Consumer Behaviour[1]
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CONSUMER BEHAVIOUR •
INDIA -THIRD RICHEST COUNTRY IN 2050.
•
INDIA’S BIRTH RATE 22.01 BIRTH/1000 POPULATION.
•
INDIA’ DEATH RATE 8.18 DEATH/1000 POPULATION.
•
YOUNGER POPULATION- COUNTRY’S ECONOMIC GROWTH
•
INDIA-DEMOGRAPHIC GROWTH GOLDMINE
•
PRESENT POPULATION-113,08,16,190 CRORES
•
THREE MAJOR AGE GROUP 0 - 14YRS 15 - 64YRS ABOVE 65 YRS
- 30.8 % - 64.3 % - 4.9
•
THE MEDIAN AGE GROUP IS 24.9 % -MEN & WOMEN.
•
THE LIFE EXPECTANCY RATE – 64.71 %
•
THE FERTILITY RATE 2.73 CHILDREN BORN/WOMEN
•
THE MORTALITY RATE 54.63 DEATHS/1000 LIVE BIRTH.
•
DEPENDENCY RATIO DECLINE AMONG YOUNGSTERS- FINANCIALLY INDEPENDENT.
•
DEMOGRAPHIC OF A COUNTRY- THREE STAGES. HIGH MORTALITY AND FERTILITY RATE. DECLINING FERTILITY RATE. MORTALITY AND FERTILITY RATE AT ROCK BOTTOM. •
DEPENDENCY RATIO 2025 - 0.48 2050 – 0.5
CHANGE IN POPULATION MATRIX
• 2010 39 27 23 12
0 - 19 YRS 20 - 34 YRS 35 - 54 YRS 55 +YRS
2006 42 26 22 11 • •
CHANGE IN POPULATION MATRIX 45 40
POPULATION
35 30 25
2010
20
2006
15 10 5 0 0
- 19 YRS
20 - 34 YRS
35 - 54 YRS
YRS
55 +YRS
INDIA -THIRD RICHEST COUNTRY IN 2050.
•
INDIA’S BIRTH RATE 22.01 BIRTH/1000 POPULATION.
•
INDIA’ DEATH RATE 8.18 DEATH/1000 POPULATION.
•
YOUNGER POPULATION- COUNTRY’S ECONOMIC GROWTH
•
INDIA-DEMOGRAPHIC GROWTH GOLDMINE
•
PRESENT POPULATION-113,08,16,190 CRORES
•
THREE MAJOR AGE GROUP 0 - 14YRS 15 - 64YRS ABOVE 65 YRS
- 30.8 % - 64.3 % - 4.9
•
THE MEDIAN AGE GROUP IS 24.9 % -MEN & WOMEN.
•
THE LIFE EXPECTANCY RATE – 64.71 %
•
THE FERTILITY RATE 2.73 CHILDREN BORN/WOMEN
•
THE MORTALITY RATE 54.63 DEATHS/1000 LIVE BIRTH.
•
DEPENDENCY RATIO DECLINE AMONG YOUNGSTERS- FINANCIALLY INDEPENDENT.
•
DEMOGRAPHIC OF A COUNTRY- THREE STAGES. HIGH MORTALITY AND FERTILITY RATE. DECLINING FERTILITY RATE. MORTALITY AND FERTILITY RATE AT ROCK BOTTOM. •
DEPENDENCY RATIO 2025 - 0.48 2050 – 0.5
CHANGE IN POPULATION MATRIX
• 2010 39 27 23 12
0 - 19 YRS 20 - 34 YRS 35 - 54 YRS 55 +YRS
2006 42 26 22 11 • •
CHANGE IN POPULATION MATRIX 45 40
POPULATION
35 30 25
2010
20
2006
15 10 5 0 0
- 19 YRS
20 - 34 YRS
35 - 54 YRS
YRS
55 +YRS
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