Search Procedures 9. Data Collection Methods i. Interviewing ii. Questionnaire iii. Observation & Other Methods
10. Data Analysis & Interpretation i. Statistical Analysis ii. Qualitative Data Analysis iii. Interpretation 11. Data Presentation i. Written Report and its Purpose ii. Integral Parts of Research Report iii. Oral Presentation 12. Managerial Decision Making & Research Credit hours/ Marks: - 3 Textbook: The textbook for this course is: Uma Sekaran. Research Methods for Business (4th. Edition). New York: Wiley, 2003 William Zikmund. Business Research Methods, Dryden Press, 1988. D.S. Tull and D.I. Hawkins, Marketing Research, Macmillan, 1984. Cooper, Donald R./Shindler, Pamela S. Business Research Methods, (10th Ed.). McGraw-Hill Irwin. 2008
Methodology: 1. Lectures 2. Power-point presentations 3. Class discussions 4. Practical exercises 5. Handouts: electronic EVALUATION AND ASSESSMENT Assignments % Of total Grade Classroom Participation Quizzes Group Project (Business Research Study) Mid Term Final Exam Total
0% 0% 0% 0% 0% 0%
Related Documents
Course Outline
April 2020 46
Course Outline
October 2019 75
Course Outline
November 2019 69
Course Outline
November 2019 71
Course Outline
June 2020 33