Consumer Preference About Different Branded Sports Shoes

Project title

CONSUMER PREFERENCE ABOUT DIFFERENT BRANDED SPORTS SHOES

Objective 





To know the personal views of “Chandigarh” people regarding choices among various branded sport shoes. To study which branded sport shoes is mostly preferred by people as per their choices. Comparison between various branded sport shoes.

RESEARCH METHODOLOGY 

Sample frame: Chandigarh



Sample unit: Individuals above 14 years of age.



Sample Size: 100



Sampling Method: Random Sampling



Research Design: Exploratory research

Data analysis and interpretation 

40 35

Q.1. WHICH BRAND DO YOU PREFER ?

34 28

30

26

25 20 15

9

10

3

5 0 Reebok

Adidas Reebok

Action Adidas

Action

Nike Nike

Others

Others

Data analysis 

Q.2. ARE YOU SATISFIED WITH THE QUALITY OF PREFERD BRAND ?

1.4, 1% Yes No 98.6, 99%

Data analysis 

Q.3. ARE YOU SATISFIED WITH THE PRICE RANGE ?

PERCENTAGE(%)

17% Yes No 19%

64%

NO COMMENT

Data analysis 

Q.4. IF PRICES OF YOUR PREFERED BRAND INCREASES WILL YOU PURCHASE AGAIN ?

90 80 70 60 50 40 30 20 10 0

87 58

23

16

40 26

FREQUENCY PERCENTAGE(%) PERCENTAGE(%)

Same brand

FREQUENCY Cheaper brand

Any other brand

Data analysis 

Q.5. HOW DO YOU CONSIDER THE IMPORTANCE OF SPORTS SHOES ?

80 70 60 50 40 30 20 10 0

68

16

10

4 Comfort

Price Comfort

Price

2 Durablity Durablity

Use in sports

Use in sports

Any other

Any other

Data analysis 

Q.6.WHAT FACTORS INFLUENCE YOU TO GO FOR A PARTICULAR BRAND ?

80 70

74

60 50 40 30 20 10 0

13

8

5 Quality

0

Price Quality

Price

Durablity Durablity

Variety Variety

Any other

Any other

Data analysis 

Q. 7DO YOU NORMALLY SWITCH OVER THE BRAND ?

44% 56%

Yes No

Data analysis 

Q. 8. IS THERE ANY EFFECT OF ADVERTISEMENT ON SELECTION OF BRANDS ?

PERCENTAGE(%)

31% Yes No 69%

Data analysis 

Q.9. WHAT KIND OF PROMOTIONAL TOOL YOU PREFER ?

100 90 80 70 60 50 40 30 20 10 0

91

60

11 14 Lucky coopen

14

22

Free Gift

PERCENTAGE (%)

15

Discount

23

Buy one get one free

FREQUENCY

Data analysis 

Q. 10. WILL YOU BUY PREFERED BRAND AT LOW COST OF NEGLIGIBLE QUALITY ?

77%

23%

Yes

No

Data analysis 

Q. 11. IS THERE ANY IMPACT OF CELEBRITIES ON YOUR PURCHASING ?

42%

58%

Yes

No

Data analysis 

Q. 12. WILL YOU PURCHASE ANOTHER BRAND OF SAME QALITY WITH LESS PRICE ?

30%

70%

Yes

No

Data analysis 

Q. 13. DO YOU THINK WEIGHT IS A FACTOR FOR CHOOSING A BRAND ?

17% 83%

Yes

No

Observation 

1)



2)



3)



4) The new stuff of the adidas is attracting the consumers

CONSUMER REACTIONS SUGGESTS THAT NIKE IS THE MARKET LEADER AMONG ALL

AFTER ITS SPONSERSHIP TO MAJOR SPORTS EVENTS AND TEAMS LIKE SOCCER IN EUROPE AND CRICKET IN INDIA GIVE IT AN EXTRA EDGE.

CONSUMERS ARE NOT SHOWING THAT KIND OF CRAZE IN REEBOK FOR PAST FEW YEARS.

LIMITATIONS 





A survey should involve a larger sample size otherwise the findings of the survey can not be generalized. In some of the retail showroom it is not allowed to get the questionnaire filled. Many of the respondents were not willing to fill the questionnaire.

THANK YOU SHAH FAISAL