Copy Of Hair Gel Presentation

“Black

bull “ –it gives u a wiiing…….

Give the details of the product and the manufacturer.

Black bull

Image of the product

stages in product development” Stages of product development

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Idea Genration: v SYSTEMATIC SEARCH FOR NEW PRODUCT IDEAS: 

In softdrink companies it takes 6000-8000 ideas to produce one commercial success. v Generally only 1 out of 100 new-product ideas reach their objectives, v Sources of ideas: v A. internal sources:working employees of the organization or self developed. v B.Customers:

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C.competitors:Observing the competitors is an excellent source of new product idea

v Distributors,suppliers and Others.  Our product idea came from the internal sources to develop a carbonated drink that can be used to quench thrist and can work as an energy booster. v v v

Concept development and testing: v Concept development :A product concept is a detailed version of the idea stated in meaningful consumer terms. 

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We had following product concept for the carbonated drink: 1)A moderately priced drink that can b used by any age groups.The drink can also b used for any purpose. 2)A medium cost with a strong taste appealing to young people. 3)An inexpensive “black” drink appealing to health conscious people. 4)A high end energy booster.

TESTING 

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Concept Testing:Concept testing calls for testing new products concepts with groups of target customers. We decided to provide 5 carets free samples to each one of our existing distributors and then after a week we found the dealers enthusiastic about the product.

Chemical ingredients: üPropylene Glycol

üSodium Polysterene Sulphonate

üHydrogenated Castor Oil üPerfume üCreatine üHydrolyzed Wheat Protein üLayrtrimonium Chloride üPotassium Sorbate üLimonene üCinnamal üGlycerl Ether üBenzophenone üAltea üBalm Mint

MARKETING STRATEGY DEVELOPMENT  

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the marketing strategy statement consists of three parts.The first part describes the target market. a))))))Identifying prospective customers:The the target market is younger,well educated,moderate to high income individuals and couples. We have decide to launch our product in southern part of the country like BANGALORE etc, for three distinctive region: A)Summer in southern region is severe with day temperature shooting upto 45 degree celcius. B)An average south Indian consumes more beaverages than anyone else in the company. C)The competition is from Coco Cola and Thumsup but ours is a drink with a different taste. The company will aim to sell 1000000 carets in the first year,at a loss of not more than 5 million.In the second year the company will aim for sales of 2000000 carets and a profit of 7.5 million.

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b)))))))))The second part of the marketing strategy statement outlines the product’s planned price ,distribution,and marketing budget for the year: The drink will be offered in a single colour-BLACK.The 300ml bottle with 10% free will sell at a retail price of rs 9. The 500ml with 20%free at a price of 18. 10%0f the list price goes to dealers.Dealers who sell more than 100 carets per month will get an additional discount of 5% on each caret sold that month. An advertising budget of 15million will be split 50-50 between both print and electronic media. Advertising will emphasize the drink’s strong taste and energy booster quality. During the first year,rs 1000000 will be spent on marketing research.

c)The third part of the marketing strategy statement describes the planned long run sales,profit goals,and marketing mix strategy.  We intend to capture a 5% long-run share of the total beaverage market and realize an after tax return on investment of 15%.  To achieve this ,product quality will start high and be improved over time.  Price will be raised in the 2nd &3rd year if competition permits. 

Business analysis: 

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A review of the sales ,costs,and profit projection for a new product to find out whether these factor satisfy the company objectives.

product development & testing : 

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Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable product. “we sweat so you will get a strong drink”

t est Marketing :

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The stage of new-product development in which the product and marketing program are tested In more realistic market setting.

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We did distributors survey by providing them 5 carets of the drink and found them enthusiastic abou

c OMMERCIALIZATION :   

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Introducing the new product into the market. We have decided to launch the product in april next year. We will be launching the product throughout southern region of the nation.