Coke - Pepsi In Punjab

Cola In Punjab's Malwa Region By:Naresh Garg [email protected] PGDBM(2008-10)

WHY?

How Coca Cola can improve

further?

How Pepsi Cola can improve?

 I am a PGDBM student. My summer training was in

Coca Cola.  In training I did Consumer as well as Retailer survey along with understanding distribution network and RED(Right Execution Daily) programme of Coca Cola in Barnala, Sangrur, Malerkotla.  Training make me know why the market share in these area’s is such? How it can be shape further?  Being my sincere respect for the confidentiality of the company I am not disclosing any of my other findings and concerns of the market.  I posted these slides, so that my training could help me as well as the organization which I will join after the completion of my academics.

THANK YOU

Any query please contact me through email.