Corporate Proposal

Nor t hwe s t e r nUni v e r s i t y

DANCEMAR A T HO N Ma r c h5 t h7 t h, 2 01 0

WHATI SDM? Nor t hwest er nUni ver si t yDanceMar at honi st hecul mi nat i onofayearoff undr ai si ng, vol unt eer i ng,andeducat i ngbymor et han1 000st udent s. Now i ni t s3 6t hy e a r ,Nor t hwe s t e r n Uni v e r s i t y Da nc eMa r a t hon,orDM,i soneoft hel a r ge s t s t ude nt r unphi l a nt hr opi e si nt hena t i on.Si nc e 1 97 5 ,Nor t hwe s t e r ns t ude nt sha v er a i s e dmor e t ha n $1 0 mi l l i on f or3 0 di f f e r e ntbe ne f i c i a r i e s . Ea c hy e a r ,Da nc eMa r a t hon uni t e sov e r1 , 2 00 s t ude nt si na na nnua lc ommi t me ntoff undr a i s i ng ,v ol unt e e r i ng a nd l e a r ni ng f ora c hos e n be ne f i c i a r y . I nt hef a l l , a l mos t1 000s t ude nt spl e dget or a i s ea mi ni mum of$8 00a ndt a k eont hephy s i c a lc ha l l e ngeofda nc i ngf or3 0hour ss t r a i ght .Al ongs i de t heda nc e r s , hundr e dsofa ddi t i ona l s t ude ntc ommi t t e eme mbe r sf undr a i s ea nds pr e a da wa r e ne s s whi l et he yor ga ni z ee v e nt spr i ora nddur i ngt he ma i ne v e nti nMa r c h. Whi l et hema i ne v e nts pa ns3 0hour s , f undr a i s i ng a ndpr e pa r a t i ons t a r twe l li na dv a nc e .St ude nt s a nd t he s ur r oundi ng c ommuni t ya r ee nga ge d t hr oughoutt hey e a ra t t e ndi ngDM e v e nt she l don c a mpusa ndi nt heChi c a goa r e a .Onana t i ona l s c a l e ,DM e v e nt sa r ea l s ohe l dt hr oughoutt he c ount r ybyde di c a t e da l umni .Ev e na c r os st he wor l d,s t ude nt sofNor t hwe s t e r n’ sQa t a rc a mpus a c t i v e l ypa r t i c i pa t ei nDM’ se f f or t s . Dur i ngt he3 0hourma r a t hon,mor et ha n1 5 , 000 s t ude nt sa nd f a c ul t y ,f a mi l yme mbe r s ,a l umni a nd c ommuni t yme mbe r sc onv e r ge upon t he Nor r i sUni v e r s i t yCe nt e rnotonl yt owa t c ha nd of f e re nc our a ge me ntt ot heda nc e r s ,buta l s ot o pa r t a k ei nt hev a r i ouse v e nt she l dt hr oughoutt he we e k e nd.Vi s i t or sbi di nt hes i l e nta uc t i on,c ompe t ei nt he5 Kr un,ore nj oyar e l a x i ngda ya tt he DM Spa .

Ov e r97pe r c e ntofa l lf undsr a i s e dgodi r e c t l yt o t hey e a r ’ sc hos e nDa nc eMa r a t honbe ne f i c i a r i e s . F orDa nc eMa r a t hon2 01 0, i ti sourgr e a thonort o a nnounc e St a ndUp f or Ki ds a st he pr i ma r y be ne f i c i a r y . St a ndUpwor k st opr ov i dec r i s i si nt e r v e nt i ona ndba s i cs ur v i v a lne c e s s i t i e sf ora t r i s k a ndhome l e s sy out h.Thepr obl e m ofdi s pl a c e d y out hi nt heChi c a gol a nda r e aha sl a r ge l ygone unnot i c e da nduna ddr e s s e d.St a ndUpf orKi ds a i mst ohe l pt he s ehome l e s sa nds t r e e tk i dsby t e a mi ng up wi t h Nor t hwe s t e r ns t ude nt sa nd s t r e ngt he ni ngt he i rpr e s e nc ei nt heChi c a gol a nd a r e a . DM dol l a r sa l s ogot owor kl oc a l l y .Thr ougha 1 3 y e a rpa r t ne r s hi pwi t ht heEv a ns t onCommuni t yFounda t i on( ECF)a sours e c onda r ybe ne f i c i a r y ,DM s t r e ngt he nsNor t hwe s t e r ns t ude nt s ’ l oc a li nv ol v e me nt sa nds uppor t st hec ommuni t y t ha twec a l lhomef orf oury e a r s .ECFgr a nt sa nd l e a de r s hi p pr ov i degr owi ngr e s our c e sf ornon pr of i tor ga ni z a t i ons s e r v i ng Ev a ns t on a nd i t s r e s i de nt s .

OURBENEFI CI ARI ES St a ndUpf orKi dswa ss t a r t e di n1 990 byr e t i r e dNa v a lOf f i c e rRi c ha r dKoc a a sa ne x t e ns i on ofhi swor ki nt he Na v y .Thena t i ona lnonpr of i tv ol unt e e rout r e a c h or ga ni z a t i on i s de di c a t e dt o goi ng t ot he s t r e e t sa nd ma k i ng a di f f e r e nc ei nt he l i v e sof a t r i s k ,home l e s sa nds t r e e tk i ds . I nt heUni t e dSt a t e st he r ea r ea tl e a s t1 , 000, 000home l e s sy out hs t r uggl i ngt os ur v i v eon t hes t r e e t s . St a ndUpt a k e sbot hi mme di a t ea ndpr e v e nt a t i v eme a s ur e st oa ddr e s st hei s s ue ofy out hhome l e s s ne s s .Tr a i ne dout r e a c hc ouns e l or ss e a r c ha l l e y s ,a ba ndone dbui l di ngs , a nde v e nt hewoodsl ook i ngf ors t r e e ta ndhome l e s sy out h. St a ndUpOut r e a c hCe nt e r spr ov i dei mme di a t ea i dt ot he s ec hi l dr e na ndt e e nsbyof f e r i ngas a f eha v e nf orr e s t , me a l s , a nd s e r v i c e ss uc ha sj obr e f e r r a l , a pa r t me ntt r a ns i t i on, i de nt i f i c a t i ona ndi nt e r ne tf ore duc a t i on i ns t r uc t i on. Ov e rt hey e a r s ,St a ndUpha spr ov i de ds e r v i c e sa tl e a s t60, 000t i me st oa t r i s ky out h.Wi t h Nor t hwe s t e r nDa nc eMa r a t hon’ she l p, St a ndUpa i mst os i gni f i c a nt l ye x pa ndi t sope r a t i ons i nt heChi c a goa r e abyc r e a t i nga na ddi t i ona lout r e a c hc e nt e r .Thi swi l lhe l phundr e dsof di s pl a c e dy out hi nt heMi dwe s t , gi v i ngt he mt heoppor t uni t yt ol i v eupt ot he i rf ul l pot e nt i a l . Pl e a s ev i s i tt he i rwe bs i t e ,www. s t a ndupf or k i ds . or gf ormor ei nf or ma t i on.

TheEv a ns t onCommuni t yFounda t i on( ECF)i sapubl i c l ys uppor t e dphi l a nt hr opi cor ga ni z a t i onde di c a t e dt oe nr i c hi ngEv a ns t ona ndt hel i v e sofi t spe opl e ,nowa ndi nt hef ut ur e . Thef ounda t i onbui l dsa ndma na ge si t sowna ndot he rc ommuni t ye ndowme nt s , a ddr e s s e s Ev a ns t on’ sc ha ngi ngne e dst hr oughgr a nt ma k i ng,a ndpr ov i de sl e a de r s hi poni mpor t a nt c ommuni t yi s s ue s .ECFf undsor ga ni z a t i onsa ndi ni t i a t i v e st ha ti mpr ov et hequa l i t yofl i f e i nEv a ns t on, a ndDa nc eMa r a t hons t r i v e st os t r e ngt he nNor t hwe s t e r nUni v e r s i t ys t ude nt s ’ i nv ol v e me ntwi t ht hec ommuni t yt ha ts e r v e sa st he i rhomef orf oury e a r s .DM be ga ni t s pa r t ne r s hi pwi t ht he mi n1 998a ndt he yha v ebe e nours e c onda r ybe ne fi c i a r yf or1 3y e a r s . ECF wi l lr e c e i v e1 0% ofour ne t pr oc e e ds i n2 01 0.Pl e a s ev i s i tt he i r we bs i t e , www. e v a ns t onf or e v e r . or gf ormor ei nf or ma t i on.

BR N $2O 00ZE SI LVE $50 R 0 GO LD $1, 00 0 PL A $5,TI 00NUM 0 HO $10PE , 00 MI 0 AC $2R LE 0, 00 I NS 0 $30PI R , 00ATI 0 ON TI TLE $50 , 00 0+

SPONSORSHI PLEVELS TI TLESPONSOR I NVI TATI ONTOADDRESSPARTI CI PANTS NAMEDSPONSOROFDM BLOCK/ EVENT 3 0SECONDCOMMERCI ALS LOGOONOFFI CI ALDM TSHI RT LOGOONOFFI CI ALWEEKLYEMAI LS OFFI CI ALPRESSRELEASE ALLACCESSTOUROFDM LARGECOMPANYBANNER LOGOONDM WEBSI TEANDADS ADVERTI SI NGONPROJ ECTI ONPANEL

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DI TMARGALLERYRECEPTI ON 2DM VI PFLOORPASSES CERTI FI CATEOFRECOGNI TI ON LOGOONDM SPONSORBOARD WESUPPORTNUDM WI NDOW SI GN TI TLESPONSORSHI Pent ai l si nc or por at i onoft hec ompanynamei nt ot heDM l ogof ort heent i r et yofDM 201 0.Thenewl ogowi l l appearont hewebs i t eandonal lmer c handi s e,l i t er at ur e,andadv er t i s ement s .Thi swi l lonl ybeex t endedt oonec ompany . DM EVENTSi nc l udeBat t l eoft heBands ,Ki dsFai r ,Tr i v i aNi ght sandt heDM Spa,amongot her s .Theev entwi l lbeart hec ompany namei nt het i t l e.I naddi t i on,t hec ompanyl ogowi l lappearonal ladv er t i s ement sdi s t r i but edt ot heNor t hwes t er nUni v er s i t y c ampusandi nt hes ur r oundi ngChi c agol andar ea. DM BLOCKSar e3 hourt hemeds egment sdur i ngwhi c ht hemus i c ,v i deos ,andev ent sc anbet ai l or edt oy ourc ompany ’ swi s hes . Spons or s hi pofaDM bl oc kwi l lpr ov i de3hour sofdi r ec tpubl i c i t yex c l us i v el yf ory ourc ompany .The3 0hour sofdanc i ngar ebr oken upi nt o1 0uni quel yt hemedDM bl oc ks . 3 0SECONDCOMMERCI ALSbr oadc as tdur i ngDM t ot hous andsofs t udent s ,s pec t at or s ,andwebc as tv i ewer s .Thec ommer c i al wi l lal s obepl ay eddur i ngt hec ommer c i albr eaksont heNor t hwes t er nChannel1br oadc as t . DM TSHI RTSar es ol dont heNor t hwes t er nUni v er s i t yc ampusandi nt heChi c agol andar eabef or eanddur i ngDM.Ot her mer c handi s e( e. g. ,keyc hai ns ,headbands ,et c . )ar eav ai l abl ef orbr ands pons or s hi pal ongs i det heDM l ogo. APRESSRELEASEannounc i ngourpar t ner s hi pwi l lbedi s t r i but edt omedi aout l et si nt heChi c agol andar eaandt hel oc at i onofy our c or por at eheadquar t er s . ALLACCESSTOURwi l lal l ows pons or st ohav eagui dedt ourofanyandal lev ent soc c ur r i ngdur i ngt heweekendoft hemai nev ent . PROJ ECTI ON PANELwi l ldi s pl ays pons oradv er t i s ement si nf r ontoft hemai nent r anc eofDanc eMar at hon.Thi sdi s pl aywi l lbe s t r eami ngf ort heent i r e3 0hourev ent . DI TMARGALLERYRECEPTI ONt akespl ac et heweekendofDM,al l owsust or ec ogni zec ompani esf ort hei rs uppor t ,s er v easa net wor ki ngoppor t uni t y ,andgi v et hem ac hanc et owi t nes st hes pi r i tofDM.

DM SPONSORSHI P:ONCAMPUSANDI NTHEMEDI A Da nc eMa r a t honi sc ons i s t e nt l yoneof t hemos tpopul a re v e nt sonNor t hwe s t e r n’ sc a mpus .Wi t h8 00 da nc e r s ,400c ommi t t e eme mbe r s ,a ndt hous a ndsofot he rs t ude nt swhoa r ea wa r eofa ndi nv ol v e d wi t hDM t hr oughoutt hey e a r ,ours pons or se nj oyv a l ua bl ec a mpus wi dee x pos ur e .I nv a r i a bl y ,DM a t t r a c t sha r dwor k i ng,mot i v a t e d,a nds uc c e s s f uls t ude nt swhos t r i v et oc ha nget he i rc ommuni t ya nd t he i rwor l d.Ast he s et hous a ndsofmov e r sa nds ha k e r sbe gi nc a r e e r sorpur s uegr a dua t ede gr e e si n y e a r st oc ome ,t he yc oul da l s obey ourmos tv a l ua bl ec us t ome r sore mpl oy e e s . Be y ondc a mpus ,DM r e c e i v e ss ubs t a nt i a ll oc a la nd na t i ona l c ov e r a gei nt heme di a , a ndwes t r i v ee a c hy e a r t oe x pa ndt hi sc ov e r a ge .Re c e nt l y , t hepr i ma r yf oc usof t hi se x pa ns i onha sbe e nt owa r dst hewe b,wi t ht he e nt i r e3 0hour sofDM br oa dc a s tl i v eont heDM we bs i t e ,www. nudm. or g.Ea c hy e a r ,DM i nc r e a s e spubl i c a wa r e ne s soft heDa nc eMa r a t honme s s a gea ndt he g e ne r os i t yofours pons or st hr oughpr i ntme di a ,t e l e v i s i on,a ndr a di oout l e t sa swe l l .

BEPARTOFDANCEMARATHON2 01 0 Da nc eMa r a t honi sa nor ga ni z a t i ont ha tha sar i c hhi s t or ya ndt r a di t i onof f oc us e dc ommuni t yc i t i z e ns hi p.AtDM,wes t r i v et oma k eapos i t i v ei mpa c t i nt hel i v e sofot he r st hr ought hea c t i v ei nv ol v e me ntofoure ne r ge t i cv ol unt e e r s ,de v ot e dc ommi t t e eme mbe r sa ndv i br a ntda nc e r s .Wea s ky out oc ons i de rt heoppor t uni t yt oj oi nusi nourmi s s i ona sa ne nga ge dc or por a t epa r t ne r . Thi sy e a r , wi t hy ours uppor t , wewi l l bea bl et ohe l pSt a ndUpf orKi dsc ont i nuet he i rt i r e l e s se f f or t st oe l i mi na t ey out hhome l e s s ne s s .Wei nv i t ey out o c ont a c tuswi t ha nyque s t i onsr e ga r di nghowy ouror ga ni z a t i onc a nbe c omea s pons orofDM.

Tha nky ouf ory ourt i mea nde f f or t si nc ons i de r i ngDa nc eMa r a t hona sapa r t ne rt ody na mi c a l l yt r a ns f or mt hel i v e soft hepe opl ei nourc ommuni t i e s . Al l i s onT a wi l a ndNi ha rSha h Cor por a t eRe l a t i onsCoCha i r s

PASTSUCCESSES Y e a r 1 97 5 1 97 6 1 97 7 1 97 8 1 97 9 1 98 0 1 98 1 1 98 2 1 98 3 1 98 4 1 98 5 1 98 6 1 98 7 1 98 8 1 98 9 1 990 1 991 1 992 1 993 1 994 1 995 1 996 1 997 1 998 1 999 2 000 2 001 2 002 2 003 2 004 2 005 2 006 2 007 2 008 2 009

Be ne f i c i a r y AmountRa i s e d Ame r i c a nEpi l e ps yF ounda t i on $9, 1 00 Ame r i c a nEpi l e ps yF ounda t i on $9, 5 7 3 Ame r i c a nEpi l e ps yF ounda t i on $2 1 , 95 8 Uni t e dWa yCr us a def orMe r c y $2 6, 5 07 Uni t e dCe r e br a l Pa l s y $3 0, 000 Chi c a goL ungAs s oc i a t i on $3 3 , 1 00 Ar t hr i t i sF ounda t i on $42 , 000 Mul t i pl eSc l e r os i sSoc i e t y $60, 42 8 J uv e ni l eDi a be t e s $66, 08 9 Ea s t e rSe a l s $7 6, 660 Uni t e dCe r e br a l Pa l s y $8 6, 42 8 Ea s t e rSe a l s $90, 02 1 Cy s t i cFi br os i sF ounda t i on $1 1 2 , 62 8 Howa r dBr ownMe mor i a l Cl i ni c $1 1 2 , 7 3 4 L e uk e mi aSoc i e t y $1 1 5 , 2 3 8 L e uk e mi aSoc i e t y $1 3 6, 3 00 L e sT ur ne rAL SF ounda t i on $1 91 , 000 Ame r i c a nDi a be t e sF ounda t i on $2 5 5 , 000 Ame r i c a nHe a r tAs s oc i a t i on $2 00, 43 8 L e uk e mi aRe s e a r c hF ounda t i on $2 5 0, 2 5 8 Pe di a t r i cAI DSWa r dofChi l dr e n’ sMe mor i a l $3 01 , 02 3 Ma k e AWi s hF ounda t i onofNor t he r nI l l i noi s $3 1 5 , 1 43 TheGusF ounda t i on $405 , 5 63 L aRa bi daChi l dr e n’ sHos pi t a l a ndRe s e a r c hCe nt e r / ECF $43 1 , 5 2 4 Chi l dr e n’ sHe a r tF ounda t i on/ ECF $45 0, 8 3 3 Gi l da ’ sCl ubChi c a go/ ECF $5 3 7 , 645 El i z a be t hGl a s e rPe di a t r i cAI DSF ounda t i on/ ECF $5 40, 2 5 7 F r i e ndsf orSt e v e n/ ECF $492 , 000 Chi c a goUr ba nY out hSc hol a r s hi pF und/ ECF $462 , 61 3 Ha v eDr e a ms / ECF $461 , 2 94 J uv e ni l eDi a be t e sRe s e a r c hF ounda t i on/ ECF $62 5 , 1 3 1 Pe di a t r i cAI DSChi c a goPr e v e nt i onI ni t i a t i v e / ECF $68 6, 3 7 7 Ci t i z e nsUni t e dRe s e a r c hi nEpi l e ps y / ECF $7 08 , 7 1 1 Be a rNe c e s s i t i e s / ECF $93 3 , 8 5 5 Pr oj e c tKi ndl e / ECF $91 7 , 8 3 4

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