Case Study Mm.docx

CASE STUDY SAI GENERAL STORE Sai General store is owned by Mr. Prakash Sai, who is living in Ghaziabad from last 20 years and running the store from last 15 years. He has 2 son’s who are well settle in their own business. The store is in a 2 floor building with 6000sq.feet space. Store deals in grocery and daily needs products. 80% of investments in store is done by his own income and rest is done through short term loans. Mr. Sai is a kind of man who believes in personal relationship with customers which will also increase his goodwill in market. Store is located in Kavinagar, as this location has high profile resident so he can deal with some expensive goods too. Mr. Sai bought most of the inventory from nearby whole sale market and he also play a role of distributor for Matrix, Biotech, Diana of London, Colorbar, Revelon and Street Wear these are the leading cosmetic companies. There is another store name Goel Departmental store in the same location and have

really good relation with locals and serve as a competition for Mr. Sai.

QUESTIONS Q1. How can Mr. Sai expend his business? Ans. Q2. What will Mr. Sai do if Goel departmental store expand his business before him? Ans. Q3. What impact will Mr.Sai face if a new competitor enters in the market? Ans. BY- VARUN JAIN (12) SARTHI SODHI (26) SACHIN RAJ (39) AMAN GUPTA (42) ROHIT (47) ROHAN (52)