Case Studies Of Thai

September 18, 2006

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The Case Studies of Thai Entrepreneurs

กรณีศึกษาของวิสาหกิจไทย ปรีดา ยังสุขสถาพร หลักสูตรบริหารธุรกิจมหาบัณฑิต สาขาวิชาการจัดการนวัตกรรม รุนที่ 1 มหาวิทยาลัยรามคําแหง รวมกับ สํานักงานนวัตกรรมแหงชาติ September 18, 2006

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„สมองคนเราหนักประมาณ

3%

ของน้ําหนักของรางกาย „แตใชเลือดไปเลี้ยงถึง 15% ของ เลือดทั้งหมด September 18, 2006

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Discover the entrepreneur in you „ What

is an entrepreneur? „A

person who organizes, operates and assumes the risk for a business venture

September 18, 2006

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The origin of entrepreneur „ Date:

1800 – 1900 „ French language „ Origin

– entreprendre „ Means – enterprise

[countable noun] „ someone

who is willing to risk their money in order to make a profit or start a new company

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What is an entrepreneur? „ Many

people like to think of themselves as entrepreneurs. „ They may not have actually started a business at some point in their lives, but they believe they could under the right conditions. „ Chances are they're fooling themselves.

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What is an entrepreneur? „ Entrepreneurs

are a special breed. „ It takes a certain blend of determination, persistence and guts to turn a business dream into a going venture. „ There are thousands of accountants, clerks, plumbers, lawyers and managers who tried to launch a business and failed. „ Yet some do succeed. September 18, 2006

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What is an entrepreneur?

Entrepreneur ≠ Owner

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Discover the entrepreneur in you „ To

determine whether you have what it takes to be a successful entrepreneur, take the following quiz

http://www.startupjournal.com/howto/soundadvice/20030317-mancuso.html

September 18, 2006

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Discover the entrepreneur in you Question 1 An entrepreneur is most commonly the __________ child in the family. „ oldest „ middle „ youngest „ doesn’t matter September 18, 2006

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Discover the entrepreneur in you Question 2 Usually, an individual’s entrepreneurial tendency first appears at which of these stages? „ teens „ twenties „ thirties „ forties „ fifties September 18, 2006

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Discover the entrepreneur in you Question 3 An entrepreneur’s primary motivation for starting his own business is: „ to make money „ because he can't work for anyone else „ to be famous „ as an outlet for unused energy September 18, 2006

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Discover the entrepreneur in you Question 4 An entrepreneur moves which of these items from business to business: „ desk „ chair „ all office furniture „ none of these items September 18, 2006

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Discover the entrepreneur in you Question 5 To be successful in an entrepreneurial venture, you need an overabundance of: „ money „ luck „ hard work „ good ideas September 18, 2006

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Discover the entrepreneur in you Question 6 Entrepreneurs and venture capitalists: „ are cordial friends „ are the best of friends „ are in secret conflict

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Discover the entrepreneur in you Question 7 A successful entrepreneur relies on which of these groups for critical management advice: „ internal management team „ external management professionals „ financial sources „ no one September 18, 2006

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Discover the entrepreneur in you Question 8 Entrepreneurs are best as: „ managers „ venture capitalists „ planners „ doers

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Discover the entrepreneur in you Question 9 Entrepreneurs are: „ high risk-takers (big gamblers) „ moderate risk-takers (realistic gamblers) „ small risk-takers (take few chances) „ doesn’t matter

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Discover the entrepreneur in you Question 10 The only necessary and sufficient ingredient for starting a business is: „ money „ a customer „ a product „ an idea September 18, 2006

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World Business Model Innovators Business Model Breakthroughs “Big Box” – low cost, high stock availability “Big Box” – low cost, high stock availability Online bookstore High-quality coffee + Convivial atmosphere = “Enjoyable experience” Made-to-order The first online search engine September 18, 2006

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Thailand Business Model Innovators “All you can eat” Japanese restaurant

Standalone entertainment complex

Freshly-brewed coffee huts in countryside gas stations

Discount store for variety imported beauty products

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Change „ Red

Ocean

„ Current

market „ Many competitors „ Limited customers

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Change „ Blue

Ocean

„ Go

to the deep blue sea „ Many fish to catch „ New and virgin

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Choose what strategies… „ Competitive

Advantage –seeking to identify sources of competitive advantage „ Adding Value – looking at ways to add value „ Mass or niche markets? – which is the best route? „ Cost based strategies – focus on reducing costs to compete and grow „ Market based strategies – focus on satisfying consumer needs as the means to growth September 18, 2006

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Growth Rate Low High

BCG Model is helpful

Star

Problem Children

Cash Cow

Dog

High Low Market Share (Cash Generate) September 18, 2006

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What Starbuck is selling? „ It

is selling a special experience in drinking coffee. „ Not

September 18, 2006

the coffee per se

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Try to be different „ Consider „ Are

„ What

other industries or businesses

there any choices?

is your value curve?

„ Your

knowledge can come from

„ Study

– read „ Listening „ Think „ Ask - write September 18, 2006

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A TAT story

„ On

26 June 2006 there was a news from TAT that the tourist population was at its maximum number and this was to be concerned seriously. Otherwise we would have a big problem for the economy. „ Right

September 18, 2006

or wrong perception? 28

A TAT story „ In

fact, TAT should consider maximizing value of consumers in tourism industries rather than the number of tourists

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In fact… „ Even

at the current dominated market…

„ We

can also extend the boundaries although we don’t have such a monopoly power

„ For

instance…

„ Starbuck „ No

easy copying „ Higher price (much much higher) but it is later a barrier to entry for the others!!! September 18, 2006

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In fact… „ The

underdog advantage „ It is to fight in a guerilla approach „ Out-systems „ Beat

the big dominants to the ground „ Change the disadvantages into opportunities „ Turn around the business

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When SMEs want to change… „ Entrepreneurs

must move the total organizations. „ If Samsung followed the Japanese, we would see it as it is today.

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When SMEs want to change… „ Try

thinking about Cost Innovation

„ SWATCH

vs. conventional Swiss watch „ Is there any values for money?

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The Case Studies of Thai Entrepreneurs „ Virus

September 18, 2006

marketing - แฮรรี่ พอตเตอร

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The Case Studies of Thai Entrepreneurs „ New

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economy – แกรมมี่

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The Case Studies of Thai Entrepreneurs „ Nostalgia

September 18, 2006

Marketing – ฟาทะลายโจร

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The Case Studies of Thai Entrepreneurs „ Product

September 18, 2006

Development – ทีมชาติฝรั่งเศส

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The Case Studies of Thai Entrepreneurs „ New

September 18, 2006

Business Model - a Day

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The Case Studies of Thai Entrepreneurs „ Commercialization

September 18, 2006

– สมรักษ คําสิงห

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The Case Studies of Thai Entrepreneurs „ Copycat

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Marketing – Quiz Show

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The Case Studies of Thai Entrepreneurs „ Tactics

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and Strategy – ชอง 7 สี

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The Case Studies of Thai Entrepreneurs „ Business

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and Politics – Mobile Phone

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The Case Studies of Thai Entrepreneurs „ Business

September 18, 2006

Warfare – DTAC vs AIS

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The Case Studies of Thai Entrepreneurs „ Brand

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Asset – domain name

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The Case Studies of Thai Entrepreneurs „ Worldclass

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Branding

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The Case Studies of Thai Entrepreneurs „ Threat

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and Opportunity

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The Case Studies of Thai Entrepreneurs „ Business

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Lesson - มินิมารท

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The Case Studies of Thai Entrepreneurs „ Space

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War – 7/11

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The Case Studies of Thai Entrepreneurs „ Political

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Marketing – ไทยรักไทย

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The Case Studies of Thai Entrepreneurs „ Simplicity

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Strategy – สมัคร สุนทรเวช

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The Case Studies of Thai Entrepreneurs „ ตัน

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โออิชิ

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The Case Studies of Thai Entrepreneurs „ ปญญา

September 18, 2006

นิรันดรกุล

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The Case Studies of Thai Entrepreneurs „ ซิคเว

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เบรคเก

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The Case Studies of Thai Entrepreneurs „ มิ่งขวัญ

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แสงสุวรรณ

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The Case Studies of Thai Entrepreneurs „ บุญคลี

September 18, 2006

ปลั่งศิริ

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The Case Studies of Thai Entrepreneurs „ ศุภชัย

September 18, 2006

เจียรวนนท

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The Case Studies of Thai Entrepreneurs „ ประชัย

September 18, 2006

เลี่ยวไพรัตน

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The Case Studies of Thai Entrepreneurs „ นิวัตต

September 18, 2006

จิตตาลาน

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The Case Studies of Thai Entrepreneurs „ วิกรม

September 18, 2006

กรมดิษฐ

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A new star is born „สามารถทํางานได

24 ชั่วโมง ตลอด

365 วัน „ถายหนังที่กระบี่และเลนคอนเสิรตที่ เชียงใหมไดในคราเดียวกัน „ไมมีวน ั เหนื่อย ไมมวี ันเจ็บ ไมยุงกับ ยาเสพติด ไมมีวนั เลท ไมวนี นักขาว September 18, 2006

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A new star is born „

ชื่อจริง DOOKA DINZ „ วันเกิด 6 กันยายน (เทียบ เปนเวลาโลก) „ สวนสูง 150 CM. „ น้ําหนัก 100 KG. „ สีผิว ปกติเปนสีฟา (สี เปลี่ยนไปตามโอกาส อารมณ) „ สีตา สม September 18, 2006

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สีผม DREDLOCK แดง „ รองเทาเบอร 10 „ กีฬาโปรด ฟุตบอล และ กีฬา X-TREAM „ อาหารโปรด พิซซา (โดย เฉพาะพิซซาฮัท) „ เวลาวาง ฟงเพลงจาก โทรศัพท I-MOBILE „ อุปนิสัย เจาชู ขี้สงสัย กวน 61

Source: http://www.dookadingz.com/game.php September 18, 2006

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Source: http://www.dookadingz.com/member.php September 18, 2006

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Source: http://www.bravo.ru/images/crazy-frog-wallpaper-1280x1024-1.jpg September 18, 2006

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Questions & Answers

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