Business Proposal.docx

Submitted by: Subject & Offer #: Soc. Sci. 10 – 1212 Class Schedule: Wednesday 7:30 – 10:30

Submitted to:

Date Submitted: October 10, 2013 Grade: ________________

I.

HISTORY Who thought to print onto t-shirts? Well it all began in 1700 where it was

introduced to Western Europe from Asia as 'Screen Printing'. It became largely recognised when silk mesh was available and this is why the term 'Silk Screen Printing' is used these days. Samuel Simon was responsible for the patency of 'Screen Printing' in 1907. Clothing wasn't the first product the process was used to print onto it was actually invented to produce expensive wallpaper for the wealthy and was printed on many types of fabric, silk and linen were the most popular types. The newly mastered techniques weren't produced by many they were kept under strict secrecy and the workshops were very hard to come across. By 1910 the printers started to experiment with different types of chemicals, as photography had become a well established technique they started to adapt these techniques to produce their silk screens. It was three gentlemen called Roy Beck, Charles Peter and Edward Owens who actually invented the first photo-Imaged stencil, this was a combination of chromic acid salts which produced the emulsion and this was the beginning for large format silk screen printing. Combining Roy Beck, Charles Peter and Edward Owens discovery with Joseph Ulanos lacquer soluble stencil, they had a solid base to make screens which could then be made into stencils. The solution applied to the screens would dry this could then be cut into shapes leaving the 'silk screen' which the ink was passed through producing your printed clothing or wallpaper. Now they had invented the technique the question was what other types of materials could the technique be used on? Artists where the ones who used screen printing the most and where it became main stream, they produced posters, Books, Newspapers and Clothing.

Here after 'silk screen printing' was looked at differently and you could now print onto most types of textiles or clothing with the most fashionable one being t- shirts. T Shirt Printing is used within the fashion Industry, Promotional Industry and is a well known technique all over the world. There is always new techniques being invented, the old ways of CMYK or 4 colour processes has become dated as full colour simulated process or 12 colours has become the default technique used by most professional screen printers. In the 1980s, thermochromatic dyes were used to produce T-shirts that changed color when subjected to heat. The Global Hypercolour brand of these was a common sight on the streets of the UK for a few years, but has since mostly disappeared. These were also very popular in the United States among teenagers in the late 1980s. A downside of color-change garments is that the dyes can easily be damaged, especially by washing in warm water, or dye other clothes during washing. At the turn of the 21st century, designing custom T-shirts online became more popular. Popular websites began to use digital printing (such as Direct to Garment or DTG printing) to allow customers to design their own T-shirts online with no minimum orders. Since the 1980s, T-shirts have flourished as a form of personal expression. Tshirts with bold slogans were popular in the UK in the 1980s. Screen printed T-shirts have been a standard form of marketing for major consumer products, such as Coca-Cola and Mickey Mouse, since the 1970s. However, since the 1990s, it has become common practice for companies of all sizes to produce T-shirts with their corporate logos or messages as part of their overall advertising campaigns. Since the late 1980s and especially the 1990s, T-shirts with prominent designer-name logos have become popular, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to being decorative. Examples of designer T-shirt branding include Calvin Klein, FUBU, Ralph Lauren and The Gap. These

examples also include representations of rock bands, among other obscure popculture references. Licensed T-shirts are also extremely popular. Movie and TV Tshirts can have images of the actors, logos, and funny quotes from the movie or TV show. Often, the most popular T-shirts are those that characters wore in the film itself (e.g., Bubba Gump from Forrest Gump and Vote for Pedro from Napoleon Dynamite). Designer Katharine Hamnett, in the early 1980s, pioneered outsize T-shirts with largeprint slogans. The early first decade of the 21st century saw the renewed popularity of T-shirts with slogans and designs with a strong inclination to the humorous and/or ironic. The trend has only increased later in this decade, embraced by celebrities, such as Britney Spears and Paris Hilton, and reflected back on them, too. The political and social statements that T-shirts often display have become, since the first decade of the 21st century, one of the reasons that they have so deeply permeated different levels of culture and society. The statements also may be found to be offensive, shocking, or pornographic to some. Many different organizations have caught on to the statement-making trend, including chain and independent stores, websites, and schools. A popular phrase on the front of T-shirts demonstrating Tshirts' popularity among tourists is the humorous phrase "I did _____ and all I got was this lousy T-shirt." Examples include "My parents went to Las Vegas and all I got was this lousy T-shirt." T-shirt exchange is an activity where people trade their T-shirts they are wearing. In the early 1950s several companies based in Miami, Florida, started to decorate T-shirts with different resort names and various characters. The first company was Tropix Togs, under founder Sam Kantor, in Miami. They were the original license for Walt Disney characters that included Mickey Mouse and Davy Crockett. Later, other companies expanded into the T-shirt printing business, including Sherry Manufacturing Company, also based in Miami. Sherry started in 1948 by its owner and founder Quinton Sandler as a screen print scarf business and evolved

into one of the largest screen printed resort and licensed apparel companies in the United States. In 1959, plastisol, a more durable and stretchable ink, was invented, allowing much more variety in T-shirt designs. In the 1960s, the ringer T-shirt appeared and became a staple fashion for youth and rock-n-rollers. The decade also saw the emergence of tie-dyeing and screen-printing on the basic T-shirt. In the late 1960s Richard Ellman, Robert Tree, Bill Kelly, and Stanley Mouse set up the Monster Company in Mill Valley, California, to produce fine art designs expressly for T-shirts. Monster T-shirts often feature emblems and motifs associated with the Grateful Dead and marijuana culture. Additionally, one of the most popular symbols to emerge out

of

the

political

turmoil

of

1960s

was

T-shirts

bearing

the

face

of Marxist revolutionary Che Guevara. Today, various methods, designs, and print quality have emerged. However, all of these are directed to the satisfaction of the customer’s desires in relation to time, people, and place. II.

VISION Miss A strives to be the leading T-shirt printing business that would provide

satisfactory products and services and at the same time be the customers’ preferred supplier of printed shirts. The company also envisions to bring excitement to customers through the best staff and crew that will always be ready to serve them. III.

MISSION Miss A’s mission is to offer the finest in custom shirt sublimation production. Miss

A will offer customers the best product at the best price. Customer's expectations will always be exceeded. Nevertheless, Miss A will make shirts look more than what an ordinary shirt would look like.

IV.

V.

GOALS AND OBJECTIVES 

To become known as the premier custom shirt printing service.



Achieve profitability within 12 months.



Design and implement strict financial controls to help ensure success.

PEOPLE INVOLVED AND CAPITAL INVESTMENT A. Job Descriptions 

Layout artist - A layout artist deals with the structure and layout of images and text in a pleasing format.



Printer – A person who prints the edited layouts for the shirts.



In-store retail employee - Greet customers and ascertain what each customer wants or needs. Watch for and recognize security risks and thefts, and know how to prevent or handle these situations. Recommend, select, and help locate or obtain merchandise based on customer needs and desires. Answer questions regarding the store and its merchandise.Describe merchandise and explain use, operation, and care of merchandise to customers. Clean shelves, counters, and tables.



Bookkeeper– A bookkeeper is someone who keeps financial records that track a company's expenditures, profit, and loss.

B. Salaries and Wages

VI.



Entry Level from average school –150PhP



Entry Level from top schools – 200PhP



Experienced – 350PhP



Very Experienced – 500PhP



Project Manager – 750PhP

MECHANICAL PROCESSES OF THE BUSINESS

The most common form of commercial T-shirt decoration is screen-printing. In screen-printing, a design is separated into individual colors. Plastisol or water based inks are applied to the shirt through mesh screens which limits the areas where ink is deposited. In most commercial T-shirt printing, the specific colors in the design are used. To achieve a wider color spectrum with a limited number of colors, process printing (using only cyan, magenta, yellow and black ink) or simulated process (using only white, black, red, green, blue, and gold ink) is effective. Process printing is best suited for light colored shirts. Simulated process is best suited for dark colored shirts. Very few companies continue to use water-based inks on their shirts. The majority of other companies that create shirts prefer to use plastisol due to the ability to print on varying colors without the need for color adjustment at the art level. Specialty inks trend in and out of fashion and include shimmer, puff, discharge, and chino based inks. A metallic foil can be heat pressed and stamped onto any plastisol ink. When combined with shimmer ink, metallics give a mirror like effect wherever the previously screened plastisol ink was applied. Specialty inks are more expensive to purchase as well as screen and tend to appear on garments in boutiques. Other

methods

of

decoration

used

on

T-shirts

include airbrush, applique, embroidery, impressing or embossing, and the ironing on of either flock lettering, heat transfers, or dye-sublimation transfers. Laser printers are capable of printing on plain paper using a special tonercontaining sublimation dyes which can then be permanently heat-transferred to T-shirts. VII.

PRODUCTS AND SERVICES Miss A is a custom T-shirt sublimation company that is offering customers a

choice of imagery to apply to the front or back of a shirt. Sublimation is a process using heat to transfer (embed) ink into a fabric surface such as a shirt. The alternative method of creating custom shirt designs is called silkscreening; a process in which a screen is made with an image and that image is

transferred onto a shirt. Because set-up costs are high silk-screening is not cost effective for small number production runs. Another disadvantage is that silkscreening applies a thin layer of ink to the surface the shirt inhibiting breathability. The sublimation process avoids this problem since the ink is not coating the fabric's surface, but rather, is embedded in the fabric. Only with recent technological advances has sublimation become cost effective in small production runs. While other vendors are able to offer sublimation in single production runs, their computer based sublimation process produces lower image quality. Miss A takes sublimation one step further by producing the graphic images at a higher resolution than other existing technologies. Through a strategic relationship with David's former employer, Hewlett-Packard, Miss A has access to their new prototype sublimation high resolution printer giving Miss A a significant advantage. Miss A will offer custom sublimation mainly on T-shirts, but will have other shirt styles available. Customers can choose from traditional cotton-blend shirts or all natural fiber cotton shirts. Customers can then choose from pre-existing graphics or custom artwork. The pre-existing graphics are chosen from an extensive catalog. Miss A has developed strategic relationships with several companies that offer a wide range of graphic images. The relationships allow Miss A to list the other company's graphics within their catalog thereby significantly options. These images can be viewed and ordered online, providing customers with flexibility and convenience. Miss A will have a comprehensive website that will allow ordering a customer's home, or where ever they may be. Additionally, Miss A will have a computer kiosk in the store front as an instore catalog. Miss A will also offer custom artwork or graphic options for sublimation. The customer may bring in a graphic or may use Miss A’s sub-contracted artist to realize their vision. Miss A’s artist can take a customer's pencil drawing or even articulated thoughts and turn them into a new design.

Miss A will offer a range of different shirt options. Short sleeves, long sleeves, organic fabrics, and a variety of polo, rugby and other styles will also be offered. Below are sample shirt designs produced by Miss A.

VIII.

RECOMMENDATIONS A. Get to know your customers all over again.

Yes, it may be an old cliché, but getting to know your customers is more important now than ever. Focus on the fundamentals to keep and expand your business relationships: 

understand their business model and how it might be changing in this economic environment



know what other products / services they have with other financial institutions



look beyond your credit relationships. Just because they don’t have a loan with you doesn’t mean you don’t need to understand their business.



use this discovery process to uncover cross-sales opportunities

B. Evaluate the competition. The average number of financial institutions that a business customer uses is 2.78 and only 24 percent of businesses use only one institution. History tells us that a recessionary environment is the best time to grow market share. Look for opportunities to grow your existing relationships and acquire new customers — you’ll be poised for substantial growth when the economy turns up. C. Conduct a business impact assessment Because even the most thorough disaster preparedness plan won’t be able to justify the cost of including every mission process – especially for small organizations with limited resources – it is important to inventory and prioritize critical processes for the entire organization. Organizations should tier data based on its importance to operations. For example, processes that need to be resumed within 24 hours to prevent serious mission impact, such as customer service delivery, or that will have major effect on stakeholders could receive an “A” rating, while those that need to be resumed within 72 hours could receive a “B” rating followed by those “C” functions that can be restored in more than 72 hours. In addition, several

software packages can help an organization assess its disaster preparedness and map out strategies that fit the organization’s needs and goals. D. Form tight relationships with vendors A strong relationship with hardware, software, network, and service vendors can help expedite recovery, as these vendor contacts often can work to ensure priority replacement of critical telecommunications equipment, personal computers, servers and network hardware in the event of a disaster. This is especially important for small- and medium-size organizations, which may lack the resources that larger companies can tap in an emergency. IX.

HOW DO YOU FORESEE YOUR BUSINESS 5-10 YEARS FROM NOW? The T-shirt printing business is very possible since the generation today has a high demand for shirt printing needed in organizations, group contests, fun runs, etc. It could be a fast-growing business in the next years to come especially if the products and services would accommodate and provide the best for customers. The business needs to be regulated and updated based on the demands of present generations and should also be open to all kinds of orders for it to be the most powerful T-shirt printing business.