Bret Kerr | Graphic Design Portfolio | 2009 | Smaller File Size

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Books

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Advertising

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Forget Frodo—Ethan Gilsdorf guides readers through fantasy lands far more enchanting than anything you’ll find in Tolkien’s books. —Pagan Kennedy, New York Times Notable author Fantasy. Science fiction. Role-playing games.

by Wendy Harrington

“This is a delightful book—more fun than being a Dungeon Master to a group of high-level mages and thieves.”—A. J. Jacobs, New York Times best-selling author of The Know-It-All and The Year of Living Biblically

After playing Dungeons & Dragons religiously in the 1970s and 1980s, Ethan Gilsdorf went on to become a poet, teacher, and journalist. Based in Somerville, Massachusetts, he publishes travel, arts, and pop culture stories regularly in the New York Times, Boston Globe, and Christian Science Monitor, and has been published in other magazines and newspapers, including National Geographic Traveler, Psychology Today, and the Washington Post. He has also been a guest on talk radio as a fantasy and escapism expert. Follow Ethan’s adventures at www.ethangilsdorf.com. Cover design by Bret Kerr

“Witty, downright funny, poignant, honest and . . . well, wistful. Anyone who has ever embraced ‘escapism’ will understand, and those who haven’t taken that leap of imagination will want to after reading Fantasy Freaks and Gaming Geeks. … Reading Ethan Gilsdorf’s tale conjured my own Dungeons & Dragons and fantasy experiences, vividly.” —R.A. Salvatore, New York Times best-selling author of The Dark Elf Trilogy, and lead storyteller of 38 Studios game company “A fun, quirky, and fresh perspective for those wanting to know more about the amazing world of gaming.” —David Brin, winner of the Nebula, Hugo, and Locus Awards, and author of The Postman, Kiln People, and The Transparent Society “Ethan Gilsdorf’s quest for himself leads through the fantasy world of millions of gamers in a breathless adventure/quest/memoir that is uniquely contemporary. This is at once a primer on the world of gaming, a self-help manual, and a wistful meditation on the passing of real time in a (nearly) virtual world.” —Andrei Codrescu, NPR commentator and author of The Posthuman Dada Guide “An orcs-and-all journey through geekdom, told with affection for every elf, wizard, and Dungeon Master it meets along the way. Fantasy Freaks and Gaming Geeks is for anyone who’s ever been lured by the enchantment and secrets of faraway fantasy worlds; it gives a personal face to the cloak-swishing, wand-yielding, lightsaber-rattling gamer in us all.” —Melissa Anelli, author of Harry, A History: The True Story of a Boy Wizard, His Fans, and Life Inside the Harry Potter Phenomenon

Printed in the United States of America Front cover image courtesy of the author; axe, spine background and parchment © Shutterstock; back cover: top left and right by author; bottom right top (Klingon Col Kasak zanti-Septaric) © Dave Nelson, bottom right © Saul Zaentz Co.; bottom left by the author; bottom left top courtesy of Harry and the Potters; background map by the author

US $24.95 / CAN $31.95

An Epic Quest for Reality Among Role Players, Online Gamers, and Other Dwellers of Imaginary Realms

The Lyons Press Guilford, Connecticut www.LyonsPress.com The Lyons Press is an imprint of The Globe Pequot Press

THE LYONS PRESS

ETHAN GILSDORF

Tens of millions of people around the globe turn away from the “real” world to inhabit others. Movie fanfreaks design costumes and collect Lord of the Rings action figures. Some attend comic book conventions and Renaissance fairs, others play live-action roleplaying games (LARPs). The online game World of Warcraft (WoW) has alone lured twelve million users worldwide. Even old-school role-playing games such as Dungeons & Dragons (D&D) are still wildly popular. Who are these gamers and fantasy fans? What explains the irresistible appeal of such “escapist” adventures? And what could one man find if he embarked on a journey through fantasy world after fantasy world? In an enthralling blend of travelogue, pop culture analysis, and memoir, forty-year-old former D&D addict Ethan Gilsdorf crisscrosses America, the world, and other worlds—from Boston to Wisconsin, New Zealand to France, and Planet Earth to the realm of Aggramar. On a quest that begins in his own geeky teenage past and ends in our online gaming future, he asks gaming and fantasy geeks how they balance their escapist urges with the kingdom of adulthood. He questions Tolkien scholars and medievalists. He speaks to grown men who build hobbit holes and speak Elvish, and to grown women who play massively multiplayer online games. He seeks out those who dream of elves, long swords, and heroic deeds, and mentally inhabit faraway magical lands. Gilsdorf records what lures them—old, young, male, female, able-bodied, and disabled—into fantasy worlds, and for what reasons, whether healthy, unhealthy, or in between.

bret kerr portfolio |

(continued from front flap)

Delving deeper and deeper into geekdom, our noble hero plays WoW for weeks on end. He travels to pilgrimage sites: Tolkien’s hometown, movie locations, castles, and archives. He hangs out with Harry Potter tribute bands. At a LARP, he dresses as a pacifist monk for a weekend. He goes to fan conventions and gaming tournaments. He battles online goblins, trolls, and sorcerers. He camps with medieval reenactors—12,000 of them. He becomes Ethor, Ethorian, and Ethor-An3. He sews his own tunic. He even plays D&D. What he discovers is funny, poignant, and enlightening.

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(continued on back flap)

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Fantasy Freaks and Gaming Geeks hardcover | 4c matte with spot gloss Client: Lyons Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 After careful research into book styles popular with the intended demographic, I chose a picture of the author when he was 15 and a bold type treatment that evokes a maze of letters. Prior to release the book cover has received universal kudos on Facebook groups for the book and within the industry. I also created an animated book trailer based on the cover. Author website banner

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Book Trailer on YouTube (short version)

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bret kerr portfolio | cover design

bret kerr portfolio | cover design

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Bud Stevens, whose murder of a cattle king’s son rang a death knell for an entire South Dakota town

  

William Quantrill, the terror of Civil War–era Missouri

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Jack Slade, who was such an enigma across much of the West—a composite of gentleman and murderer—that he charmed both Mark Twain and Buffalo Bill

Legendary bandits Frank and Jesse James Cold-blooded Sam Brown, who sneered while cutting out a man’s heart but screamed in terror when the tables turned

Cover design by Bret Kerr | Front cover image courtesy of Library of Congress, back cover image © Shutterstock

TwoDot®

Guilford, Connecticut www.GlobePequot.com

OLD WEST

Its wilderness notwithstanding, the Wild West was not necessarily a place to go in search of peace. While many settlers were decent folk, the American frontier’s wide open spaces also attracted unsavory characters in disproportionate numbers, many on the run looking for places to hide while they went on snubbing the law. Badasses of the Old West brings together in one compelling volume tales of the thirty-six worst (and best) robbers, rustlers, and bandits who shaped the history of the Wild West. From the famous, such as Billy the Kid and the Wild Bunch, to the lesserknown but still colorful and wicked Charles Brown and Bud Stevens, it compiles the stories of the most notorious black-hat wearers of a notorious age. Here are just some of the fascinating and forbidding faces you’ll meet:

BADASSES

Thirty-six true tales of the desperadoes, gunslingers, and bad guys who made the Wild West wild

US $16.95 / CAN $21.50

TwoDot® is an imprint of The Globe Pequot Press Printed in the United States of America

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Edited by Erin Turner

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bret kerr portfolio | Cover Design

bret kerr portfolio | cover design

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Warning SIgns paperback | 4c glossy Client: Globe Pequot Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 Adhering to the Self-Help category conventions - I produced a bold book that was telegenic on The Today Show and other tv appearances.

the cover featured on The Today Show

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bret kerr portfolio | series design

Curiosities series re-design paperback | 4c matte with spot gloss 2008 Graphic Design USA Award Winner Client: Globe Pequot Press Software: InDesign CS3, Photoshop CS3, Illustrator CS3

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My inventive re-design of this best-selling but visually stale series boosted sales across the board and won a 2008 Graphic Design USA award. The theme of the nostalgic curiosity box was carried throughout. I also designed the interior of the book. I made the cover inventive, but easily customizable in 6 places per state.

customizable ad campaign

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NY Curiosities author Cindy Perman. (CindyPerman.com)

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The Cheap Bastard’s Guide to Boston will show you:

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• How to gain free entrance to plays, films, concerts, and museums • Where to find free or low-cost classes in anything from yoga to sailing • Where to find half-price meals and free food, including clam chowder, beer, and burgers • How to get a low-cost haircut, color treatment, manicure, or massage

THE

Kris Frieswick, who has lived in Boston on and off for more than twenty years, is a humor, business, and lifestyle writer; an award-winning humor columnist; and a stand-up comedienne. She is a regular contributor to numerous magazines, including Boston Globe Magazine, the Economist, Worth, ® Arrive, Southwest Airlines’s Spirit, and Boston. She lives in Boston’s South End.

Cover design by Bret Kerr | Cover images © Shutterstock Printed in the United States of America

®

US $14.95 / CAN $18.95

GPP Travel is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

®

GPP Travel is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

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Nadia Oehlsen

Cheap Bastard’s redesign paperback | 4c matte with spot gloss

®

2nd Edition

Chicago

With The Cheap Bastard’s Guide to Boston, anyone can enjoy the good life!

CHEAP BASTARD’S

THE

Boston

®

®

Kris Frieswick

Boston is full of free and ridiculously inexpensive stuff—you just need to know where to look. Leave it to “The Cheap Bastard” to uncover all the ins and outs and exclusive bargains to be had and to tell you the real deal with wit and humor.

THE

Boston

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Live Large for Less!

CHEAP BASTARD’S

know ts and or.

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Secrets of Living the Good Life—For Free!

Secrets of Living the Good Life—For Free! Oehlsen

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bret kerr portfolio | cover design

Free!

GPP Travel is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

Client: GPP Travel Above is a re-design for the Cheap Bastard’s series - with the directive being to make it appeal to a younger audience. Spot metallic inks are chosen for each title to complement the photograph choices.

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bret kerr portfolio | cover design

Rodeo Cowgirls, Trick Riders, and other Performing Women Who Made the West Wilder

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bret kerr portfolio | Cover Design 12

We, Robot (left) paperback | 4c matte with spot gloss on metallic paper Lyons Press Working closely with the author - I researched art and designed a cover that would appeal to the book’s demo and read well at various sizes.

We, Robot (top) paperback | 4c matte with spot gloss Lyons Press Developed an innovative look in a crowded genre.

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PRAISE FOR FRANK M. AHEARN

FROM THE WORLD’S TOP EXPERT

“Ever thought you might need to slip quietly off the radar? Meet Frank M. Ahearn, America’s leading skip tracer, and now … its most improbable guardian angel.”—London Times

The authoritative guide to disappearing— insider tips, tools, and techniques Want to disappear or simply hide your personal information from would-be thieves and stalkers? How to Disappear is the ultimate guide to protecting your family, yourself, and your identity. The world’s top privacy consultant covers everything from tools for disappearing to discovering and eliminating the nearly invisible tracks and clues we leave wherever we go. Sharing decades of trade secrets, Frank M. Ahearn describes the three keys to disappearing, tells you everything you need to know about your digital footprint, discusses the dangers and opportunities of social networking sites, and shows you how to disappear from anyone who might do you harm.

ERASE YOUR DIGITAL FOOTPRINT, LEAVE FALSE TRAILS, AND VANISH WITHOUT A TRACE

Frank M. Ahearn built his first career by finding people who didn’t want to be found— from philandering celebrities to a certain White House intern (Monica Lewinsky) before anybody had heard of her, as well as countless cheaters, frauds, and bad guys. Using the “skip tracer” techniques he developed in the process, Ahearn embarked on a second career counseling those who wanted not to be found. If you’ve ever fantasized about disappearing—literally dropping out of sight or just eliminating the traceable evidence of your existence—How to Disappear is your guide. In a world-wise, straight-talking, wryly humorous narrative, Ahearn provides field-tested tips, tools, and techniques for maintaining privacy, as well as strategies for protecting personal information and preventing identity theft. You’ll learn key tactics such as misinformation (destroying all the data known about you), disinformation (creating fake trails), and reformation (getting where you want to be without leaving clues). Throughout, Ahearn shares real-life stories of his fascinating career—from nabbing adulterous celebrities to helping abuse victims find safety.

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An indispensable resource not just for those determined to be anonymous, but for almost anyone in the brave new world of online information, How to Disappear sums up Ahearn’s dual philosophy: Don’t break the law, but know how to protect yourself.

Cover Design by Bret Kerr Printed in the United States of America Lyons Press Guilford, Connecticut www.LyonsPress.com Lyons Press is an imprint of Globe Pequot Press

bret kerr portfolio | cover design

Ahearn | Horan

Frank M. Ahearn is an internationally renowned veteran privacy consultant in the business of helping people who want to start a new life. Together with Eileen C. Horan, he runs AhearnSearch.com, a global skip-tracing company, and Disappear.info, which works with people and organizations in fulfilling their privacy needs. He has been featured in more than fifty newspapers and magazines worldwide, including GQ, the London Times, and Die Welt, and as far off as China, Australia, New Zealand, Germany, Italy, Portugal, Croatia, and Hungary. He has been a guest on over one hundred radio shows and on BBC and CNN television programs. Born and bred in the Bronx, Ahearn divides his time between California and New York City, where Horan resides. Visit Frank at frankahearn.com.

US $16.95/$18.95

Frank M. Ahearn with Eileen C. Horan

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How to Disappear paperback | 4c matte with spot gloss Lyons Press Worked closely with senior decision makers to develop a marketing position for the book

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Speaking Ill of the Dead: Jerks in Montana History features twenty-seven short profiles of notorious bad guys, perpetrators of mischief, visionary if misunderstood thinkers, and other colorful antiheroes from the history of the Treasure State. It reveals the dark side of some well-known and even revered characters from Montana’s past—both part-time Jerks and others who were Jerks through and through. They include:

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Touissant Charbonneau, erstwhile husband of Sacagawea and foolish counterpart to her efforts for the Lewis and Clark Expedition Sir St. George Gore, who left a trail of destruction in his wake during a nineteenth-century hunting expedition Notorious cannibals Boone Helm and “Liver-Eatin’ Johnston,” who took survival to the extreme and lived by their own rules

Cover design by Bret Kerr Illustrations courtesy of Montana Historical Society Printed in the United States of America

US $16.95 / Canadian $18.95 ®

Globe Pequot Press Guilford, Connecticut www.globepequot.com

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Speaking Ill of the Dead - series design paperback | 4c matte with spot gloss

Montana

Jerks in Montana History

Authors Dave Walter, Jon Axline, Jodie Foley, Ellen Baumler, Salina Davis, Kristin L. Gallas, Angie Gifford, Lyndel Meikle, and Anne Sturdevant all contributed to this volume of Montana history.

Speaking ill of the DeaD

bret kerr portfolio | cover design

at the badly behaved characters who shaped the history of Montana through their deeds and misdeeds

Dave Walter, Jon Axline, Jodie Foley, Ellen Baumler, Salina Davis, Kristin L. Gallas, Angie Gifford, Lyndel Meikle, and Anne Sturdevant 6/14/11 3:36 PM

Client: The Lyons Press An appealing redesign of series that mixes a photo realistic look with archival photos and witty typography.

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I chose a bold, iconic photo approach to illustrate a complex subject about excesses in the environmental NFP world. The book was featured on the NYTimes web site. I added to the package by designing custom endpapers in Illustrator that were made up of a subtle pattern of dollar signs. detail of endsheets

NYTimes.com

“[A] scathing indictment of the surprising profligacy and complacency of some of the world’s top environmental organizations....[I]mpossible to ignore.” —Publishers Weekly

In Green, Inc. she lays bare the truth about the well-heeled lifestyles of the world’s top conservationists and their dubious relationships with the corporate world. This scandalous snapshot from inside a good cause gone bad scrutinizes the dealings of:

Cover design by Bret Kerr Cover photograph © Shutterstock Author photograph courtesy of Alberto Roblest

The Lyons Press is an imprint of The Globe Pequot Press

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•

Environmental organizations that together have more than 15 million members and operate in over 100 countries— including Conservation International, World Wildlife Fund, The Nature Conservancy, The Natural Resources Defense Council, The Conservation Fund, Environmental Defense Fund, Sierra Club, Defenders of Wildlife, National Audubon Society, and Greenpeace

•

Leading conservationists, such as Peter Seligmann, Conservation International’s cofounder, chairman, and CEO—renowned for his jet-setting ways and his finesse at cultivating ties with big corporations; and Adam Werbach, the former Sierra Club president, who defected in 2006 to work as a consultant for Wal-Mart, which he’d once called a “virus, infecting and destroying American culture.”

•

E. I. du Pont de Nemours & Co., General Electric, Eastman Kodak, ExxonMobil, Nissan, and Dow Chemical—which donate millions of dollars to top environmental groups in return for their lavish praise despite being named as among America’s top ten worst corporate air polluters.

EAN

The Lyons Press Guilford, Connecticut www.LyonsPress.com

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alternate concept In 2006, journalist Christine MacDonald began a dream job at one of the world’s largest environmental organizations. She was in for a shock.

Christine MacDonald, a journalist who has written for the Boston Globe, Los Angeles Times, Dallas Morning News, and Chicago Tribune, was formerly manager of the Media Capacity Building Program of Conservation International’s Global Communications Division. She lives in Washington, D.C.

bret kerr portfolio | cover design

Client: The Lyons Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3

$24.95 US / $27.50 CAN ISBN: 978-1-59921-436-8

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MACDONALD

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Green, Inc. hardcover | 4c matte with spot gloss | 1c endsheets

In spring 2006, Christine MacDonald left journalism for a dream job at Conservation International, one of the world’s largest environmental organizations. Soon after she reported to the group’s Washington offices, it became all too apparent to her that something is rotten in today’s clubby, well-upholstered world of conservationists. Green, Inc. is a riveting first-person account of an eco-warrior’s travails at the crossroads of the nonprofit and corporate worlds—one that will shock anyone who has ever made a donation to an environmental group. NGOs that once dedicated themselves solely to saving pandas and parklands today vie for the favors of mining operations, logging companies, and homebuilders. Among the most generous donors are the biggest environmental scofflaws of all—energy conglomerates. Being a leading conservationist today means (in addition to a six-figure salary) scuba diving with rock stars and partying with corporate scions and celebrity journalists aboard gas-guzzling private jets and yachts. How do conservationists justify such dealings? The most common refrain: being tight with corporate leaders will help them change their polluting ways. However, argues MacDonald, the companies are benefiting far more than endangered species. While providing an essential overview of the global environmental movement, she centers her story on what goes on inside the world’s top conservation groups, examining the truth to claims that they have allowed themselves to be silenced by corporate dollars as environmental crisis looms.

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MacDonald’s fast-paced narrative flows from carefully checked facts, her own powerful first-hand anecdotes, and interviews with other insiders. A scandalous snapshot from inside a good cause gone bad, Green, Inc. comes at a time when global warming nears the point of no return and more people than ever are awakening to the consequences.

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bret kerr portfolio | cover design 16

Girl on the Rocks paperback | 4c matte with spot gloss Client: The Lyons Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 Employing strong, clean typography and a modern color palette - I made this book appeal to the intended demographic. I also added stylized grid lines to the photo to accentuate the theme and add to the look of the look. The cover elements were carried throughout the book to produce a cohesive, hip package. BrOWN MOON

a woman’s guide to climbing with strength, grace, and courage

From one of the world’s leading female climbers, advice and inspiration for women who seek to discover the sport for themselves

For women intrigued by the sport oF climbing but intimidated by its male dominance and stereotype as “extreme,” girl on the rocks is a monumental and essential resource, providing instructions on technique, strength, and mental agility—from a woman’s perspective. through the sage advice of one of the world’s foremost female climbers and the lens of an internationally acclaimed photographer, women learn that climbing is more fun than dangerous, that overcoming fear can boost self-esteem, and that the fitness benefits are tremendous. most women learn climbing from men, but the sport is different for a woman—both physically and psychologically—and it is empowering for women to learn about climbing from “girls” who’ve been on the rocks themselves. bringing the sport to life alongside the book’s numerous color photos, Katie brown’s interviews with female climbers—from a young girl to a sixty-something professional climber—reveal, on a more intimate level, what the sport has done for them. Katie Brown is the young woman Rock & Ice magazine dubbed “The Best Female Climber of the Millennium.” An influential and groundbreaking climber among both genders, she began climbing at age thirteen and quickly dominated competition at the national and international levels. Now in her mid-twenties, she is a freelance writer and the author of Vertical World (FalconGuides). When not traveling the world as an elite professional climber, she lives in Moab, Utah.

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$19.95 US / $21.95 CAN ISBN: 978-0-7627-4518-0

FALCON ® GUIDES falcon.com FalconGuides ® is an imprint of The Globe Pequot Press

katie katie

back cover

Cover Design by Bret Kerr | Photos © Ben Moon

EAN

“I started clIMBIng when I was thIrteen in a climbing gym full of boys. In the beginning, too intimidated to step in, I would mostly watch as the boys—well, men really—bouldered. eventually, however, I got used to the guys and began participating. . . . In turn, the guys got used to the tiny girl who was always hanging around watching.” —from the Preface

Ben Moon’s photographs on rock climbing, surfing, and other outdoor pursuits have been featured in virtually every major national outdoor magazine, from Outside and Rock & Ice to Men’s Journal and National Geographic Adventure. He lives in Bend, Oregon.

photos by

ben moon

photos by

ben moon

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bret kerr portfolio | cover design 17

Women of Rock 4c glossy calendar I worked with the editor and photgrapher and sales from the early stages of the project to come up with a catchy design and wayts to promote the calendar. I also designed a micro-site in Flash and edited/did post-prooduction on a series of promotional videos that have 40k+ views on YouTube.

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Cooper

bret kerr portfolio | cover design

From the author of the acclaimed Soul of the Heights, a stunning photographic celebration of the remarkable Rocky Mountains

Soul of the Rockies P o R t R a i t S o f a m e R i c a’ S L a R g e S t m o u n ta i n R a n g e

18 Ed Cooper was a pioneer during the “Golden Age” of North American climbing in the 1950s and early 1960s. His daring accomplishments in the American West and Canada have become legendary. For many years he continued to pursue the continent’s great peaks. In more recent years, camera in hand, he has produced aweinspiring mountain photographs that are in league with the works of Ansel Adams and Bradford Washburn. Ed is the author of the acclaimed Soul of the Heights: 50 Years Going to the Mountains (FalconGuides), and his photos have graced the covers of Audubon, Arizona Highways, Backpacker, National Geographic, and Sierra. He and his wife, Debby, live in Sonoma, California.

Discover the essence of the Rockies through ED COOPER’S lens. Celebrate the remarkable Rocky Mountains with this stunning photographic feast that takes us from the Canadian border at Idaho and Montana to the Mexican border at Big Bend National Park. Author, photographer, and legendary “climbing bum” ED COOPER brings America’s most iconic mountain range to life, passionately zeroing in on the heart of the Rockies, including most of the better known subranges, and capturing views of the highest peaks in Idaho, Montana, Wyoming, Colorado, Utah, Arizona, and New Mexico. In keeping with his sensibilities as a mountaineer and climber, Cooper provides the most current and relevant geodetic data for every featured peak, including newer, corrected altitudes that reflect more accurate measuring by the National Geodetic Survey. Readers can now easily look up each peak on topographic maps or view them in stunning three-dimensional display using tools such as Google Earth thanks to Cooper’s impressive collection of data found at the end of each chapter.

In Soul of the Heights, Ed Cooper revealed his story as a pioneering climber with a passion for, and lifetime dedication to, the majestic mountains of North America. Here, he brings the continent’s most iconic mountain range to life, zeroing in on its heart. In a stunning photographic feast that takes us from the Canadian border at Idaho and Montana to the Mexican border at Big Bend National Park, Soul of the Rockies provides a distillation of the best views the Rockies have to offer, with evocative cameo descriptions of many of the highest, most familiar, and most relevant peaks. All their glory shines through in this spectacular work.

Unlike any other book on the Rocky Mountains, Soul of the Rockies focuses exclusively on the mountains themselves rather than dwelling on related themes such as flora, fauna, mining, logging, and history. It is quite simply a distillation of the best views the Rockies have to offer, revealing through this spectacular work all the glory of America’s largest mountain range.

Cover photo of Crestone Peak (front cover) and Crestone Needle (back cover) in Colorado © Ed Cooper Author photo © David Buchholz Cover design by Bret Kerr Printed in China

FALCON GUIDES® falcon.com

—Karen Sykes, Seattle Post-Intelligencer “Ed Cooper’s vision, photographic skill, and knowledge of our scenic resources are unexcelled.” —Fred Beckey, mountaineering author and unofficial world-record holder for first ascents

EAN

FalconGuides ® is an imprint of The Globe Pequot Press

“Cooper’s mountain photos are so sharp you can almost feel the granite and the crunch of snow under your crampons.” $39.95 US / $43.95 CAN ISBN: 978-0-7627-4941-6

Ed Cooper

Soul of the Rockies hardcover | 5c matte with spot gloss Client: Falcon Guides Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 For this $40 coffee table book, I cam up with the inventive direction of running the cover photo across to the back cover. I also utilized a spot metallic ink plus spot gloss plate to add to the high end feel. I had to do color correction and cloning work to the author’s photo to achieve the proper effect.

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bret kerr portfolio | series design

QUICK ESCAPES FROM ®

We’ve done the planning. You do the packing. When you only have a few days to get away, why spend half your time preparing? Quick Escapes® From New York City frees you from the details and puts you on the road to an enjoyable time away from home. Inside you’ll find twenty quick getaways within driving distance of the New York City metro area. With this guide, you’ll find enough variety to suit every budget and taste.

New York CitY t H e B e S t w e e k e N D G e tAwAY S

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QUICK ESCAPES FROM New York CitY

New York CitY

Features: • • • •

Easy-to-follow itineraries for 36- to 48-hour minivacations Recommendations for the best places to visit, dine, and sleep Options for a variety of interests Accurate driving directions and route maps

•

Information on festivals and special events

Susan Farewell, a former travel editor for Condé Nast Publications, has published travel articles in many magazines and newspapers. In 2009, she launched an online magazine, farewelltravels.com. She lives in Westport, Connecticut. ®

Cover design by Bret Kerr Cover image of Fire Island Lighthouse © Shutterstock Printed in the United States of America

US $14.95/$16.95

SuSAN FArewell

8th edition

GPP Travel is an imprint of Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

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®

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®

GPP Travel is an imprint of Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

QUICK ESCAPES FROM ®

Cover design by Bret Kerr Cover image of the Pidgeon Point Lighthouse, Monterey, CA © Shutterstock Printed in the United States of America

GPP Travel is an imprint of Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

7th Edition

®

US $14.95/CAN $18.95

®

®

KAREN MISuRACA

Karen Misuraca is a travel, golf, and outdoor writer based in Sonoma, in the heart of California’s Wine Country. She is the author of six books, including Fun with the Family Northern California (GPP Travel). ®

T H E B E S T W E E K E N D G E TAWAY S

SAN FRANCISCO

 Featuring: • Easy-to-follow itineraries for 36- to 48-hour minivacations • Recommendations for the best places to visit, dine, and sleep • Options for a variety of interests • Accurate driving directions and route maps • Information on festivals and special events

SAN FRANCISCO

®

When you only have a few days to get away, why spend half your time preparing? Quick Escapes® From San Francisco frees you from the details and puts you on the road to an enjoyable time away from home. Inside you’ll find thirteen quick getaways within driving distance of San Francisco. Take the Wine Road to the sea and explore Sonoma and Napa valleys. Enjoy the scenic coastal towns and the world’s tallest redwoods along the Avenue of the Giants. Explore the history and museums of Monterey. With this guide, you’ll find enough variety to suit every budget and taste.

QUICK ESCAPES FROM

SAN FRANCISCO We’ve done the planning. You do the packing.

GPP Travel is an imprint of Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

Quick Escapes series design | 4c matte with spot gloss Client: GPP Travel I re-designed this best-selling travel series by giving it a more sophisticated look with a limited color palette, and strong typography

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bret kerr portfolio | cover design

Full Count paperback | 4c glossy Client: The Lyons Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 For this book of Mets poetry, I echoed the iconic logo, adding dimensional elements + a vibrant title treatment and superimposed one of the authors poems into the modifies skyline. The inside covers ran orange as well to add to the package.

20 Freedman

The behind-the-scenes story of the glory years of one of professional basketball’s best and most beloved teams More than half a century after the Boston Celtics’ legendary first championship, here is a riveting inside account of one of sports’ greatest franchises—between 1957 and 1969, winners of eleven titles, including a record eight in a row starting in 1959.

Author Lew Freedman, who grew up attending Celtics games and eventually befriended the players and team management, chronicles the team’s glory years under Auerbach, Russell, and a legendary lineup of other talents. Revealing how he was swept up in dramatic moments both on and off the court, Freedman has penned a gripping book about a vibrant sports town, the greatest players in basketball, and an unprecedented run of championships rarely challenged before or since in team sports. Lew Freedman is the author of thirty books, including Stadium Stories: Chicago Bears and The Way We Were New England (both Globe Pequot Press) as well as LeBron James: A Biography. A former sportswriter for the Chicago Tribune, he has won more than 250 journalism awards. Cover design by Bret Kerr | Cover photo © Corbis Images Printed in the United States of America

Lyons Press Guilford, Connecticut www.LyonsPress.com Lyons Press is an imprint of Globe Pequot Press

US $14.95/CAN $16.95

Auerbach, Cousy, Havlicek, Russell, and the Rise of the Boston Celtics Auerbach, Cousy, Havlicek, Russell, and the Rise of the Boston Celtics

In the spring of 1957, the Celtics, led by coach Red Auerbach, won a National Basketball Association championship for the first time. Auerbach had been building the team throughout the 1950s, but was still missing what he considered an essential piece, a single player in the middle who could hoist the team on his shoulders by doing the dirty work of rebounding and playing defense. That man was Bill Russell.

Lyons Press

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bret kerr portfolio | textbook Kudos design

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Textbook covers for Prentice Hall Science Explorer Client: Pearson Education, Boston, MA Software used: InDesign CS2, Photoshop CS2 These are custom textbook covers I designed, using an established series template, while working for Pearson Education. I organized launch meetings with marketing and editorial departments to brainstorm meaningful state-specific images, directed photo researchers and picked the most effective photos and color-corrected them and gave them treatments in Photoshop. I found the Georgia (top right) lighthouse image on Flickr and did heavy cloning work in Photoshop to extend the left side of the picture three inches.

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bret kerr portfolio | book design

Introduction

Contents Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Introduction: Nature at Your Door. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x

Backyard Birding

01 Backyard Birding Essentials . . . . . . . . . . . x A Clear View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x A Field Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Binoculars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Spotting Scopes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Build a Blind. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Keep a Yard List . . . . . . . . . . . . . . . . . . . . . . . . . . . . x

A Complete to Attracting and Identifying Birds

03 Bird Feeders and Optimal Placements . . x Tube Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Hopper Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Window Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Nectar Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Suet Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Platform Feeders . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Feeder Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . x

22

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If you’re feeding more seed and suet to squirrels than to your birds, you’re not alone—virtually every backyard birder faces the squirrel dilemma. Squirrels’ remarkable flexibility, their ability to hang upside down by their back feet while feeding, and their amazing prowess in leaping from trees to feeders—and not getting hurt if they miss and hit the ground—all contribute to their success. All of these skills also prevent us from foiling them for long. To compound the problem, squirrels can climb smooth objects like poles, balance on a wire or other slim avenue, and keep their footing on slick surfaces. If they were not such nuisances at our bird feeding stations, we might be forced to admire and revere these talented animals. That’s why many manufacturers have invested large amounts of time and money in research and development, just to help backyard birders keep the squirrels out of their birds’ food. The result is a parade of products that can turn your squirrel problem into a source of endless amusement. FEEdERs THAT WORk

Spend an afternoon watching how your squirrels gain access to your feeders. Do they jump up from a spot below the feeder? Do they walk the edge of your neighbor’s fence and hop over to a feeder nearby? Or do they climb up through a shrub that’s close to the feeder? The more you know about the access path, the more likely it is you can solve the problem, often without any outlay of funds. Here are feeder options that will work if you are looking to foil your neighborhood squirrels. We’ve tried many of these solutions, and some of them do indeed do the job. Trick Feeders Trick feeders come in all shapes and sizes and in all price ranges. A popular option is a feeder with a spinning bottom that sends the squirrel flying when he applies his weight to the perch. Most birding specialty stores carry this feeder, which has a built-in rechargeable battery. No outdoor cord is required, but

Birding Tip: Wood is no good Don’t use wooden bird feeders! Squirrels chew through these in a matter of hours, emptying them of their seed. Instead, choose feeders made of hard plastic and/or metal, durable materials that resist squirrels’ industrious teeth.

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04 Neighborhood Watering Hole . . . . . . . . . . x Choosing a Birdbath . . . . . . . . . . . . . . . . . . . . . . . . . x Pedestal Birdbaths . . . . . . . . . . . . . . . . . . . . . . . . . . . x Dish Birdbaths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Your Own Fountain . . . . . . . . . . . . . . . . . . . . . . . . . x Your Own Pond . . . . . . . . . . . . . . . . . . . . . . . . . . . . x

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you will need to charge the battery every so often. Once the squirrels learn that they can’t get to the food, they will back off. Another option is a feeder with spring-loaded perches. This trick feeder (shown here) can hold the weight of small birds. When a squirrel puts its weight on the perch, however, it gives way and the squirrel slips to the ground. Squirrels lean quickly, so once they’ve determined the seed is out of reach, they will lose interest.

11/9/10 11:02 AM

•

Wrap the feeder pole with metal flashing, which prevents squirrels from gaining a foothold as they climb.

•

If your feeder hangs from a clothesline or other line across your yard, thread the chain or line through a series of plastic tubes, cans, or other cylinders from one end to the other. When the squirrel walks across on the way to the feeder, the tubes will spin, dumping the squirrel on the ground.

•

Make your feeder pole out of PVC pipe. Squirrels can’t get solid footing on PVC material.

BackyardBirds New pp.indd 11

Blackbird

Brewer’s

squirrel-Blocking solutions Defeating the wily squirrel has become a hobby of its own, a high-spirited struggle between humans and nature. The wide-ranging list of solutions involves various kinds of nontoxic chemicals, odor agents, alternate seed combinations, and even the old-fashioned catch-and-release—all of which provide the fun of watching squirrel behavior as they experience one product or process after another. Manufacturers now offer many products at outdoor recreation, farm and feed, and garden stores, with an even more inspired selection online (search “squirrel deterrents”). Most backyard birders try these products sequentially, seeing what works and using another solution to augment whatever success the first one offers. How effective are all of these products? As in all fields of endeavor, some solutions may prove very effective in one region of the country or against a particular squirrel species, while others may have no discernable effect at all. Red pepper is a natural chemical in chile peppers called capsaicin, which gives peppers their spicy heat. Squirrels appear to hate seed or suet coated with capsaicin—at least until they get used to it. Treated seed and suet are generally a little more expensive than food that does not contain the hot chemical. Birds in South America eat so many chile peppers that some species are called “bird peppers.” It stands to reason that the birds will not be put off by capsaicin-treated food, although these products receive mixed reviews from backyard birders. Other possible deterrents include a cloth bag or sock filled with mothballs, placed in the path to feeders, rags soaked with ammonia, placed near feeders, coyote urine (available in bottles), organic squirrel repellents, available at garden

Suet feeder with a squirrel cage

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Red-winged

Yellow-headed

Eastern

Mountain

Western

Bobwhite

Bunting

Northern

Indigo

Bluebird

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APPENdIX C: QUICk ANd EAsY BIRd REFERENCE GUIdE

dIY: CREATE YOUR OWN BAFFLE

208 Backyard Birding 11/9/10 11:08 AM

BackyardBirds New pp.indd 5

Create your own baffles and deterrents out of materials you may have around the house:

Weight-activated feeders A weight-activated feeder holds nearly ten pounds of seeds, but its perch balances delicately as if it were part of an old-fashioned scale. When more than two small birds land on the perch, it rocks down and closes off the seed dispenser openings. Squirrels will try for days to find a way in, but the rugged construction and sensitive perch mechanism keep them from accessing any of the seed. Be sure to place this feeder a good distance from branches or other feeders, so the squirrel can’t keep its weight on another perch while trying to get past this one. A second option is a little mesh feeder, a perfect addition to a small garden, which has a built-in spring that responds to weight. Two or three birds can use the perches and feast on the seed inside, but squirrels are too heavy. When they try to climb on, the mesh lowers and shuts off the feeder’s holes. Squirrels can’t even climb on top and reach down the feeder, as this will close the feeder holes. squirrel cage Here’s a caged feeder that lets woodpeckers, nuthatches, sparrows, and other birds in, but

Uninvited Backyard Guests  207 BackyardBirds New pp.indd 207

Randi Minetor Photographs by Nic Minetor

Spring-loaded perches

They’re out there every day, flashing through your yard on the wing or perching, inquisitive, in a tree above you while you putter in your garden or enjoy a cool drink on your patio. They collect on the utility wires above your apartment or suddenly congregate around puddles on your front walk. Winter locks your yard in an icy stasis, but still the birds arrive—gathering to huddle in a shrub, taking refuge just inside a hole in your shed, or poking through tree litter scattered on the snow’s frosty surface. One morning, as the days grow longer before the cold relents, you’re awakened by the clear glissando of a northern cardinal, the first herald of approaching spring. Birds telegraph the change of seasons, they clear last year’s berries off of your bushes and reduce the number of grubs in your lawn, and they brighten your mornings with their song. They already share your backyard and your neighborhood with you, but you haven’t formally invited them over for dinner. Luckily, it’s never too late to do so. Why do more than sixty-eight million people in America watch birds? Perhaps it’s the birds’ seemingly infinite diversity in limitless combinations—the remarkable variety of sizes, colors, songs, and behavior patterns we can observe. Once we look beyond the sooty pigeons at the bus station or the starlings soaring in synchronized flocks over congested highways, the diversity of this family of the animal kingdom is staggering. In North America alone, we can count more than 950 bird species that either breed in the United States (sans Hawaii) and Canada, or put in regular appearances around the continent’s fringes as they drift over from faraway shores. Dedicated backyard birders in nearly every state and province can tell you that over the course of a year, you might see more than seventy different species in your own yard—from hawks, geese, and gulls passing overhead to many varieties of sparrows, finches, and other small birds at your feeders and in your shrubs and trees. If you’re fortunate enough to live on the edge of a pond or lake, in a farming community, or near a desert—or if you have a large property with many trees—your backyard visitors may expand to number more than one hundred different species.

02 Food for the Birds . . . . . . . . . . . . . . . . . . . . . x What Birds Eat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Choosing Seed Blends . . . . . . . . . . . . . . . . . . . . . . . . x Suet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Nectar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Fruit and Nuts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x Mealworms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . x

Visual Guide

Have Lori check and smooth silos

Nature at Your door

Lark

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Chapter 1

On GoLf Defined ..................... 1

Chapter 2

On Beginnings .........................21

Chapter 3

On ObstaCLes........................... 33

Chapter 4

On PraCtiCe ............................. 51

Chapter 5

On EQuipMent .........................63

Chapter 6

On the MentaL GaMe ............73

Chapter 7

On SWings ................................91

Chapter 8

On Putting ............................ 113

The Lyons Press is an imprint of The Globe Pequot Press.

Chapter 9

On Men’s Tours ..................... 129

Art Direction by Jane Amara Designed by Bret Kerr

Chapter 10

On WoMen’s Tours ................ 151

Chapter 11

On Caddies ............................ 165

Chapter 12

On MatChes ........................... 175

Chapter 13

On Course Design ................ 193

Chapter 14

On the GaMe Abroad ..........207

Chapter 15

On Fans and the Media ........217

Chapter 16

On Endings ............................ 229

indeX

................................................. 241

ALL RIGHTS RESERVED. No part of this book may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopying and recording, or by any information storage and retrieval system, except as may be expressly permitted in writing from the publisher. Requests for permission should be addressed to The Globe Pequot Press, Attn: Rights and Permissions Department, P.O. Box 480, Guilford, CT 06437.

Library of Congress Cataloging-in-Publication Data The new quotable golfer : the best things ever said by the pros and duffers of the sport / edited and with an introduction by Robert McCord. p. cm. Includes index. Rev. ed. of: Quotable golfer. Main Street ed. 2004. ISBN 978-1-59921-319-4 1. Golfers--Quotations. 2. Golf--Quotations, maxims, etc. I. McCord, Robert R. II. Quotable golfer. GV967.Q84 2007 796.352--dc22 2007049970

because modern equipmenttailored heads, steel shafts, firmer gripping, better distribution of weight and torquepermits the development of more power with less effort . . .

about the editor ............................................. 249

Doug Ford PGA Tour professional

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The worse it gets, the more likely you

When hitting an approach putt, try to lay the ball into

112

Dave Pelz with James A. Frank from the article “You Need a Ritual,” Golf Magazine (1997)

Jack Nicklaus after two rounds of the 1986 Masters, which he won a record sixth time

While I have never met Pete Dye, I know him well. He is 500 years old and has absorbed the wisdom of the ages. He has a pointed hat and

a flowing robe embroidered with occult symbols. When he speaks, he becomes extremely animated, and gesticulates a lot with flashes of Peter Dobereiner on golf course builder Pete Dye, whose courses are sometimes considered diabolical

hand on both long and short putts. I recommend a rather long

23

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blue static crackling from his long fingernails.

I feel a definite hit with my right

After my first qualifying round in the 1963 British Amateur Championship, I brashly told the astonished Scottish

reporter that the Old Course at St. Andrews was a goat ranch, and if I played it a thousand times it would still be a goat ranch! Three days and seven rounds later, I realized it was one of the greatest golf courses in the world. Pete Dye who has incorporated “old style” architectural features into his golf course designs

I’m not going back to a place where they never rake the goddamn bunkers.

and unhurried backswing in putting because it makes the stroke smoother and eliminates the put-

If I could just putt. I might just scare somebody, maybe me.

113

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an imaginary three-foot circle around the hole.

are to miss again.

ON PUTTING

swing action to the barest essentialsgo back and come down. This simplification occurred

On Putting

The New Quotable Golfer

The more

Chapter Eight

. . . present day golfers have chopped down their

iii

you miss, the worse it gets.

ll haven’t I sure asythe ng like it hi an en se t. as p e th in of the future, because

Charles Price golf writer, commenting on a slumping Corey Pavin in the 1980s

Printed in the United States of America 10 9 8 7 6 5 4 3 2 1

QuotableGolf_flow1_5.indd 2-3

Pavin’s swing must be the swing

On Course Design

Introduction and order copyright © 2000, 2007, 2008 by Robert McCord The contents of The New Quotable Golfer are drawn from The Golf Fanatic and The Quotable Golfer.

For this re-design I significantly raised the aesthetic value of the book by making full use of the 2 color possibilities. I utilized transparencies, but kept a limited font selection of Gill Sans and Adobe Caslon along with using illustrations that were all stylized, most appear as silos. I also adapted and created a number of original illustrations to suit the project. The book won positive remarks from customer reviews on Amazon.com.

The New Quotable Golfer

C O N T E N T S introduCtion .................................................... v

The New Quotable Golfer

Client: Lyons Press Software used: InDesign CS2, Photoshop CS2, Illustartor CS2

bret kerr portfolio | book design

Book Design: Quotable Golfer

Ben Hogan after winning the 1953 British Open at Carnoustie

ting yips which sometimes besets golfers who have short, compact backswings.

I know a one-shot finishing hole is not usually well-regarded. But when a player stands on

Billy Casper member of the PGA Hall of Fame

that tee at East Lake, with the match square or dormie—that drive calls for all there is in the delicatessen department.

In my experience, the decision to increase green speeds has definitely hurt the game of golf. This development has not only

caused many of the greens on the great golf courses to be nearly unplayable, but has really hampered the ability of a number of players to negotiate the new speed levels.

Bobby Jones’s father regarding the eighteenth hole on East Lake No. 1, a 200-yard par 3 across water

118

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119

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204

QuotableGolf_flow1_5.indd 204-205

Pete Dye golf course architect

205

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George Plimpton paperback series paperback | 4c matte with spot gloss Client: Lyons Press I developed a hip new look for the re-issue that featured historical shots of Plimpton, complementary colors and textures and distinctive typography.

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bret kerr portfolio | typographic specs

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2. Which expression is the equivalent 1p3 to the expression below? -|8 - 2| G -2 + 8 J 25

A 93x

B 96x

C 4x

D 4xy

2

G 2y + 9y - 10

2

J 2y - 9y + 10

2

F y + 7y + 10

4y

H y - 9y - 10

TP_QUESTION

x 14 8. Which is equivalent to 100 � 25 ? 2 3 2 -3

H 4m n

CHAR: TP_QUESTION_NUMBER 6

5

B 2.075 X 10 5

C 2.075 X 10

D 2.75 X 10

6

4. Simplify 7 • 3 - 4 - (3 + 2) - 1 . F 21

G 15

H 10

J 11

New York Standards 8.A.20 Solving equations using graphs CHAR: STANDARDS_CODE 2p8.5 8.CN.6 Recognizing math Picture a ramp that runs from a doorway down to a street. If the slope is in daily life too steep, people will not be able to move easily into the building. If the 8.A.20 Solving equations slope is not steep enough, the ramp would be too long. So what’s slope? using graphs

1. Match the graph with the function below. y

2

14. Evaluate the expression (2z 2

2

C 4z + 12z + 9

-2 -3

J m n

A x � 30 16 12 6

C w y z

10. Which expression is equal to x F

7

x +x

7

7 7

14

image: mcr07sg_ mcr07sg_NY NY .eps

BASAL_PARA

2

D 2z - 12z + 9

y

2p4

2p4.5 x-coordinate

1

will be a standard 2p4 above and below the artwork

Remember ((x, y))

B_HED_WHITE

Example 1

Find the slope of the line. As we move from ((0, -2) to 44, 11)) the change in the y-coordinates is 3 and the change in the x-coordinates is 4.

2p10

2p1

change in y-coordinates change in x-coordinates

A 225

B 6,561

C 30

D 486

11. Simplify . A 495 . 89 � 99 . 3 16 12 6

C w y z

The slope of the line is x 14 B 100 � 25

F Use this style when answers

F

7

x +x 7 7

H (x )

7

(–2) 1 – ((– –2) 3 =EQUATIONS WILL BE SET=in MATH EXTENSION or ILLUSTRATOR 4 –Examples 0 are placed 4 later in Chapter EXAMPLE_PARA_LAST

2p4

14

?

Notice that the slope in example 1 is positive and that the line in the graph moves upward from left to right. If the slope was negative, the line would move downward from left to right. x2

Picture a ramp that runs from a doorway down to a street. If the slope is too steep, people will not be able to move easily into the building. If the slope is not steep enough, the ramp would be too long. So what’s slope?

Basic postulates for points, lines, and planes. C_HED

G (x7)2

1p6

Positive slope When the slope is positive, the graph of the line slants up from left to right.

J 495 . 89 � 99 . 3

1p5

Negative slope When the slope is negative, the graph of the line slants down from left to right. SUMMARY_DEF

CHAR: SUMMARY_TERM

G are too long to go into H two columns as shown in the examples above J

5 6 7x 4

Examples 2 and 3

y = 3x - 7 +b y = mxNOTE_EQUATION

Because of the nature of mathematic typesetting—there were hundreds of style sheets to catalog—these specs were given to various Pearson editorial and production vendors when the workbook series was launched. The 300-page workbook went on to be produced for various states.

image: 3562post-it_spot.eps (Height can be adjusted by bringing the picture box up or down)

y

Graphing a line from an equation in the form of y = mx + b

2p5.5

1p6

Graph the equation 3 3x + y = -1

Graph the equation 3x + y = -1

EXAMPLE_QUESTION_2_COL

3x + y = -1 y = -3x -3x 1 -1

3y + 2x = 3 3y = -2x + 3 y = -x + 1

32p4

EXAMPLE_EQUATION_2_COL

CHAR: B_HED_DIRECTIONS

Slope: -3 y-intercept: -1 EXAMPLE_ANSWER_2_COL

y�x

1 (4, 0) �1 1 2 3 5 6 7x �1 �2 4 �3 4 �4 (0, �4) �5

y

y�x

1 (4, 0) �1 1 2 3 5 6 7x �1 �2 4 �3 4 �4 (0, �4) �5

Slope: -2/3 y-intercept: 1

y

y�x

1 (4, 0) �1 1 2 3 5 6 7x �1 �2 4 �3 4 �4 (0, �4) �5

1p6

You can also find the equation when you know the graph. 1p

Examples 4 and 

Finding the equation given the slope and y-intercept

1p6

4 12 4

D w y z

12. Which expression is equal to x . Simplify 7 • 3 - 4 - (3 + 2) - 1 .

Once you know the slope and the point where the line of the equation BASAL_PARA_EXAMPLE_LEAD_IN crosses the y-axis, you can draw the graph.

1p6

CHAR: EXAMPLE_QUESTION

CH_TESTPREP_HED_DIRECTIONS 1p5

(4, 0) 1 2 3

Solving equations that have more than one solution

2p8

. Evaluate the expression 2 2 (6 + h ) , for h = 3 .

-y = -3x + 7

1p

mock up art used for graphs in template, cells should be 1p wide

EXAMPLE_QUESTION

7

y�x

�1 �1 �2 �3 4 �4 (0, �4) �5

y-coordinate

all equations such as this with arrows will be set in Illustrator, there

J x • xTP_ANSWER_LAST

3x -y = 7

EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR EXAMPLE FILES WILL BE SENT

2p4

rise change in the y-coordinates Slope = = run change in the x-coordinates

1. Write a polynomial expression2p space forabove thewhen Practice instrcution occur mid-page perimeter of the triangle below.

NOTE_PARA

The graph crosses the y axis at -7.

tech art/equations will start 1p5 in when in basal column

NOTE_HED

Example of solving an equation for y

y=3x-7

STANDARDS_DEF

Slope is the rate of change in the coordinates of a line.

linear function vertical function horizontal function non-linear function

2p10.5

Note:

2p4

The slope of the graph is 3.

BASAL_PARA_ANSWER

Solve the following multi-step problems. Be sure to show all of your work. ?

The standard form of a linear equation is y = mx + b b.. When you solve an equation for y, it is in slope-intercept form. Using this form can help you graph an equation. It gives you a good deal of information.

4p4

2p4

G (x7)2TP_ANSWER_FIRST 2

H (x )

3)2.

F G H J

x 14 B 100 � 25 4 12 4 D w y z

y�x

1 (4, 0) �1 1 2 3 5 6 7x �1 �2 4 �3 4 �4 (0, �4) �5

B 2z2 - 6z + 9

A 4z - 12z + 9

9. Simplify x � 30 .

3. Express 207,500 in scientific notation. 2p

-2 3

G m n

F m n

3

A 2.75 X 10

STANDARDS_HED

1p

2p8

CH_TESTPREP_HED_DIRECTIONS

1p8

H 2 +(-8)

CHAR: BASAL_BOLD

Finding Slope and 4.11 other two line heads

CH_NUMBER

4p

F -2 - 8

image: mcr07sg_NY_pmsmap_green.eps, 100% A_HEAD

Chapter 4 New York Grade 8 Test Prep



P

P

1p6

Write an equation with a slope -2 and the y-intercept of -3. y y�x y = mx + b y=x-3 1 (4, 0) �1 1 2 3 5 6 7x �1 �2 4 �3 4 �4 (0, �4) �5

Write an equation with a slope -2 and the y-intercept of 2. y y�x y = mx + b y = -2x + 2 1 (4, 0) �1 1 2 3 5 6 7x �1 �2 4 �3 4 �4 (0, �4) �5

1p6

1p6

please.

30

blank_portfolio_V7.indd 26

31

22

These are typographic and production specs I created for a math workbook. designed by my manager at the time. I made all the master pages, defined all the paragraph and character style sheets, provided detailed examples of all the page grids and also provided examples of all pagination possibilities.

23

I designed the chapter openers for the book., building upon a state postcard with trivia element I had developed for the main textbooks.

7/4/11 4:20 PM

bret kerr portfolio | advertising 27

Graphic used in a promotional video (stills below) shot at the Outdoor Retailer show that was based on the campaign.The center image is the lightbox version of the ad. To the left are the consumer and trade publications it appeared in. Outfit Your Mind campaign Client: Falcon Guides Software used: InDesign CS2, Photoshop CS2 For this campaign I shot all the models in-house and composited them into the snow scene, adding 50 layers of subtle details to heighten the photo realism. The ad campaign ran in Backpacker, SNET news and other trade magazines plus was used as a lightbox at the Outdoor Retailer trade show. Based on an initial concept and sketch by Erynn Szewczyk (geneticallydesigned.com)

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bret kerr portfolio | advertising 28

Squeeze more into your adventures. falcon.com

Backpacker_falcon_gear_v2.indd 1

Ad campaign

1/8/10 3:18 PM

An ad campaign I created the concept and tag line for.

Ad campaign Software used: InDesign CS2, Photoshop CS2, Illustrator CS2 An original ad concept that I came up with for a campaign that ran in Backpacker magazine + a summer fitness event in Central Park.

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bret kerr portfolio | 29

Ad campaigns for Falcon.com Client: Falcon Guides Guilford, CT Software used: InDesign CS2, Illustrator CS2, Photoshop CS2 For two seasons in a row I have created ad campaigns for Falcon.com that have appeared in their catalogs and in the back of many of their books. Falcon Guides is one of the leading outdoor recreation publishers in the country. For the campaign on the left I turned the web site into a rock-like structure in Photoshop. For the more recent campaign on the right I went with a more stylized approach to draw in readers.

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bret kerr portfolio | 30

Additional ad campaigns and high visibility ads Client: Globe Pequot Press, Guilford, CT Software used: InDesign CS2, Photoshop CS2 The ad above was a black and white ad I created that ran in the 2007 Country Music Awards program which was distributed at the televised event. The ad promoted the coffee table book, Nashville Portraits. I designed it in an understated manner to complement the book and appeal to the target audience of country music fans looking for holiday gifts. The poster on the right was a template I designed that could be modified for the Off the Beaten Path series and customized for each state. I conducted photo research and then I conceived of the photo treatment to complement the subject matter and draw in the book-buying consumer. Off the Beaten Path series design by Georgiana Goodwin.

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bret kerr portfolio | marketing collateral design 31

Publishers Weekly Cover Wraps Client: Knack Books, Lyons Press Software used: InDesign CS3, Photoshop CS3

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bret kerr portfolio | 32

title treatment and ornamentation adapted from the book design by Karla Baker

DVD packaging and custom marketing DVD Client: skirt! Publishers, Guilford, CT Software used: InDesign CS2, Photoshop CS2, iMovie, iDVD I created a DVD of media appearances of best-selling author Kris Carr. The DVD package matched the style of her best-selling book, Crazy Sexy Cancer Tips and highlighted her appearances on Oprah, The Today Show and CBS Evening News. I also used custom graphics in the DVD itself to further promote the brand.

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An accomplished flying machine, bat is also An accomplished flying machine, the batthe is also strong and flexible in flight. Make the corners strong and flexible in flight. Make the corners crisp crisp 15 and sharp thepossible best possible performance. and sharp to get to theget best performance.

30

1

2

2

3

3

6

6

7

7

8

8

Z

4

5

Shaping Your Barfbag

Z

4

Using only the in-flight barfbag and this invaluable manual, you can create any number of paper flying machines. Don’t worry about running out of raw material, either – your neighbors, impressed by your skills, are certain to rush to get their own barfbags converted into a bat, a gull or a plane.

AC

AC

Fold the bottom Tear your barfbag Fold the resulting bottom corner corner up to up to Tear your barfbag into a into a Fold the resulting triangletriangle Fold the topofpoint of the triangle. Turn yourplain paper plain in half then again, then unfold, the topthe point the triangle. square.square. Turn your paper in half again, unfold, up. Fold diagonally. maintaining maintaining the creases. side up.side Fold diagonally. the creases.

These days, there isn’t much to be said for flying as entertainment. Any unorthodox behavior will get you a forcible detention and, should you decide to employ those surplus hours in practicing your craft skills, you’ll find yourself severely limited in the materials you can bring on board. Welcome to barfbag origami.

Airlines have been slow to see the alternative

the process bat over and foldThen fold Then theupflaps RepeatRepeat the process on the on theTurn theTurn batthe over and fold thefold flaps pastup past left-hand your folded both in layers in half diagonally. the middle left-hand side of side yourof folded both layers half diagonally. the middle line so line that so a that a sticks out top. on the top. shape. shape. triangletriangle sticks out on the

5

9 ACZ

9

ACZ

possibilities in the standard barfbag format, so you will have to tailor your material to create the perfect origami square or rectangle. You won’t be able to use scissors to cut the paper, so practice folding and tearing cleanly along the folds. To ensure your paper shape is even, fold it corner to corner as shown in illustration one, then tear off the surplus, as in 2 & 3.

Z AC Z ACZ AC Z AC

Air India, 2001

CP Air, 1999

Balkan Airlines, 2002

Mari World Airlines,1995

1 2

Z

Z

AC

AC

Z

Z

AC

AC

Z AC Z AC

Z

Z

AC

AC

Z CZ AAC Z CZ AAC

Fold the horizontal foldedinedge in the in center half, down Fold the horizontal folded edge the center half, in down the bottom diagonal. towardstowards the bottom diagonal.

i

Fold Fold over theover topthe parttop of part the of the flapother to theside. other side. triangletriangle flap to the

Fold the resulting triangular Fold the resulting triangular flapto down to theofpoint flap down the point the of the base. base.

Lauda-air, 1998

Korean Airlines, 2003

Air Korto, 2005

Barfbag Origami

1

15

-

Introduction

i

45

30

Barfbag Origami Barfbag Origami

iii iii 45

0

0

Difficulty Difficulty

31 / Barfbag 31 / Barfbag OrigamiOrigami

The Bat The Bat

bret kerr portfolio | catalog design/art direction/project management

-

-

30 / Barfbag 30 / Barfbag OrigamiOrigami

1616

x

Kuwait Airways, 2004

3

i i

Z

Z

AC

AC

The safest way to have fun in the air!

The eSSenTial

Had enough of the stomach-churning “friendly skies”? Of trying to keep a kid’s monotony-induced temper from gushing up out of his or her throat? Found yourself reaching for that empty white bag in the seat pocket in front of you—just out of curiosity, really—but then not knowing what to do with it? With Barfbag Origami you can finally get your creative juices flowing on a plain old plane without getting sick in the process.

GUide To:  Preparing your barfbag  basic folds

This user-friendly guide soothes the stomach once and for all by providing hours upon hours of fun. Using just the complimentary bag provided with this book—or, if you prefer, the one in the seat pocket—the ancient Japanese art of paper-folding comes alive in an all new, disgustingly clever way.

 birds, Planes, and Other flying Machines

barFbaG ORiGaMi Twenty-Seven First-Class Gags to Get Your Creative Juices Flowing

 The Perfect flight

Barfbag Origami offers twenty-seven sky-themed designs that any paper-folding amateur can create with an airline barfbag—you need only browse the contents first to assess which design best suits the bag at your disposal, and then get folding. Following the simple instructions, you can fold a miniature flying machine that will leave whoever is fortunate enough to be seated next to you gaping in open-mouthed wonder

Chris Marks 978-1-59921-563-1 | april 2009 1-59921-563-2 | $14.95 US/$16.95 CAN | North America | Paperback | 6 1⁄4 x 9 3⁄4 96 pp | 12/CTN | full-color throughout | Lyons Press

58 10/13/08 5:23:44 PM House_catalog_v18.indd 59

Cheap Bastard’s Fun With the Family Off the Beaten Path® Scenic Driving Travel Temptations and more . . .

GPP Life

TM

life

life

Knack™

globe pequot press

globe pequot press

globe pequot press

Fitness Cycling Climbing Paddling Camping Nature Hiking

GPP Life is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

TM

PopOut maps

®

with Alastair sawday, bradt travel Guides, Cadogan Guides, explorer Publishing, Pro Tactics PRO TACTICS tm Globetrotter, new holland,thomas Cook Publishing,trailblazer Publications, and Visitbritain

with Appalachian Mountain Club books and Day hike books

skirt! ®

DistributeD Clients

Appalachian Mountain Club Books

Client Publishers Client Publishers Alastair Sawday Bradt Travel Guides Cadogan Guides Explorer Publishing Globetrotter New Holland Thomas Cook Publishing Trailblazer Publications VisitBritain

life

Boone and Crockett Club D&B Publishing Montana Historical Society Press Stoecklein Publishing Waterford Press Woodall Publications

GPP Life is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

life press globe pequot Book Publishers & Distributors

blank_portfolio_V7.indd 33

Two Dot®

New Eyes on Old Europe Activity & Lifestyle Destination Guides

Day Hike Books

®

life

GPP Life is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

life press globe pequot Book Publishers & Distributors

life

GPP Life is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

33

Chris Marks grew up in the Northeast of England. Throughout a varied career that has included advertising, graphic design, paper engineering, teaching English as a foreign language, and writing, he has consistently been experimenting with folded paper designs that fly. He has traveled extensively in South America and Asia, and now lives with his family and two Siamese cats on the English Riviera.

catalog design/project management

59

10/13/08 5:23:48 PM

Client: Globe Pequot Press Software used: InDesign CS2, Photoshop CS2

Lyons Press

Three Forks®

Book Publishers & Distributors

Flying these days may be a nauseating experience, but with Barfbag Origami in hand, you’ll be coming back for more. Last but not least, though, a word of warning (straight from the book): Before use, please check to confirm that barfbag is empty. Used ones are unsuitable for folding.

hUMor

House_catalog_v18.indd 58

life press globe pequot

and eagerly handing over their own bags . . . or else asking to borrow the book. And, in no time, you’ll find that you’ve created your own tranquil, highly unusual little origami club en route to your destination. Aside from clear, illustrated instructions, each creation features a difficulty gauge so readers can see what they’re in for before they start folding their masterpieces. The book also includes a helpful resource section that explains where one can acquire more barfbags.

with boone and Crockett Club, D&b Publishing, Montana historical society Press, stoecklein Publishing, Waterford Press, and Woodall Publications

For this catalog project - I redesigned the company catalog into 3 distinct categories. I conceived the idea of having James Polisky illustrate the covers with a similar look. (The original idea was to have one image span across the 3 covers.) I assisted with art direction as the covers were being worked on. For the interiors - I picked up elements of the covers and designed magazine style spreads when possible to highlight the books.

7/4/11 4:20 PM

bret kerr portfolio | marketing collateral 34

Die-cut marketing collateral folder for Prentice Hall California High School Mathematics Client: Pearson Education, Boston, MA Software used: InDesign CS2, Photoshop CS2 I have done a number of die-cut marketing collateral folders for the Pearson Education advertising department. Utilizing my high-end Photoshop skills, I created/adapted colorful backgrounds that complement the Mathematics brand and message.

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bret kerr portfolio | marketing collateral 35

Eight-page course catalog brochure for Prentice Hall California High School Mathematics Client: Pearson Education, Boston, MA Software used: InDesign CS2, Photoshop CS2 I designed this high-visibility course catalog for Pearson to use in California, their largest adoption market. Taking a visual cue from the stylized green waves that were in place in some of the program’s existing PowerPoint materials, I expanded on the look and designed complementary artwork and page layouts to give the program a cohesive look. I limited the color scheme to add impact to the message.

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bret kerr portfolio | sell sheets

A Brian’s Song for a new generation,featuring two pro football stars known to millions of fans

36 “People say you do something like this for family. Well, we are family. I had to do it. I couldn’t sit here and do nothing. I’m not a hero. This decision was an easy one.”—EVER S o N

WA L L S

978-1-59921-532-7 $24.95 US/$31.95 CAN Hardcover | 6x9 | 8-page color insert 240 pp | tk 2009

After fourteen seasons as an NFL star, Everson Walls retired to his hometown of Dallas, Texas. He and former Cowboys teammate Ron Springs worked together on a variety of charities, and their families became close. But, as time passed, Ron could no longer conceal the ravaging effects of his diabetes. Before Walls knew it, his friend’s simple medical procedures had become amputations and dialysis. Ron’s life was on the line. In A Gift for Ron, Walls tells the moving story of how he witnessed the suffering of his former mentor and his family and, on hearing that a potential kidney donor had fallen through, learned that he and Ron shared something truly precious: a blood type. Walls knew his only option—to donate a kidney to save his friend’s life.

To order call 800-243-0495 or email an order to [email protected]. Visit us online at globepequot.com

Marketing sell sheets for various books Client: Globe Pequot Press, Guilford, CT Software used: InDesign CS2, Photoshop CS2 I can quickly conceptualize and execute marketing materials in a wide variety of styles to suit any brand. For the A Gift for Ron sell-sheet I chose a classic, understated system that would not compete with the book, which I also designed. For How to Live in the Woods (right) I went with a more stylized approach to complement the book’s cover and appeal to corporate book buyers from Barnes & Noble and Borders.

blank_portfolio_V7.indd 36

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bret kerr portfolio | 37

Falcon.com trade show exhibit Client: Globe Pequot Press, Guilford, CT Software used: InDesign CS2, Photoshop CS2 I created a series of Lambda back-lit trade show displays for Falcon Guides to use during the 2007 Outdoor World conference held in Salt Lake City, Utah. On the left is one of the displays. I chose a bold, simple, grid set-up for maximum impact at the crowded trade show. I used Falcon’s branded Pantone 123 C and various photos from their books to convey the brand. Above is Falcon author Kathleen Brown signing books in front of the display.

blank_portfolio_V7.indd 37

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bret kerr portfolio | marketing collateral

the History Department presents

Empire and its Discontents: Regional Rebellions, Slave Revolts, and Political Conspiracies in Brazil, 1800–1850

On Militancy and the Art of the Egg: Theological Lessons from Osama Bin Laden’s Former Audiocassette Collection

Gabe Paquette

38

Assistant Professor of History at The Johns Hopkins University

Flagg Miller

Professor Paquette will discuss the rebellions, revolts, and political conspiracies that nearly tore Brazil apart after it gained independence in 1822—particularly the Confederation of the Equator (1824), the Malê Revolt (1835), the Cabanagem (1835–36), and the Praieira Revolt (1848–49). Among the questions he will ask, and answer, are: What did the rebels want? Why did they fail? What were the long-term consequences for Brazil, for South America, and for the Atlantic World?

Associate Professor of Religious Studies, University of California at Davis

Trained as a linguistic anthropologist, Professor Miller’s research focuses on cultures of contemporary Muslim reform in the Middle East and especially in Yemen. His first book, The Moral Resonance of Arab Media: Audiocassette Poetry and Culture in Yemen, explores how Yemenis have used traditional poetry and new media technologies to envision a productive relationship between tribalism and progressive Muslim reform. His current book focuses on the trajectory of Bin Laden’s leadership and al-Qaida as figured through an archive of more than 1,500 audiocassettes formerly deposited in his house in Qandahar, Afghanistan.

Professor Paquette graduated from Wesleyan as a history major in 1999. While finishing his PhD at the University of Cambridge, he returned to Wesleyan as a visiting instructor in history and a tutor in the CSS.

Tuesday, February 22, 2011, 4:30 p.m.

Wednesday, April 6, 2011 5 p.m. | Russell House Open to public

allbriTTon 311 222 ChurCh sTreeT, middleTown, CT

Sponsored by the Committee for Middle Eastern Studies at Wesleyan and The A.W. Mellon Foundation

Sponsored by the History Department UVL11117_Paquete_0202_BK.idml 1

blank_portfolio_V7.indd 38

2/1/11 1:03 PM

7/4/11 4:20 PM

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eaching business software applications presents a unique challenge for educators. To be successful, students must learn a manipulative skill as well as understand and retain new information. As experienced teachers know, the wrong instructional materials can make the process virtually impossible.

Have you ever used a textbook that enabled students to SURGXFH ¿QLVKHG GRFXPHQWV in class but left them unable to pass assessments or demonstrate real learning? This is usually the result of poorly designed instruction that spoon feeds instruction and does not require students to practically apply the information.

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DDC Publishing introduced its ¿UVWFRPSXWHUDSSOLFDWLRQVWH[Wbook in 1987 based on what works in the classroom. For twenty years, DDC has listened to teachers and continued to re¿QHDFUDIWHGV\QWKHVLVRIFRJQLtive and visual learning processes to ensure student success.

Document Views Group 2. Click desired view icon:  Print Layout .......................  Full Screen Reading ............   

 Double-click the active tab. OR 1. Click the Customize Quick Access Toolbar button . . . . . . . . . . . . . . . . . . ", /, (, % 2. Click Minimize the Ribbon . . . . . . . . . . . 

 A check mark next to command

indicates it is already selected.

| Word | Exercise 1

Click a View icon on the Status bar:     

Correct Errors Press Backspace , to delete character to left of insertion point.  Press Delete ) to delete character to right of insertion point. 



Press Escape & to cancel command or close dialog box.

 If available, you may click a Cancel

or Close button to close a dialog box without making changes.

Print Layout Full Screen Reading Web Layout Outline Draft

 Click Undo button repeatedly. OR

1. Click drop-down arrow to right of Undo button. 2. Click any action in the list to undo all previous actions.

Redo the Previous Action 

Undo the Previous Action (Ctrl+Z) 

Click Undo button on Quick Access Toolbar.

Click Redo button on Quick Access Toolbar.

6. Set all columns to be 1" wide and all rows to be .25" high. 7. Enter the following data: Age 0 – 18 3% 19 – 25 17% 26 – 35 20% 36 – 45 30% 46 – 55 20% 55 + 10% Gender Male 54% Female 46% 8. Align the data in Columns 1 and 2 with the top left. 9. Align the data in Column 3 with the top right. 10. Insert a new row at the top of the table. 11. Merge the cells in the new row. 12. In the new row, type the table title: CLIENT DEMOGRAPHICS. 13. Center the table title horizontally. 14. Insert another blank row above the row labeled Gender. 15. Apply the Light Shading table style to the table.

16. Apply a single line black 3/4-pt. outside border to the entire table. 17. Save the changes to the document.

Table 2 1. Between the second and third paragraphs of the memo, insert a table with two columns and five rows. 2. Enter the following data: River Rafting 77 Backpacking 25 Kayaking 84 Biking 43 Skiing 21 3. Align the data in Column 1 with the bottom left and Column 2 with the bottom right. 4. Sort the rows in ascending alphabetical order by the data in column 1. 5. Delete the label and data for Skiing, leaving a blank row at the bottom of the table. 6. In the blank cell at the bottom of column 1, type Total and right align it. 7. In the blank cell at the bottom of column 2, insert a formula to calculate the total number of respondents.

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8. Insert a new column at the left side of the table. 9. Set the new column to be 1" wide, column 2 to be 1.5" wide and column 3 to be .5" wide. 10. Set all rows to be .25" high. 11. Merge the cells in the first column. 12. Using 14-pt. bold, type Favorite Activity per Respondent in column 1. 215

Redo a Series of Actions 

Application Skills Voyager Travel Adventures has been collecting demographic information about clients who participate in adventure travel vacations. In this exercise, you will create a memo to the vice president of marketing listing some of the interesting demographics in table form

EXERCISE DIRECTIONS

4. In the memo heading, replace the sample text Your Name and Today’s Date with the appropriate information. 5. Between the first two paragraphs of the memo, insert a table with three columns and eight rows.

Undo a Series of Actions (Ctrl+Z)

Click Redo button repeatedly.

Repeat the Previous Action 

To change the view: 

Web Layout ........................ Outline ................................ Draft ...................................

To Minimize/Expand the Ribbon (Ctrl+F1)

To show or hide ruler:

2. Click Ruler check box . . . . . . . . . . . . . . 

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| 37

Critical Thinking

1. Start Word, if necessary. 2. Open 37DEMO. 3. Save the document as 37DEMO_xx.

PROCEDURES Start Word

Exercise

Table 1

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bret kerr portfolio | direct mail

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Click Repeat button on Quick Access Toolbar.

Save a New Document (Ctrl+S) On Windows XP: 1. Click Save button Access Toolbar. OR Click Office Button

on Quick

......

"+

2. Click Save . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  3. If necessary, click common storage location in the Navigation bar, or click the Save in drop-down arrow and select storage location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "+ OR a. Click Create New Folder button . b. Type new folder name. c. Click OK . . . . . . . . . . . . . . . . . . . . . . . . . %

Repetition is essential to learning any skill. All DDC computer applications texts feature multiple levels of exercises with progressively greater rigor that enable the teacher to engage students of a wide variety of learning abilities.

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An important element of the DDC approach is keeping howto procedures separated from the instruction. Students focus RQ FUHDWLQJ WKH ¿QDO RXWFRPH described in a business scenario and exercise directions and are IRUFHG WR WKLQN LQ RUGHU WR ¿QG the procedure to accomplish a task.

Four-page template for a newsletter series for Prentice Hall Learning Office 2007 Client: Pearson Education, Boston, MA Software used: InDesign CS2, Photoshop CS2 I designed a template for a newsletter series that could be adapted to the various state-specific custom markets. I chose a bold color scheme that was drawn from the book covers and limited the font selection for added impact.

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bret kerr portfolio | web design/video creation/post-production

Microsite design Client: Lyons Press Microsite for The Long Walk. I also created an Amazon video with motion graphics and narration.

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graphics for iPhone app

template for iphone app icons

animated banner ad for the book The Art of Cycling. Original cover design for book by Jane Sheppard.

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Educational marketing video - see the final collage on page 36. (book design by Georgiana Goodwin)

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bret kerr portfolio | illustrations 41

Examples of illustrations Clients: Falcon Guides, Guilford, CT; Fairfield County Fine Homes, Wesport, CT On the far right is a rendering I created for a sales presentation. I created the 3D rendered books and wire display cases, and designed an editable file that could be updated as new books came out.. Above is a photo rendering created for a high end real estate brochure. Right is a photo illustration I did for the cover of the book Flakes, Jugs and Splitters

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bret kerr portfolio | 42

Digital photography Client: Knack Books, Guilford, CT Camera: Sony CyberShot 8.1 megapixel The top image was created as part of a marketing video in support of the book Mediapedia, by Kit Laybourne. A series of photos were taken from the author’s apartment overlooking Central Park West, they were later compiled in Photoshop

This is a composite shot of Bo

ston’s Back Bay hotos. parate p e s 6 1 ted from

ea

that I cr

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bret kerr portfolio | logos 43

Logos Clients: Read the Tattoo.com; Pearson Education, Boston, MA Software used: Illustrator CS2, Photoshop CS2 I designed the top logo pro-bono for a high school journalism website . A printed version is also produced in conjunction with The Bristol Press newspaper in Bristol, CT. Left image was my submission for a Prentice Hall Teacher Center logo. Bottom image was a re-branding of the Falcon Guides Rock Hounding series.

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bret kerr portfolio |

Interview with MIT Media Lab Guru Michael Hawley – Producer of the World’s Largest Book

44

D

r. Michael Hawley is currently Director of Special Projects and founder of MIT’s GO Expeditions program. Prior to that, Hawley was one of the heads of the MIT Media Lab for 10 years. In 2001, Hawley founded Friendly Planet, a nonprofit company dedicated to children's education in developing countries. Friendly Planet is now producing a series of photo books about what it's like to grow up in some of the world's

By Bret Kerr

most extraordinary cultures. Recently, the company published its first book, entitled Growing Up Bhutan. This is how the book is described on the Friendly Planet website: At over 130 pounds and 5 x 7 feet, Guinness World Records acknowledges Friendly Planet's Bhutan as the world's largest published book. But it's less like a book and more like an entire gallery show of enor-

Editorial writing Client: Bookbuilders of Boston newsletter, Pages

mous prints, packaged in an immense yet browseable

One of my differentiating strengths is that I am not just a designer/project manager. My academic background is in English and journalism. I enjoy writing and look for opportunities to practice this skill. My background enables me to see the big picture on any project, small or large. I can understand the challenges of an editorial employee/department. This is an interview I conducted with MIT Media Lab Professor Michael Hawley upon his publication of the world’s largest book, Growing Up Bhutan.

serenity and specialness that make Bhutan so unique.

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volume. The subject is the remarkable kingdom of Bhutan—the grandeur of its gorgeous scenery, the wonderfully warmhearted people there, and the Copies of the books are being sold for $10,000 with profits going to aid the Friendly Planet charities. The book is being produced and bound locally by Acme Bookbinding of Charlestown, MA—the oldest bookbinder in the world. "The book is a masterpiece," says Paul Parisi, president of Acme. "It's a little like having an incredible larger-than-life art gallery in one volume. So crafting the binding to match that level of beauty became a labor of love for us." Dr. Hawley chatted with Pages recently while he was in Tokyo on a promotional tour for Growing Up Bhutan.

10

PAGES, Winter 2004

Pages:

With all the forms of media at your disposal, how did you settle on the traditional, albeit on a revolutionary largescale, form of the book?

Dr. Hawley: I love books, personally, and we always had in mind the idea of creating a series of books that both helped to show what it is like to grow up in one of the world's extraordinary cultures, and helped to raise funds to support schools and scholars in those places. Little books can't do both very effectively. The big book, as fanciful and impractical-seeming as it is, actually is both sensible and effective. First, we can charge a lot for it, but it doesn't cost that much to make, so it really can raise good money. Second, it captures real attention—there's an undeniable "wow" when a new person first encounters it; everyone smiles (the thing is so absurdly big that it makes you feel like a two-year-old again) and then enjoys browsing it more deeply. And third, it's actually quite practical. There is hardly an art gallery anywhere here in Tokyo (where I currently am) that can display imagery that totals about 5 x 400 feet of surface area. But the whole gallery of giant-sized images fits neatly on one 5 x 7 easel. The cost of framing or mounting even one 5 x 7 print might be $2500. But in our package, the images average out to less than $100 each, a bargain, actually, although the whole thing adds up to an epic.

PAGES,Winter 2004

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bret kerr portfolio | writing 45

kudos “I’ve worked with Bret on countless project—ads, videos, promotion pieces, book jackets, web design, etc—and he’s the best: sharp, creative, and always on time. He has got a great sense of humor and never complains. I highly recommend him for any job, but you can’t have him. Not if I can help it.” February 20, 2009 John Spalding Senior Marketing Manager Globe Pequot Press [email protected]

“Bret has done a number of designs for advertising and promotions for Pearson marketing and exhibits. He has been consistently creative, punctual with his work, and easy to communicate with. I look forward to working with him again.” October 31, 2007 Adam Velthaus, Pearson Education Advertising Manager [email protected]

“I worked with Bret for three years at Prentice Hall, and I have nothing but good things to say about him. He applied imagination and persistence to every challenge, creative or technical.” September 11, 2007 Michael O’Donnell Pearson Education Customization Design Manager [email protected]

Graphic Design USA 2008 Award Winner: Curiosities Series re-design

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