Competitive Positioning_profile Your Market
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MARKETING Strategies & Tools for Consultants
Competitive Positioning: Start with a Market Profile
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Competitive Positioning Strategy
The foundation for a successful business.
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
First step: Create a market profile. Creates a picture of the market and the typical buyer’s distinctive characteristics. Build brand for these buyers.
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Classical Market Profiling Approach
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Industry Study (B2B)
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Geographical Demographics Define the geographical location of customers.
Is the product multi-cultural?
www.ConsultingMO.com
Is positioning local, national, or global?
MARKETING Strategies & Tools for Consultants
Demographic Traits
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
B2B Demographic Analysis
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
End-User Demographic Analysis
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Size and Trends For Both B2B and Consumer Markets
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Modern Marketing Approach
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Include the Human Elements
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Examine the Psychological Motivations • • • • • •
What issues do customers face? What are their pains and desires? Who is the decision-maker? Are there multiple influencers? What is the purchasing processes? What is the buyer personality?
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Paint a Picture of a Buyer
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Share with your team!
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Use Market Profile for Branding
www.ConsultingMO.com
Competitive Positioning: Start with a Market Profile
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Competitive Positioning Strategy
The foundation for a successful business.
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
First step: Create a market profile. Creates a picture of the market and the typical buyer’s distinctive characteristics. Build brand for these buyers.
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Classical Market Profiling Approach
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Industry Study (B2B)
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Geographical Demographics Define the geographical location of customers.
Is the product multi-cultural?
www.ConsultingMO.com
Is positioning local, national, or global?
MARKETING Strategies & Tools for Consultants
Demographic Traits
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
B2B Demographic Analysis
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
End-User Demographic Analysis
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Size and Trends For Both B2B and Consumer Markets
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Modern Marketing Approach
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Include the Human Elements
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Examine the Psychological Motivations • • • • • •
What issues do customers face? What are their pains and desires? Who is the decision-maker? Are there multiple influencers? What is the purchasing processes? What is the buyer personality?
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Paint a Picture of a Buyer
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Share with your team!
www.ConsultingMO.com
MARKETING Strategies & Tools for Consultants
Use Market Profile for Branding
www.ConsultingMO.com
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