Business Communication: Made By: Arjun Singh Niharika Pandey Priyank Agarwal Sanchit Kulshreshtha Rajesh Kumar

Business Communication Made By: Arjun Singh Niharika Pandey Priyank Agarwal Sanchit Kulshreshtha Rajesh Kumar

Oculesics

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- the use of the eyes in a communication setting.

A young mom plays hide and seek with her wide-eyed baby, when the phone starts ringing. As 'mommy' goes to pick it up, our little friend makes an attempt to stand up with the help of a shelf. Success finally greets our hero as he starts walking without any help. 'Mommy' can't believe her eyes when she sees her baby take his first step. MVO: "Vitamin D se bharpoor Johnson's Baby Oil." MVO: "Experts ka kehna hai, rozana maalish shishu ke leye faidemand hai." The tiny-tot with his wobbly walk finally rushes into his mother's waiting arms. MVO: "Zindagi ka pehla kadam ab naye Johnson's Baby Oil ke saath."

Chronemics 

Study of the use of time in nonverbal communication.

The TVC opens on Anil Kapoor writing something down in a diary. He tells about the day he went to his dad to talk about his wish to become an actor. When his father told him to be prepared to struggle. His father told him he cannot give him anything other that the Mont Blanc pen synonymous to the power of writing your own destiny. Years later he finds him in a similar situation when Sonam walks to him and tell him that she wishes to be an actress. He tells her the same thing about not expecting any support from her father. He handles her the same pen as a legacy flowing from generations. He says: "Like my father said - the power to write your own destiny." She happily hugs her father. The TVC ends with a super: "Mont Blanc - A story to tell.”

Haptics 

The study of the sense of touch.

Seeing someone a girl gets conscious and unfolds her jeans. Cut to a shot of another girl feeling the same as she pulls up her tracks in her yoga class. Another girl listening to the jukebox hides her skin under her scarf. Similarly a girl having tea pulls down her sleeve to hide her arm. Cut to a shot of Kareena Kapoor walking with confidence and panache as the girls look at her in awe. VO: “Twacha ho khoobsurat, toh darr kaisa?... ...Anne French hair remover, moisturisers aur vitamin E ke saath, jo har tarah ki twacha ko banaye Khoobsurat aur silky smooth.” The ad film comes to an end as Kareena declares, “Beautiful skin is in.”

Kinesics 

The study of body movements, gestures, facial expressions, etc.

Looking at girls on their way to college, a bunch of college guys tease them: “Aai-hai, umar hai sola, kamar Coca-Cola” and start whistling. Turning back, one of the girls tells the boy who had whistled: “Jaaiye, yeh bhi koi seeti hai? Jaise pressure cooker mein daal chadi ho. Phus.” As the guy starts getting embarrassed, the girl explains him, “jab ladki se sunni ho karari si gaali, toh aise bajate hain mawali” and teaches him the way to whistle. Making the guy more humiliated, the girl further explains, “aur agar shauk ho sandle chhapwane ka, toh kuch is tarah bajane ka” and shows him another way to whistle. Turning to her friends the girl tells them, “aur doston, jisne bhi yeh ghoonga seeti bajayi, hawalat mein ghoosa-laat. Poori raat.” As the guys find place... ...to hide their faces, our girl continues, “haan agar aapko nahin banna hai rude, toh thanda seeti bajaiyega, dude” and whistles using a Coke bottle. Handling the guy the Coke bottle, the girl tells him, “faisla aapka, aakhir hawa hai aapki” leaving ...guys totally embarrassed. The girl takes a sip of Coca-Cola and concludes, “thande ka tadka”.

Proxemics 

The study of spatial distances between individuals in different cultures and situations.

A guy enters his bathroom with a toothbrush and paste in hand. He gets down to business and starts brushing his teeth. MVO: "Zara... ...sochiye agar har baar daant brush karte samay aapko mile..." We now see another person helping him brush. Soon a crowd of people arrive to assist him. MVO: "...barah dental experts ki dekhbaal." MVO: "Naya Colgate Total 12. Clinically sabit hai ki iska anokha formula, daanton aur masoodon ki... ...sabhi barah problems se ladta hai. Poore barah ghanto tak. Barah experts ki team ho jaise aapke daanton ke liye." Pleased with the service he looks at himself with satisfaction. MVO: "Barah problems, barah ghante sampoorna... ...suraksha. Colgate Total 12, Bhartiya dentists ki number one pasand."

JEWELLERY GENDER

MALE Price  Brand Ambassador  Females – Youngster  Videos  Light Weight FEMALE  Design  Photos  Address of Shop and all Franchise  Brand Ambassador  Personality

REGION     

Address All Franchisees Local Language Famous Local Person – Association Regional Designs

Urban    

Latest Trends Events Discounts – Festive Pricing Videos

Rural   

Price Rural Language Drawings - Photos

Technocrats    

Designs Carats Buy Back Life

Types Of Interviews 

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Layered Questions Interview • Series of questions designed to gather information about the “Three Employer Concerns” Performance/Role Play Interview • Candidate role-plays job functions to assess specific skills Stress Interview • Intended to put candidate under stress and assess reactions

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Informal Interview • Intended to get the candidate to reveal more information than they might otherwise Reverse Role Interview • The candidate becomes the interviewer Assessment Instruments Interview • Various types of techniques are used to determine if candidate is a good fit

Common interview questions 

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Question: Tell me about yourself. Answer: Identify some of your main attributes and memorise them. Describe your qualifications, career history and range of skills, emphasising those skills relevant to the job on offer. Q: What have your achievements been to date? A: Select an achievement that is work-related and fairly recent. Identify the skills you used in the achievement and quantify the benefit it had to the company. For example, 'my greatest achievement has been to design and implement a new sales ledger system, bringing it in ahead of time and improving our debtors' position significantly, saving the company £50,000 a month in interest'. Q: Are you happy with your career-to-date? A: This question is really about your self-esteem, confidence and career aspirations. The answer must be 'yes', followed by a brief explanation as to what it is about your career so far that's made you happy. If you have hit a career plateau, or you feel you are moving too slowly, then you must qualify your answer. Q: What is the most difficult situation you have had to face and how did you tackle it? A: The purpose of this question is to find out what your definition of difficult is and whether you can show a logical approach to problem solving. In order to show yourself in a positive light, select a difficult work situation which was not caused by you and which can be quickly explained in a few sentences. Explain how you defined the problem, what the options were, why you selected the one you did and what the outcome was. Always end on a positive note. Q: What do you like about your present job? A: This is a straightforward question. All you have to do is make sure that your 'likes' correspond to the skills required for the job on offer. Be enthusiastic; describe your job as interesting and diverse but do not overdo it - after all, you are looking to leave. Q: What do you dislike about your present job? A: Be cautious with this answer. Do not be too specific as you may draw attention to weaknesses that will leave you open to further problems. One approach is to choose a characteristic of your present company, such as its size or slow decision-making processes etc. Give your answer with the air of someone who takes problems and frustrations in your stride as part of the job.

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Q: What are your strengths? A: This is one question that you know you are going to get so there is no excuse for being unprepared. Concentrate on discussing your main strengths. List three or four proficiencies e.g. your ability to learn quickly, determination to succeed, positive attitude, your ability to relate to people and achieve a common goal. You may be asked to give examples of the above so be prepared. Q: What is your greatest weakness? A: Do not say you have none - this will lead to further problems. You have two options - use a professed weakness such as a lack of experience (not ability) on your part in an area that is not vital for the job. The second option is to describe a personal or professional weakness that could also be considered to be a strength and the steps you have taken to combat it. An example would be: "I know my team think I'm too demanding at times - I tend to drive them pretty hard but I'm getting much better at using the carrot and not the stick". Q: Why do you want to leave your current employer? A: State how you are looking for a new challenge, more responsibility, experience and a change of environment. Do not be negative in your reasons for leaving. It is rarely appropriate to cite salary as your primary motivator. Q: Why have you applied for this particular job? A: The employer is looking for evidence that the job suits you, fits in with your general aptitudes, coincides with your long-term goals and involves doing things you enjoy. Make sure you have a good understanding of the role and the organisation, and describe the attributes of the organisation that interest you most. Q. Do you consider yourself successful?You should always answer yes and briefly explain why. A good explanation is that you have set goals, and you have met some and are on track to achieve the others.

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