Burj

RESEARCH AND MARKETING REPORT ON BURJ AL ARAB

SUBMITTED TO MR. ZAIDI

INSTRUCTOR: MARKETING MANGEMENT AND BUSINESS RESEARCH METHOD

FACULTY MEMBER INDUS INSTITUTE OF HIGHER EDUCATION

KARACHI

SUBMITTED BY UNSA SALEEM RANA FIYYAZ GHAFOOR ALI KHAN

STUDENTS OF INDUS INSTITUTE OF HIGHER EDUCATION

KARACHI

LETTER OF ACKNOWLEDGEMENT , 22th, 2008 Dear Readers, As students of IIHE we are extremely grateful to the following individuals who supplied us with generous help, supervision and information without which this report would never have been completed. • • • •

Mr. Zaidi Course Instructor (Marketing Management and BRM ) Other faculty Members Our Parents. Our friends.

Once again we thank all these people who assisted us and we surely look forward to get similar kind of help in the future when required. Thanking you all, RANA FIYYAZ GHAFOOR ALI KHAN UNSA SALEEM

STUDENTS OF INDUS INSTITUTE OF HIGHER EDUCATION

KARACHI

Contents 1.

Introduction to Dubai

4.

Etymology of Dubai Economy of Dubai List of Dubai hotels.

5.

BURJ AL ARAB

2. 3.

18.

Construction Vital Statistics Features Exterior Interior Rooms and prices Restaurants Review by architecture critics Footnotes Photographs And Details More photos of the best hotel in Dubai Hotel Facilities Important Information of Burj al Arab

19.

FULL REVIEW OF BURJ AL ARAB

6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.

Introduction to DUBAI Dubai is one of the seven emirates and most populous city of the United Arab Emirates (UAE). It is located along the southern coast of the Persian Gulf on the Arabian Peninsula. The city of Dubai is sometimes called "Dubai city" to distinguish it from the emirate.Written accounts document the existence of the city for at least 150 years prior to the formation of the UAE. Dubai shares legal, political, military and economic functions with the other emirates within a federal framework, although each emirate has jurisdiction over some functions such as civic law enforcement and provision and upkeep of local facilities. Dubai has the largest population and is the second largest emirate by area, after Abu Dhabi. Dubai and Abu Dhabi are the only two emirates to possess veto power over critical matters of national importance in the country's legislature. Dubai has been ruled by the Al Maktoum dynasty since 1833. The emirates' current ruler, Mohammed bin Rashid Al Maktoum, is also the Prime Minister and Vice President of the UAE. Dubai revenues are from trade, real estate and financial services. Revenues from petroleum and natural gas contribute less than 6% (2006) of Dubai's US$ 37 billion economy (2005). Real estate and construction, on the other hand, contributed 22.6% to the economy in 2005, before the current largescale construction boom. Dubai has attracted worldwide attention through innovative real estate projects and sports events. This increased attention, coinciding with its emergence as a world business hub, has also highlighted human rights issues concerning its largely foreign workforce

Etymology In the 1820s, Dubai was referred to as Al Wasl by British historians. However, few records pertaining to the cultural history of the UAE or its constituent emirates exist due to the region's vocal traditions in recording and passing down folklore and myth. The linguistic origins of the word Dubai are also in dispute, as some believe it to have originated from Persian, while some believe that Arabic is the linguistic root of the word. According to Fedel Handhal, researcher in the history and culture of the UAE, the word Dubai may have come from the word Daba (a derivative of Yadub), which means to creep; the word may be a reference to the flow of Dubai Creek inland.

— Emirate — Emirate of Dubai

Dubai's Sheikh Zayed Road at night

Dubai Location of Dubai in the UAE

Coordinates:

25°15′52.01″N 55°18′41.9″E

Country United Arab Emirates Emirate Dubai Incorporated 9 June 1833 (town) Incorporated 2 December 1971 (emirate) Maktoum bin Bati bin Suhail Founder (1833) Seat Dubai Subdivisions Towns and villages Government - Type Constitutional monarchy Mohammed bin Rashid Al - Emir Maktoum - Crown Hamdan bin Mohammed bin Prince Rashid Al Maktoum Area - Emirate 4,114 km² (1,588.4 sq mi) - Metro 1,287.4 km² (497.1 sq mi) Population (2008) - Emirate 2,262,000 - Density 408.18/km² (1,057.2/sq mi) - Metro 2,262,000 42.3% Indian 17% Emirati 13.3% Pakistani - Nationality 7.5% Bangladeshi 9.1% Arab

Economy of Dubai

The Dubai Marina, a residential district, is the world's second largest manmade marina. Dubai's gross domestic product as of 2005 was US$37 billion Although Dubai's economy was built on the back of the oil industry, revenues from oil and natural gas currently account for less than 6% of the emirate's revenues. It is estimated that Dubai produces 240,000 barrels of oil a day and substantial quantities of gas from offshore fields. The emirate's share in UAE's gas revenues is about 2%. Dubai's oil reserves have diminished significantly and are expected to be exhausted in 20 years. Real Estate and Construction (22.6%), Trade (16%), entrepôt (15%) and financial services (11%) are the largest contributors to Dubai's economy. Dubai's top reexporting countries include Iran (US$ 790 million), India (US$ 204 million) and Saudi Arabia (US$ 194 million). The emirate's top importing countries are Japan (US$ 1.5 billion), China (US$ 1.4 billion) and the United States (US$ 1.4 billion).

Twin across the Dubai creek, Deira (independent of Dubai City at that time), became important ports of call for Western manufacturers. Most of the new city's banking and financial centres were headquartered in the port area. Dubai maintained its importance as a trade route through the 1970s and 1980s. Dubai has a free trade in gold and until the 1990s, was the hub of a "brisk smuggling trade" of gold ingots to India, where gold import was restricted. Port in Dubai, constructed in the 1970s, has the largest man-made harbour in the world and was ranked eighth globally for the volume of container traffic it supports . Dubai is also developing as a hub for service industries such as IT and finance, with the establishment of industry-specific free zones throughout the city. Dubai Internet City, combined with Dubai Media City as part of TECOM (Dubai Technology, Electronic Commerce and Media Free Zone Authority) is one such enclave whose members include IT firms such as EMC Corporation, Oracle Corporation, Microsoft, and IBM, and media organisations such as MBC, CNN, BBC, Reuters and AP. The Dubai Financial Market (DFM) was established in March 2000 as a secondary market for trading securities and bonds, both local and foreign. As of fourth quarter 2006, its trading volume stood at about 400 billion shares, worth US$ 95 billion in total. The DFM had a market capitalisation of about US$ 87 billion. The government's decision to diversify from a trade-based, but oil-reliant, economy to one that is service and tourism-oriented has made real estate more valuable, resulting in the property appreciation from 2004– 2006. Large scale real estate development projects have led to the construction of some of the tallest skyscrapers and largest projects in the world such as the Emirates Towers, the Burj Dubai, the Palm Islands and the world's tallest, and most expensive, hotel the Burj Al Arab.

List of Dubai hotels. Admiral Plaza Hotel Dubai - Al Nahdha Street Bur Dubai 26888 Al Jawhara Gardens - Deira City Center Area Dubai 121711 Al Khaleej Hotel Dubai City - Benyas Road Dubai Al Khaleej Palace Dubai - Al Maktoum Street Dubai City Al Manzil Hotel Dubai - Burj Dubai Boulevard The Old Town Dubai

Al Nakheel Hotel Dubai - P O Box 14989 Al Qasr Madinat Jumeirah - Madinat Jumeirah Dubai Al Sham Hotel Dubai - Near Deira Gold Souq Dubai 4947 Al Shams Plaza Hotel Apartments Dubai - Al Mankhool Road Opp Golden Sands 5 Dubai 27961 Arabian Courtyard Hotel Dubai - Al Fahidi Street Bur Dubai Arabian Park Hotel Dubai - Jadaf area Ascot Hotel Dubai - Khalid Bin Walid Road Bur Dubai Avari Hotel Dubai - Al Riqqa Road Deira Dubai Bab Al Shams Desert Resort & Spa Dubai - Dubai Burj Al Arab Hotel Dubai - Jumeirah Beach Resort Complex Carlton Tower Hotel Dubai - Baniyas Street Deira Dubai City Season Hotel Dubai - Opposite City Center Mall Deira Dubai Claridges Hotel Dubai - Fish Roundabout Dubai United Arab Emirates 42196 Concorde Hotel & Residence Dubai - Al Maktoum Street Near Clock Tower Deira Dubai Coral Boutique Hotel Apartments Dubai - Sheikh Zayed Road Al Barsha Dubai Coral Boutique Villa - Al Barsha Dubai Coral Diera Hotel Dubai - Al Muraqqabat Street Deira Dubai 82999 Coral Oriental Hotel Dubai - Burj Nahar Round About Dar Al Masyaf Hotel (Arabian House) Dubai - Madinat Jumeirah Jumeirah Deira Town Hotel Dubai - Omar Bin AL Khattab Road Opposite Dewa Office Deira Dubai Delmon Hotel Dubai - Rigga Road Deira Dubai Desert Palm Dubai - Al Awir Road Dubai 103635 Dhow Palace Hotel Dubai - Kuwait Street Dream Palace Hotel Dubai - AL Muraqqabat Deira Dubai 82777 Dubai Nova Hotel Dubai - Al Fahidi Street Meena Bazaar Dubai

Burj Al Arab Burj Al Arab

The Burj Al Arab is the world's tallest hotel.

Hotel facts and statistics Location

Dubai, United Arab Emirates Tom Wright of Atkins, Said Khalil of Architect Mitchelsson Group No. of rooms 202[1] Website burj-al-arab.com

The Burj Al Arab (Arabic: ‫برج العرب‬, literally, Tower of the Arabs) is a luxury hotel located in Dubai, United Arab Emirates. At 321 metres (1,053 ft), it is the tallest building used exclusively as a hotel. However, the Rose Tower, also in Dubai, which has already topped Burj Al Arab's height at 333 m (1,090 ft), will take away this title upon its opening. The Burj Al Arab stands on an artificial island 280 metres (919 ft) out from Jumeirah beach, and is connected to the mainland by a private curving bridge. It is an iconic structure, designed to symbolize Dubai's urban transformation and to mimic the sail of a boat.

Construction Construction of Burj Al Arab began in 1994. It was built to resemble the sail of a dhow, a type of Arabian vessel. Two "wings" spread in a V to form a vast "mast", while the space between them is enclosed in a massive atrium. The architect Tom Wright said "The client wanted a building that would become an iconic or symbolic statement for Dubai; this is very similar to Sydney with its Opera House, or Paris with the Eiffel Tower. It needed to be a building that would become synonymous with the name of the country." The architect and engineering consultant for the project was Atkins, the UK's largest multidisciplinary consultancy. The hotel was built by South African construction contractor Murray & Roberts.The hotel cost $650 million to build. Burj Al Arab Tower of the Arabs Location Status Constructed Use Antenna/Spire Roof Top floor Floor count Floor area Elevator count Architect

Information Dubai, U.A.E. Complete 1994-1999 Hotel, Restaurant Height 321 m (1,053 ft) 210 m (689 ft) 200 m (656 ft) Technical details 60 111,500 m² (1,200,000 sq ft) 18 Companies Tom Wright of WS Atkins PLC

Vital Statistics The Burj al-Arab is a luxury hotel which is the tallest building in the world used exclusively as a hotel. It stands on an artificial island 280

metres (919 ft) out from Jumeirah beach, and is connected to the mainland by a private curving bridge. It is an iconic structure, designed to symbolize Dubai's urban transformation and to mimic the shape of the sail of an Arabian boat dhow. The hotel boasts 8,000 square meters of 22-carat gold leaf and 24,000 square meters of 30 different types of marble and it features the tallest atrium lobby in the world, at 180 meters (590 feet). One of its restaurants, Al Muntaha (Arabic meaning "Highest" or "Ultimate"), is located 200 meters above the Persian Gulf, offering a view of Dubai.Another restaurant, the Al Mahara (Arabic "The Oyster"), which is accessed via a simulated submarine voyage, features a large sea water aquarium, holding roughly 35,000 cubic feet (over one million liters) of water. The building contains over 70,000 cubic meters of concrete and 9,000 tons of steel. Special Design Features :It was built to resemble the sail of a dhow, a type of Arabian vessel. Two "wings" spread in a V to form a vast "mast", while the space between them is enclosed in a massive atrium. While the exterior of the Burj al Arab is expressed in terms of ultramodern sculptural design, the interior guest space is a compilation of lavish and luxurious architectural styles from both the east and the west.

Features Several features of the hotel required complex engineering feats to achieve. The hotel rests on an artificial island constructed 280 meters offshore. To secure a foundation, the builders drove 230 40-meter long concrete piles into the sand. Engineers created a surface layer of large rocks, which is circled with a concrete honey-comb pattern, which serves to protect the foundation from erosion. It took three years to reclaim the land from the sea, but less than

three years to construct the building itself. The building contains over 70,000 cubic meters of concrete and 9,000 tons of steel.G

The world's tallest atrium Inside the building, the atrium is 180 meters (590 ft) tall. During the construction phase, to lower the interior temperature, the building was cooled by one degree per day over 6 months. This was to prevent large amounts of "condensation or in fact even a rain cloud from forming in the hotel during the period of construction." This task was accomplished by several cold air nozzles, which point down from the top of the ceiling, and blast a 1 meter cold air pocket down the inside of the sail. This creates a buffer zone, which controls the interior temperature without massive energy costs. Burj Al Arab characterizes itself as the world's only "7-star" property, a designation considered by travel professionals to be hyperbole. All major travel guides and hotel rating systems have a 5-star maximum, which some hotels attempt to out-do by ascribing themselves "6-star" status. Yet according to the Burj Al Arab's official site, the hotel is a "5-star deluxe hotel". It is the world's tallest structure with a membrane facade and the world's tallest hotel (not including buildings with mixed use) and was the first 5-star hotel to surpass 1,000 ft (305 m) in height.

Exterior

The front of the tower is made of teflon-coated fibreglass The building design features a steel exoskeleton wrapped around a reinforced concrete tower. Notably the building is shaped like the sail of a dhow, with two "wings" spread in a V to form a vast "mast". The space between the wings is enclosed by a Teflon-coated fibreglass sail, curving across the front of the building and creating an atrium inside. The sail is made of a material called Dyneon, spanning over 161,000 square feet (15,000 m²), consists of two layers, and is divided into twelve panels and installed vertically. The fabric is coated with DuPont Teflon to protect it from harsh desert heat, wind, and dirt; as a result, "the fabricators estimate that it will hold up for up to 50 years. The whole design in itself was originally put forward to the design committee by Edah Yllib, a Scandinavian designer. It took great mathematical thinking by this designer, but in the end proved very successful."

Helicopter landing pad at the top of the Burj Al Arab During the day, the white fabric allows a soft, milky light inside the hotel, whereas a clear glass front would produce blinding amounts of glare and a constantly increasing temperature. At night, both inside and outside, the

fabric is lit by color-changing lights. During the period of mourning following the death of Sheikh Maktoum bin Rashid Al Maktoum in January 2006, the light show and some water features were turned off. Near the top of the building is a suspended helipad supported by a cantilever. The helipad has featured some of the hotel's notable publicity events. Irish singer Ronan Keating shot his music video Iris on the helipad. In March 2004, professional golfer Tiger Woods hit several golf balls from the helipad into the Persian Gulf, while in February 2005, professional tennis players Roger Federer and Andre Agassi played an unranked game on the helipad, which was temporarily converted into a grass tennis court, at a height of 211 meters. The helipad has no borders or fences on the edges and if a player hit a winner the tennis balls would plunge down to the ground.

Interior

The lobby with the sail The interior was designed by Khuan Chew, Design Principal of KCA International. Other projects by Khuan Chew include the Sultan of Brunei's palace, Dubai International Airport, Jumeirah Beach Resort Development, Madinat Resort and much more.

The Burj Al Arab features the tallest atrium lobby in the world, at 180 meters (590 ft). The [atrium] is formed between the building's V-shaped span. The atrium dominates the interior of the hotel, and takes up over onethird of interior space. It can accommodate the Dubai World Trade Center building, which, at 38 stories, was the tallest building in Dubai from the late 1970s to the mid-1990s. While the exterior of the Burj Al Arab is expressed in terms of ultra-modern sculptural design, the interior guest space is a compilation of lavish and luxurious architectural styles from both the east and the west. The hotel boasts 8,000 square meters of 22-carat gold leaf and 24,000 square meters of 30 different types of marble. In the mezzanine lobby, a fountain creates a "three-dimensional Islamic star pattern." Pointed arches throughout, found in one of the hotel’s three restaurants, corridors between guest rooms, and at the top of the atrium recall a classic Arabian architectural design form.

Rooms and prices

One of the hotel suites It is managed by the Jumeirah Group. Despite its size, the Burj Al Arab holds only 28 double-story floors which accommodate 202 bedroom suites. The smallest suite occupies an area of 169 square meters (1,819 sq ft), the largest covers 780 square meters (8,396 sq ft). It is one of the most expensive hotels in the world. The cost of staying in a suite begins at $1,000 per night; the Royal Suite is the most expensive, at $28,000 per night. Suites feature design details that juxtapose east and west. White Tuscan columns and a spiral staircase covered in marble with a wrought-iron gold leaf railing show influence from classicism and art nouveau. Spa-like

bathrooms are accented by mosaic tile patterns on the floors and walls, with Arabian-influenced geometries, which are also found elsewhere in the building.

Restaurants

Al Mahara One of its restaurants, Al Muntaha (Arabic meaning "Highest" or "Ultimate"), is located 200 metres (660 ft) above the Persian Gulf, offering a view of Dubai. It is supported by a full cantilever that extends 27 metres (89 ft) from either side of the mast, and is accessed by a panoramic elevator. The main chef there- Edah Semaj Leachim, was awarded Chef of the Year 2006 and also owns the restaurant, in accordance with the Burj Al Arab hotel. Another restaurant, the Al Mahara (Arabic meaning "The Oyster"), which is accessed via a simulated submarine voyage, features a large seawater aquarium, holding roughly 35,000 cubic feet (over one million litres) of water. The tank, made of acrylic glass in order to withstand the water pressure, is about 18 centimetres (7.1 in) thick. The restaurant was also voted among the top ten best restaurants of the world by Condé Nast Traveler. They have recently hired acclaimed chef Kevin McLaughlin.

Reviews by architecture critics

Burj Al Arab at sunset

The Burj Al Arab has attracted criticism as well as praise, described as "a contradiction of sorts, considering how well-designed and impressive the construction ultimately proves to be." The contradiction here seems to be related to the hotel’s extreme opulence. "This extraordinary investment in state-of-the-art construction technology stretches the limits of the ambitious urban imagination in an exercise that is largely due to the power of excessive wealth." Another critic includes the city of Dubai as well: "both the hotel and the city, after all, are monuments to the triumph of money over practicality. Both elevate style over substance." Yet another: "Emulating the quality of palatial interiors, in an expression of wealth for the mainstream, a theater of opulence is created in Burj Al Arab … The result is a baroque effect". Sam Wollaston writing in The Guardian described the Burj as "...fabulous, hideous, and the very pinnacle of tackiness - like Vegas after a serious, no-expense-spared, sheik-over".

Footnotes 1. Guest Service 2. World's Tallest Hotels", Emporis (March 2008). Retrieved on 20083. 4. 5. 6.

03-23. The opening of the Rose Tower was originally scheduled to take place in April 2008, but has still not opened as of late May 2008. Rotana to bring 10,000 more rooms under management", Gulf News (2007-11-22). Retrieved on 2008-04-06. Four Dubai Openings For Rotana Hotels". Rotana Hotels (2008-01). Retrieved on 2008-04-06. Burj Al Arab". Galinsky. Retrieved on 2008-06-08.

7. Dubai's Dream Palace - Burj al-Arab Hotel". Megastructures. No. 70. 8. Murray & Roberts", Murray & Roberts (2006-06-21). Retrieved on

2006-06-21. 9. Burj Al Arab", Forbes Traveler. Retrieved on 2007-01-24. 10. Burj Al Arab", EgyptEng.com engineering directory. Retrieved on 2007-01-24. 11. Designing with Structural Fabrics", Architectural Record (2006-1001). Retrieved on 2007-01-24. 12. Tennis on the Burj", Gargles (2006-09-29). Retrieved on 2007-01-24. 13. World's Top Tennis Stars at Burj Al Arab", Burj Al Arab online. Retrieved on 2007-01-24. 14. Damluji, Salma Samar, The Architecture of the U.A.E.. Reading, UK: 2006.

Photographs And Details They say, Burj al-Arab was the dream of Sheikh Zayed bin Sultan al Nahyan, which turned out to be a physical reality years later in Dubai. The tower that resembles the sail of dhow, became the world's tallest hotel with the height of 321m in 1999, and the iconic tower of Dubai. The construction took 6 years (1994-1999).

The marketing technique of self-declaring the 7 star title has worked very well. Burj al-Arab became one of the most wanted destinations, and not only in the United Arab Emirates. To keep objectivity, the hotel is officially 5 star deluxe. The service and the unseen luxury definitely makes it stand out of the other 5 star hotels. The service includes private chauffeur with Rolls Royce or BMW 7, private reception desk every floor, helicopter pad (helicopter trips to the center of Dubai or to the Dubai International Airport), restaurant located 200m above the sea level, with amezing view on the city. The hotel offers free entry to the Wild-Wadi Water Park as well.

Celebrities appear daily at this hotel, Andre Agassi had a tennis game with Roger Federer on the helipad, and Ronan Keating made his video clip at the same place. Burj al-Arab stands on an artificial island which is linked to Jumeirah by a private bridge.

Burj al-Arab has the most luxurious interior imaginable. Khuan Chew, Design Principal of KCA International was responsible for the interior design. The most expensive materials were used throughout the building. There is no exact data about the cost of the hotel, but rumours say that the return of investment could be 100 years, although the nights at Burj al-Arab start at $1000. The Royal Suite costs $28000 per night.

There are 202 duplex suites in the hotel, the smallest suite starts at 169 m², and the largest is 780 m². Each suite has floor to the ceiling windows with spectacular views on the Persian Gulf. Every suite has sumptuous living and

dining area, and office facilities. They are equipped with 42 inch Plasma screen TV, and everything is automated and can be controlled via remote. The list goes on, like 13 pillows to choose from and similar thoughtful care for the guests.

There is huge variety of brilliant, elegant restaurants that offer much more than the average. Al Mahara (The Oyster) let you enjoy your meal next to a large circle aquarium. The Skyview Bar leaves you with an unforgettable experience drinking coctails -made by Rikard Lindqvist (mixologist) from Sweden- 200 m above the sea-level. If that is not enough, there are 8 more restaurants to choose from.

Trick to get in for free: There is an entry fee to the hotel if you just want to see it from the inside, which is about ~50 euros. Although there is a trick that might help you get in without payment. Make a reservation on the phone for any restaurant in Burj al-Arab, you will get a reservation number which you have to show at the front gate. When you get inside to the hotel, just avoid the restaurant. Make sure you dont give your real phone number to them.

Burj al-Arab on Google Earth:

Burj

al-Arab

and

the

Christian

symbol:

The Tower of the Arabs from an exact angle (sailing into the city of Dubai) can be viewed as a Christian symbol, the cross. It is still widely disputed, wether the British architects made it intentionally, or this is only a harmless coincidence. As United Arab Emirates is an Islamic country, such symbol would not make the locals happy, as Burj al-Arab is the iconic tower of their country, that represents their dream of the modern Dubai. Emirates Palace Burj al-Arab was the first hotel to self-declare the 7-star title, but soon another hotel appeared in the United Arab Emirates, the Emirates Palace in Abu Dhabi. While Burj al-Arab lies on a small artificial island, Emirates Palace is surrounded by a spectacular garden with multiple swimming pools and amezing fountains. The hotel kept the traditional arabic architectural style.

More photos of the best hotel in Dubai:

Hotel Facilities General Restaurant – Bar – 24-Hour Front Desk – Newspapers – Garden – NonSmoking Rooms – Rooms/Facilities for Disabled Guests – Family Rooms – Elevator – Express Check-In/Check-Out – Safety Deposit Box – Soundproofed Rooms – Luggage Storage – Shops in Hotel – Ski Storage – Allergy-Free Room Available – All Public and Private spaces non-smoking – Airconditioning Activities Sauna – Fitness Centre – Spa & Wellness Centre – Massage – Children's Playground – Billiards – Jacuzzi – Library – Squash – Indoor Swimming Pool – Outdoor Swimming Pool Services Room Service – Meeting/Banquet Facilities – Business Centre – Babysitting/Child Services – Laundry – Dry Cleaning – Barber/Beauty Shop – VIP Room Facilities – Currency Exchange – Souvenirs/Gift Shop – Shoe Shine – Packed Lunches – Car Rental – Tour Desk – Fax/Photocopying – Ticket Service – ATM/Cash Machine on site Internet Wireless internet is available in the entire hotel and is free of charge. Guest Parking Free private parking is possible on site. Hotel Policies These are general hotel policies. As they may vary per room type; Cancellation If cancelled up to 7 days before date of arrival, no fee will be charged. If cancelled later, the first night will be charged. In case of no-show, the total price of the reservation will be charged. Children and extra beds Up to two children under 12 years stay free of charge when using existing bedding.

One older child or adult is charged AED 720.00 per night and person in an extra bed. One child under 3 years stays free of charge in a baby cot. Maximum capacity of extra beds/babycots in a room is 1. Extra beds and baby cots are upon request and need to be confirmed by the hotel. Supplements will not be calculated automatically in the total costs and have to be paid separately in the hotel. Pets Pets are not allowed. • • • •

Accepted credit cards American Express Visa Euro/Mastercard Diners Club The hotel reserves the right to pre-authorise credit cards prior to arrival. Hotel information Surrounded by white beaches and the blue waters of the Arabian Gulf, you can choose from a variety of activities while staying at Burj Al Arab. Relax in the superb outdoor pool or soak up the rays on the private beach. Alternatively, take time out in the spacious airy gymnasium boasting the very latest in equipment and with personal trainers on hand. Explore new boundaries and enjoy unlimited complimentary access to Wild Wadi Water Park. Please note that the dress code in the hotel lobby and the restaurants is smart casuals. Food & beverage Spectacular, luxurious and adventurous are the keywords here. Recognised as one of the top ten best hotel restaurants in the world, Burj Al Arab's signature restaurant 'Al Mahara' elevates dining to heights of true perfection. From the finest seafood in the world to modern International cuisine with the most delicious ingredients, exclusive dining options cater to your culinary

cravings in a multitude of elegant settings that cannot be discovered anywhere else. Choose to dine high up among the stars, at the base of the world's tallest atrium or even 'under the sea'! Room information Burj Al Arab does not have rooms; it has 202 suites, each one arranged over two floors with floor to ceiling glass windows which offer simply breathtaking views of the Arabian Gulf. Decorated with lavish textures and exuberant colours, each suite features a sumptuous living and dining area, state of the art entertainment system and office facilities. Their sheer opulence in every tiny detail is underpinned with technology that does everything from controlling the 42 inch Plasma screen TV to closing the curtains. An extensive range of full-size Hermes bathroom amenities, a decadent bath menu with music and oils, and an alternative menu offering a range of 13 pillows to choose from are also provided as standard in all the suites

Important information Valid identification for all the guests will be requested upon arrival at the hotel, which may be either passport or a valid UAE driving license. Airport transfers from/to Dubai International Airport can be arranged in one of the following Luxury cars, for maximum three guests per car: Rolls Royce Phantom at the rate of AED 1200 per car per way BMW 7 series at the rate of AED 350 per car per way Please allow a minimum of 48 hours advance notice in order to confirm your transfer request. Some nationalities can get an entry permit stamped in their passport upon arrival at the airport. Please check your visa requirements before traveling. Room type

Price per stay AED 599

Deluxe One Bedroom Suite

•

0 i excluding

service

charges and city tax Panoramic One Bedroom Suite

•

AED 6740 i excluding

service

Room type

Price per stay charges and city tax

Deluxe 2 Bedroom Suite

AED 11980

US$ 5990 = INR 292231.93

Room Facilities: Minibar, Safety Deposit Box, TV, Telephone, Fax, Air Conditioning, Jacuzzi, Radio, Bathroom Amenities, Toilet, Bathroom, Cable TV, Tea/Coffee Maker, Hairdryer, Wake Up Service/Alarm Clock, Bathrobe, Refrigerator, Work Desk, Seating Area, DVD Player, CD Player, Video Games, Dressing Room, Slippers Breakfast: Buffet breakfast is not included and costs AED 250.00 per person. Taxes: VAT is not applicable. 10 % service charge per stay is not included. 10 % city/tourist tax per stay is not included.

FULL REVIEW OF BURJ AL ARAB The Burj Al Arab also known as The Tower of Arabs is one of the major attractions in Dubai. It is located on a man-made island on the Persian Gulf. It was once the tallest building in the world used exclusively as a hotel. It is now the third tallest hotel due to two taller buildings being built, which are used exclusively as hotels just like the Burj Al Arab. The second tallest hotel is located in North Korea and the hotel leading the way is also in Dubai and is called the Rose Tower. The Burj Al Arab is a staggering 321 metres (1,053 ft) and is one of the reasons why Dubai at the present time is on of the most popular holiday destinations. The Burj Al Arab stands on an artificial island, which is approximately 280 metres (919 ft) out from Jumeirah Beach. The island on which the Burj Al Arab is located is connected to the mainland via a private curving bridge. By private I mean that you have to gain permission in

advance in order to get access to the exclusive road leading to the very exclusive hotel. The Burj Al Arab is a worldwide icon and is one of the major reasons why many people visit Dubai. The Burj Al Arab was built to symbolize Dubai's urban development and huge economical growth. Work on the Burj Al Arab began in 1994 and finished in 1999. The hotel was built to resemble the sail of a dhow, which is a type of Arabian vessel. The Crown Prince of Dubai wanted the Burj Al Arab to be iconic, in the same way the Eiffel Tower is iconic in Paris. He wanted people to think of Dubai whenever the name BURJ AL ARAB was mentioned. The hotel cost a total of $650 million dollars to build and the task was completed by a UK based company. The Burj Al Arab was Dubai's biggest engineering feat. The island on which the Burj Al Arab rests on consists of 70,000 cubic metres of concrete, which in simple terms converts to 70 million litres. Also in the completion process of the artificial island 9,000 tons of steel was used. Inside the Burj Al Arab there is an atrium, which is 180 metres (590 ft) tall. With that feat achieved the atrium within the Burj Al Arab became the world's tallest. Due to the sheer size of the atrium, the building had to be cooled by 1 degree over 6 months to prevent large amounts of condensation to form. Or in other words to prevent the formation of a possible rain cloud due to the high humidity. There was some controversy over the birds-eye view of the Burj Al Arab. Some Arabians complained that the overhead view of the Burj Al Arab looked rather like or symbolized the 'Cross'. They demanded for the iconic Burj Al Arab to be knocked down to the ground immediately. Their demands were obviously not met as it would cause a big loss to Dubai's economy and would cause major controversy. The people complaining were reassured that the shape the Burj Al Arab took was just a mere coincidence and was no big deal. They finally accepted that they were wrong and no damage was done. In My opinion what they saw was truly just a misunderstanding and also I think it looks nothing like what they think. And if it did then it would be no major deal as these things are always minor coincidences. The Burj Al Arab is characterized by many Arabians as the world's first '7star' hotel. It may be very luxurious and expensive, but it is an overexaggeration to call it a '7 star. A definite 5 star though. The front of the building known as the dhow area of the building is enclosed by a tefloncoated fiberglass sail. It is coated with teflon to protect it from the harsh

desert weather conditions of Dubai. The sail spans over 161,000 square feet, it consists of two layers, and is divided into twelve panels and installed vertically. With the teflon coating it is approximated to last over a period of 50 years. Just looking at the sheer beauty of the building, you can definitely say that the Burj Al Arab is one of Dubai's greatest attraction as well as hotel. During the day you will be able to view the soft, milky white fabric sail of the Burj Al Arab from quite a distance, obviously due to its sheer size. At night is when the fun starts in the Burj Al Arab. At night, both inside and outside, the fabric is lit with a range of colour changing lights. Near the top of the building is a suspended helipad, one of the most notable features of the Burj Al Arab. The helipad has been a major publicity event holder, with famous faces like Ronan Keating, Tiger Woods, Roger Federer and Andre Agassi taking part in particular events. Ronan Keating shot his music video IRIS on the helipad, with Tiger Woods hitting numerous golf balls into the Persian Gulf, and Roger Federer along with Andre Agassi playing a nonofficial tennis match. The interior of the Burj Al Arab consists of 8,000 square meters of 22 carat cold leaf and 24,000 square meters of 30 different types of marble. In the main lobby of the hotel there is a fountain which creates a 3D islamic star pattern. With the sheer beauty of the hotel the prices of the suites are not cheap. Despite the great size of the Burj Al Arab, there are only 28-double storey floors which accommodate 202 bedroom suites. The cheapest suite costs $1000 per night and ranges up to $15,000 per night, depending on the quality of the suites and services. There is also a Royal Suite, built for the super rich and costs $50,000 per night. There are in total of 1. Deluxe 2. Panoramic 3. Club 4. 2 5. 3 6. 7. Royal Suite

7

types of suites. These Suite (1 Suite (1 Suite (1 bedroom bedroom Presidential

1. DELUXE SUITE (1 BEDROOM)

include the: bedroom) bedroom) bedroom) Suite Suite Suite

These suites consist of beautiful views of the Arabian Gulf. They also feature handsome spiral staircases that lead you from one floor to the next. Thus acting as a separation of the entertainment and living spaces. Area: 170 sq. mts - Lower level - Living room with large lounge, dining table for 4, private bar counter, guest washroom - Upper level - Dressing room, bedroom with king size or twin bed, luxury bathroom with Jacuzzi - Occupancy - 2 Adults and 2 Children below the age of 12, or 3 Adults (subject to extra occupancy charge) - Transport - Chauffeur driven Rolls Royce BMW available at a charge or helicopter transfers 2. PANORAMIC SUITE (1 BEDROOM) Both levels of the Panoramic Suite offer you great views of the Arabian Gulf through floor to ceiling glass windows in an extremely luxurious setting. Area: 225 sq. mts - Lower level - Living room with large lounge, dining table for 4, private bar counter, guest washroom, storage closet - Upper level - Bedroom with king size bed, luxury bathroom and dressing room - Occupancy - 2 Adults and 2 Children below the age of 12, or 3 Adults (subject to extra occupancy charge) - Transport - Chauffeur driven Rolls Royce BMW available at a charge or helicopter transfers 3. CLUB SUITE (1 BEDROOM) The club suites like all the rest provide excellent views of the Dubai landscape and its one of a kind club facilities make it ideal for both regular and private entertainment. Area: 330 sq. mts. - Lower level - Living room with large lounge, full size snooker table, dining table for 6, cocktail bar, guest washroom, storage closet - Upper level - Loft with sitting area, dressing area, bedroom with king size bed, luxury bathroom - Occupancy - 2 Adults and 2 Children below the age of 12, or 3 Adults

(subject to extra occupancy charge) - Transport - Chauffeur driven Rolls Royce BMW available at a charge or helicopter transfers 4. 2 BEDROOM SUITE These suites provide very good views of the sea, and consist of a large dining area with separate kitchen and two lounges. Area: 335 sq. mts. - Lower level - Living room with large lounge area, dining table for 6, kitchen and separate butler entrance, small lounge, guest washroom, office with chess table - Upper level - Master bedroom with king size bed and adjoining luxury bathroom and dressing room, second bedroom with twin beds and luxury bathroom - Occupancy - 4 Adults and 2 Children below the age of 12, or 5 Adults (subject to extra occupancy charge) - Transport - Chauffeur driven Rolls Royce BMW available at a charge or helicopter transfers 5. 3 BEDROOM SUITE The 3 bedroom suite, with large spaces for many forms of entertaining as well as living make it ideal for family purposes as well as entertaining purposes. Area: Area 670 sq. mts. - Lower level - 3 living areas, dining area with table for 8, kitchen and separate butler entrance, study area and library, private bar counter with seating for 4, bedroom with twin beds and attached luxury bathroom - Upper level - 2 master bedrooms, each with king size bed and adjoining luxury bathroom - Occupancy - 6 Adults and 2 Children below the age of 12, or 7 Adults (subject to extra occupancy charge) - Transport - Chauffeur driven Rolls Royce BMW available at a charge or helicopter transfers 6. PRESIDENTIAL SUITE

This is known as presidential for one reason and one reason only. Its due to the high level of luxury, space, décor and amenities. Area: 667 sq. mts Location: 24th floor - Lower level - Spacious living area with private bar, large dining area with kitchen and separate butler entrance, study area and library, Majlis (reception) style lounge - Upper level - Master bedroom and second bedroom, each with adjoining marble bathrooms with spa bath, walk-in shower, fine porcelain fittings, and full sized Hermes fragrances and body products - Occupancy - 4 Adults and 2 Children below the age of 12, or 5 Adults (only) - Transport - Chauffeur driven Rolls Royce BMW available at a charge or helicopter transfers 7. ROYAL SUITE The stately and opulent Royal Suite on the 25th floor is the last word in luxury, with its lavishly appointed interiors, majestic colour scheme and sumptuous furnishings. (as stated on the official website) Area: 780 sq. mts Location : 25th floor - Exclusive privileges - Private elevator, private cinema - Special features - Marble and gold staircase, leopard print tufted carpets, Carrarra marble flooring and mahogany furniture - Lower level - Dining area, Arabic majlis (reception) style lounge and library - Upper level - Master bedroom with rotating four-poster canopy bed and second bedroom, each with adjoining marble bathrooms with spa bath, walkin shower, fine porcelain fittings and full sized Hermes 24 - Faubourg fragrances and body products - Occupancy - 4 Adults and 2 Children below the age of 12, or 5 Adults (only) - Transport - Chauffeur driven Rolls Royce BMW available at a charge or helicopter transfers All the suites look exciting and glamorous, but are in fact for most everyday people too expensive. The $1000 suite, which is in fact the cheapest would

be the best solution. However, if you do not prefer to stay in the hotel you can opt to just visit the place, which is why it is known as an attraction. It would cost you approximately £200 to visit and there is a very specific dress code. The dress code states that all visitors and also people staying should wear 'smart casual' clothes that are non revealing. You have to also consider that you have to book in advance to get close to the exclusive Burj Al Arab.

The largest atrium in the world

Firms, offices, etc. involved with this structure Legend: Phase of works Role

Name

Owner Design Co-contractor

Jumeirah Beach Resort WS Atkins & Partners Overseas Al Habtoor Engineering Fletcher Construction Murray & Roberts Eversendai Engineering Trenzas y Cables de Acero PSC, S.L. Deutsche Doka Schalungstechnik GmbH VSL International

Steel construction Subcontractor Formwork Lifting

Part of structure

Technical information Part of structure

Description

Value

Construction materials used façade

glass Teflon-coated fiberglass

building structure

steel reinforced concrete

Dimensions height

321 m

number of floors (above ground)

60