Bsba Revise

D I P O LO G M E D IC A L C E N T E R C O LL E G E F O U N D A T I O N S ta . F i lo m e n a , M i b a n g, D i p ol og C ity R E V I SE D CU R R I C U L U M O F B A C H E L O R O F S C IE N C E I N B U S I N E S S A D M I N I S T R A T I O N M a jo r i n M a r k e tin g E f f ectiv e S Y 2008-20 09

FIR S T Y E AR F irs t S em e st er S U BJ EC T S

D ES CR IP TI VE T IT LE

____ ____ ____ ____ ____ ____ ____ ____ ____ ____

C o m m u n ic at ion Art s 1 S in in g n g P a kikip a g ta las ta sa n C o lle g e Alg e b ra B iolo g ic a l S cie n c e Ge n e r al P s yc h o lo gy P r in c ip le s o f Ma n a g em e nt M a th e m a tic s o f In ve s tm en t F u n d a m e n ta ls o f G ym n as tic s Na tio n al S e rvic e Tr a in in g P r o g ra m

En g . 1 Fil. 1 M ath 1 Na t S c i 1 P s ych M g t. 1 BM 1 P .E. 1 NS T P 1 O rie n ta tio n

U N IT S

P R E -R EQ U IS IT E

3 3 3 3 3 3 3 (2) (3) (1) 21

S e co n d S em es ter S U BJ EC T S

D ES CR IP TI VE T IT LE

____ ____ ____ ____ ____ ____

C o m m u n ic at ion Art s 2 P a g b as a at p ag s u la t sa Ib a ’t ib a n g D is ip lin a F o re ig n La n g u a ge P h y sic a l S cie n c e P r in c ip le s o f Ma rk et in g In tr o d u c tion to In fo r m at io n T ec h n o lo g y w ith S o ftw ar e Ap p lic at ion s A rt , M a n & S oc iet y A p p lie d to Bu sin e ss D an ce a n d R hy th m ic Ac tivitie s Na tio n al S e rvic e Tr a in in g P r o g ra m

En g . 2 Fil. 2 La n g . Na t s ci 2 M ktg . 1 Co m p 1

_ _ _ _ Hu m 1 _ _ _ _ P .E. 2 _ _ _ _ NS T P 2

U N IT S 3 3 3 3 3 3 3 (2) (3) 21

P R E -R EQ U IS IT E E ng. 1 F il 1 E ng. 1

P .E. 1 N ST P 1

S E CO N D S E M E S T ER F irs t S em e st er S U BJ EC T S

D ES CR IP TI VE T IT LE

_ _ _ _ En g . 3

O r al B u s in e ss C o m m u n ic at ion an d P e rs o n a lit y En h an ce m en t ( w ith La b o ra to r y) F u n d a m e n ta ls o f A c co u n t in g S o c ie ty, Cu ltu re w / F am ily P lan n in g B u s in e s s S o ftw a re Ap p lic at io n s In tr o d u c tion to M ac ro e c o n o m ic s (w / Ag r ar ian R e fo r m a n d Ta xa tio n ) B u s in e s s F in an ce a n d th e Ph il. F in an c ia l S yst em B u s in e s s S t atis tic s Ga m es a n d S p o rt s

____ ____ ____ ____

Ac c tg . 1 S o cio Co m p 2 Ec on . 1

_ _ _ _ Fin . 1 _ _ _ _ BM 2 _ _ _ _ P .E. 3

U N IT S

3 3 3 3 3 3 3 (2) 21

P R E -R EQ U IS IT E

E ng. 2

C om p. 1

M a th 1 P .E. 2

S e c on d S e m es te r S U BJ EC T S

D ES CR IP TI VE T IT LE

____ ____ ____ ____ ____ ____ ____ ____ ____

B u s in e s s C o m m u n ic at ion ( w ith Te ch n ica l W r itin g ) M a rk et in g R e s ea r ch P a rt n e rs h ip a n d C o rp o r at io n A cc o u n t in g B u s in e s s P s yc h o lo g y H u m an B eh a vio r in an O r g an iz at ion En tre p re n e u rs h ip , Fr a n ch is in g & S m a ll Bu s in es s M g t. In tr o d u c tion to M ic r oe c o n o m ic s Th e o ry an d P o lic y P o litic s an d G o ve rn an ce ( w ith New P h il. Co n s titu tio n ) S w im m in g

En g . 4 M ktg . 2 Ac c tg . 2 & 3 Bu s . Ps y ch M g t. 2 En t. Ec on 2 P o l S ci P .E. 4

U N IT S 3 3 3 3 3 3 3 3 (2 ) 24

P R E -R EQ U IS IT E E ng. 3 M k tg . 1 A c c tg . 1 P s y ch 1 M gt. 1 E co n . 1 P .E. 3

T H IRD Y E AR F irs t Sem e st er SU BJ EC T S

D ES CRIP TI VE T IT LE

____ ____ ____ ____ ____ ____ ____ ____

C all C en ter Tra inin g 1 ( w it h L a borat ory ) Logic a nd Critical T hinking Income T axa tion C onsu me r B eh avior with Re se a rch Applica tions Product Ma na ge me nt H um an Re source M an age m ent Qua ntita tive T echnique s in B usine ss Philippine H istory and Public Service

Eng. 5 Philo Ta x 1 M ktg. 3 M ktg. 4 M gt. 3 BM 3 Hist 1

UN IT S 3 3 3 3 3 3 3 3_ 24

P RE -R EQ U ISIT E E ng. 3 A cctg. 2 & 3 M k tg. 2 M k tg. 2 M gt . 2 BM 2

Sec ond Se m es te r SU BJ EC T S

D ES CRIP TI VE T IT LE

____ ____ ____ ____

C all C en ter Tra inin g 2 ( w ith L abora tory ) Rizal's Life , W orks an d W rit in gs T ota l Qua lity M an age m ent (T QM) Principle s and T e chnique s of Print a nd Non-T raditiona l A dve rtising (w/ Photo Shop, Adobe , a nd Core l A pplica tions) Le ctu re -2 units ; L ab. -2 un it s St ra te gic M a rk etin g M a na gem en t La w on Obliga tion an d Contracts Philippine Lite ra ture

Eng. 6 Hist. 2 M gt. 4 M ktg. Ad 1

____ M ktg. 5 ____ La w 1 ____ Lit

UN IT S 3 3 3 4 3 3 3_ 22

P RE -R EQ U ISIT E E ng. 5 M gt . 3 M k tg. 1 M k tg. 4 12 un its En glish

FO UR TH YE A R F irs t Sem e st er

SU BJ EC T S

D ES CRIP TI VE T IT LE

____ M ktg. 6 ____ M ktg. 7 ____ M ktg. 8

M a rk et ing a nd Sa les M ana ge me nt D ist ribut ion Syste m and C ost A na lysis Re ta il M a nage m ent ( w ith F ocus on M erchandising, Ope rat ions a nd Busine ss D eve lopme nt ) Principle s and T e chnique s of B roa dcasting A dve rtising Se rvices M arke ting M ana gem e nt Inte rnat iona l M arke ting La w on Ne got ia ble In strum ent s

____ ____ ____ ____

M ktg. Ad 2 M ktg. 9 M ktg. 10 La w 2

UN IT S 3 3 3 3 3 3 3_ 21

P RE -R EQ U ISIT E M k tg. 5 , M gt. 3 M k tg. 4, M kt g. 5 M k tg. 7 M k tg. Ad 1 M k tg. 2 M k tg 5, M gt . 4 Law 1

Sec ond Se m es te r

SU BJ EC T S ____ ____ ____ ____

M ktg. M ktg. M ktg. M ktg.

____ La w 3

N O TE :

D ES CRIP TI VE T IT LE 11 12 13 14

Profession al Sa lesm anship D irect M arke ting F ea sibilit y Study Sk ills D ev elopm ent (M A RK ETING PRAC TICU M )) (Optiona l: Inte rna tiona l Pra ct icum in Singa pore) La w on S ale s

UN IT S 3 3 3 6 3_ 18

P RE -R EQ U ISIT E M k tg. 5, M gt . 2 M k tg. Ad 2, M ktg. 5 M k tg. 2 L aw 2

S tu d e n ts sh o u ld m a in ta in a g rad e o f n o t le ss th a n 8 2% in a ll m a jo r su b j ec ts.

D IP O LO G M E D ICA L CE N T E R CO L LE GE FO U N D A T IO N S t a . F i lo m e n a, M ib a n g , D ip o l o g C i t y B U S I N E S S A N D M A N A G E M EN T E D U C A T IO N D E P A R T M EN T

C U R R IC U LU M C L U S T E R N u m b e r o f U n its C u rri c ulu m O u tlin e G e n e ra l E d uc a ti o n C o u rs e s 1 . H um a n itie s C luste r C o m m un ic a tio n A r ts 1 C o m m un ic a tio n A r ts 2 C a ll C e n te r T ra inin g 1 w / L ab C a ll C e n te r T ra inin g 2 w / L ab F o re ign La n gua ge S in ing ng Pa kikip ag ta la s ta s a n P an itik an g F ilipino P hilip pine L ite ra ture L o gic a nd C ritic a l T hin king A r t, M a n, & So c ie ty A pp lie d to B us in e ss

DMC

3

4 . Life & W o rk s o f R iz a l Riza l's L ife a nd W o r ks

S U B -T O T A L

21

9

3 3 3 3 3 3

3 21

3 . So cia l S cie nc e C lu s te r S o c ie ty, C ulture w / Fa m ily Pla nn in g G e ne ra l Psy c ho lo g y B us ine s s P sy ch o lo gy I ntr o duc tio n to M ac ro -E c o no m ics w / A gra ria n Re fo rm a nd T ax a tio n P hilip pine H isto ry a nd Pub lic S e rvic e

D i ff e re n c e

U nits 3 3 3 3 3 3 3 3 3

30 2 . M a th / Sc ie nc e C lu ste r C o lle ge A lge b ra M a the m a tic s o f In ve stm e n ts B us ine s s S tatis tic s Q ua n tita tiv e T e ch niqu e s in B usin e ss N atura l S cie n ce G e ne ra l Phy sic s I ntr o duc tio n to In fo rm a tio n T e c h no lo gy w / So ftw a re A pplic a tio n s

CH ED

15

6

15

12

3

3

3

-

3 3 3 3 3

3

69

51

18

N u m b er of Un its Cu rri culu m O u tlin e B asi c B u si ness C ore 1. M an agem ent P rin cip les o f M anagem en t H um an Behavior i n an O rganization 2. M ark etin g P rin cip les o f M arketing 3. Acco unting Fun dam entals o f Accou nting 4. Bu siness Com m u nication O ral Business Co m m u nication and Personali ty En hancem ent (w / L ab orato ry) Business C om m un ication (w / Technical W riting) 5. Fin an ce Business Fin an ce and the Phil. Finan cial S ystem 6. Com pu ter 2 Business S oftw are App licatio n

DMC

CH ED

Di ffer enc e

Units

3 3 3 3

3 3

3 3

S UB -T O TA L

24

21

3

27

21

6

B usin ess Ed u cation Co re Intr oduction to M icroeco nom ics Theory an d P olicy P artnership and Corpo ration Acco unting L aw on O blig atio n an d Contracts L aw on Neg otiable In strum en ts L aw on S ales Incom e Taxatio n H um an R eso urce M an agem ent Total Q uality M anagem en t (TQ M ) P olitics an d Go vern an ce (with New P hil. Con stitutio n) S UB -T O TA L

3 3 3 3 3 3 3 3 3

N u m b e r of U n its C u rri c ulu m O u tlin e

DMC

P ro fe s si on a l C o ur se s

3 3

4 3 3 3 3

3 3

S U B -T O TA L

28

El ec ti ve s

4

3 3 3 3 3 3

S U B -T O TA L

S U B -T O TA L

24

U n its

C o ns um e r B e h av io r w ith Re se a rc h A pplic a tion s S e rvic e s M a rke ting M a na ge m en t I nte r na tio na l M ark e ting D ire c t M a rke ting F e a sibility S tu dy E ntre pre ne ur sh ip , F ra nc h is ing & Sm a ll B us ine s s M g t.

S kills D e ve lopm e n t (M a rke ting Pra c tic um )

Di ff e re n c e

U n its

M a rke ting Re s ea rc h P roduc t M a na ge m e n t P rin cip le s a nd T e c hn iq ue s o f P rint an d N on-T ra ditiona l A dve r tisin g ( w / Pho to Sho p, A dob e , a nd C ore l A pplic a tion s) Le c ture -2 units; La b. -2 u nits S tra te gic M a rke ting M a na ge m e nt P rin c ip le s a nd T e c hniq ue s of B roa dc a sting A dv e rtis in g M a rke ting a nd Sa le s M an a ge m e nt D is tr ibution Sys tem a nd C os t A na lys is R e ta il M a na ge m e n t ( w ith F oc us on M e rc h a ndis in g,O pe ra tions an d B u sine s s D e ve lop m e nt) P rofe s siona l S a le s m a ns hip

P ra c tic u m / W o rk In te gr a te d L e a rn in g

C H ED

18

15

3

6

-

U n its

6 6

Number of Units Curriculum Outline P.E./NSTP/ ORIENTATION Fundamentals of Gymnastics Dance and Rhythmic Activities Games and Sports Swimming National Service Training Program 1 National Service Training Program 2 Orientation

SUB-TOTAL TOTAL (OVERALL)

DMC

CHED

Difference

(15)

(14)

(1)

Units (2) (2) (2) (2) (3) (3) (1)

172 138 34 ======================