Corporate Brochure
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Overview
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- Words: 2,520
- Pages: 13
A brand new perspective
Brand Addition is passionate. Passionate about our industry, our own brand and the brands of our customers. We believe the possibilities for well chosen merchandise to successfully promote brands, products and services are endless. Through this brochure, we want to share this passion by providing an insight into our organisation, to engage you in what we believe is a vital ingredient of a good marketing mix. And of course, we hope the next time you think promotional merchandise, you’ll think Brand Addition.
www.brandaddition.com 01
Promotional merchandise
Our customers give us a brief and we give them a merchandise solution that can help communicate, promote, relate, reward or even amuse.
There’s something very special about promotional merchandise. The act of giving and receiving is highly emotive; it makes you and the person you’re giving to feel good. That’s why we think promotional merchandise is such a valuable tool – what other marketing activity can stir such emotion? More to the point, what other activity puts your brand, quite literally in the hands of the people you want to engage with. That’s why creating the right product ideas is so important.
An estimated 2,000 companies in the UK alone can put a logo on a product but there aren’t many that put in the time and creative thought that Brand Addition do. Applying a logo and making sure it adheres to brand guidelines is of course important, and we do it well, but before that you need to choose the right product. We provide targeted merchandise that speaks to our customers’ audience. It’s their criteria that defines what we propose – they give us a brief and we’ll give them a merchandise solution that can help communicate, promote, relate, reward or even amuse. Merchandise can be powerfully evocative but it needs to be used intelligently and at Brand Addition we think we know how.
02 www.brandaddition.com
www.brandaddition.com 03
Introducing Brand Addition
Brand Addition is a division of 4imprint Group plc. The group has established itself globally as a market leader in the design, sourcing, personalisation and distribution of promotional merchandise. We employ over 700 staff through operations in the UK, Ireland, Germany, France, North America and China.
We believe in investing in our people and we have grown because we’re remarkably nimble and have retained our personality and enthusiasm for business both existing and new.
A market leader in the design, sourcing, personalisation and distribution of promotional merchandise.
We are always cautious when talking about size as we want our customers to work with us for who we are and what we do for them and not because of how big we are. Size, or more importantly the infrastructure we have in place to support our customers, can make a difference.
04 www.brandaddition.com
www.brandaddition.com 05
Introducing Brand Addition continued
Honest advice which saves our customers time, money and delivers maximum impact.
06 www.brandaddition.com
We work with a diverse customer base across many industry sectors.
Working with such a diverse group means our own education never stops.
Some customers are small businesses looking to build their brand and educate their audience. Others are multinational blue-chip corporations looking to use merchandise to differentiate, reinforce or redefine their commercial messages.
We continue to learn more about our industry, what works and what doesn’t. The knowledge we’ve gained and the effects we’ve witnessed can be shared as honest advice which saves our customers time, money and delivers maximum impact.
www.brandaddition.com 07
The wow factor
Branding is more important today than ever. For your brand to be successful, it needs to run through every element of your business and communications. And that includes merchandise.
Our teams of experts are experienced at working with some of the most demanding brands, creating merchandise that perfectly reflects the giver’s values and excites the receiver.
At Brand Addition, we know that merchandise can help build strong, lasting relationships with your audience. So it’s important that it fits your brand perfectly. This doesn’t just mean matching colour-palettes, typeface and logo, but understanding the subtleties of your brand message.
We know that merchandise can help build strong, lasting relationships with your audience. So it’s important that it fits your brand perfectly.
08 www.brandaddition.com
www.brandaddition.com 09
What makes Brand Addition different?
There are many promotional companies all over Europe, all of whom appear to offer similar products from glossy catalogues all promising the best service at the best price, so why do the world’s biggest brands choose Brand Addition?
Creativity Our design team is comprised of experts in brand management, photography, product, graphic, web and literature design. This exceptional mix of skills enables us to better understand our customers’ brands and translate them into creative and relevant product ideas which generate maximum impact. We believe the ongoing investment in this resource has been one of the most significant factors in our successful acquisition of new, and retention of existing, customers.
Procurement The effective management and leveraging of our supply chain is vital to our success; after all, fundamentally our role is to source, buy and personalise products in the most cost effective way. Our buying team is committed to the continuous search for new concepts, styles and techniques from the most reliable and cost effective sources. Our UK & German buying teams are supported by our office in China which focuses on price, quality control and supplier compliance. With a Group spend in excess of £100 million per year we are confident that the industry supply chain works harder for us, and the advantages this brings are passed on. So what does that mean for our customers? Better value, faster lead-times and cutting edge ideas. We don’t cut corners though. We have a clear focus on ethical working practices and exercise industry-leading vendor controls enabling us to responsibly deliver excellent all round service; but not at the expense of others.
10 www.brandaddition.com
www.brandaddition.com 11
What makes Brand Addition different? continued
Global reach Over the last five years we have observed an increased desire on the part of our customers (both existing and potential) to source, supply and distribute promotional products on a global basis as they strive to leverage cost savings and gain consistency of brand identity. With operations in the UK, Ireland, Germany, France and North America, and partnerships with trusted regional suppliers, Brand Addition is ideally placed to effectively satisfy this need. Our experience of managing multi-region contracts has furnished us with invaluable knowledge and skills to manage this requirement.
12 www.brandaddition.com
Account management Maintaining consistent high standards of customer service relies on our ability to attract, develop, motivate and retain high calibre employees. At Brand Addition our Account Management teams are respected for their knowledge and experience of working with world-class brands. This expertise has evolved through many years of delivering exceptional service. We hope to enjoy successful long-term relationships with our clients and our Account Managers are trained and directed to provide the best advice possible that we can, even if that is not always aligned with our short-term commercial goals. This approach has ensured an impeccable record of client retention.
In-house production and branding The Group’s in-house production site in Blackpool, co-ordinates the manufacture and branding of over 100 million products per annum. Many products are stocked or manufactured to order in the UK, and are available for immediate personalisation. Some can even be branded to order within three days providing us with the ability to offer competitive prices at short lead times. This capability really is a luxury that our clients can take advantage of. Not only do we control the process from start to finish (guaranteeing your delivery on time), it’s a ‘get out of jail card’ to help meet those unexpected requirements.
www.brandaddition.com 13
What makes Brand Addition different? continued
Our UK site is complemented by warehouse and fulfilment facilities in Germany and the US, bringing Europe and the Americas within easy reach. In all we ship to over 120 countries.
Stock management, fulfilment and logistics We stock over 10,000 pre-branded product lines in our dedicated 24,000m3 warehouse and fulfilment centre in Manchester. Orders are picked, packed and shipped around the world and we’re currently processing an average of 12,000 orders per month. Our UK site is complemented by warehouse and fulfilment facilities in Germany and the US, bringing Europe and the Americas within easy reach. In all we ship to over 120 countries.
Technology Brand Addition hosts over 50 fully transactional e-catalogues where our customers can search and order their products online with ease and efficiency. Our website architecture can be tailored to accurately reflect customers’ corporate identity, is highly secure and can be free-standing, intranet-linked or integrated with sophisticated customerowned procurement platforms such as ARIBA or SAP (punch-out).
As well as dispatching orders for products we provide, we can also co-pack with materials provided by our customers or other third parties.
14 www.brandaddition.com
www.brandaddition.com 15
Our planet, our plan
Client organisations are increasingly demanding that partners and suppliers meet their standards of Corporate and Social Responsibility. Brand Addition meets their standards and has set standards of its own too.
We’re often asked to supply recycled goods, and we can. But we also challenge conventions and work with our clients to supply goods that satisfy the ‘green criteria’.* The facts speak for themselves ISO 9001 certified since 2000. ISO 14001 certified since 2004. Signatory of the UN Global Compact since 2006.
We believe we must all seek to be good corporate citizens and because our reputation and that of our customers relies on what we do, we’ve *many recycled products are established a culture of social, manufactured in the Far East, where the impact of the long distance economic and environmental negates the benefit of using responsibility which is integral freight recycled materials. to achieving our commercial goals.
There’s a lot of talk about being green these days but not enough action. Brand Addition is committed to minimising the pressures that our commercial activities place on our planet.
16 www.brandaddition.com
There’s a lot of talk about being green these days but not enough action. Brand Addition is committed to minimising the pressures that our commercial activities place on our planet. We have pledged our support to the UN Global Compact and have initiated a series of programmes that offer choice to our customers and improve the way we do business. We don’t expect to change the world with our actions, but we do hope to set an example that we’re proud of. We have commercial goals as all companies do, but we are mindful to be conscientious in our approach as a business and as individuals.
We’re asking ourselves four key questions: Climate Change What can we do to minimise our carbon footprint, emissions and waste as an operation and how can we influence our supply chain? Sustainability What can we do to encourage the use of sustainable materials for the production of promotional merchandise? Fair Trade How can we ensure that our supply chain complies to international standards of operation in relation to ethical trading? Healthy Humanity How can we ensure that the residents of our planet do not feel the negative affects of our actions?
www.brandaddition.com 17
Meet (some of) the team
Experience counts. As does creativity, drive and ambition. The Brand Addition team is made up of some of the industry’s most experienced professionals. Our skills are spread through the many specialist areas of our business, but what makes the difference is when we combine our skills to offer our customers the best possible service.
David Landes European Sales and Marketing Director Trustworthy
Phil Morgan General Manager High standards
Russell Coulston Head of Creative Services Creativity
Helen Brennan Procurement Manager Knowledgeable
Simon Brothers New Business Director Passionate
We define ourselves by the quality of the people we employ – your company can trust us with its promotional merchandise needs. We won’t simply supply you with the cheapest or the quickest product – we’ll go out of our way to supply you with the best solution. We believe that by giving you the best advice for your business, we will also benefit in the longer term.
Good customer service is a product of the culture that we’ve developed at Brand Addition. We invest in the people that we employ so that our customers can have the confidence derived from working with a team of experienced professionals who are encouraged to think as well as act. Our customers can rely on us to embody the same standards that they would expect from their own employees.
Creativity is not the sole preserve of the creative department and nor should it be. Brand Addition is full of creative minds, applying their own personal approach to the challenges that they encounter each and every day. Sure we can be creative in the traditional sense, our ability to produce creative solutions for our clients earns rave reviews, but creativity in the context of how we approach even the simplest of tasks is evident in all aspects of our organisation’s activities.
The experience and exposure of the Brand Addition team to so many different scenarios means that we understand the industry’s supply chain. Our position means that what we don’t already know, people tell us, as it pays to keep the industry leader in the loop.
By meeting new and potential clients all the time I get a unique insight into how we’re perceived. Impressive scale and capability is a common perception, as is knowledge and creativity; but what pleases me most is when people recognise the passion that we have. We’re a group that love what we do, that’s partly why we do it so well and I think our clients recognise that’s unique.
david.landes@ brandaddition.com
We also recognise that even the best made plans, sometimes can’t prevent errors happening. In my opinion this is often the true test of our standards and customer service. It’s the commitment of the team in dealing with these problems which engenders such loyalty from our customers.
helen.brennan@ brandaddition.com
simon.brothers@ brandaddition.com
russell.coulston@ brandaddition.com
phil.morgan@ brandaddition.com
18 www.brandaddition.com
www.brandaddition.com 19
Our details
Brand Addition is part of the 4imprint group of companies. A group of companies dedicated to the provision of world class promotional merchandise solutions. The group is listed on the London Stock Exchange and is made up of three harmonious divisions; corporate sales, direct marketing and trade. To find out more about how Brand Addition can help you give us a call or visit brandaddition.com Brand Addition Trafford Wharf Road Manchester UK M17 1DD +44 (0)870 240 6626 Brand Addition Unit G2 Calmount Park Calmount Road Ballymount Dublin 12 Ireland +353 (1)460 0961 Plus our group offices: London, UK Hagen, Germany Paris, France Oshkosh, Wisconsin, USA Hong Kong & Shanghai, China For more information, visit brandaddition.com
20 www.brandaddition.com
Brand Addition is the new name for 4imprint Corporate Sales – our aim is to help small and large businesses promote their brand or message using well placed, well timed and well sourced promotional merchandise. Brand Addition Trafford Wharf Road Manchester M17 1DD UK +44 (0)870 240 6626 brandaddition.com
Brand Addition is passionate. Passionate about our industry, our own brand and the brands of our customers. We believe the possibilities for well chosen merchandise to successfully promote brands, products and services are endless. Through this brochure, we want to share this passion by providing an insight into our organisation, to engage you in what we believe is a vital ingredient of a good marketing mix. And of course, we hope the next time you think promotional merchandise, you’ll think Brand Addition.
www.brandaddition.com 01
Promotional merchandise
Our customers give us a brief and we give them a merchandise solution that can help communicate, promote, relate, reward or even amuse.
There’s something very special about promotional merchandise. The act of giving and receiving is highly emotive; it makes you and the person you’re giving to feel good. That’s why we think promotional merchandise is such a valuable tool – what other marketing activity can stir such emotion? More to the point, what other activity puts your brand, quite literally in the hands of the people you want to engage with. That’s why creating the right product ideas is so important.
An estimated 2,000 companies in the UK alone can put a logo on a product but there aren’t many that put in the time and creative thought that Brand Addition do. Applying a logo and making sure it adheres to brand guidelines is of course important, and we do it well, but before that you need to choose the right product. We provide targeted merchandise that speaks to our customers’ audience. It’s their criteria that defines what we propose – they give us a brief and we’ll give them a merchandise solution that can help communicate, promote, relate, reward or even amuse. Merchandise can be powerfully evocative but it needs to be used intelligently and at Brand Addition we think we know how.
02 www.brandaddition.com
www.brandaddition.com 03
Introducing Brand Addition
Brand Addition is a division of 4imprint Group plc. The group has established itself globally as a market leader in the design, sourcing, personalisation and distribution of promotional merchandise. We employ over 700 staff through operations in the UK, Ireland, Germany, France, North America and China.
We believe in investing in our people and we have grown because we’re remarkably nimble and have retained our personality and enthusiasm for business both existing and new.
A market leader in the design, sourcing, personalisation and distribution of promotional merchandise.
We are always cautious when talking about size as we want our customers to work with us for who we are and what we do for them and not because of how big we are. Size, or more importantly the infrastructure we have in place to support our customers, can make a difference.
04 www.brandaddition.com
www.brandaddition.com 05
Introducing Brand Addition continued
Honest advice which saves our customers time, money and delivers maximum impact.
06 www.brandaddition.com
We work with a diverse customer base across many industry sectors.
Working with such a diverse group means our own education never stops.
Some customers are small businesses looking to build their brand and educate their audience. Others are multinational blue-chip corporations looking to use merchandise to differentiate, reinforce or redefine their commercial messages.
We continue to learn more about our industry, what works and what doesn’t. The knowledge we’ve gained and the effects we’ve witnessed can be shared as honest advice which saves our customers time, money and delivers maximum impact.
www.brandaddition.com 07
The wow factor
Branding is more important today than ever. For your brand to be successful, it needs to run through every element of your business and communications. And that includes merchandise.
Our teams of experts are experienced at working with some of the most demanding brands, creating merchandise that perfectly reflects the giver’s values and excites the receiver.
At Brand Addition, we know that merchandise can help build strong, lasting relationships with your audience. So it’s important that it fits your brand perfectly. This doesn’t just mean matching colour-palettes, typeface and logo, but understanding the subtleties of your brand message.
We know that merchandise can help build strong, lasting relationships with your audience. So it’s important that it fits your brand perfectly.
08 www.brandaddition.com
www.brandaddition.com 09
What makes Brand Addition different?
There are many promotional companies all over Europe, all of whom appear to offer similar products from glossy catalogues all promising the best service at the best price, so why do the world’s biggest brands choose Brand Addition?
Creativity Our design team is comprised of experts in brand management, photography, product, graphic, web and literature design. This exceptional mix of skills enables us to better understand our customers’ brands and translate them into creative and relevant product ideas which generate maximum impact. We believe the ongoing investment in this resource has been one of the most significant factors in our successful acquisition of new, and retention of existing, customers.
Procurement The effective management and leveraging of our supply chain is vital to our success; after all, fundamentally our role is to source, buy and personalise products in the most cost effective way. Our buying team is committed to the continuous search for new concepts, styles and techniques from the most reliable and cost effective sources. Our UK & German buying teams are supported by our office in China which focuses on price, quality control and supplier compliance. With a Group spend in excess of £100 million per year we are confident that the industry supply chain works harder for us, and the advantages this brings are passed on. So what does that mean for our customers? Better value, faster lead-times and cutting edge ideas. We don’t cut corners though. We have a clear focus on ethical working practices and exercise industry-leading vendor controls enabling us to responsibly deliver excellent all round service; but not at the expense of others.
10 www.brandaddition.com
www.brandaddition.com 11
What makes Brand Addition different? continued
Global reach Over the last five years we have observed an increased desire on the part of our customers (both existing and potential) to source, supply and distribute promotional products on a global basis as they strive to leverage cost savings and gain consistency of brand identity. With operations in the UK, Ireland, Germany, France and North America, and partnerships with trusted regional suppliers, Brand Addition is ideally placed to effectively satisfy this need. Our experience of managing multi-region contracts has furnished us with invaluable knowledge and skills to manage this requirement.
12 www.brandaddition.com
Account management Maintaining consistent high standards of customer service relies on our ability to attract, develop, motivate and retain high calibre employees. At Brand Addition our Account Management teams are respected for their knowledge and experience of working with world-class brands. This expertise has evolved through many years of delivering exceptional service. We hope to enjoy successful long-term relationships with our clients and our Account Managers are trained and directed to provide the best advice possible that we can, even if that is not always aligned with our short-term commercial goals. This approach has ensured an impeccable record of client retention.
In-house production and branding The Group’s in-house production site in Blackpool, co-ordinates the manufacture and branding of over 100 million products per annum. Many products are stocked or manufactured to order in the UK, and are available for immediate personalisation. Some can even be branded to order within three days providing us with the ability to offer competitive prices at short lead times. This capability really is a luxury that our clients can take advantage of. Not only do we control the process from start to finish (guaranteeing your delivery on time), it’s a ‘get out of jail card’ to help meet those unexpected requirements.
www.brandaddition.com 13
What makes Brand Addition different? continued
Our UK site is complemented by warehouse and fulfilment facilities in Germany and the US, bringing Europe and the Americas within easy reach. In all we ship to over 120 countries.
Stock management, fulfilment and logistics We stock over 10,000 pre-branded product lines in our dedicated 24,000m3 warehouse and fulfilment centre in Manchester. Orders are picked, packed and shipped around the world and we’re currently processing an average of 12,000 orders per month. Our UK site is complemented by warehouse and fulfilment facilities in Germany and the US, bringing Europe and the Americas within easy reach. In all we ship to over 120 countries.
Technology Brand Addition hosts over 50 fully transactional e-catalogues where our customers can search and order their products online with ease and efficiency. Our website architecture can be tailored to accurately reflect customers’ corporate identity, is highly secure and can be free-standing, intranet-linked or integrated with sophisticated customerowned procurement platforms such as ARIBA or SAP (punch-out).
As well as dispatching orders for products we provide, we can also co-pack with materials provided by our customers or other third parties.
14 www.brandaddition.com
www.brandaddition.com 15
Our planet, our plan
Client organisations are increasingly demanding that partners and suppliers meet their standards of Corporate and Social Responsibility. Brand Addition meets their standards and has set standards of its own too.
We’re often asked to supply recycled goods, and we can. But we also challenge conventions and work with our clients to supply goods that satisfy the ‘green criteria’.* The facts speak for themselves ISO 9001 certified since 2000. ISO 14001 certified since 2004. Signatory of the UN Global Compact since 2006.
We believe we must all seek to be good corporate citizens and because our reputation and that of our customers relies on what we do, we’ve *many recycled products are established a culture of social, manufactured in the Far East, where the impact of the long distance economic and environmental negates the benefit of using responsibility which is integral freight recycled materials. to achieving our commercial goals.
There’s a lot of talk about being green these days but not enough action. Brand Addition is committed to minimising the pressures that our commercial activities place on our planet.
16 www.brandaddition.com
There’s a lot of talk about being green these days but not enough action. Brand Addition is committed to minimising the pressures that our commercial activities place on our planet. We have pledged our support to the UN Global Compact and have initiated a series of programmes that offer choice to our customers and improve the way we do business. We don’t expect to change the world with our actions, but we do hope to set an example that we’re proud of. We have commercial goals as all companies do, but we are mindful to be conscientious in our approach as a business and as individuals.
We’re asking ourselves four key questions: Climate Change What can we do to minimise our carbon footprint, emissions and waste as an operation and how can we influence our supply chain? Sustainability What can we do to encourage the use of sustainable materials for the production of promotional merchandise? Fair Trade How can we ensure that our supply chain complies to international standards of operation in relation to ethical trading? Healthy Humanity How can we ensure that the residents of our planet do not feel the negative affects of our actions?
www.brandaddition.com 17
Meet (some of) the team
Experience counts. As does creativity, drive and ambition. The Brand Addition team is made up of some of the industry’s most experienced professionals. Our skills are spread through the many specialist areas of our business, but what makes the difference is when we combine our skills to offer our customers the best possible service.
David Landes European Sales and Marketing Director Trustworthy
Phil Morgan General Manager High standards
Russell Coulston Head of Creative Services Creativity
Helen Brennan Procurement Manager Knowledgeable
Simon Brothers New Business Director Passionate
We define ourselves by the quality of the people we employ – your company can trust us with its promotional merchandise needs. We won’t simply supply you with the cheapest or the quickest product – we’ll go out of our way to supply you with the best solution. We believe that by giving you the best advice for your business, we will also benefit in the longer term.
Good customer service is a product of the culture that we’ve developed at Brand Addition. We invest in the people that we employ so that our customers can have the confidence derived from working with a team of experienced professionals who are encouraged to think as well as act. Our customers can rely on us to embody the same standards that they would expect from their own employees.
Creativity is not the sole preserve of the creative department and nor should it be. Brand Addition is full of creative minds, applying their own personal approach to the challenges that they encounter each and every day. Sure we can be creative in the traditional sense, our ability to produce creative solutions for our clients earns rave reviews, but creativity in the context of how we approach even the simplest of tasks is evident in all aspects of our organisation’s activities.
The experience and exposure of the Brand Addition team to so many different scenarios means that we understand the industry’s supply chain. Our position means that what we don’t already know, people tell us, as it pays to keep the industry leader in the loop.
By meeting new and potential clients all the time I get a unique insight into how we’re perceived. Impressive scale and capability is a common perception, as is knowledge and creativity; but what pleases me most is when people recognise the passion that we have. We’re a group that love what we do, that’s partly why we do it so well and I think our clients recognise that’s unique.
david.landes@ brandaddition.com
We also recognise that even the best made plans, sometimes can’t prevent errors happening. In my opinion this is often the true test of our standards and customer service. It’s the commitment of the team in dealing with these problems which engenders such loyalty from our customers.
helen.brennan@ brandaddition.com
simon.brothers@ brandaddition.com
russell.coulston@ brandaddition.com
phil.morgan@ brandaddition.com
18 www.brandaddition.com
www.brandaddition.com 19
Our details
Brand Addition is part of the 4imprint group of companies. A group of companies dedicated to the provision of world class promotional merchandise solutions. The group is listed on the London Stock Exchange and is made up of three harmonious divisions; corporate sales, direct marketing and trade. To find out more about how Brand Addition can help you give us a call or visit brandaddition.com Brand Addition Trafford Wharf Road Manchester UK M17 1DD +44 (0)870 240 6626 Brand Addition Unit G2 Calmount Park Calmount Road Ballymount Dublin 12 Ireland +353 (1)460 0961 Plus our group offices: London, UK Hagen, Germany Paris, France Oshkosh, Wisconsin, USA Hong Kong & Shanghai, China For more information, visit brandaddition.com
20 www.brandaddition.com
Brand Addition is the new name for 4imprint Corporate Sales – our aim is to help small and large businesses promote their brand or message using well placed, well timed and well sourced promotional merchandise. Brand Addition Trafford Wharf Road Manchester M17 1DD UK +44 (0)870 240 6626 brandaddition.com
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