PRESENTATION ON COMPARATIVE STUDY OF UNIT LINKED PRODUCTS OF HDFC-SLIC & ICICI PRU. LIFE INS. COMPANY
SCOPE OF THE STUDY This study is mainly confined to the customer of Baddi (H.P.) & near villages. The size of sample is 100 respondents. Comparison is done on the basis of secondary sources.
OBJECTIVES OF THE STUDY To make a comparative study of unit linked plans. To study the expectations of customers from insurance companies. Position of Insurance Companies in the mind of the consumer
RESEARCH METHODODLOGY Research Design Exploratory research & Descriptive research.
Sampling Unit Sampling units are the persons, who have taken the insurance plan in Baddi (H.P).
Sample Size The sample Consist of 100 respondents.
Data Collection Primary Data :The primary data are those which are collected a fresh and for the first time and thus happen to be original in character. Under this project direct collection of data from source of information & techniques such as personal interviewing and survey through questionnaire for customers has been considered.
Secondary Data: Secondary data is one which has already been collected by someone else and which has already been passed through statistical processing. Under this project secondary data is been collected from journals, magazines, brochures & web sites. Sampling Technique For this survey Convenience- Sampling technique is used.
Comparative analysis of unit link plan Company Name
HDFC Std. Life Insurance
ICICI Pru life Insurance
Plan Name
Young star
Life Time Plus
Age
18 to 65
0 to 65
Sum Assured
Minimum-5 times Maximum-40 times
Minimum-Rs.1,00,000 Maximum-1crore
Premium
Minimum-Rs.10,000 Maximum-no limit
Minimum-Rs.20,000 Maximum-Rs.3,00,000
Lock in period
3 years
3 years
Surrender allowed
After 3 years: no charges Before lock in period-30% of outstanding premium OP= difference between regular premium expected & received in the first two years
After 3 years: you get 92% After 4 years: you get 94% After 5 years: you get 96% After 6 years: you get 98% After 7years & above: you get 100% of fund value
Death and Maturity
Fund Option
On Death-Sum Assured + future premiums will be given by HDFC on the behalf of policyholder. On maturity- Value of accumulated fund is given to the beneficiary. Liquid Fund Secure Managed Fund Defensive Managed Fund Balanced Managed Fund Equity Managed Fund Growth Fund
On Death- Sum Assured + Fund Value will be given to the nominee. On Maturity-Fund value is given to the policyholder
Maximiser Balancer Protector preserver
Term Rider
For accident, Critical Illness- For accident, Critical Illness, Permanent Disability
Charges
Fund Mgmt. Charges0.80% per annum Administration ChargesRs.20 per Month Risk Benefit ChargesDepend upon the age of the policyholder. Partial Withdrawal Charge6 partial withdrawal in a policy year is free. All subsequent partial withdrawal in that policy year would be charged at Rs.250 per withdrawal. Fund switching Charges, 24 switches allowed every policy year free. Subsequent switches will be charged at Rs. 100 per switch premium
Fund Management Charges-Different Charges for different funds selected. Maximiser ll-1.50% p.a. Balancer ll-1.00% p.a. Protector- 0.75% p.a. Preserver- 0.75% p.a. Administration ChargesRs.60 per Month Partial Withdrawal Chargeone partial withdrawal in a policy year is free. All subsequent partial withdrawal in that policy year would be charged at Rs.100 per withdrawal. Switching Charges- 4 switches allowed every policy year free. Subsequent switches will be charged at Rs. 100 per switch.
Que. 1: - Awareness of HDFC Standard Life Insurance Company. S. No.
Particulars
Response
A
Print Media
24
40 35 30 25
B
Electronic Media
30
20
Series1
15 10
C
Agents
35
5 0 Print Media
D
Others
11
Electronic Media
Agents
Others
Que. 2: -What the people think about the Insurance? S.
Particulars
Response
N o . A
80
Necessity for protection security
67
70 60 50 40
B
Imposition of a burden of expenses
17
Series1
30 20 10 0 Security
C
A compulsory tool for tax saving
16
Expenses
Tax Saving
Que. 3: - What is the main consideration that a customer looks at while purchasing an Insurance Policy? S. No.
Particulars
Response
A
TAX
10
60 50
B
SAVING
29
40 30
Series1
20
C
PROTECTION
53
10
INVESTMENT
5
on In ve st em nt
E
Pe ns i
3
g Pr ot ec tio n
PENSION
Sa vin
D
Ta x
0
Que. 4: - What a respondent see while purchasing Insurance from the company?
C
Advertisement being released by the company
3
D
Services being given by the company
18
E
Returns of bonus declared by the company
26
Series1
ce s Re tu rn
7
Se rv i
Product range of the company
B
50 45 40 35 30 25 20 15 10 5 0 en t
46
e
Standing and goodwill of the company
Ad ve rti se m
A
Pr od uc tR an g
%age
oo dw ill
Particulars
G
S. No.
Que. 5: -Plan that a respondent prefers to buy.
Investment Plan
19
C
Pension Plan
10
D
Children Plan
24
Series1
ld re n
B
50 45 40 35 30 25 20 15 10 5 0
Ch i
47
on
Protection Plan
Pe ns i
A
en t
%age
In ve st m
Particulars
Pr ot ec tio n
S. No.
Que. 6: - Customers’ expectations from Life Insurance Companies.
A
Innovative Products
5
B
Attractive Riders
2
C
Reasonable Premium
24
D
Better Customer Service
47
E
High Risk Coverage
22
50 45 40 35 30 25 20 15 10 5 0
Series1
Ri sk
%age
Se rv ice
Particulars
In no va t iv e At tra cti ve Pr em ium
S. No.
Que. 7: - Is HDFC Standard Life Insurance Company provides better facilities than ICICI Prudential Life Insurance Company? S. No.
Particulars
%age
70
A
Yes
34
60 50 40 Series1
B
No
2
30 20 10 0 Yes
C
Cant say
64
No
Cant Say
FINDING Agents play major role in awaring people about the benefits of insurance. People think insurance as a protection tool. People purchase insurance policy mostly for protection purpose and some of people for saving. The goodwill of the company also attract customers toward a insurance company. People also take insurance policy as a security for their children.
CONCLUSION On the basis of my study, I conclude that, both the companies are providing very good facilities to their customers. HDFC Standard Life Insurance is the one that is providing waiver of premium to its customers in case of death of the life assured, whereas ICICI is not providing this facility to its customers. Both the companies have same lock-in-period i.e.3 years. Surrender charges of these companies are different from each other. On maturity, both the companies provide the amount equal to the market value of the units. Charges taken to manage the funds are different in both the companies.
SUGGESTIONS Advertisement should be done on television and especially Posters and Banners. This will greatly help in raising awareness level. Insurance Companies should show more commitment with the customers. Private companies give better services to the customers as compared to public companies. The private company should create good relations and communication. Private companies should collaborate to spread awareness regarding the benefits of insurance plans provided by the Private Companies.
Agents have got maximum influence on customers. They are the one who introduces the prospect to different policies. So agents should be given fullfledged training and the training should be strict.
LIMITATIONS OF THE STUDY Time for the completion of the project was too short to do an in-depth study. The facts and views of Respondents may be biased, imaginary and may be based entirely on their personal experience. Most of questions in the questionnaire was close ended which reduced the scope for people to give free opinion. The sample size was not enough to reach on any exact conclusion. Study is based on primary or secondary data that may not be true. Most of the people are not interested to give the right data.
Thank You !