Chapter6 Part1

  • November 2019
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THE NATURE OF MANAGERIAL DECISION MAKING BY: Nathaniel Navarro

Definition: 

Decision making- the process by which managers respond to opportunities and threats by analyzing options and making determinations about specific organizational goals and courses of action.



Decision making in response to opportunities Decision making in response to threats



Decision making: Programmed or non- Programmed



Programmed decision making - routine, virtually automatic decision making that follows established rules or guidelines

Examples of establish rules. An office manager. 6. When the storage shelves are three-quarters empty, order more copy paper 7. When ordering paper, order enough to fill the shelves

Non programmed decision making 

Nonroutine decision making that occurs in response to unusual, unpredictable opportunities and threats.



Occurs when there are no ready-made decision rules.

Question: How do managers make decisions in the absences of decision rules?

Answer!? Search for information about alternative course of action, then - Reply on intuition and judgment to choose wisely among alternatives -

Model

1.The classical model( economic) A

perspective approach to decision making based on the assumption that the decision maker can identify and evaluate all possible alternatives and their consequences and rationally choose the most appropriate course of action

Classical model of decision making List of alternative courses of action/ consequences

Rank (least- most preferred) according to personal pref.

Select alternatives that lead to desired future consequences

Classical model

Assumes all information about alternatives is available to managers Assumes managers possess the mental facility to process this information

Assumes that managers know what future courses of action is best for organization

Optimum decision

2. Administrative model (March and Simon) 

An approach to decision making that explains why decision making is inherently uncertain and risky and why managers usually make satisfactory rather than optimum decisions.



Three important concept: 1. Bounded rationality 2. Incomplete information 3. Satisficing

Why Information incomplete? Uncertainty and risk

Ambiguous information

Incomplete information

Time constraints and information costs

Thank you

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