Coca Cola Co

Coca-Cola

Final Communication Plan

Our Team

Monica Beckley Public Relations

Elise Peters Situation Analyst

Jessica Backer VenCycling Expert

Farah Aldossary Website Specialist

Abdullah Aldahnin Timeline and Budget Manager

Where We Are vs. Where We Could Be ● Solutions

○ VenCycling ○ Website

● Problems

○ Lost trust ○ Building urgency

● Root Causes

○ Consumers in the dark ○ Lacking communication

Introduction

Analysis

Recommendations

Communication

Elise Budgets, Timeline, ROI

Conclusion

Analyzing Our Problem: Recycling Without Relaying

“Coca-Cola’s plastic is turning our

oceans into a plastic soup and

ruining our beaches, canals, parks, and natural spaces” (Essex Chronicle).

Monica Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Analyzing Our Problem: Recycling Without Relaying

500 Tweets (2/26)

1,320,709 Potential Reach

132,071 Coca Cola Potential Reach Monica Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Stakeholder Analysis: Consumers Feel Left in the Dark Lacking Communication Stagnant Efforts

Monica Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Recommendation #1: VenCycling to Make Recycling Easy and Fun ● Introduce VenCycling in US ● Gradually replace traditional machines with VenCycle

Bring

awareness and

Positive

impact Jessica

Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

PepsiCo Builds a Website for Its Recycling Initiatives

Green Ranking for Fortune 500 companies

Farah Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

PepsiCo Builds a Website for Its Recycling Initiatives Web Traffic =

287,430 visitors/month

(Alexa Internet,2019)

Farah Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Recommendation #2: Communicating via a Sustainability-Focused Website

Farah Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Communication Objective: Flyers ● Locate around VenCycling machines during implementation ● Showcase incentive-based rewards ● Inform consumers of new website

Jessica Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Communication Objective: Twitter ●

Address sustainabilityrelated negative tweets

●

Advertise

locations of VenCycling machines ●

Announce

launch of sustainabilityfocused website Farah Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

VenCycling Budget

Abdullah Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Website Budget Average Cost

#

Total Cost

Hire a Company to Build a $20,000 Website

1

$20,000

Maintenance Website Specialist

$14,040

1

$14,040

Domain and Hosting

$600

1

$600

Website Specialist

$28,080

5

$140,400

Annual Total

$175,040 Abdullah

Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Combined Timeline

Abdullah Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Expected Return on Investment Monetary

Social

3%

1.2M

Revenue return per issue

Twitter followers in 9 days

$602.58M

3.9M

Based on 2018 revenues

Twitter followers in 30 days Monica

Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Conclusion: Where We’ll be Post-Implementation

Website, VenCycling

Elise Introduction

Analysis

Recommendations

Communication

Budgets, Timeline, ROI

Conclusion

Index Slide #ZeroWaste Tweet Patterns for February 26, 2019 Decreasing Revenues Seem to Reflect Social Outlook ROI Calculations

#ZeroWaste Tweet Patterns for February 26, 2019

Decreasing Revenues Seem to Reflect Social Outlook