Ceed Marketing - Biscolata Mood Digital Marketing Blueprint For 2018

BLUEPRINT FOR 2018

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Existing Digital Content

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BUYER PERSONAS College Carla & Working Katrina DEMOGRAPHICS: Sex: Female Age: 18 - 24 years old (below 30 years old) Civil Status: Single Primary Occupation: Student / Young Professional Basic Monthly Income Range: Php 15,000 to Php 20,000

APPS/MEDIA FREQUENTLY USED:

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BACKGROUND: • Still not yet fixed with brand preference. • Prefers experience over things. • Seeks independence. • Hyperconnected (heavy user of social media). • Open to online shopping. • Seeks product recommendations from online personalities and close friends.

SOURCE: Actual consumer interviews and online research.

Women [91%] prefer to eat chocolate more than men [87%]. PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com

SOURCE: https://brandongaille.com/26-incredible-chocolate-consumption-statistics/.

GOALS FOR 2018:

DEVELOPING THE FOLLOWING FOR BISCOLATA MOOD – 1. Brand Awareness 2. Product Consideration 3. Develop Brand Familiarity

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ACTIVITY Pipelining Tie-Ups with Lifestyle & Food Bloggers (Product Features / Sponsored Posts) Product Sampling + Social Media Follower Building Social Media Contests Social Media Advertising/Content Promotion (Facebook/Instagram/Youtube) Online Selling (E-Commerce) E-Commerce Sales Promotions (Valentines/9.9/11.11/Christmas)

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JAN

FEB

MARCH APRIL MAY JUNE JULY AUGUST SEPT OCT NOV DEC

Tie-Ups with Lifestyle & Food Bloggers (Product Features / Sponsored Posts) Goals: - Generate interest in the product. - Gain a fanbase for Biscolata from the existing fanbase of the influencers. Target Micro-Influencers: Female lifestyle and food influencers. 10,000 to 100,000 followers at least 10% to 25% minimum engagement per post

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Product Sampling + Social Media Follower Building Goals: -

Introduce the product direct to the target market. Develop product consideration. Gain followers for Biscolata social media. Promote online store.

------Male brand ambassadors will give out samples and encourage targets to follow/like Biscolata social media pages and inform them of online purchase availability. PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com

Target call centers/areas with call centers and cafes/lounges.

Social Media Contests / Publicity Stunts Goals: - Engage with online followers. - Stimulate online chatter about the product. ------- Run online contest in which followers would submit photos of themselves with the product and their most creative captions. - Prize would be spending a day or having a dinner date with a known male online personality. - Another idea would be partnering with Grab/Uber to select a random booking picked up in a Biscolata themed car with a known male personality as driver. PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com

Social Media Advertising/Content Promotion

Goals:

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Build a fanbase on social media. Attain 100,000 followers on Facebook. Attain 25,000 followers on Instagram. Attain an engagement rate of at least 10% per post.

E-Commerce

Goals:

PROPERTY OF CEED Marketing Corporation www.ceed-marketing.com

- Increase product availability. - Decrease pain points in path to purchase for consumers.

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