Bs - Csr.docx

Economic Responsibilities In 2016, Focus Point had opened 21 new outlets which included 13 outlets and 8 whoosh. But 17 outlets of Focus Point had strengthen because of their underperforming. Besides that, Focus Point had a total number of 71 franchise outlets. Focus Point now had started to date built total number of 114 own outlets which also including 96 Focus Point outlets and 18 Whoosh outlets. Focus Point joined force with Focus Point Caring Hearts Charity Foundation and National Blood Bank Malaysia to organise blood donation. The users who participated in this event were the staff of Focus Point and their customers. At last, they had collected total of 68 pints of blood.

Legal Responsibilities

Ethical Responsibilities Focus Point also try to continue to improve their staff`s workforce. They had done many things that can enhance their optometrists and opticians, management team and operational staff knowledge and skills. They had organized some training like Professional Selling Skills Training, Oculus RGP Lens Training and Briefing, Trainee Manager Program and more.

Philanthropic Responsibilities During the celebration of Christmas festival, Focus Point Caring Hearts Foundation had go and visited the TI- Ratana Welfare Society Malaysia (the “Home”). Focus Point also had donated the amount of RM5000 to Home. Besides that, Focus Point also providing gifts and foods to Home which worth RM5000. Besides that, during 2012, a part of Group`s corporate social responsibility had provided free eye screening to the school. In that year also, The Group had visited 10 schools and more than 24000 students screened. The Group also had sponsored eyewear to those students who needed.

Unique Products Focus Point had made different type of their products. Of course, different type of products had different type of material or resources to build up the products. For example the BOSS Man spectacles, the resources that Focus Point used were innovative materials. To build up this spectacle, Focus Point had used some modern material which is metal, flexible carbon fiber and rubber to create a sophisticated, minimalistic profile with a visible double carbon fiber and soft rubber inserts at the temples.

Besides that, Marc Jacobs ad gave Focus Point a glimpse of future things as an Eyewear Collection with come with Spring/ Summer 2016. These spectacles name all start with MARC. The materials and resources that they used were innovative doublewire metal structure outlining the lenses. This can enable the wearers the floating impression.

Core Competences At first, Focus Point was nothing more than a small counter in a shopping centre at Muar, Johor. After few years later, they set up an head office to provide and support them management and operational support in Johor After that an opportunities had arrived, that was to make a decision about to work out a franchise programme. In 7 years, Focus Point had successfully launched more than 70 franchise outlets in Malaysia and Brunei. Not that only, the franchisees of Focus Point also had owned 25% of multiple units of franchise outlet. Focus Point had provided some supports for their franchise such as site selection and design, operation manual, advertising and promotion and more. Franchise had helped Focus Point strengthen up their company as well.