Company Profile

Shriram Motor Finance

BACHELOR OF BUSINESS ADMINISTRATION BAGALKOT

Shriram Motor Finance ACKNOWLEDGEMENT The report what I have presented is not the mere outcome of my labour alone. There are dozens of hands buttressed me all through the programme it doesn’t go without thanking all of those who constantly keep me on the move.

I express my deep gratitude to Karnataka University; who have given us an opportunity to learn something practical apart from books by including the in-plant training in our BBA Programme. I express my gratutude to our beloved Principal Prof R.G.Allagi who has supported me to complete this project. My sincere thanks to Prof. Vidya Vastrad Internal Guide for encouraging me to work on this project. I would like to express my most sincere thanks and gratitude to Zulfi Baligar calm and utterly professional person to whom the relevance and authenticity of this report should attribute to the extend every support me helping the gain, external guide of this project for having faith in this project idea. I give my sincere token of thanks to all my faculties, relatives and friends who have gathered me the wisdom of knowledge. This work is dedicated to my parents who have supported me throughout my study.

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Shriram Motor Finance EXECUTIVE SUMMARY

OBJECTIVES OF THE STUDY: To know the perception of customers towards SHRIRAM TRANSPORT FINANCE COMPANY to improve the quality of services.  To know whether the customers are satisfied with the present services of the company.  Factors considered in selecting SHRIRAM TRANSPORT FINANCE COMPANY to take finance for HCV (Truck).  To study the behaviour of executives of SHRIRAM TRANSPORT FINANCE COMPANY towards customers.  To seek suggestions and opinions from customers regarding the improvement of services.

SCOPE OF THE STUDY: The study will help the company to know their awareness among the consumers, the perception, brand position of the company.  The company can find out where their competitors stands in the minds of the customers.  The study will help the company to make proper marketing strategy for their weaker areas.  The study covers the customers owning HCV in Hubli city.

LIMITATIONS OF THE STUDY:-

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Shriram Motor Finance Not single work is exception to the limitations every work has got its own limitations, so due to time constraint, my study confines only to Hubli city and it is not possible to make extensive study. It is assumed that the sample selected represents entire population.

RESEARCH METHODOLOGY:-

Data source

:

Primary (Field Survey) Secondary data (internet)

Area of Research

:

Hubli city

Research instrument

:

Questionnaire

Sample plan

:

Personal interview

Sample unit

:

Truck owners, Transporters etc.

Stratified Random Sampling method

: sampling

Sample size

:

100 customers

INTRODUCTION PERCEPTION OF CUSTOMERS TOWARDS SHRIRAM TRANSPORT COMPANY LIMITED.

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Shriram Motor Finance Like any other Financial products, sales of giving finance is largely dependent on how well company plans out their marketing strategies which helps to increase visibility and build a distinct brand image. Looking at the intense competition it is become very necessary for company to make a name for themselves in consumers mind. So the opinion of customers play an important role in making marketing strategies. Hence this study will provide the company to what customers perceive about STFC. It will also help to find out the brand image of STFC in the minds of customers.

India is emerging as a global automobile giant. In recent years this industry has made pioneering efforts in adopting modern technology and allowing the entry of foreign players. This is well supported by the economic conditions particularly in the financial sector and in foreign direct investment. During the last decade, conscious efforts have been made to fine-tune state policy to enable the Indian automobile industry realizes its potential to the fullest. The freeing of the industry from this restrictive environment has helped it to itself to global development. Increasing competition as result of liberalization has led to continuous modernization as well as international standards. Moreover, auto finance with aggressive marketing strategies has played a bid role in boosting the automobile demand. Commercial vehicles, widely considered being the economy’s barometer, have had a good start for the year.

The auto finance industry is expected to grow at 18.6% till ’09. Of that used vehicle finance is expected to grow at 27% p.a, while new car and UV would grow at 18.9% and 13.8%.

LITERATURE REVIEW

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Shriram Motor Finance The world is full of stimuli. A stimulus is any unit of input affecting one or more of the five senses sight, smell, taste, touch, hearing.The process by which we select , organiseand interpret these stimuli into a meaningful and coherent picture is called perception.

In essence, perception is how we see the world around us and how we recognize that we need some help in making a purchase decision. People cannot perceive every stimulus in their environment. Therefore, they use selective exposure to notice and which to ignore.

Marketers must recognize the importance of cues or signals, in customers perception of products. Marketing managers first identify the important attributes, such as price or quality, that the targeted customers want in a product and then design signals to communicate these attributes. Customers also associate quality and reliability with certain brand names. Companies watch their brand identity closely, in large part because a strong link has been established between perceived brand value and customers loyalty. Customer Perception Audits: Every time you lose a customer, there’s a reason why. Do you really know what your customers think about your business, your offerings, or your service? Are they having good or bad experiences? Are you equipped with the insight you need to improve customer satisfaction and loyalty, and make the changes that matter? Entrepreneurs are often too busy to really take the time to tap into what customers are really thinking. But customers hold the key. They know what you need to do to dramatically increase the value you deliver to them. Why keep this data a secret? Uncovering and

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Shriram Motor Finance understanding it will give you what you need to be the best, generate higher sales and referrals and earn repeat business. Customer Perception Audits by Coach Kevin captures information on the experiences your customers are having, analyzes the data, and provides meaningful, actionable recommendations on short-term and long-term improvements, with the goal of closing the gap between the service that is delivered and the service that customers expect.

Opening of economy and liberalization in trade in the country brought a sea of change in customer’s perception of buyer and seller relationship. The customer today is not only very demanding but also likes to know the

relationship between the supplier of goods and services and its relationship with the manufacturer or principal and its antecedents. It is on this relationship depends the guarantee and warranty terms to which the customer is entitled. A customer expects trouble free service during the guarantee period. Thereafter it is expected that a product will last to its full productive life with minimum down time and the vendor will provide the required support service to ensure the customer is not put to trouble. For adopting Japanese management or for customer oriented management we should first have the willingness and a determination much above the petty personal gains. It needs an attitudinal change. Looking towards present socioeconomic and political conditions such change is not foreseen

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Shriram Motor Finance in immediate future. Market forces will have to play the game with only customer in mind if India has to make global presence. There is little time in hand as we are having challenges from all sides. Small nations like Korea, Taiwan, Singapore etc. have already surpassed us. These nations are working on a vision and resultant plans. It is the right time for market players to pamper the customer. As the saying goes, the four deadly sins of corporate management-complacency, blindness, megalomania, and greed. fit everything else is overhead!. Remember that a customer always buys a product or service with a lot of expectations which he has derived from the promotional inputs of the company or other sources including word-of- mouth . So a customer would be satisfied when Performance is equal to Expectation while would not be satisfied when Performance does not match with Expectations. Now this expectation is what has been derived from perception. Perception is not good or bad, right or wrong, it is just the way someone judges an experience based on their value system of what they believe should happen. Since people are unique, each of their perceptions are unique .On the other hand each situation is a "point of contact" with an employee that will tell the customer a "truth" about the company's idea of customer service. Each situation will create expections of what the next experience will probably be like.

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Shriram Motor Finance STATEMENT OF THE PROBLEM:The present day market is flooded with a variety of Non- banking and as well as banking financial institutions as many as if not more than companies like SHRIRAM TRANSPORT FINANCE COMPANY, Tata Finance, Sundaram finance etc. are marketing their products.

Time has become talk of the town therefore the customers give utmost priority to those financial institutions which gives loans at lower rate of interest, quick loans, documentation, percentage of finance etc. which have been exerting influence on the playing decision of the consumer.

The SHRIRAM TRANSPORT FINANCE COMPANY is the largest NBFC (Non Banking Financial Corporation) in the country exclusively engaged in financing for heavy commercial vehicles (HCV) perhaps it is the only company rendering better performance from a long period of time with the presence of all these factors. The SHRIRAM TRANSPORT FINANCE COMPANY is making sales as hotcake.

The study on hand is directed to understand “the perception of customers towards SHRIRAM TRANSPORT FINANCE COMPANY to improve the quality of service”

PURPOSE OF THE STUDY:-

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Shriram Motor Finance The main purpose of the study is to understand the perception of customers towards SHRIRAM TRANSPORT FINANCE COMPANY which will help the company to make proper marketing strategy to render good services and satisfy the needs of the customers. The study will help the company to make proper strategies and emphasize on their weaker areas.

SCOPE OF THE STUDY :The scope of the study covers the customers of SHRIRAM TRANSPORT FINANCE COMPANY and other competitive companies in Hubli city Truck owners, Transport companies etc.

OBJECTIVES OF THE STUDY:-

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Shriram Motor Finance 1. To know the perception of customers towards Shriram Transport Finance Company Limited to improve the quality of service. 2. To know whether the customers are satisfied with the present services of the company. 3. Factors considered in selecting SHRIRAM TRANSPORT FINANCE COMPANY to take finance for HVC. 4. To study the behaviour of executives of SHRIRAM TRANSPORT FINANCE COMPANY towards customers. 5. To know the awareness level of the customers towards SHRIRAM TRANSPORT FINANCE COMPANY. 6. To seek suggestions and opinions from customers regarding the improvement of services.

LIMITATIONS OF THE STUDY:-. a. Because of time constraint, my study confines only to Hubli city and it is not possible to make extensive study. b. By busy schedule of the executives it is difficult to extract more information from them. c. Unwillingness of transporters, truck owners has left us to make random conclusions.

EXECUTIVE SUMMARY.

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Shriram Motor Finance

INDUSTRY :Established in the year 1974, the Shriram Group, comprising 750 Branches and Service Centres, in India's premier financial services chain. This company is the largest player in Truck Financing and Chit funds in the Indian subcontinent.

The group, having an annual turnover of Rs. 6,000 crore (USD 1.3 billion), has a significant presence in the Insurance Consultancy, Consumer Durable Finance and Stock Broking businesses. It also have diversified investments in areas such as Information Technology, Pharmaceuticals, Property Development, Project Engineering, Packaging and Auto Components.

It employ over 11,000 employees across the countries that are committed to providing excellent customer service. It also have over 75,000 agents nationwide who reach out to its customers in even the most remote areas. The Shriram Group's business ventures are built on providing the most efficient and customerfocused services based on the simple principle of putting people first. This 'People First' business philosophy has earned them unstinted customer loyalty through many generations.

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Shriram Motor Finance

HISTORY AND MILESTONE: APRIL 2005: Shriram Group attracts largest Venture Capital Investment in the Indian non-banking financial sector, from Overseas JULY 2004: UTI Bank picks up equity stake in two Shriram Group companies 17MARCH 2003: Shriram Investment Limited received the Mother Teresa Award for Corporate Citizenship. DECEMBER2002 Shriram Group enters into strategic alliance with Citicorp Finance and Cummins Auto Services 31AUGUST2002 Shriram Group ties up with UTI Bank for Retail Truck Financing Scheme to offer low cost loans for purchase of new or used trucks to transport operators. 7MAY2002 Ms. Akhila Srinivasan awarded as the "Outstanding Woman Professional" for the year 2002

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Shriram Motor Finance

4FEBRUARY2000 Shriram Recon Trucks incorporated as India's first corporate network for selling reconditioned used trucks. 15DECEMBER1999 Medicorp, the flagship company of Shriram group’s pharmacy division became the first Indian company to win the Indian Drug Manufacturers Association 27 MARCH1986 Shriram City Union Finance Ltd. Incorporated for cars and twowheelers. 12MARCH198 Shriram Investments Ltd. Incorporated 13JUNE1979 Shriram Transport Finance Company Ltd. Incorporated

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Shriram Motor Finance

Company profile

History Shriram Transport Finance Company Ltd. was incorporated as a Public Limited Company on 30th June 1979, and obtained the Certificate of Commencement of business on 9 th October 1979. It was formed with a view to provide hire purchase and lease finance for the medium and heavy commercial vehicles. The Company’s focus was on providing finance to individual truck operators ,rather than large fleet owners. The dearth of finance for these individual truck operators provided the Company with an opportunity to venture into this largely untapped segment. This Strategic. focus enables the Company to achieve high growth during its earlier years. In fact, the Company paid its maiden dividend in 1981, the second year of its operations. The Company has equity participation from ChrysCapital, Citicorp Finance (India) Ltd., associate of Citibank, UTI Bank,

Reliance Capital and FMO of Netherlands.

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Shriram Motor Finance

The operations of the Company are divided into four regions. The four regions are further divided into 50 divisions and about 179 branches. The Company has also launched Lease Portfolio Management Scheme in 1993 and managed more than 100 Crores of business through this scheme. The Company is also managing funds for Banks/FIs through its SRTO schemes. The Company is also lending to truck operators on behalf of Citicorp Finance (India) Ltd and UTI Bank. In a Span of 20 years the Company has fortified its presence in the market, on account of its focused business segment, a wide geographical coverage, an effective credit monitoring and appraisal system, which has resulted in high growth in business and profitability. This has given the Company the advantage of having a Recovery factor of 94.28% on all contracts that expired during January 1st, 2000 to December 31st, 2001 as audited by a renowned audit firm of international repute. In-terms of rewarding its shareholders, the Company has consistently declared dividends.

Vision, Mission & Values

• Helping create wealth. • Empowering people through prosperity. • Putting people first. The Shriram Group set out with the objective of reaching out to the common man with a host of products and services that would be helpful to him in his path to prosperity. Over the decades, the Group has achieved significant success in executing this objective and has created a tremendous sense of loyalty amongst its customers. Efficiency in operations, integrity and a strong focus on catering to the needs of the common man, by offering him high quality and cost-effective products & services, are the values driving the organization. These core values are deep-rooted within the organization and have been strongly adhered to over the decades.The group prides itself on its perfect understanding of the customer. Each product or service is tailor-made to perfectly suit the needs of the customer. It is this guiding philosophy of putting people first that has brought the Group closer to the grassroots and has made it the preferred choice for all financing requirements amongst the customers.

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Shriram Motor Finance

Truck Finance • Largest NBFC in the country exclusively engaged in financing of heavy commercial vehicles. • Monopoly position in financing of used vehicles. • All India presence with a branch network of 260 offices and employing over 4000 people • Growing at the rate of 30% per annum. • Positioned itself not merely as a loan giving entity, but as a financing partner to the truck operator.

MISSION AND VALUES: Helping create wealth, Empowering people through prosperity, Putting people first. The Shriram Group set out with the objective of reaching out to the common man with a host of products and services that would be helpful to him in his path to prosperity. Over the decades, the Group has

achieved significant success in executing this objective and has created a tremendous

sense of loyalty amongst its customers.

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Shriram Motor Finance Efficiency in operations, integrity and a strong focus on catering to the needs of the common man, by offering him high quality and cost-effective products & services, are the values driving the organization. These core values are deep-rooted within the organization and have been strongly adhered to over the decades. The group prides itself on its perfect understanding of the customer. Each product or service is tailor-made to perfectly suit the needs of the customer. It is this guiding philosophy of putting people first that has brought the Group closer to the grassroots and has made it the preferred choice for all financing requirements amongst the customers.

PRODUCT PROFILE

Products

Heavy Commercial vehicle finance

Small commercial vehicle

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Shriram Motor Finance Light motor vehicle

Passenger vehicle

Tipper

Tractor

3 wheelers

Strategic finance {below.2001}

Insurance [General]

1. TRUCK FINANCE 1. Shriram Truck Financing Companies. The wheels of progress. 2. Largest NBFC in the country exclusively engaged in financing of heavy commercial vehicles. 3. Monopoly position in financing of used vehicles. 4. All India presence with a branch network of 260 offices and employing over 4000 people. 5. Growing at the rate of 30% per annum. 6. Funds managed – Rs 6000 crores.

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Shriram Motor Finance 7. Equity investors - Citicorp,, UTI Banks, Reliance Capital and FMO Netherlands have added tremendous value and strength. 8. Venture capital firm Chris capital joins as a strategic partner by acquiring 21% equity. We entered the Consumer Durable Finance business in early 2002 through 'Shriram City Union Finance Ltd., the consumer finance arm of the group. Within a short span of 2 years, we have managed a

portfolio

of

over

Rs.584

crore.

Our monthly business amounts to over Rs.25 crore in individual loans, ranging from as little as Rs.8,000 to Rs.1,00,000, and with tenures ranging from 12 months to 36 months.

Since its inception, we have financed over 2,15,000 white goods and two-wheelers, with over 90% of the

business

arising

out

of

the

non-metro

markets.

This financing is backed by lines of credit extended by ICICI Bank, UTI Bank and Development Credit

THE GROUP COMPANIES ATHAT CATER TO TRUCK FINANCING NEEDS A DIFFERENT PARTS OF THE COUNTRY ARE Shriram Investments Limited in the South Shriram Transport Finance Company Limited in the West Shriram Overseas Finance Limited in Northern/Eastern regions in India.

1. Shriram Truck Financing Companies. The wheels of progress.

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Shriram Motor Finance 2. Largest NBFC in the country exclusively engaged in financing of heavy commercial vehicles. 3. Monopoly position in financing of used vehicles. 4. All India presence with a branch network of 260 offices and employing over 4000 people. 5. Growing at the rate of 30% per annum. 6. Funds managed – Rs 6000 crores. 7. Equity investors - Citicorp,, UTI Banks, Reliance Capital and FMO Netherlands have added tremendous value and strength. 8. Venture capital firm Chris capital joins as a strategic partner by acquiring 21% equity. We entered the Consumer Durable Finance business in early 2002 through 'Shriram City Union Finance Ltd., the consumer finance arm of the group. Within a short span of 2 years, we have managed a

portfolio

of

over

Rs.584

crore.

Our monthly business amounts to over Rs.25 crore in individual loans, ranging from as little as Rs.8,000 to Rs.1,00,000, and with tenures ranging from 12 months to 36 months.

Since its inception, we have financed over 2,15,000 white goods and two-wheelers, with over 90% of the business arising out of the non-metro markets. This financing is backed by lines of credit extended by ICICI Bank, UTI Bank and Development Credit THE GROUP COMPANIES ATHAT CATER TO TRUCK FINANCING NEEDS A DIFFERENT PARTS OF THE COUNTRY ARE

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Shriram Motor Finance Shriram Investments Limited in the South Shriram Transport Finance Company Limited in the West Shriram Overseas Finance Limited in Northern/Eastern regions in India.

OUR EQUITY PARTNERS Citicorp financial services Ltd. An arm citigroup has taken 14.9% equity stake in Shriram investments Limited and Shriram Transport Financial Company Limited in 2002. FMO the Dutch Government owned financial services company has recently picked up equity stake in SIL and STFC. The company has extended a long term debt of 6 million Euros each to the two companies. Reliance Capital has also taken an equity stake in the two companies at a premium

Competitors Sundaram vehicle finance Tata vehicle finance India bulls vehicle finance Kotak vehicle finance HDFC vehicle finance ICICI vehicle finance Centurion vehicle finance

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Shriram Motor Finance

FUTURE PLANS : THE FUTURE ACCORDING TO SHRIRAM 1. To enlarge the scope of micro credit financing activity through NBFC Shriram Investment Limited. 2. To extend activities to Bihar, Kharkand, and Eastern Uttar Pradesh. 3. To lend credit at low interest rates to 3 lakh women below poverty line in the next 3 years.

a. To start six primary schools for the rural poor in the villages of Andhra Pradesh. b. Government of Andhra Pradesh to hand over 3.5 acres of land to SSET in six districts. c. Immediate Plans: to start two schools in Cudapah and Guntur districts in June 2005.

LONG TERM BENEFITS OF THE PROGRAM: a. Reduction in rural indebtedness b. Bank/institutional credit for investment in income – generation activities. c. Improved household food security round the year, better nutrition. d. Improved household income. e. Empowerment of Women. f. Greater leverage and status of SHG members in local communities and with the state.

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Shriram Motor Finance THE FUTURE ACCORDING TO SHRIRAM 4. To enlarge the scope of micro credit financing activity through NBFC Shriram Investment Limited. 5. To extend activities to Bihar, Kharkand, and Eastern Uttar Pradesh. 6. To lend credit at low interest rates to 3 lakh women below poverty line in the next 3 years.

COMMERCIAL VEHICLE {concentrate on vechicle finance} It is the funding of products include, trucks, buses, tippers, light commercial vehicles, pick ups, 3 wheelers, etc. Range of services: funding of new vehicles, refinance on used vehicles, balance transfer on high cost loans, top up on existing loans, Extend product, working capital loans & other banking products.

Who are eligible?

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Shriram Motor Finance Any individual / Partnership firm / company with more than 2 years business experience. Ownership of a vehicle is not mandatory. Funding extended to First Time User, Transporters and Captive Consumers.

How much? Loan amount can vary from a few thousands to crore depending upon the specific requirement. Funding can be up to the extent of 100 % of the chassis, body funding can be extended on special requirement & on the past experience. Generally undertaken is Hypothecation funding. They are also taking over an old high-interest loan and converting it into low interest loan.

Repayment: In general repayment period is of 3 -4 years, however depending on the nature of the deal the tenure can vary from 6 - 60 months. The repayment schedule & the amortization schedule is sent on disbursement of the loan.

Interest: Interest is charged on a flat rate based on the scheme applicable for the particular product.

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Shriram Motor Finance FARM EQUIPMENT LOANS Farm equipment loan has also a big chunk in the vehicle finance.

Eligibility :Agricultural Users Any individual aged above 21 years at the beginning of the tenure and below 65 years by the end of the tenure; involved in agriculture for the last 5 years. Having minimum 2 acres of land with its value at least twice the loan amount. Staying in the same place for at least 3 years. Having an annual income equal to the yearly installment Mortgage of land of 2 to 3 times of the loan amount

Commercial Users Any individual aged above 21 years at the beginning of the tenure and below 65 years by the end of the tenure; involved in business for the last 3 years. Owns at least one tractor or commercial vehicle. Owns either a house or an office or at least 2 acres of land. Has a permanent phone connection either at office or at home.

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Shriram Motor Finance Loan Amount: The loan amount varies from customer to customer depending on the valuation of the land being mortgaged, income of the customer and tenure desired. A maximum of 100% of the cost of the tractor, 75% of the cost of the trailer and 50% of the cost of the implements is funded.

Documentation: Agricultural use Application form with photograph of the customer and all co applicants and/or guarantor. Performa Invoice of the asset to be funded from an authorized dealer. Land records of the borrower/s. Land valuation and title search report of the land. Residence proof of the borrower/s. Identity proof of the borrower/s. Signature verification of the borrower/s.

Loan agreement, duly signed by the applicants and guarantor. 2 SPDCs(Security Post Dated Cheques) for entire tenure.

Commercial Use Application form with photograph of the customer and all co applicants and/or guarantor. Proforma Invoice of the asset to be funded from an authorized dealer. Proof of Income (any of the following) : - Billing statement for the past one year

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Shriram Motor Finance - Latest Income tax Return - Last 6 months bank statement Residence proof of the borrower/s. Identity proof of the borrower/s.

Signature verification of the borrower/s. Loan agreement, duly signed by the applicants and guarantor. 2 SPDCs(Security Post Dated Cheques) for entire tenure.

Rates & Fees: The rate of interest varies from customer to customer and depends on various factors like land holding, loan amount, viability of the proposition and the underlying collaterals provided.

Interest: Interest is charged on a monthly/quarterly/half-yearly reducing balance basis as the case may be. Every installment that is paid has a component of principal as well as interest. Interest is charged on the principal outstanding after every installment payment.

TWO WHEELERS: Two wheeler finance is comparably Simple, Friendly and Quick.

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Shriram Motor Finance Loan Schemes are available from Rs.7500/- onwards to Rs.150000/- in easy installments over a period of 6 to 36 months.

Eligibility Criteria: 1. Salaried Individuals 2. Self Employed Individuals 3. Pensioners, Housewives & Students 4. Partnership Entities 5. Private Limited Companies 6. Public Limited Companies

Interest rates:Interest rate is charged on a monthly reducing balance .

Documents: Identity Proofs Residence Proof Income Proof Post Dated Cheques

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Shriram Motor Finance Copy of Credit Card CC billing statement Bank passbook/Statement No objection Certificate

ORGANISATION CHART

BOARD OF DIRECORS

SHIRAM TRANSPORT FINANCE COMPANY LIMITED R Sridhar

Managing Director

S. Venkatakrishnan

Executive Director

Umesh G Revankar

Executive Director

K.R.C Sekhar

Director

S. Ranganathan

Nominee of Citicorp Finance (India) Ltd.

Dr. T S Sethurathnam

Nominee of IREDA ltd. Company Secretary & Compliance

K. Prakash Officer

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Shriram Motor Finance

Departmental Study The regional office in hubli. Overall organization has a 60 number of employees, 1] Regional head 2] Assistant Regional head 3] General Manager 4] Branch Manager 5] Assistant Branch Manager 6] Sales Managers. 7]

SAMPLING: Sample plan to know the perception of customers in this project is through personal interview.

SAMPLE UNIT: I have taken the customers who own a truck or (HCV).

SAMPLING METHOD;

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Shriram Motor Finance I have used Non- probability sampling i.e. Stratified Random Sampling. Sample size for this project is 100 customers who are truck owners.

RESEARCH DESIGN: In this research design of this project the study was conducted by the survey method.

Taking sample of 100 customers owning trucks by commencing sampling using the research instrument as the questionnaire. Personal interview is considered as the sample plan. For this project area of research is Hubli City.

DATA COLLECTION METHOD: I have collected the data from the following sources:

A. PRIMARY DATA:  The data collected from the company persons.

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Shriram Motor Finance  Questionnaires

B. SECONDRY DATA:  Interviewing with the owners of trucks  Internet  Magazines, Catloges, etc.

MEASURING TOOLS: For preparing this project I have considered questionnaire as measuring tool for collecting the data.

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