Citizen Engineer Engage, Communicate, Lead
Greg Papadopoulos, Ph.D.
Chief Technology Ofcer and Executive Vice President – Research & Development Sun Microsystems, Inc.
Acknowledgements
Co-Author: David Douglas Senior Vice President, Cloud Computing Sun Microsystems, Inc. The many engineers at Sun who contributed their thoughts and insight.
The Innovation Revolution 20th Century Scientist Individual Top-Down Proprietary Corporations Planned
21st Century Engineer Communities Participative Open Ecosystems Continuous
What is an Engineer?
What is an Engineer? A Constructive Artist Performing Optimization Under Constraints
Science or Engineering?
c
“The scientist describes what is; the engineer creates what never was.” - Theodore von Karman
Changes in the Nature of Engineering
A Whole New Scale
Pervasive Collaboration
Broader Infuence
The Engineering Paradigm Shift
Externally Driven Changes
The Green Explosion
Corporate Social Social Corporate Responsibility Responsibility
Rise of Digital Goods
Security and Privacy
New Laws, Tighter Controls
The Engineering Paradigm Shift
What is a Citizen Engineer? Science
Pure Knowledge
Society
How Knowledge is Used
Creating the Intersection
Become a Citizen Engineer
Eco
Techno
Social
Exercise Your Responsibility
Become a Citizen Engineer
Technology
Ecology
IP
Business
Public Policy
Collaboration
Expand Your Knowledge Base
Become a Citizen Engineer
50% of GDP
Economic Contribution
Network Scale
Share Ideas
Use Your Infuence
Environmental Responsibility
Product Lifecycles May Not be What They Seem
Environmental Responsibility Reduce
Make
vs. Recycle
Reuse
“Efciency”
Renew
Use
“Lifecycle”
The McDonough/Braungart View* Resources/Materials “Food”
Make
Upcycle “Waste = Food”
Use
Waste
Renew?
*Cradle to cradle: Remaking the Way We Make Things
Biological versus Technical Cycles Biological Stuff that's eaten Resources
Waste
Technical Metals, plastics, solvents... Resources
Waste
Safety Tip: Don't Cross the Streams! Biological Stuff that's eaten
Technical Metals, plastics, solvents... Resources
Resources
Waste
X
Waste
Safety Tip: Don't Cross the Streams! Biological Stuff that's eaten
Technical Metals, plastics, solvents... Resources
Resources
... Waste
X
Waste
Big Idea: Products => Services > Computers => clouds > Water flters => clean water > Solvents => clean parts > Washing machines => clean clothes > Cars => transportation > ...
Environmental Responsibility
Stay Legal Business Opportunities Biggest Impacts Low Hanging Fruit
Intellectual Responsibility *
“Innovation Happens Elsewhere”
*Sun Founder Bill Joy
Innovation Happens Everywhere • Smart people don't work only for you! • Get them to work on your stuff > Because your stuff is cool > Because your stuff is “free” > Because your stuff lets them build even cooler things
How do you get people to participate with your stuff?
Sharing Creates Communities
Make it Free
(as in freedom, not beer)
Communities Create Markets
Intellectual Property 101
Patents
Copyrights
Trademarks
Protect Ideas
Protects Expressions of Ideas
Protects “Names” of Things
Right to Exclude Others
Right to Make Copies
An Exclusive Right to Name Them
One Example: Open Source Software > A license regulated by copyright laws > You have to play by the rules of the license – Propagate it – Perhaps require put-back > May or may not deal with patents – BSD (and MIT) are silent – MPL (and CDDL) are explicitly granting – GPL is implicitly granting, but somewhat ambiguous > The freedom of developers to share code
Sharing Creates Communities
Communities Create Markets
Sharing Creates Communities
Communities Create Markets
Sharing Creates Communities Prosthetics shouldn't cost and arm and a leg.
The Open Prosthetics Project
AN INITIATIVE OF THE SHARED DESIGN ALLIANCE
Communities Create Markets
Fostering
Managing Innovation
Eight Axioms of Innovation Management
Managing Innovation
#1 You have to be in it for the long term
Managing Innovation
#2 Conventional wisdom often isn't
Managing Innovation
#3 Vision is top-down; innovation is bottom-up
Managing Innovation
#4 Embrace failure
Managing Innovation
#5 Disrupt thyself
Managing Innovation
#6 Small, smart teams 2 10 or 10
Managing Innovation
#7 Technology transfer is a contact sport
Managing Innovation
#8 It's all about the (right) people
Life Philosophy
Don't Solve Problems. Create Possibilities.
Thank You!