Consumer Behaviour16

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question

Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market. Correct Answer True Your Answer

True

Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer

How much he likes it , How he evaluates it , How he measures it

True/False Question

Brand beliefs & brand evaluation are identical in nature.

Correct Answer False Your Answer

False

Select The Blank Question ________ in India has been the major cause for slow rise of consumerism . Correct Answer Illiteracy Your Answer

Illiteracy

Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer

Occur in sequence , Are repeated frequently , Resemble religious rituals

Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer

Low level