Chapter Three

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CHAPTER THREE

PERCEPTION

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S1

PERCEPTION- DEFINITION Perception is the process through which the information from outside environment is selected, received, organised and interpreted to make it meaningful to you.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S2

Environmental stimuli Observation Perceptual selection Perceptual organization Interpretation Response

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S3

MAJOR INFLUENCES ON THE PERCEPTION PROCESS Characteristics of the: Perceiver- needs, values, experiences, attitudes Perceived- appearance, communication, behaviour Situation- physical location, social setting, organizational setting

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S4

PERECPTUAL SELECTION

is the process by which people filter out most stimuli so that they can deal with the most important ones.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S5

EXTERNAL PERCEPTION FACTORS are characteristics that influence whether stimuli will be noticed. * Size * intensity * Contrast * Motion * Repition * Novelty * Familiarity * Order

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S6

INTERNAL PERCEPTION FACTORS are aspects of the perceiver that influence perceptual selection. * Personality dimension- field dependence/independence * Learning- past experience * Motivation

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S7

PERCEPTUAL ORGANIZATION

is the process by which we group outside stimuli into recognisable and identifiable patterns and whole objects.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S8

FIGURE GROUND PRINCIPLE

means we tend to be attentive to such perceived objects that standout against a background.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S9

PERCEPTUAL GROUPING

is the perceptual organization process of placing people and objects into recognisable and manageable patterns or categories.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 10

BARRIERS TO PERCEPTUAL ACCURACY Errors in judging people/situation * Similarity error * Contrast error * Overweighing positive information * Race, sex and age bias * First impression error * Recency error UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 11

ERRORS MADE IN PEOPLE PERCEPTION 1. 2. 3. 4. 5.

Perceptual defense Stereotyping Halo effect Expectancy effect Projection

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 12

1. PERCEPTUAL DEFENSE

is the tendency for people to protect themselves against ideas, objects or situations that are threatening

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 13

2. STEREOTYPING is the tendency to assign attributes to someone solely on the basis of a category of people of which that person is a member.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 14

3. HALO EFFECT

is the tendency to judge a person entirely on the basis of a single trait which may be favourable or unfavourable

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 15

4. EXPECTANCY EFFECT

in the perceptual process are the extent to which prior expectation bias perception of events, objects and people

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 16

5. PROJECTION

is the tendency of people to see their own traits in other people.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 17

ATTRIBUTION THEORY

When individuals observe behaviour, they attempt to determine whether it is internally or externally caused.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 18

FUNDAMENTAL ATTRIBUTION ERROR is the tendency to underestimate the influence of external factors and overestimate the influence of internal factors when marking judgment about the behaviour of others.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 19

SELF SERVING BIAS

is the tendency for individuals to attribute their own successes to internal factors while putting the blame for failures on external factors.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 20

PERCEPTION AND OB

    

Employment interview Performance expectations Performance evaluation Individual decision making Impression management

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 21

IMPROVING PERCEPTIONS 1. 2. 3. 4. 5.

Diversity management programmes Empathise with others Postpone impression formation Compare perception with others Becoming more aware of our values, beliefs and prejudices.

UGC/TRIEA/UNOM/DOMS/PTS

OB/L03/S 22

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