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PROJECT REPORT ON

“COMPARATIVE STUDY OF HONDA CITY AND HYUNDAI VERNA“ PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BANKING AND INSURANCE) TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY SUBMITTED BY: SPARSH AJAY KAKKAR 02590201816 UNDER THE GUIDANCE OF Ms. AMARPREET KAUR

SRI GURU TEGH BAHADUR INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY (AFFILIATED TO GGSIPU UNIVERSITY, DELHI) (2016-2019) 1

DECLARATION

I hereby declare that the project work entitled “COMPARATIVE STUDY OF HONDA CITY AND HYUNDAI VERNA“ submitted to the Guru Gobind Singh Indraprastha University is record of an original work done by me under the guidance of Ms. Amarpreet Kaur , faculty member , Sri Guru Tegh Bahadur Institute Of Management And Informational Technology.

………………………… (Signature of the scholar)

Place: Delhi

Name: SPARSH AJAY KAKKAR

Date:

Enrollment No. : 02590201816

2

CERTIFICATE

This is to certify that SPARSH AJAY KAKKAR , student of Sri Guru Tegh Bahadur Institute Of Management And Informational Technology of course BBA B&I Batch (2017-2018) , has completed his research work title “COMPARATIVE STUDY OF HONDA CITY AND HYUNDAI VERNA“ under my guidance and supervision . This work is genuine and authentic.

…………………………….. Signature of H.O.D. Mrs. BIPASHA CHAUDHARY …………………………….. Signature of guide Ms. AMARPREET KAUR …………………………….. Place: Delhi

Signature of scholar

Date:

SPARSH AJAY KAKKAR

3

ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to Sri Guru Tegh Bahadur Institute of Management and Information Technology , Guru Gobind Singh Indraprastha University, Delhi for imparting us very valuable professional training in BBA (B&I). I pay my gratitude and sincere regards to Ms. Amarpreet Kaur, my project guide , for giving me the cream of her knowledge. I am thankful to her as she gave her moral support and guided me in different matters regarding the topic. I am also thankful to her as she has been a constant source of advice, motivation and inspiration. She was very kind and patient while suggesting the outlines of the project and correcting my doubts

…………………….. Signature of Scholar Name: SPARSH AJAY KAKKAR Enrollment No.:02590201816

4

TABLE OF CONTENT SNO.

CONTENT

PAGE NO.

Declaration Certificate Acknowledgement 1

CH – 1 (Introduction to Automobile Industry)

7 – 15

2

CH – 2 (Company Profile – Honda and Hyundai and

16 – 55

comparison between Honda city and Hyundai Verna ) 3

CH – 3 (Research Methodology)

56 – 59

4

CH-4 (Data Interpretation And Analysis)

60 - 71

4

CH – 5 (Findings and Recommendations)

72 – 73

5

Ch – 6 (Conclusion)

74

6

CH – 7 (Bibliography)

75

7

Annexure

76 - 78

5

LIST OF FIGURES PIE CHART NO.

PARTICULARS

FIG NO.

4.1

More fuel efficient

60 – 61

4.2

Exterior looks

62

4.3

Interior looks

63

4.4

Steering wheel feedback

64

4.5

Better lighting for night driving

65

4.6

More spacious car

66

4.7

Feature loaded car

67

4.8

More safer car

68

4.9

Car driving suitability

69 – 70

4.10

Value for money car

71

6

CHAPTER-1 INTRODUCTION TO AUTOMOBILE INDUSTRY

In 1897, the first car ran on an Indian road. Through the 1930s, cars were imports only, and in small numbers. An embryonic automotive industry emerged in India in the 1940s. Hindustan Motors was launched in 1942, long-time competitor Premier in 1944, building Chrysler, Dodge, and Fiat products respectively. Mahindra & Mahindra was established by two brothers in 1945, and began assembly of Jeep CJ-3A utility vehicles. Following independence in 1947, the Government of India and the private sector launched efforts to create an automotive-component manufacturing industry to supply to the automobile industry. In 1953, an import substitution programme was launched, and the import of fully built-up cars began to be restricted .

1947-1970  The 1952 Tariff Commission In 1952, the government appointed the first Tariff Commission, one of whose purposes was to come out with a feasibility plan for the indigenization of the Indian automobile industry. In 1953, the commission submitted their report, which recommended categorizing existing Indian car companies according to their manufacturing infrastructure, with licensed capacity to manufacture a certain 7

number of vehicles, with capacity increases allowable, as per demands, in the future. The Tariff Commission recommendations were implemented with new policies that would eventually exclude companies that only imported parts for assembly, as well as those with no Indian partner. In 1954, following the Tariff Commission implementation, General Motors, Ford, and Roots Group, which had assembly-only plants in Mumbai, decided to move out of India. The Tariff commission policies, including similar restrictions that applied to other industries, came to be known as the "license raj", which proved to be the greatest undoing of the Indian automotive industry, where bureaucratic red tape ended up causing demand to outstrip supply, with month-long waiting periods for cars, scooters, and motorcycles.

 Passenger Cars i.

Hindustan Motors, Calcutta - technical collaboration with Morris Motors to manufacture Morris Oxford models that would later become HM Ambassador.

ii.

Premier Automobiles, Bombay - technical collaboration with Chrysler to manufacture Dodge, Plymouth and Desoto models and with Fiat to manufacture the 1100D models which would later with Premier Padmini range.

iii.

Standard Motor Products of India, Madras - technical collaboration from Standard-Triumph to manufacture Standard Vanguard, Standard 8, 10 and later Standard Herald.

8

 Utility and Light Commercial Vehicles i.

Vehicle Factory Jabalpur - started manufacturing Jonga Light Utility Vehicles and Vahan 1 Ton (Nissan 4W73 Carriers) in India, under license from Nissan of Japan. They were the main troop carriers of the Indian Armed Forces and much powerful than any other vehicle of their class.

ii.

Mahindra & Mahindra, Bombay - technical collaboration with Willys to manufacture CJ Series Jeep.

iii.

Bajaj Tempo, Poona now Force Motors - technical collaboration with Tempo (company) to manufacture Tempo Hanseat, a three-wheeler and Tempo Viking and Hanomag, later known as Tempo Matador in India.

iv.

Standard Motor Products of India - technical collaboration from Standard has license to manufacture the Standard Atlas passenger van with panel van and one-tonne one tonne pickup variants

 Medium and Heavy Commercial Vehicles i.

Vehicle Factory Jabalpur - started manufacturing Shaktiman trucks with technical assistance from MAN SE of Germany. The trucks were the main logistics vehicle of the Indian Army with several specialist variants. VFJ still is the sole supplier of B vehicles to the Indian Armed Forces.

ii.

Heavy Vehicles Factory - was established in 1965 in Avadi, near Chennai to produce tanks in India. Since its inception, HVF has produced all the tanks of India, including Vijayanta, Arjun, Ajeya, Bhishma and their variants for the Indian Army. HVF is the only tank manufacturing facility of India.

iii.

Tata Motors, Poona, then known as TELCO - technical collaboration with Mercedes Benz to manufacture medium to heavy commercial vehicles both Bus and Trucks. 9

iv.

Ashok Motors, later Ashok Leyland, Madras - technical collaboration with Leyland Motors to manufacture medium to heavy commercial vehicles both Bus and Trucks. Ashok Motors also discontinued its Austin venture formed in 1948 to sell Austin A40 and retooled the factory to make trucks and buses.

v.

Hindustan Motors - technical collaboration with General Motors to manufacture the Bedford range of medium lorry and bus chassis.

vi.

Premier Automobiles - technical collaboration with Chrysler to manufacture the Dodge, Fargo range of medium lorry, panel vans, mini-bus and bus chassis.

vii.

Simpsons & Co, Madras - part of Amalgamations Group (TAFE Tractors)technical collaboration with Ford to manufacture medium lorry and bus chassis, but did not utilise that option until the 1980s.

1970 to 1983 However, growth was relatively slow in the 1950s and 1960s, due to nationalization and the license raj, hampered the growth of Indian private sector. The beginning of the 1970s saw some growth potential and most of the collaboration license agreements came to an end but with option to continue manufacturing with renewed branding. Cars were still meant for the elite and Jeeps were largely used by government organizations and some rural belts. In commercial vehicle segments some developments were made by the end of the decade to cater improved goods movements. The two-wheeler segment remained unchanged except for to increased

10

sales in urban among middle class. But more fillip was target towards farm tractors as India was embarking on a new Green Revolution. More Russian and eastern bloc imports were done to increase the demand. But after 1970, with restrictions on the import of vehicles set, the automotive industry started to grow; but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars still remained a major luxury item. In the 1970s, price controls were finally lifted, inserting a competitive element into the automobile market. However, by the 1980s, the automobile market was still dominated by Hindustan and Premier, who sold superannuated products in fairly limited numbers. During the eighties, a few competitors began to arrive on the scene. The OPEC oil crisis saw increase need to installing or redesign some vehicle to fit diesel engines on medium commercial vehicle. Until the early 1970s Mahindra Jeeps were on Petrol and Premier commercial vehicles had Petrol model options. The Defense sector too had most trucks on Petrol engines.

1984 to 1992 From the end of the 1970s to the beginning of the 1980s saw no new models but the country continued with 2 decade old designs forcing government to encourage and let more manufacturers into fray. In 1984, the then Prime Minister of India, Indira Gandhi established the Ordnance Factory Medak, near Hyderabad. It started manufacturing Infantry Combat Vehicles christened as Sarath, the backbone of India's mechanised infantry. OFMK is still the only manufacturing facility of ICVs in India. To manufacture the high-power 11

engines used in ICVs and main battle tanks, Engine Factory Avadi, near Chennai was set in 1987. In 1986, to promote the auto industry, the government established the Delhi Auto Expo. The 1986 Expo was a showcase for how the Indian automotive industry was absorbing new technologies, promoting indigenous research and development, and adapting these technologies for the rugged conditions of India. The nine-day show was attended by then Prime Minister Rajiv Gandhi.

 Slow export growth Exports were slow to grow. Sales of small numbers of vehicles to tertiary markets and neighbouring countries began early, and in 1987 Maruti Suzuki shipped 480 cars to Europe (Hungary). After some growth in the mid-nineties, exports once again began to drop as the outmoded platforms provided to Indian manufacturers by multinationals were not competitive. This was not to last, and today India manufactures low-priced cars for markets across the globe. As of 18 March 2013, global brands such as Proton Holdings, PSA Group, Kia, Mazda, Chrysler, Dodge and Geely Holding Group were shelving plans for India due to the competitiveness of the market, as well as the global economic crisis.

12

 Post-1992 liberalization

Tata Indica, launched in 1997Mahindra Scorpio was launched in 2001

Maruti Suzuki Swift Dzire and its hatchback version are the largest selling cars in recent years in India

Eventually multinational automakers, such as, Suzuki and Toyota of Japan and Hyundai of South Korea, were allowed to invest in the Indian market, furthering the establishment of an automotive industry in India. Maruti Suzuki was the first, and the most successful of these new entries, and in part the result of government policies to promote the automotive industry beginning in the 1980s. As India began to liberalise its automobile market in 1991, a number of foreign firms also initiated joint ventures with existing Indian companies. The variety of options available to 13

the consumer began to multiply in the nineties, whereas before there had usually only been one option in each price class. By 2000, there were 12 large automotive companies in the Indian market, most of them offshoots of global companies. 

Emission norms

In 2000, in line with international standards to reduce vehicular pollution, the central government unveiled standards titled "India 2000", with later, upgraded guidelines to be known as Bharat Stage emission standards. These standards are quite similar to the stringent European emission standards and have been implemented in a phased manner. Bharat Stage IV (BS-IV), the most stringent so far, was implemented first, in April 2010, in 13 cities—Delhi (NCR), Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahemdabad, Pune, Surat, Kanpur, Lucknow, Solapur, and Agra—and then, as of April 2017, the rest of the nation.

Local manufacture encouraged India levies an import tax of 125% on electric cars, while the import tax on components such as gearboxes, airbags, drive axles, is 10%. Therefore, the taxes encourage cars to be assembled in India rather than be imported as completely built units.

Manufacturing facilities The majority of India's car manufacturing industry is evenly divided into three "clusters". Around Chennai is the southernmost and largest, with a 35% revenue 14

share, accounting for 60% of the country's automotive exports, and home of the operations of Heavy Vehicles Factory, Engine Factory Avadi, Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo, Mini, and Datsun. Near Mumbai, Maharashtra, along the Chakan corridor near Pune, is the western cluster, with a 33% share of the market. Audi, Volkswagen, and Skoda are located in Aurangabad. Mahindra and Mahindra has an SUV and engine assembly plant at Nashik. General Motors, Tata Motors, Mercedes Benz, Land Rover, Jaguar, Fiat, and Force Motors have assembly plants in the area. The northern cluster is around the National Capital Region, and contributes 32%. Gurgaon and Manesar, in Haryana, are where the country's largest car manufacturer, Maruti Suzuki, is based. An emerging cluster is the state of Gujarat, with a manufacturing facility of General Motors in Halol, and a facility for Tata Nano at their plant in Sanand. Ford, Maruti Suzuki, and Peugeot-Citroen plants are also planned for Gujarat. Kolkata with Hindustan Motors (inactive), Noida with Honda, and Bengaluru with Toyota are other automotive manufacturing regions around the country.

15

CHAPTER – 2 COMPANY PROFILE

INTRODUCTION (HONDA) Honda Motor Co., Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles , aircraft , motorcycles , and power equipment . Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume , producing more than 14 million internal combustion engines each year . Honda became the second-largest Japanese automobile manufacturer in 2001. Honda was the eighth largest automobile manufacturer in the world behind Toyota , Volkswagen Group , Hyundai Motor Group , General Motors , Ford , Nissan, Fiat Chrysler Automobiles in 2015 . Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura , in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines , personal watercraft and power generators , and other products . Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000 . They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 Honda Jet , which began production in 2012

16

. Honda has three joint-ventures in China (Honda China , Dongfeng Honda , and Guangqi Honda). In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues in research and development. Also in 2013, Honda became the first Japanese automaker to be a net exporter from the United States, exporting 108,705 Honda and Acura models, while importing only 88,357.

17

HONDA PROFILE

Native name

本田技研工業株式会社

Romanized

Honda Giken Kogyo Kabushiki-gaisha

name Public (K.K.)

Type

TYO: 7267 NYSE: HMC

Traded as

TOPIX Core 30 Component Conglomerate

Industry

Hamamatsu, Japan (October 1946, Founded

incorporated 24 September 1948; 69 years ago)

Founder

Headquarters

Soichiro Honda Takeo Fujisawa Minato, Tokyo, Japan

Worldwide

Area served

18

Fumihiko Ike Key people

(Chairman) Takahiro Hachigo (President and CEO)

Automobiles Commercial vehicles Luxury vehicles Motorcycles Scooters Electric generators Products

Water pumps Lawn and garden equipments Tillers Outboard motors Robotics Jet aircraft Jet engines Thin-film solar cells Internavi (Telematics)

Revenue

¥14.60 trillion (2016)[1]

Operating

¥503.3 billion (2016)[1]

income

19

Net income

Total assets

Total equity

¥344.5 billion (2016)[1] ¥18.22 trillion (2016)[1]

¥6.76 trillion (2016)[1] Japan Trustee Services Bank (Trust) (6.46%) The Master Trust Bank of Japan (Trust) (4.71%)

Owner

Mokusurei (3.09%) Meiji Yasuda Life (2.83%) Tokio Marine Nichido (2.35%) (3月年2014 currently)

Number of employees

208,399 (2016)[1] Acura

Divisions

Honda Automobiles Honda Motorcycles Honda Worldwide: Honda Motor Co., Ltd.

Website

20

HISTORY Throughout his life , Honda's founder , Soichiro Honda , had an interest in automobiles . He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from his acquaintance Kato Shichirō , Honda founded Tōkai Seiki (Eastern Sea Precision Machine Company) to make piston rings working out of the Art Shokai garage . After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota , but lost the contract due to the poor quality of their products. After attending engineering school without graduating, and visiting factories around Japan to better understand Toyota's quality control processes, by 1941 Honda was able to mass-produce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime labourers. Tōkai Seiki was placed under control of the Ministry of Commerce and Industry (called the Ministry of Munitions after 1943) at the start of World War II , and Soichiro Honda was demoted from president to senior managing director after Toyota took a 40% stake in the company . Honda also aided the war effort by assisting other companies in automating the production of military aircraft propellers . The relationships Honda cultivated with personnel at Toyota , Nakajima Aircraft Company and the Imperial Japanese Navy would be instrumental in the postwar period . A US B-29 bomber attack destroyed Tōkai Seiki's Yamashita plant in 1944 , and the Itawa plant collapsed in the 13 January 1945 Mikawa earthquake , and Soichiro Honda sold the salvageable remains of the company to Toyota after the war for ¥450,000 , and used the proceeds to found the Honda Technical Research Institute in October 1946 .

21

With a staff of 12 men working in a 16 m2 (170 sq ft) shack, they built and sold improvised motorized bicycles, using a supply of 500 two-stroke50 CCTohatsuwar surplus radio generator engines . When the engines ran out, Honda began building their own copy of the Tohatsu engine and supplying these to customers to attach to their bicycles . This was the Honda A-Type , nicknamed the Bata Bata for the sound the engine made.[10] In 1949, the Honda Technical Research Institute was liquidated for ¥1,000,000, or about US$5,000 today; these funds were used to incorporate Honda Motor Co., Ltd. At about the same time Honda hired engineer Kihachiro Kawashima, and Takeo Fujisawa who provided indispensable business and marketing expertise to complement Soichiro Honda's technical bent . The close partnership between Soichiro Honda and Fujisawa lasted until they stepped down together in October 1973. The first complete motorcycle , with both the frame and engine made by Honda , was the 1949 D-Type , the first Honda to go by the name Dream. Honda Motor Company grew in a short time to become the world's largest manufacturer of motorcycles by 1964. The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963. Powered by a small 356-cc straight-4 gasoline engine, it was classified under the cheaper Kei car tax bracket. The first production car from Honda was the S500 sports car , which followed the T360 into production in October 1963 . Its chain-driven rear wheels pointed to Honda's motorcycle origins. Over the next few decades , Honda worked to expand its product line and expanded operations and exports to numerous countries around the world . In 1986, Honda introduced the successful Acura brand to the American market in an attempt to gain ground in the luxury vehicle market . The year 1991 saw the introduction of the

22

Honda NSX supercar , the first all-aluminum monocoque vehicle that incorporated a mid-engine V6 with variable-valve timing . CEO Tadashi Kume was succeeded by Nobuhiko Kawamoto in 1990 . Kawamoto was selected over Shoichiro Irimajiri , who oversaw the successful establishment of Honda of America Manufacturing , Inc. in Marysville , Ohio . Both Kawamoto and Irimajiri shared a friendly rivalry within Honda , and Irimajiri would resign in 1992 due to health issues . Following the death of Soichiro Honda and the departure of Irimajiri , Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off-guard by the truck and sport utility vehicle boom of the 1990s , all which took a toll on the profitability of the company . Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motors , who at the time was a larger automaker by volume and flush with profits from their successful Pajero and Diamante . Kawamoto acted quickly to change Honda's corporate culture , rushing through market-driven product development that resulted in recreational vehicles such as the first generation Odyssey and the CR-V, and a refocusing away from some of the numerous sedans and coupes that were popular with Honda's engineers but not with the buying public . The most shocking change to Honda came when Kawamoto ended Honda's successful participation in Formula One after the 1992 season , citing costs in light of the takeover threat from Mitsubishi as well as the desire to create a more environmentally-friendly company image . Later , 1995 gave rise to the Honda Aircraft Company with the goal of producing jet aircraft under Honda's name .

23

On 23 February 2015, Honda announced that CEO and President Takanobu Ito would step down and be replaced by Takahiro Hachigo by June; additional retirements by senior managers and directors were expected.

CORPORATE PROFILE AND DIVISIONS Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange , as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. The company has assembly plants around the globe. These plants are located in China , the United States , Pakistan , Canada , England , Japan , Belgium , Brazil , México , New Zealand , Malaysia , Indonesia , India , Philippines , Thailand , Vietnam , Turkey , Taiwan , Peru and Argentina . As of July 2010, 89% of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2 percent a year earlier. This shields profits from the yen's advance to a 15-year high against the dollar.

24

HONDA CITY There’s no doubt that the Honda City is one of the most beloved sedans in the country. The car has an aspirational value not only amongst the middle-class, but also the youth. In 2017, Honda City completed 20 years in India.

1998-2003: First Generation Honda City

First generation Honda City 1998 is when India first welcomed the Honda City. Though the present generation looks all fancy, the first Honda City was very simple and subtle and was compared with the likes of the Maruti Suzuki Esteem. It was introduced with two engine options – the 1.3 litre and the 1.5 litre petrol. Two years later in 2000, the VTEC engine was introduced in the new 1st generation Honda City, which was a facelift variant. The market was tough at that time with cars like the Opel Corsa and Astra, Mitsubishi Lancer, Hyundai Accent, Ford Escort and Ikon in the same price segment.

25

2003-2008: Second Generation Honda City

Second generation Honda City The second generation Honda City was launched in 2003 in India and was completely different from the first generation in terms of design and aesthetics. The second generation Honda City had more bulk and looked more chubby than its previous sibling. There was only one variant launched at that time which was the 1.5 litre variant with just 77 bhp of power. A CVT variant was also added in 2003. Honda also launched the City ZX version in 2005 with a 1.5 litre i-VTEC engine that delivered 99 bhp of power and 132 Nm of maximum torque. In 2007 the 10th anniversary edition of the Honda City was launched with had some added cosmetic changes to the older 3rd generation variant.

26

2008-2015: Third Generation Honda City

Third generation Honda City facelift Third generation Honda City was a breath of fresh air for Honda fans and a massive upgrade. The car has a bit of an intimidating look to it thanks to its beefy front grille and large headlamps. The rear also got bigger tail lamps and the car came with ABS and airbags as standard offerings. The third generation Honda City received a 1.5 litre i-VTEC engine and was the first in the segment to receive a sunroof. Some more additions made to the Honda City in that era were a full-touch infotainment display and also a CNG variant was introduced.

27

2014 Onwards: Honda City Fourth Generation

Honda City fourth generation facelift This is the fourth generation Honda City and the one that you mostly see on Indian roads today. The car was launched in two engine variants being the 1.5-litre i-VTEC (Petrol) and the 1.5-litre i-VTEC (Diesel). It was launched in January 2014 with a starting price tag of Rs 7.42 lakh. With this car, Honda finally introduced a 1.5-litre diesel i-DTEC engine variant in India. It also received additional features like LED headlamps and a larger infotainment system. It’s been tough for Honda in the last couple of years with cars like the Maruti Suzuki Ciaz and the Hyundai Verna snapping the the heels of the Honda City. Yet, it’s a popular car and most refer to the market segment in which the City competes as the Honda City segment. With the new Honda City scheduled for 2019, this year could be crucial for the Japanese automobile giant.

28

HONDA CITY VARIANTS OFFERED Variant

Ex-Showroom Price

City i-VTEC SV1497 cc, Manual, Petrol, 17.4 kmpl

City Edge Edition SV1497 cc, Manual, Petrol, 17.4

Rs.9.7 Lakh*

Rs.9.75 Lakh*

kmpl

City i-VTEC V1497 cc, Manual, Petrol, 17.4 kmpl

City i-DTEC SV1498 cc, Manual, Diesel, 25.6 kmpl

City Edge Edition Diesel SV1498 cc, Manual, Diesel, 25.6 kmpl

Rs.10.4 Lakh*

Rs.11.0 Lakh*

Rs.11.1 Lakh*

City i-VTEC VX1497 cc, Manual, Petrol, 17.4 kmpl

Rs.11.56 Lakh*

City i-DTEC V1498 cc, Manual, Diesel, 25.6 kmpl

Rs.11.75 Lakh*

City i-VTEC CVT V1497 cc, Automatic, Petrol, 18.0 kmpl

29

Rs.11.75 Lakh*

Variant

Ex-Showroom Price

City i-VTEC ZX1497 cc, Manual, Petrol, 17.14 kmpl

Rs.12.75 Lakh*

City i-DTEC VX1498 cc, Manual, Diesel, 25.6 kmpl

Rs.12.86 Lakh*

City i-VTEC CVT VX1497 cc, Automatic, Petrol, 18.0 kmpl

City Anniversary i-VTEC CVT ZX1497 cc, Automatic, Petrol, 18.0 kmpl

City Anniversary i-DTEC ZX1498 cc, Manual, Diesel, 25.6 kmpl

City i-DTEC ZX1498 cc, Manual, Diesel, 25.6 kmpl

City i-VTEC CVT ZX1497 cc, Automatic, Petrol, 18.0 kmpl

30

Rs.12.86 Lakh*

Rs.13.8 Lakh*

Rs.13.93 Lakh*

Rs.14.05 Lakh*

Rs.14.05 Lakh*

HONDA CITY SPECIFICATIONS ARAI Mileage

17.4 kmpl

City Mileage

13.86 kmpl

Fuel Type

Petrol

Engine(cc)

1497

Max Power

117.3bhp@6600rpm

Max Torque

145Nm@4600rpm

5

Seating

Engine Description

1.5-litre 117.3bhp 16V i VTEC Engine

Transmission Type

Manual

510-litres

Cargo Volume

31

HONDA CITY FEATURES Yes

Multi-function Steering Wheel

Power Adjustable Exterior Rear

Yes

View Mirror

Touch Screen

Yes

Automatic Climate Control

Yes

Engine Start Stop Button

Yes

Anti Lock Braking System

Yes

Fog Lights - Front

Yes

Power Windows Rear

Yes

Power Windows Front

Yes

Passenger Airbag

Yes

Driver Airbag

Yes

32

Power Steering

Yes

Air Conditioner

Yes

HONDA CITY ENGINE & TRANSMISSION i VTEC Engine

Engine Type

1.5-litre 117.3bhp 16V i VTEC

Engine Description

Engine

Engine Displacement(cc)

1497

No. of cylinder

4

Maximum Power

117.3bhp@6600rpm

Maximum Torque

145Nm@4600rpm

Valves Per Cylinder

4

Valve Configuration

SOHC

33

Fuel Supply System

PGM-Fi

Bore x Stroke

73.0 X 89.4 mm

Compression Ratio

10.3:1

Turbo Charger

No

Super Charge

No

Transmission Type

Manual

Gear Box

5 Speed

Drive Type

FWD

Overdrive

No

Synchronizers

No

Clutch Type

No

34

HONDA CITY PERFORMANCE & FUEL Top Speed

189 kmph

Acceleration (0-60 kmph)

9.69 Seconds

Acceleration (0-100 kmph)

9.64 Seconds

Acceleration Quarter mile

15.28 Seconds

Acceleration 40-80 kmph (4th gear)

16.77 Seconds

Braking (60-0 kmph)

27.11m

Braking (100-0 kmph)

43.11m

ARAI Mileage (kmpl)

17.4

Fuel Type

Petrol

Fuel Tank Capacity (Liters)

40

Highway Mileage

19.21

35

HONDA CITY SUSPENSION SYSTEM, STEERING & BRAKES Front Suspension

MacPherson Strut

Rear Suspension

Torsion Beam

Shock Absorbers Type

No

Steering Type

Power

Steering Column

Telescopic

Steering Gear Type

Rack & Pinion

Turning Radius (wheel base)

5.3 metres

Front Brake Type

Disc

Rear Brake Type

Drum

36

HONDA CITY DIMENSIONS & CAPACITY Length

4440mm

Width

1695mm

Height

1495mm

Ground Clearance Unladen

165mm

Wheel Base

2600mm

Front Tread

1475mm

Rear Tread

1465mm

Kerb Weight

1084kg

Gross Weight

1459kg

Front Headroom

960mm

Front Legroom

1200mm

Rear Headroom

895mm

37

Rear Legroom

1000mm

Rear Shoulderroom

1325mm

Cargo Volume

510-litres

Tyre Size

185/55 R16

Tyre Type

Tubeless, Radial

Wheel Size

16 Inch

Alloy Wheel Size

15 Inch

Seating Capacity

5

No of Doors

4

38

LEADERSHIP Name

Years

 Soichiro Honda

1948–1973

 Kiyoshi Kawashima

1973–1983

 Tadashi Kume

1983–1990

 Nobuhiko Kawamoto

1990–1998

 Hiroyuki Yoshino

1998–2003

 Takeo Fukui

2003–2009

 Takanobu Ito

2009–2015

 Takahiro Hachigo

2015–Cuurent

39

INTRODUCTION (HYUNDAI) Hyundai Group is a South Korean business conglomerate headquartered in Seoul. It was founded by Chung Ju-yung in 1947 as a construction firm and Chung was directly in control of the company until his death in 2001. Following the 1997 East Asian financial crisis and Chung's death, Hyundai underwent a major restructuring and break-up, which reduced the Hyundai Group's business to encompass only container shipping services, the manufacturing of lifts, and tourism. Today, most companies bearing the name Hyundai are not legally connected to Hyundai Group. They include Hyundai Motor Group, Hyundai Department

Store

Group, Hyundai

Heavy

Industries

Group and Hyundai

Development Company. However, most of the former subsidiaries of the Hyundai conglomerate continue to be run by relatives of Chung. If these companies were considered as forming a single broad family business, then it would remain the largest company in South Korea with enormous economic and political power in the country.

40

PROFILE

Hyundai Motor Company Headquarters (right) in Seoul, South Korea Native name

현대자동차 주식회사

Type

Public

Traded as

KRX: 005380 LSE: HYUD NASDAQ: HYMTF

Industry

Automotive

Founded

December 29, 1967; 51 years ago

Founder

Chung Ju-yung

Headquarters

Seoul, South Korea

41

Area served

Worldwide (except for North Korea)

Key people

Chung Mong-koo (Chairman) Lee Won-hee (President and CEO)

Products

Automobiles Luxury cars Commercial vehicles Engines

Production output

4,858,000 units (2016)

Revenue

₩93.649 trillion (2016)

Operating income

₩7.307 trillion (2016)

Net income

₩5.720 trillion (2016)

Total assets

₩178.836 trillion (2016)

Total equity

₩72.345 trillion (2016)

Number of employees

104,731 (2013)

Parent

Hyundai Motor Group (2000–present) 

Divisions

Genesis  Kia

hyundai.com

Website

42

HISTORY Hyundai was founded as a small construction firm by Chung Ju-yung in 1947. Hyundai Construction began operating outside of South Korea in 1965, initially entering the markets of Guam, Thailand and Vietnam. Hyundai Motor Company was founded in 1967. Hyundai Heavy Industries was founded in 1973, and completed the construction of its first ships in June 1974. In 1983 Hyundai entered the semiconductor industry through the establishment of Hyundai Electronics (renamed Hynix in 2001). In 1986 a Hyundai-manufactured IBM PC-XT compatible called the Blue Chip PC was sold in discount and toy stores throughout the US. It was one of the earliest PC clones marketed toward consumers instead of business. Hyundai announced a major management restructuring in December 1995, affecting 404 executives. In April 1999 Hyundai announced a major corporate restructuring, involving a twothirds reduction of the number of business units and a plan to break up the group into five independent business groups by 2003.

OPERATIONS By the mid-1990s Hyundai comprised over 60 subsidiary companies and was active in a diverse range of activities including automobile manufacturing, construction, chemicals, electronics, financial services, heavy industry and shipbuilding. In the same period it had total annual revenues of around US$90 billion and over 200,000 employees.

43

HYUNDAI MOTOR COMPANY Hyundai branded vehicles are manufactured by Hyundai Motor Company, which along with Kia comprises the Hyundai Kia Automotive Group. Headquartered in Seoul, South

Korea,

Hyundai

operates

in Ulsan the

world's

largest

integrated automobile manufacturing facility, which is capable of producing 1.6 million units annually. The company employs about 75,000 people around the world. Hyundai

vehicles

are

sold

in

193

countries

through

some

6,000 dealerships and showrooms worldwide. In 2012, Hyundai sold over 4.4 million vehicles worldwide. Popular models include the Sonata and Elantra midsized sedans. The Asan Foundation, established by Chung Ju-yung in 1977 with 50 percent of the stock of Hyundai Construction, subsidizes medical services in Korea primarily through the Asan Medical Center and six other hospitals. The foundation has sponsored conferences on Eastern ethics and funded academic research into traditional Korean culture. In 1991, it established the annual Filial Piety Award.

44

HYUNDAI VERNA 3 generations of Verna in India : 1st generation (2005 – 2010)

 2nd generation (2011 – 2018) (Verna Fluidic)

45

 3rd generation (2017 – present)

HYUNDAI VERNA VARIANTS OFFERED Variant

Ex-Showroom Price

VTVT 1.4 E1368 cc, Manual, Petrol, 19.1 kmpl

VTVT 1.4 EX1368 cc, Manual, Petrol, 19.1 kmpl

CRDi 1.4 E1396 cc, Manual, Diesel, 24.0 kmpl

46

Rs.8.08 Lakh*

Rs.9.29 Lakh*

Rs.9.33 Lakh*

Variant

Ex-Showroom Price

VTVT 1.6 SX1591 cc, Manual, Petrol, 17.0 kmpl

Rs.9.99 Lakh*

CRDi 1.4 EX1396 cc, Manual, Diesel, 24.0 kmpl

Rs.9.99 Lakh*

VTVT 1.6 AT SX Plus1591 cc, Automatic, Petrol, 17.0 kmpl

Rs.11.59 Lakh*

CRDi 1.6 SX1582 cc, Manual, Diesel, 22.0 kmpl

Rs.11.69 Lakh*

VTVT 1.6 SX Option1591 cc, Manual, Petrol, 17.0 kmpl

Rs.11.69 Lakh*

Anniversary Edition Petrol1591 cc, Manual, Petrol, 17.7 kmpl

Rs.11.78 Lakh*

VTVT 1.6 AT SX Option1591 cc, Automatic, Petrol, 17.0 kmpl

Rs.12.84 Lakh*

47

Variant

Ex-Showroom Price

CRDi 1.6 SX Option1582 cc, Manual, Diesel, 22.0 kmpl

Rs.12.98 Lakh*

CRDi 1.6 AT SX Plus1582 cc, Automatic, Diesel, 22.0 kmpl

Rs.13.25 Lakh*

CRDi 1.6 AT SX Option1582 cc, Automatic, Diesel, 22.0 kmpl

Rs.14.04 Lakh*

HYUNDAI VERNA SPECIFICATIONS ARAI Mileage

17.0 kmpl

City Mileage

13.0 kmpl

Fuel Type

Petrol

Engine(cc)

1591

Max Power

121.3bhp@6400rpm

48

Max Torque

151Nm@4850rpm

Seating

5

Engine Description

1.6-litre 121.3bhp 16V VTVT Petrol Engine

Transmission Type

Manual

Cargo Volume

480 Liters

HYUNDAI VERNA FEATURES Multi-function Steering Wheel

Yes

Power Adjustable Exterior Rear View Mirror

Yes

Touch Screen

Yes

Automatic Climate Control

Yes

Engine Start Stop Button

Yes

Anti Lock Braking System

Yes

49

Alloy Wheels

Yes

Fog Lights - Front

Yes

Power Windows Rear

Yes

Power Windows Front

Yes

Passenger Airbag

Yes

Driver Airbag

Yes

Power Steering

Yes

Air Conditioner

Yes

HYUNDAI VERNA ENGINE & TRANSMISSION Engine Type

VTVT Petrol Engine

Engine Description

1.6-litre 121.3bhp 16V VTVT Petrol Engine

Engine Displacement(cc)

1591

50

No. of cylinder

4

Maximum Power

121.3bhp@6400rpm

Maximum Torque

151Nm@4850rpm

Valves Per Cylinder

4

Valve Configuration

DOHC

Fuel Supply System

MPFI

Bore x Stroke

77.0 X 85.44 mm

Compression Ratio

No

Turbo Charger

No

Super Charge

No

Transmission Type

Manual

Transmission Type

No

51

Gear Box

6 Speed

Drive Type

No

Overdrive

No

Synchronizers

No

Clutch Type

No

HYUNDAI VERNA PERFORMANCE & FUEL Acceleration (0-60 kmph)

10.3 Seconds

Acceleration (0-100 kmph)

11.31 Seconds

Acceleration Quarter mile

16.92 Seconds

Acceleration 40-80 kmph (4th gear)

17.65 Seconds

Braking (60-0 kmph)

26.97m

Braking (100-0 kmph)

44.86m

52

ARAI Mileage (kmpl)

17.0

Fuel Type

Petrol

Fuel Tank Capacity (Liters)

45

Highway Mileage

19.12

HYUNDAI VERNA SUSPENSION SYSTEM, STEERING & BRAKES Front Suspension

McPherson Strut with Coil Spring

Rear Suspension

Coupled Torsion Beam Axle Type

Shock Absorbers Type

Gas Filled

Steering Type

Power

Steering Column

Tilt & Telescopic

Steering Gear Type

Rack & Pinion

53

Turning Radius (wheel base)

5.2 metres

Front Brake Type

Disc

Rear Brake Type

Drum

OTHERS HYUNDAI VERNA DIMENSIONS & CAPACITY Length

4440mm

Width

1729mm

Height

1475mm

Ground Clearance Unladen

165mm

Wheel Base

2600mm

Front Headroom

960mm

Front Legroom

1270mm

Rear Headroom

875mm

54

Rear Legroom

840mm

Rear Shoulder room

1315mm

Cargo Volume

480 Liters

Tyre Size

195/55 R16

Tyre Type

Tubeless

Alloy Wheel Size

16 Inch

Seating Capacity

5

No of Doors

4

55

CHAPTER – 3 RESEARCH METHODOLOGY

RESEARCH OBJECTIVE “ Comparing of Hyundai Verna and Honda city“  Which car is more liked by the people.  Which of the both car is value for money.

DEFINITION OF RESEARCH DESIGN Research is common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is a scientific investigation. The Advance Learner’s Dictionary of Current English lays down the meaning of research as “ a careful investigation or inquiry especially through search for new facts in any branch . “

RESEARCH METHODOLOGY It is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. The scope of research methodology is wider than of research method. In it , we study the various steps that

56

are generally adopted for the research in studying his research problem along with the logic behind them. It is necessary for the researchers to know not only the research methods/techniques but also the methodology.

RESEARCH DESIGN Decisions regarding what, when, how much, by what means concerning an enquiry or a research study constitute a research design. “ A research design is the arrangement of conditions for collections and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. “

TYPES OF RESEARCH DESIGN  Exploratory research design They are termed as formulative research studies. The main purpose of such studies is that of formulating a problem for more precise investigation or of developing the working hypotheses from an operational point of view.  Descriptive research design It includes survey and fact-finding enquires of different kinds. The major purpose of it is description of the state of affairs as it exists at present.

57

SAMPLING

 Sampling unit A decision has to be taken concerning a sampling unit before selection sample. It may be a geographical one such as state, district, village, etc. or a construction unit such as house, flat, etc, or may be an individual. The researcher will have to decide one or more of such units that he has to select for his study.

 Sample technique In non-probability sampling technique the chances of selection of all elements of population are not equal and convenience sampling method means sample drawn at the convenience of the interviewer people tend to makes the selection at familiar location and choose respondents who are like themselves.

Sample size: 50 respondents

SOURCES OF DATA  Primary data They are those which are collected afresh and for the first time, and thus happen to be original in character. We collect primary data during the course of doing experiments in an experimental research but in case we do research of the descriptive type of performs surveys. Here the primary data will be collected by means of

58

preparing a questionnaire and getting it filled by a large sample space. These questionnaires will help in drawing conclusions about the case.  Field survey  Personal interview (Questionnaire)

 Secondary data It means data that are already available i.e. they refer to the data which have already been collected and analyzed by someone else. When the researcher utilize secondary data then he has to look into various sources from where he can obtain them. In this case he is certainly not confronted with the problems that are usually associated with the collection of original data. Secondary data may be either published or unpublished data.  Internet  Database

THEREFORE, IN THIS PROJECT PRIMARY DATA HAS BEEN USED.

59

CHAPTER-4 DATA ANALYSIS AND INTERPRETATION

TABLE 4.1: More fuel efficient 4.1.1. (Petrol engine)  Honda city 1.5 i-VTEC engine – 35  Hyundai Verna 1.6 VTVT engine – 8  Hyundai Verna 1.4 VTVT engine – 7

petrol engine fuel efficient honda city 1.5 i-vtec hyundai verna 1.6 vtvt hyundai verna 1.4 vtvt

Interpretation – According to people, Honda city’s petrol engine is more fuel efficient than that of both Hyundai verna’s petrol engine. Hyundai 1.4 VTVT engine car doesn’t have much sale.

60

4.1.2. (Diesel engine)  Honda city 1.5 i-DTEC engine – 25  Hyundai Verna 1.6 CRDi engine – 20  Hyundai Verna 1.4 CRDi engine – 5

diesel engine fuel efficient

Honda city 1.5 i-dtec hyundai verna 1.6 crdi hyundai verna 1.4 crdi

Interpretation – According to people, Honda city’s diesel engine is more fuel efficient than that of both Hyundai verna’s diesel engine. Hyundai 1.4 CRDi engine car doesn’t have much sale.

61

TABLE 4.2: More elegant looking car (exterior)  Honda city – 13  Hyundai Verna – 37

exterior looks

honda city hyundai verna

Interpretation – Now – a – days people like sports car than a luxury car. Hence, people like Hyundai verna’s exterior than that of Honda city’s exterior look as it looks more sporty than Honda city. It also have LED tail lights, huge alloy wheels, LED DRLs and front chrome grill which gives it more elegant look than from Honda city.

62

TABLE 4.3: More elegant looking car (interior)  Honda city – 29  Hyundai Verna – 21

interior looks

honda city hyundai verna

Interpretation – Honda city’s interior is more liked by the people than that of Hyundai verna as it has piano – black finish on dashboard panel with 7 inches touchscreen infotainment system, a touchscreen automatic A/C system, dual tone interior i.e. beige and black colour, digital information screen in the speedometer and multi – functioning steering wheel with Honda logo’s badging on it and an automatic sunroof in top variants.

63

TABLE 4.4: Steering wheel feedback  Honda city – 22  Hyundai Verna – 28

Steering wheel feedback

honda city hyundai verna

Interpretation – People like light weight steering wheel. Hyundai verna’s steering wheel is much lighter than that of Honda city which makes it easier for people to take turns and do corning/cuttings while driving. It provides a sporty feel to the driver and it becomes more easy to handle.

64

TABLE 4.5: Better car lighting for night drive  Honda city – 30  Hyundai Verna – 20

car lighting

honda city hyundai verna

Interpretation – According to people, Honda city’s light are more bright than that of Hyundai verna as it provides LED DRLs (day-time running lights) with LED projector headlamps as well as fog lamps which produce more and brighter light than from Hyundai verna.

65

TABLE 4.6: More spacious car  Honda city – 37  Hyundai Verna – 13

car space

honda city hyundai verna

Interpretation – Both Honda city and Hyundai verna have similar front space. But in case of rear legroom spacing, Honda city provides more space to the rear passenger than that of Hyundai verna and also provides more headroom to the rear passengers than that of Hyundai verna which makes it more comfortable car than Hyundai verna.

66

TABLE 4.7: Feature loaded car  Honda city – 23  Hyundai Verna – 27

feature loaded car

honda city hyundai verna

Interpretation – Both Honda city and Hyundai verna have numerous features but Hyundai verna have a couple of more feature than Honda city like 7 inches touchscreen system with arkamys sound, auto link(connected car technology), Hyundai i-blue (audio remote application), android auto, apple car-play, etc.

67

TABLE 4.8: More safer car  Honda city – 22  Hyundai Verna – 28

safer car

honda city hyundai verna

Interpretation – Both Honda city and Hyundai verna provide 6 air bags with ABS, EBD, isofix child lock etc. but Hyundai verna use a special kind of steel which provides 50% additional strength to the car which makes it more safer than Honda city.

68

TABLE 4.9: Car suitable for driving in :4.9.1. City  Honda city i-VTEC – 18  Honda city i-DTEC – 10  Hyundai Verna VTVT – 8  Hyundai Verna CRDi – 14

city driving

honda city i-vtec honda city i-dtec hyundai verna vtvt hyundai verna crdi

Interpretation – In city, most of the people think Honda city i-VTEC (petrol engine) is more suitable than any the other as it is a very quiet engine whose sound can’t listened while sitting inside the car. This car is more good for driving in traffic areas.

69

4.9.2. Highway  Honda city i-VTEC – 18  Honda city i-DTEC – 10  Hyundai Verna VTVT – 8  Hyundai Verna CRDi – 20

highway driving

honda city i-vtec honda city i-dtec hyundai verna vtvt hyundai verna crdi

Interpretation – For highways, most of the people think Hyundai Verna CRDi (diesel engine) is more suitable than any the other as it is a very quiet and smooth engine whose sound can’t be listened while sitting inside the car. This car has more power than Honda city and have good fuel efficiency too. It is a good combination of power and fuel efficiency. Just because of a minor difference of average between Honda city diesel and Hyundai verna diesel, people doesn’t compromise with the feel of driving a powerful car.

70

TABLE 4.10: Value for money car  Honda city – 24  Hyundai Verna – 26

value for money car

honda city hyundai verna

Interpretation – Both Honda city and Hyundai verna are the best selling cars of their segment. Both gives a tough competition to each other as well as to other cars of this segment. But Honda city is slightly expensive than the Hyundai verna and verna provides more power and features than from Honda city. Hence, Hyundai Verna is value for money car than from Honda city.

71

CHAPTER-5 FINDINGS AND RECOMMENDATION

The chapter lists down the various results that came up during the course of the study. This chapter therefore deals with finding and recommendation of the project.  Honda city and Hyundai verna are the most selling cars of their segment.  Most of the customers think that Honda city is more fuel efficient than Hyundai verna either in city or on highways. As per ARAI test also, Honda city claims more average whether it is petrol engine or the diesel engine.  For driving in the city, Honda city i-VTEC is the better option than the verna due to its comfort less, good fuel efficiency and no-noisy engine. But for highway driving, Hyundai verna CRDi is the better option due low noisy engine like other diesel car engines have, nice comfort, good fuel efficiency and high engine power which is more than the Honda city and best in its segment.  In case of exterior looks, most of the people think Hyundai verna looks better than the Honda city due its sporty look with LED tail lights, LED DRLs and a big front chrome grill.  In case of interior looks, Honda city has the better interior due piano-black panel finish with touchscreen automatic A/C system  Both the cars have almost same safety feature but due to high quality steel used in making of Hyundai Verna, people think Hyundai verna is more safer car than the Honda city.

72

 Both cars have similar features but verna have a couple of more feature which makes it feature loaded car for the people.

 Verna’s steering wheel is lighter than City’s steering wheel which provides a sporty feel to the driver and makes it easier for the driver to take difficult turns easily.

 While purchasing a car, the most important factor is pricing. After comparing each other it seems that Hyundai verna is more valued than the Honda city as Honda city is more expensive and also Hyundai verna provide more features than Honda city.

73

CHAPTER – 6 CONCLUSION

Automobiles have become the basic necessity of life. With rising income level, the standard of living of people has been increasing. There are a lot of consumers who are buying cars and there is more and more diversion towards buying behavior in cars as they are competitively priced and there is a lot variety in terms of brands, models, colours etc. This study would help in understanding the factors that brings out the major difference between Honda city and Hyundai verna which can help in buying anyone of the both. After the survey, it can be concluded that both cars are best of their segment and are the biggest competitors of each other. Both are valued for money cars with best-insegment features, great fuel efficiency, maximum power providing both luxury and sporty feel to the driver as well as to the passengers. Also it can be concluded that both the cars have a great near future as the demand of the cars are increasing every month which can be easy for the company to launch their upgraded or facelift models of these in the future.

74

CHAPTER – 7 BIBLIOGRAPHY

Websites: www.cardekho.com  www.carwale.com  https://en.wikipedia.org/wiki/Hyundai_Motor_India_Limited  https://en.wikipedia.org/wiki/Honda  https://en.wikipedia.org/wiki/Hyundai_Accent

75

ANNEXURE

Q1. Out of both Honda City and Hyundai Verna, which is more fuel efficient in case of a. Petrol engine:o Honda city 1.5 i-VTEC o Hyundai verna 1.6 VTVT o Hyundai verna 1.4 VTVT

b. Diesel engine:o Honda city 1.5 i-DTEC o Hyundai verna 1.6 CRDi o Hyundai verna 1.4 CRDi

Q2. Among both the car, who got the more appealing exterior look? o Honda City o Hyundai Verna

Q3. Among both the car, who got the more appealing interior look? o Honda City o Hyundai Verna

Q4. Among both the car, whose steering is easier to handle? o Honda City o Hyundai Verna

76

Q5. Out of the both, which provide better lighting for night driving? o Honda City o Hyundai Verna

Q6. Which of the both is more spacious and comfortable car? o Honda City o Hyundai Verna

Q7. Which of the both have more feature i.e. a feature loaded car? o Honda City o Hyundai Verna

Q8. Which of the both is more safer car to drive? o Honda City o Hyundai Verna

Q9. Which of the following is best for driving in a. City – o Honda City i-VTEC o Honda City i-DTEC o Hyundai Verna VTVT o Hyundai Verna CRDi b. Highway – o Honda City i-VTEC o Honda City i-DTEC o Hyundai Verna VTVT o Hyundai Verna CRDi 77

Q10. Which of the both car is valued for money? o Honda City o Hyundai Verna

Personal Data

Name:

_____________________

Gender:

_____________________

State/Region:

_____________________

Profession: o Business

o Professional

o Service

o Other

Income Level per month: o Less than Rs 10000 o Rs 10000 – Rs.20000 o Rs 20000 – Rs.30000 o Rs 30000 – Rs.40000 o Rs 40000 – Rs.50000 o Above Rs.50000

78

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