Computer Mice Research

649

Importance of ergonomics for consumer satisfaction

Computer mouse design:

SAM Study

Page 2

SAM Sensory and Marketing

• Which are the most promising market opportunities for new designs?

• How to develop a tailor-made mouse based on different users’ needs?

• How to understand and explain users’ liking AND ergonomics?

• Which is the favourite PC mouse and why?

This study replied to the following questions:

Page 3

SAM Sensory and Marketing

Trained panellists described and Modeling users’ liking Evaluation of pcto define key drivers of mouse in blind by quantified ergonomics and product performance common users handling product properties

PC mouse sensory profiling

Liking, ergonomics and handling test

The “why reasons” of PC mouse overall liking

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100

Microsoft IntelliMouse Optical Microsoft IntelliMouse 1.3 A Speed Link Fast Optical Mouse Microsoft Basic Optical Mouse

SAM Sensory and Marketing

0

surface wheel

surface wheel

surface mouse

surface button

weight

shape

length

Summary of the objective product description and of the main sensory differences

Microsoft Optical Mouse Blue Dell 2-Tasten-Maus (Logitech) X-Tensions Optical Comfort USB Mouse

click resistance unten click way Anschlagsklick lateral stop click

size wheel

movement wheel

push funktion wheel

wheel vat

wheel height

frictional resistance x-axis

frictional resistance y-axis

size

PC mouse sensory profiling

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SAM Sensory and Marketing

4.0

Microsoft IntelliMouse Optical A

Microsoft Optical Mouse Blue

Microsoft IntelliMouse 1.3 A

Microsoft Basic Optical Mouse

Dell 2-Tasten-Maus (Logitech)

Speed Link Fast Optical Mouse

X-Tensions Optical Comfort USB Mouse

4.7

5.0

6.0

6.0

Over all PC mouse liking

6.4

6.8

7.0

6.8

7.0

7.5

8.0

Which is the best performing (aesthetics, ergonomics and handling) PC mouse?