CORPORATE SOCIAL
RESPONSIBILITY By:- Rahul Singhal Meerut Institute of Technology, Meerut
Rahul Singhal
Corporate – means organized business Social – meaning every thing dealing with
the people Responsibility – means accountability
between the two
Rahul Singhal
Definition “Corporate social responsibility is operating a
business in a manner which meets or excels the ethical, legal, commercial and public expectations that the society has from the business” “the obligation of businessmen to pursue those
policies, to make those decisions, or to follow those line of action which are desirable in terms of objectives and values of society”
Rahul Singhal
CSR Encompasses Social, economic, ethical and moral responsibility of companies
and managers Compliance with legal and voluntary requirement for business
and professional practice Challenges posed by needs of the economy and socially
disadvantages group Management of corporate responsibility activities
Rahul Singhal
Factors Influencing CSR Globalization – coupled with focus on cross – border trade,
multinational enterprises and global supply chains
Governments and intergovernmental bodies
Advances in communication technology Increasing interest of consumers and investors in supporting
CSR Numerous serious and high profile breaches of corporate ethics
Rahul Singhal
Increasing awareness of the limits of government
legislative and regulatory initiative Business recognizing that adopting an effective
approach to CSR can reduce risk of business disruption
Rahul Singhal
Difference Between Charity and CSR CHARITY
CSR
Means donating money,
It is how company align their
goods, time or effort For poor and needy cause
value to social cause It can be people centric or
planet centric It is selfless giving toward
any kind of social need
It is not self less act,
company derive long term benefit from CSR
Rahul Singhal
Triple Bottom Line Approach to CSR Coined in 1997 by John Ellington It is based on the thought that business entities have more to do
than make profit for the owner of the capital People, Planet and Profit is used to describe the triple bottom
line Profit is the bottom line shared by all commerce
Rahul Singhal
People Issues Health Safety Diversity Ethnicity Education and Literacy Prevention of Child Labour
Rahul Singhal
Planet Issues Climate Change Energy Water Chemicals, toxics and heavy metals Air pollution Waste Management Ozone layer depletion Ocean and fisheries Rahul Singhal
Need to Apply TBL Concept Increased consumer sensitivity to corporate social
behavior Increased environmental regulation Concerns over global warming Awareness about and willingness for respecting human rights Media attention to social issues Growing corporate participation in social up liftment
Rahul Singhal