Bret Kerr | Graphic Design Portfolio | 2009

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Books

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Advertising

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Marketing Collateral/Tradeshow

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Web Design/Multi-Media

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Illustrations/Photography

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Kudos

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Forget Frodo—Ethan Gilsdorf guides readers through fantasy lands far more enchanting than anything you’ll find in Tolkien’s books. —Pagan Kennedy, New York Times Notable author Fantasy. Science fiction. Role-playing games.

by Wendy Harrington

“This is a delightful book—more fun than being a Dungeon Master to a group of high-level mages and thieves.”—A. J. Jacobs, New York Times best-selling author of The Know-It-All and The Year of Living Biblically

After playing Dungeons & Dragons religiously in the 1970s and 1980s, Ethan Gilsdorf went on to become a poet, teacher, and journalist. Based in Somerville, Massachusetts, he publishes travel, arts, and pop culture stories regularly in the New York Times, Boston Globe, and Christian Science Monitor, and has been published in other magazines and newspapers, including National Geographic Traveler, Psychology Today, and the Washington Post. He has also been a guest on talk radio as a fantasy and escapism expert. Follow Ethan’s adventures at www.ethangilsdorf.com. Cover design by Bret Kerr

“Witty, downright funny, poignant, honest and . . . well, wistful. Anyone who has ever embraced ‘escapism’ will understand, and those who haven’t taken that leap of imagination will want to after reading Fantasy Freaks and Gaming Geeks. … Reading Ethan Gilsdorf’s tale conjured my own Dungeons & Dragons and fantasy experiences, vividly.” —R.A. Salvatore, New York Times best-selling author of The Dark Elf Trilogy, and lead storyteller of 38 Studios game company “A fun, quirky, and fresh perspective for those wanting to know more about the amazing world of gaming.” —David Brin, winner of the Nebula, Hugo, and Locus Awards, and author of The Postman, Kiln People, and The Transparent Society “Ethan Gilsdorf’s quest for himself leads through the fantasy world of millions of gamers in a breathless adventure/quest/memoir that is uniquely contemporary. This is at once a primer on the world of gaming, a self-help manual, and a wistful meditation on the passing of real time in a (nearly) virtual world.” —Andrei Codrescu, NPR commentator and author of The Posthuman Dada Guide “An orcs-and-all journey through geekdom, told with affection for every elf, wizard, and Dungeon Master it meets along the way. Fantasy Freaks and Gaming Geeks is for anyone who’s ever been lured by the enchantment and secrets of faraway fantasy worlds; it gives a personal face to the cloak-swishing, wand-yielding, lightsaber-rattling gamer in us all.” —Melissa Anelli, author of Harry, A History: The True Story of a Boy Wizard, His Fans, and Life Inside the Harry Potter Phenomenon

Printed in the United States of America Front cover image courtesy of the author; axe, spine background and parchment © Shutterstock; back cover: top left and right by author; bottom right top (Klingon Col Kasak zanti-Septaric) © Dave Nelson, bottom right © Saul Zaentz Co.; bottom left by the author; bottom left top courtesy of Harry and the Potters; background map by the author

US $24.95 / CAN $31.95

An Epic Quest for Reality Among Role Players, Online Gamers, and Other Dwellers of Imaginary Realms

The Lyons Press Guilford, Connecticut www.LyonsPress.com The Lyons Press is an imprint of The Globe Pequot Press

THE LYONS PRESS

ETHAN GILSDORF

Tens of millions of people around the globe turn away from the “real” world to inhabit others. Movie fanfreaks design costumes and collect Lord of the Rings action figures. Some attend comic book conventions and Renaissance fairs, others play live-action roleplaying games (LARPs). The online game World of Warcraft (WoW) has alone lured twelve million users worldwide. Even old-school role-playing games such as Dungeons & Dragons (D&D) are still wildly popular. Who are these gamers and fantasy fans? What explains the irresistible appeal of such “escapist” adventures? And what could one man find if he embarked on a journey through fantasy world after fantasy world? In an enthralling blend of travelogue, pop culture analysis, and memoir, forty-year-old former D&D addict Ethan Gilsdorf crisscrosses America, the world, and other worlds—from Boston to Wisconsin, New Zealand to France, and Planet Earth to the realm of Aggramar. On a quest that begins in his own geeky teenage past and ends in our online gaming future, he asks gaming and fantasy geeks how they balance their escapist urges with the kingdom of adulthood. He questions Tolkien scholars and medievalists. He speaks to grown men who build hobbit holes and speak Elvish, and to grown women who play massively multiplayer online games. He seeks out those who dream of elves, long swords, and heroic deeds, and mentally inhabit faraway magical lands. Gilsdorf records what lures them—old, young, male, female, able-bodied, and disabled—into fantasy worlds, and for what reasons, whether healthy, unhealthy, or in between. (continued on back flap)

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Fantasy Freaks and Gaming Geeks hardcover | 4c matte with spot gloss Client: Lyons Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 After careful research into book styles popular with the intended demographic, I chose a picture of the author when he was 15 and a bold type treatment that evokes a maze of letters. Prior to release the book cover has received universal kudos on Facebook groups for the book and within the industry. I also created an animated book trailer based on the cover. Author website banner

Book Trailer on YouTube (short version)

bret kerr portfolio |

(continued from front flap)

Delving deeper and deeper into geekdom, our noble hero plays WoW for weeks on end. He travels to pilgrimage sites: Tolkien’s hometown, movie locations, castles, and archives. He hangs out with Harry Potter tribute bands. At a LARP, he dresses as a pacifist monk for a weekend. He goes to fan conventions and gaming tournaments. He battles online goblins, trolls, and sorcerers. He camps with medieval reenactors—12,000 of them. He becomes Ethor, Ethorian, and Ethor-An3. He sews his own tunic. He even plays D&D. What he discovers is funny, poignant, and enlightening.

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Client: Globe Pequot Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 Adhering to the Self-Help category conventions - I produced a bold book that was telegenic on The Today Show and other tv appearances.

the cover featured on The Today Show

bret kerr portfolio | cover design

bret kerr portfolio | cover design 6

Warning SIgns paperback | 4c glossy

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bret kerr portfolio | cover Kudosdesign 7

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The 1969 Miracle Mets hardcover | 4c glossy with spot emboss Client: The Lyons Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 The challenge here was to make historic images lively yet still convey the period. I did this through strong typography choices and juxtaposing the celebratory baseball embrace with the duotoned skyline of Manhattan during that era. Embossing on the title treatment was a finishing touch. Travers

From Worst to First!

Oakland A’s organizations, is the author of fifteen books, including the best-selling Barry Bonds: Baseball’s Superman, nominated for a and One Night, Two Teams: Alabama vs. USC and the Game that Changed a Nation (soon to be a major motion picture). A graduate of the University of Southern California, Travers coached both there and at the University of California, Berkeley, as well as in Europe. He served in the United States Army, attended law school, and was a sports agent. He has written for the Los Angeles Times and was a columnist for StreetZebra magazine in Los Angeles and for the San Francisco Examiner. His screenplays include The Lost Battalion, 21, and Wicked. He has a daughter, Elizabeth Travers, and lives in California Bud Harrelson is a former player, coach, and manager of the New York Mets. A key member of the 1969 World Series and 1973 National League championship teams, he was a National League All-Star in 1970 and 1971, and won the Gold Glove in 1971 for his outstanding defensive play at shortstop. Inducted into the New

Cover design by Bret Kerr | Cover images © Getty Images | Printed in the United States of America

Casey Award as Best Baseball Book of 2002;

From the foreword by Bud Harrelson Many things contributed to our unbelievable season in 1969—homerun hitters, strong pitching, a different level of bonding among the players. But the real magic of the 1969 Mets had a lot to do with Gil Hodges. . . . One of the coaches would come up to a player and say discretely, Gil wants to talk to you. So you’d go into his office and sit down with him, and he would question you. Afterwards I found out he did that with a lot of players. At the time I thought I was special, but that’s just how he made you feel. He had quite an impact on every player on that team. He made the difference. He really did. . . . The team in 1969 was different. You could really feel the camaraderie, and there was a lot of encouragement among the players. . . . It’s amazing what happens when you win—how the friendships solidify because you were in battle together and you won. You have this common ground and emotional feeling that this was amazing or a miracle, because no one expected it. In fact, Casey Stengel always said the Mets will win when they put a man on the moon. He was a real character and was just being comical, but sure enough, you know, in ’69 they put a man on the moon.

seav e r • K O O s M a N • rYa N • G e N T rY • M C G r aW GrOTe • C L e N D e N O N • H a r r e L s O N • C H a r L e s • J O N e s aGee • sHaMsKY • sWOBODa • KraNePOOL

York Mets Hall of Fame in 1982, Harrelson became manager of the Mets in 1990. He is the co-owner, baseball operations senior vice president, and first-base coach of the Long Island Ducks. He lives in Hauppauge, New York.

The Lyons Press Guilford, Connecticut www.LyonsPress.com The Lyons Press is an imprint of The Globe Pequot Press

1969 Miracle MeTs

ball player with the St. Louis Cardinals and the

The

1969 Miracle MeTs

The steven Travers, a former professional base-

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n the 1977 movie Oh, God!, George Burns, playing the deity, is asked to prove his divinity

by performing a miracle. Burns replies, “The last miracle I did was the 1969 Mets. Before that, I think you have to go back to the Red Sea.” This book is a riveting account of the single most impossible, unbelievable, and wonderful sports story of all time—the 1969 “Amazin’ Mets” and their incredible spring, summer, and fall as they went on to capture the World Series. But it does much more than simply recount how the worst sports franchise ascended to greatness in a few short months. The 1969 Miracle Mets is a story of tumultuous times.

The Improbable story of the World’s Greatest Underdog Team

Against the backdrop of the Vietnam War and a New York City in disarray, the Mets proved to be a metaphor for a changing America and, in retrospect, the catapult for the eventual comeback of a battered-yet-unbowed metropolis. One hero of this story is, of course, Tom Seaver. At the age of twenty-four, at the start of what would be a remarkable Major League career, he pitched his team to victory in 1969. Seaver represents the crux of what makes this book so unique, so compelling, such a nostalgic memory of a town, a team, and a time that is no more. And yet this is not a book about one superstar, but about an entire team that ascended to the heights. Tom Seaver and his teammates come alive in these pages as the final symbols of an innocent age, an age when the greatest icons in American culture—New York sports heroes—

US $24.95 / CAN $29.95

mounted the stage in awesome splendor, before Watergate, before free agency, before the

THE LYONS PRESS

sTeVeN TraVers Foreword by BUD harrelsON

mercenaries took over.



Bud Stevens, whose murder of a cattle king’s son rang a death knell for an entire South Dakota town

  

William Quantrill, the terror of Civil War–era Missouri

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Jack Slade, who was such an enigma across much of the West—a composite of gentleman and murderer—that he charmed both Mark Twain and Buffalo Bill

Legendary bandits Frank and Jesse James Cold-blooded Sam Brown, who sneered while cutting out a man’s heart but screamed in terror when the tables turned

Cover design by Bret Kerr | Front cover image courtesy of Library of Congress, back cover image © Shutterstock

TwoDot®

Guilford, Connecticut www.GlobePequot.com

OLD WEST

Its wilderness notwithstanding, the Wild West was not necessarily a place to go in search of peace. While many settlers were decent folk, the American frontier’s wide open spaces also attracted unsavory characters in disproportionate numbers, many on the run looking for places to hide while they went on snubbing the law. Badasses of the Old West brings together in one compelling volume tales of the thirty-six worst (and best) robbers, rustlers, and bandits who shaped the history of the Wild West. From the famous, such as Billy the Kid and the Wild Bunch, to the lesserknown but still colorful and wicked Charles Brown and Bud Stevens, it compiles the stories of the most notorious black-hat wearers of a notorious age. Here are just some of the fascinating and forbidding faces you’ll meet:

BADASSES

bret kerr portfolio | cover design 8

Thirty-six true tales of the desperadoes, gunslingers, and bad guys who made the Wild West wild

US $16.95 / CAN $21.50

TwoDot® is an imprint of The Globe Pequot Press Printed in the United States of America

Badasses of the Old West paperback | 4c matte Client: Two Dot Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 Employing strong, inventively treated type and a bold color palette I took a grainy Library of Congress image and produced a contemporary, appealing book cover that is sure to spark readers interest.

Edited by Erin Turner

bret kerr portfolio | series design

Curiosities series re-design paperback | 4c matte with spot gloss 2008 Graphic Design USA Award Winner Client: Globe Pequot Press Software: InDesign CS3, Photoshop CS3, Illustrator CS3

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My inventive re-design of this best-selling but visually stale series boosted sales across the board and won a 2008 Graphic Design USA award. The theme of the nostalgic curiosity box was carried throughout. I also designed the interior of the book. I made the cover inventive, but easily customizable in 6 places per state.

customizable ad campaign

NY Curiosities author Cindy Perman. (CindyPerman.com)

Frieswick

Live Large for Less!

to live big in Beantown?

Think again.

Boston is full of free and ridiculously inexpensive stuff—you just need to know where to look. Leave it to “The Cheap Bastard” to uncover all the ins and outs and exclusive bargains to be had and to tell you the real deal with wit and humor.

THE

The Cheap Bastard’s Guide to Boston will show you: • How to gain free entrance to plays, films, concerts, and museums

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THE

• Where to find free or low-cost classes in anything from yoga to sailing • Where to find half-price meals and free food, including clam chowder, beer, and burgers • How to get a low-cost haircut, color treatment, manicure, or massage

Kris Frieswick, who has lived in Boston on and off for more than twenty years, is a humor, business, and lifestyle writer; an award-winning humor columnist; and a stand-up comedienne. She is a regular contributor to numerous magazines, including Boston Globe Magazine, the Economist, Worth, ® Arrive, Southwest Airlines’s Spirit, and Boston. She lives in Boston’s South End.

®

US $14.95 / CAN $18.95

GPP Travel is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

Cheap Bastard’s redesign paperback | 4c matte with spot gloss

®

®

GPP Travel is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

GPP Travel is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

Nadia Oehlsen

2nd Edition

Client: GPP Travel

®

®

2nd Edition

Chicago

Cover design by Bret Kerr | Cover images © Shutterstock Printed in the United States of America

CHEAP BASTARD’S

THE

Boston

Boston

Chicago

With The Cheap Bastard’s Guide to Boston, anyone can enjoy the good life!

CHEAP BASTARD’S

s Think you have to earn big buck

Above is a re-design for the Cheap Bastard’s series - with the directive being to make it appeal to a younger audience.

Kris Frieswick

Oehlsen

bret kerr portfolio | cover design

Secrets of Living the Good Life—For Free!

Secrets of Living the Good Life—For Free!

bret kerr portfolio | cover design

Rodeo Cowgirls, Trick Riders, and other Performing Women Who Made the West Wilder

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Rodeo Cowgirls, Trick Riders, and other Performing Women Who Made the West Wilder

bret kerr portfolio | Cover Design 12

We, Robot (left) paperback | 4c matte with spot gloss on metallic paper Lyons Press Working closely with the author - I researched art and designed a cover that would appeal to the book’s demo and read well at various sizes.

We, Robot (top) paperback | 4c matte with spot gloss Lyons Press Developed an innovative look in a crowded genre.

bret kerr portfolio | cover design 13

How to Disappear paperback | 4c matte with spot gloss on metallic paper Lyons Press Worked closely with senior decision makers to develop a marketing position for the book and make 2 appealing choices for whichever way the book was positioned.

bret kerr portfolio | cover design 14

Client: Falcon Guides

SAHADI

Ultimate Guide to Trail Running (top) paperback | 4c gloss A riveting account of the game that changed the course of pro football— and of the men who played it

A vibrant and eye-catching design was made for this second edition of the Long before the Giants’ historic defeat of the Patriots in the 2008 Super Bowl, there was another game many people considered book. The design was also used for a lucrative custom order for a major “The Greatest Game Ever Played.” The 1958 NFL Championship Game between the Baltimore Colts and the New York Giants skyrocketed the sport to mega-popularity. The first nationally outdoor apparel company. televised football game, it featured unprecedented drama, a

LOU SAHADI

slew of future Hall of Famers, and something new—overtime. Sunday in December thoroughly chronicles this legendary One Sunday in December (right) One game. Drawing on extensive research and interviews with players who were there—including Frank Gifford, Sam Huff, Pat Summerall, Raymond Berry, Lenny Moore, Gino Marchetti, and Art Donovan— paperback | 4c matte with spot veteran gloss sportswriter Lou Sahadi tells the story of the game, the men

Speaking Ill of the Dead paperback | 4c matte with spot gloss

who played it, and the fascinating circumstances that led up to it. He delivers an action-packed narrative that will take football fans

across America back to one Sunday they will never forget. Client: The Lyons Press is the author of Johnny Unitas: America’s Quarterback many other sports books, and has collaborated on the autobiSoftware used: InDesign CS3, Photoshopand CS3, CS3 ographies ofIllustrator major figures in sports. He lives in Boca Raton, Florida. Lou Sahadi

LOU SAHADI

LOU SAHADI

By inventive coloring and photo treatment of the historic image - I tied everything into the theme of the country’s first televised NFL championship. I carried the NFL colors throughout and used a simulated stitching and aged type treatment to add to the period feel. Cover design by Bret Kerr | Cover photo of Johnny Unitas © Getty

EAN

THE LYONS PRESS Guilford, Connecticut www.LyonsPress.com

The Lyons Press is an imprint of The Globe Pequot Press

$14.95 US / $16.95 CAN ISBN: 978-1-59921-320-0

The Lyons Press

Client: The Lyons Press An appealing redesign of series that mixes a photo realistic look with archival photos and witty typography.

Client: The Lyons Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 I chose a bold, iconic photo approach to illustrate a complex subject about excesses in the environmental NFP world. The book was featured on the NYTimes web site. I added to the package by designing custom endpapers in Illustrator that were made up of a subtle pattern of dollar signs. detail of endsheets

NYTimes.com

alternate concept

“[A] scathing indictment of the surprising profligacy and complacency of some of the world’s top environmental organizations....[I]mpossible to ignore.” —Publishers Weekly

In Green, Inc. she lays bare the truth about the well-heeled lifestyles of the world’s top conservationists and their dubious relationships with the corporate world. This scandalous snapshot from inside a good cause gone bad scrutinizes the dealings of:

Christine MacDonald, a journalist who has written for the Boston Globe, Los Angeles Times, Dallas Morning News, and Chicago Tribune, was formerly manager of the Media Capacity Building Program of Conservation International’s Global Communications Division. She lives in Washington, D.C.

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Cover design by Bret Kerr Cover photograph © Shutterstock Author photograph courtesy of Alberto Roblest

The Lyons Press is an imprint of The Globe Pequot Press

Environmental organizations that together have more than 15 million members and operate in over 100 countries— including Conservation International, World Wildlife Fund, The Nature Conservancy, The Natural Resources Defense Council, The Conservation Fund, Environmental Defense Fund, Sierra Club, Defenders of Wildlife, National Audubon Society, and Greenpeace

•

Leading conservationists, such as Peter Seligmann, Conservation International’s cofounder, chairman, and CEO—renowned for his jet-setting ways and his finesse at cultivating ties with big corporations; and Adam Werbach, the former Sierra Club president, who defected in 2006 to work as a consultant for Wal-Mart, which he’d once called a “virus, infecting and destroying American culture.”

•

E. I. du Pont de Nemours & Co., General Electric, Eastman Kodak, ExxonMobil, Nissan, and Dow Chemical—which donate millions of dollars to top environmental groups in return for their lavish praise despite being named as among America’s top ten worst corporate air polluters.

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The Lyons Press Guilford, Connecticut www.LyonsPress.com

•

$24.95 US / $27.50 CAN ISBN: 978-1-59921-436-8

7 8 1 5 9 9 214368

MACDONALD

In 2006, journalist Christine MacDonald began a dream job at one of the world’s largest environmental organizations. She was in for a shock.

In spring 2006, Christine MacDonald left journalism for a dream job at Conservation International, one of the world’s largest environmental organizations. Soon after she reported to the group’s Washington offices, it became all too apparent to her that something is rotten in today’s clubby, well-upholstered world of conservationists. Green, Inc. is a riveting first-person account of an eco-warrior’s travails at the crossroads of the nonprofit and corporate worlds—one that will shock anyone who has ever made a donation to an environmental group. NGOs that once dedicated themselves solely to saving pandas and parklands today vie for the favors of mining operations, logging companies, and homebuilders. Among the most generous donors are the biggest environmental scofflaws of all—energy conglomerates. Being a leading conservationist today means (in addition to a six-figure salary) scuba diving with rock stars and partying with corporate scions and celebrity journalists aboard gas-guzzling private jets and yachts. How do conservationists justify such dealings? The most common refrain: being tight with corporate leaders will help them change their polluting ways. However, argues MacDonald, the companies are benefiting far more than endangered species. While providing an essential overview of the global environmental movement, she centers her story on what goes on inside the world’s top conservation groups, examining the truth to claims that they have allowed themselves to be silenced by corporate dollars as environmental crisis looms. MacDonald’s fast-paced narrative flows from carefully checked facts, her own powerful first-hand anecdotes, and interviews with other insiders. A scandalous snapshot from inside a good cause gone bad, Green, Inc. comes at a time when global warming nears the point of no return and more people than ever are awakening to the consequences.

bret kerr portfolio | cover design

Green, Inc. hardcover | 4c matte with spot gloss | 1c endsheets

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bret kerr portfolio | cover design 16

Girl on the Rocks paperback | 4c matte with spot gloss Client: The Lyons Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 Employing strong, clean typography and a modern color palette - I made this book appeal to the intended demographic. I also added stylized grid lines to the photo to accentuate the theme and add to the look of the look. The cover elements were carried throughout the book to produce a cohesive, hip package. BrOWN MOON

a woman’s guide to climbing with strength, grace, and courage

From one of the world’s leading female climbers, advice and inspiration for women who seek to discover the sport for themselves

GirlRocks_mech_sized_v2.indd 1

Cover Design by Bret Kerr | Photos © Ben Moon

$19.95 US / $21.95 CAN ISBN: 978-0-7627-4518-0

FALCON ® GUIDES falcon.com FalconGuides ® is an imprint of The Globe Pequot Press

katie katie

back cover

Katie Brown is the young woman Rock & Ice magazine dubbed “The Best Female Climber of the Millennium.” An influential and groundbreaking climber among both genders, she began climbing at age thirteen and quickly dominated competition at the national and international levels. Now in her mid-twenties, she is a freelance writer and the author of Vertical World (FalconGuides). When not traveling the world as an elite professional climber, she lives in Moab, Utah. Ben Moon’s photographs on rock climbing, surfing, and other outdoor pursuits have been featured in virtually every major national outdoor magazine, from Outside and Rock & Ice to Men’s Journal and National Geographic Adventure. He lives in Bend, Oregon.

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“I started clIMBIng when I was thIrteen in a climbing gym full of boys. In the beginning, too intimidated to step in, I would mostly watch as the boys—well, men really—bouldered. eventually, however, I got used to the guys and began participating. . . . In turn, the guys got used to the tiny girl who was always hanging around watching.” —from the Preface

For women intrigued by the sport oF climbing but intimidated by its male dominance and stereotype as “extreme,” girl on the rocks is a monumental and essential resource, providing instructions on technique, strength, and mental agility—from a woman’s perspective. through the sage advice of one of the world’s foremost female climbers and the lens of an internationally acclaimed photographer, women learn that climbing is more fun than dangerous, that overcoming fear can boost self-esteem, and that the fitness benefits are tremendous. most women learn climbing from men, but the sport is different for a woman—both physically and psychologically—and it is empowering for women to learn about climbing from “girls” who’ve been on the rocks themselves. bringing the sport to life alongside the book’s numerous color photos, Katie brown’s interviews with female climbers—from a young girl to a sixty-something professional climber—reveal, on a more intimate level, what the sport has done for them.

photos by

ben

photos by

ben

I worked with the editor and photgrapher and sales from the early stages of the project to come up with a catchy design and wayts to promote the calendar.

Use bolierplate abutting months, change to gotham bold if possible, regular for day abbreviations

APRIL

Style for all holidays & text in dates, uniform space from bottom = p9

WOMEN OF ROCK

Day headers + dates have been turned to outline

Key 2011 Climbing Event Date

bret kerr portfolio | cover design

Women of Rock 4c glossy calendar

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FPO

DECEMBER

Center text vert in white space Gotham HTF Bold: Gothma HTF Book 9/11 Gotham HTF Bold: Gothma HTF Book 9/11 Gotham HTF Bold: Gothma HTF Book 9/11 Occupation: Applied Behavior Analysis therapist, working with autistic children. Age of first climb: 20. Hardest climb: “Frigid Air Buttress, a 5.9-plus climb at Red Rocks in Vegas, was my first multi-pitch ascent. Fortunately, I was with two of the world’s most patient climbers.” What I love most about the sport: “Why, the chalk, of course!” Favorite climbing area: “Too hard to say. Every site presents a new challenge and unique experience.”

2011 Women Climbers Calendar

Words I live by: “Life is what happens to you

Steph Davis

MARCH

Steph Davis

MARCH

Meet twelve beautiful women with a passion for climbing who are more than just mavens of rock. Female climbers are among the most athletic, best conditioned, and most attractive women in the world. But never before has a calendar so fully captured the beauty, grace, and strength of women climbers— through the lens of an internationally renowned outdoor photographer. FalconGuides’ 2011 Women Climbers Calendar features both some of the world’s top professional climbers, including Steph Davis (left), and Alex Puccio (below), and women such as Jacinda Hunter—a nurse, a mother of four, and a competitive climber. With concise bios and thumbnail shots accompanying each portrait, it provides endless inspiration for defying gravity all year long.

Use bolierplate abutting months, change to gotham bold if possible, regular for day abbreviations

APRIL

Style for all holidays & text in dates, uniform space from bottom = p9

Day headers + dates have been turned to outline

Key 2011 Climbing Event Date

FPO

DECEMBER

Center text vert in white space Gotham HTF Bold: Gothma HTF Book 9/11 Gotham HTF Bold: Gothma HTF Book 9/11 Gotham HTF Bold: Gothma HTF Book 9/11 Occupation: Applied Behavior Analysis therapist, working with autistic children. Age of first climb: 20. Hardest climb: “Frigid Air Buttress, a 5.9-plus climb at Red Rocks in Vegas, was my first multi-pitch ascent. Fortunately, I was with two of the world’s most patient climbers.” What I love most about the sport: “Why, the chalk, of course!” Favorite climbing area: “Too hard to say. Every site presents a new challenge and unique experience.” Words I live by: “Life is what happens to you

2011 Women Climbers Calendar ABOUT THE PHOTOGRAPHER

ABOUT FALCONGUIDES®

Chris Noble’s photography has appeared in hundreds of publications including Outside, National Geographic, Sports Illustrated, and Life magazines. For ten years he was the primary advertising photographer for The North Face.

For more than thirty years, FalconGuides® has set the standard for outdoor guidebooks. Written by top experts, each guide invites you to experience the adventure and beauty of the outdoors.

ESSENTIAL GEAR FOR EVERY ADVENTURE:

FALCON.COM FALCONGUIDES ® IS AN IMPRINT OF GLOBE PEQUOT PRESS.

Cooper

bret kerr portfolio | cover design

From the author of the acclaimed Soul of the Heights, a stunning photographic celebration of the remarkable Rocky Mountains

Soul of the Rockies P o R t R a i t S o f a m e R i c a’ S L a R g e S t m o u n ta i n R a n g e

18 Ed Cooper was a pioneer during the “Golden Age” of North American climbing in the 1950s and early 1960s. His daring accomplishments in the American West and Canada have become legendary. For many years he continued to pursue the continent’s great peaks. In more recent years, camera in hand, he has produced aweinspiring mountain photographs that are in league with the works of Ansel Adams and Bradford Washburn. Ed is the author of the acclaimed Soul of the Heights: 50 Years Going to the Mountains (FalconGuides), and his photos have graced the covers of Audubon, Arizona Highways, Backpacker, National Geographic, and Sierra. He and his wife, Debby, live in Sonoma, California.

Discover the essence of the Rockies through ED COOPER’S lens. Celebrate the remarkable Rocky Mountains with this stunning photographic feast that takes us from the Canadian border at Idaho and Montana to the Mexican border at Big Bend National Park. Author, photographer, and legendary “climbing bum” ED COOPER brings America’s most iconic mountain range to life, passionately zeroing in on the heart of the Rockies, including most of the better known subranges, and capturing views of the highest peaks in Idaho, Montana, Wyoming, Colorado, Utah, Arizona, and New Mexico. In keeping with his sensibilities as a mountaineer and climber, Cooper provides the most current and relevant geodetic data for every featured peak, including newer, corrected altitudes that reflect more accurate measuring by the National Geodetic Survey. Readers can now easily look up each peak on topographic maps or view them in stunning three-dimensional display using tools such as Google Earth thanks to Cooper’s impressive collection of data found at the end of each chapter.

In Soul of the Heights, Ed Cooper revealed his story as a pioneering climber with a passion for, and lifetime dedication to, the majestic mountains of North America. Here, he brings the continent’s most iconic mountain range to life, zeroing in on its heart. In a stunning photographic feast that takes us from the Canadian border at Idaho and Montana to the Mexican border at Big Bend National Park, Soul of the Rockies provides a distillation of the best views the Rockies have to offer, with evocative cameo descriptions of many of the highest, most familiar, and most relevant peaks. All their glory shines through in this spectacular work.

Unlike any other book on the Rocky Mountains, Soul of the Rockies focuses exclusively on the mountains themselves rather than dwelling on related themes such as flora, fauna, mining, logging, and history. It is quite simply a distillation of the best views the Rockies have to offer, revealing through this spectacular work all the glory of America’s largest mountain range.

Cover photo of Crestone Peak (front cover) and Crestone Needle (back cover) in Colorado © Ed Cooper Author photo © David Buchholz Cover design by Bret Kerr Printed in China

FALCON GUIDES® falcon.com

—Karen Sykes, Seattle Post-Intelligencer “Ed Cooper’s vision, photographic skill, and knowledge of our scenic resources are unexcelled.” —Fred Beckey, mountaineering author and unofficial world-record holder for first ascents

EAN

FalconGuides ® is an imprint of The Globe Pequot Press

“Cooper’s mountain photos are so sharp you can almost feel the granite and the crunch of snow under your crampons.” $39.95 US / $43.95 CAN ISBN: 978-0-7627-4941-6

Soul of the Rockies hardcover | 5c matte with spot gloss Client: Falcon Guides Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 For this $40 coffee table book, I cam up with the inventive direction of running the cover photo across to the back cover. I also utilized a spot metallic ink plus spot gloss plate to add to the high end feel. I had to do color correction and cloning work to the author’s photo to achieve the proper effect.

Ed Cooper

Client: GPP Travel Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 I re-designed this best-selling travel series by giving it a more sophisticated look with a limited color palette, strong typography and an emphasis on the locations in the book for a background. I also and the idea to partner with an outdoor recreation company. A deal was struck to use their bags on the cover. The result was an eye-catching series re-design. An alternate design was produced that featured travel photography.

The initial sketch

bret kerr portfolio | series design

Quick Escapes paperback | 4c matte with spot gloss

19

bret kerr portfolio | cover design 20

Full Count paperback | 4c glossy Client: The Lyons Press Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 For this book of Mets poetry, I echoed the iconic logo, adding dimensional elements + a vibrant title treatment and superimposed one of the authors poems into the modifies skyline. The inside covers ran orange as well to add to the package.

full mech

bret kerr portfolio | textbook Kudos design 21

21

Textbook covers for Prentice Hall Science Explorer Client: Pearson Education, Boston, MA Software used: InDesign CS2, Photoshop CS2 These are custom textbook covers I designed while working for Pearson Education. I organized launch meetings with marketing and editorial departments to brainstorm meaningful state-specific images, directed photo researchers and picked the most effective photos and color-corrected them and gave them treatments in Photoshop. I found the Georgia (top right) lighthouse image on Flickr and did heavy cloning work in Photoshop to extend the left side of the picture three inches.

From the island of Maui to Manhattan’s Central Park, Tina Vindum has revolutionized the way people around the world are getting in shape. Her breakthrough Outdoor Fitness program, rooted in back-to-basics conditioning, is the most advanced and unique method available today to achieve true BodyMind power and the highest degree of overall fitness, health, and well being. Tina Vindum’s Outdoor Fitness makes this groundbreaking approach to exercise available for people everywhere, in one richly illustrated volume.

TINA VINDUM’S

Cover design by Bret Kerr | Front cover photo © Mitchell Shenker; back

cover photos © Adam Brown

After introducing her program, Tina describes the three phases of Outdoor Fitness: learning the base moves; incorporating them with some of her signature moves as the intensity and duration of workouts increase; and fine-tuning workouts so they become an integral part of your life. Tina Vindum’s Outdoor Fitness delivers what no other workout can: better, faster results on every level—physical, mental, and emotional.

Tina Vindum is the founder and president of Outdoor Fitness, America’s leading outdoor exercise program. She hosts a national weekly radio show on the

subject and lectures internationally about its benefits. Her work has been featured in Self, Fitness, Prevention, Sports Illustrated for Women, Backpacker, Vogue, the New York Times, and the Los Angeles Times. She lives in San Francisco, California.

“Tina Vindum sets the gold standard in outdoor fitness training. Her mastery of exercise physiology and her years of experience as a competitive and recreational athlete make her an authentic teacher with a gift for making everyone in her sphere feel as competent and inspired as she is.” —Susan McDonald, Executive Director, GirlForce Health & Fitness Workshops, Vanderbilt University Medical Center

Printed in the United States of America

US US $19.95 $19.95 // CAN CAN $23.95 $23.95

TINA VINDUM’S

FITNESS Step Out of the Gym into the BEST Shape of Your Life

FITNESS

bret kerr portfolio | cover design 22

The revolutionary approach to true BodyMind fitness

FALCON ® GUIDES falcon.com FalconGuides ® is an imprint of The Globe Pequot Press

full mechanical

related web graphics based on design

Tina Vindum’s Outdoor Fitness paperback | 4c matte with spot gloss Client: Falcon Guides Software used: InDesign CS3, Photoshop CS3, Illustrator CS3 I chose a strong, clean title treatment for this book that would work well and not compete it the image. The title treatment has since been carried over into 4 ancillary popout products based on the series.

Chapter 1

On GoLf Defined ..................... 1

Chapter 2

On Beginnings .........................21

Chapter 3

On ObstaCLes........................... 33

Chapter 4

On PraCtiCe ............................. 51

Chapter 5

On EQuipMent .........................63

Chapter 6

On the MentaL GaMe ............73

Chapter 7

On SWings ................................91

Chapter 8

On Putting ............................ 113

The Lyons Press is an imprint of The Globe Pequot Press.

Chapter 9

On Men’s Tours ..................... 129

Art Direction by Jane Amara Designed by Bret Kerr

Chapter 10

On WoMen’s Tours ................ 151

Chapter 11

On Caddies ............................ 165

Chapter 12

On MatChes ........................... 175

Chapter 13

On Course Design ................ 193

Chapter 14

On the GaMe Abroad ..........207

Chapter 15

On Fans and the Media ........217

Chapter 16

On Endings ............................ 229

indeX

................................................. 241

ALL RIGHTS RESERVED. No part of this book may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopying and recording, or by any information storage and retrieval system, except as may be expressly permitted in writing from the publisher. Requests for permission should be addressed to The Globe Pequot Press, Attn: Rights and Permissions Department, P.O. Box 480, Guilford, CT 06437.

Library of Congress Cataloging-in-Publication Data The new quotable golfer : the best things ever said by the pros and duffers of the sport / edited and with an introduction by Robert McCord. p. cm. Includes index. Rev. ed. of: Quotable golfer. Main Street ed. 2004. ISBN 978-1-59921-319-4 1. Golfers--Quotations. 2. Golf--Quotations, maxims, etc. I. McCord, Robert R. II. Quotable golfer. GV967.Q84 2007 796.352--dc22 2007049970

Doug Ford PGA Tour professional

On Putting

The New Quotable Golfer

Dave Pelz with James A. Frank from the article “You Need a Ritual,” Golf Magazine (1997)

When hitting an approach

112

putt, try to lay the ball into

1/10/08 6:51:42 PM

While I have never met Pete Dye, I know him well. He is 500 years old and has absorbed the wisdom of the ages. He has a pointed hat and a flowing robe embroidered with occult symbols. When he speaks, he becomes extremely animated, and gesticulates a lot with flashes of blue static crackling from his long fingernails.

Peter Dobereiner on golf course builder Pete Dye, whose courses are sometimes considered diabolical

I feel a definite hit with my right hand on both long and short

After my first qualifying round in the 1963 British Amateur Championship, I brashly told the astonished Scottish

reporter that the Old Course at St. Andrews was a goat ranch, and if I played it a thousand times it would still be a goat ranch! Three days and seven rounds later, I realized it was one of the greatest golf courses in the world. Pete Dye who has incorporated “old style” architectural features into his golf course designs

I’m not going back to a place where they never rake the goddamn bunkers.

and unhurried backswing in putting because it makes the stroke

Jack Nicklaus after two rounds of the 1986 Masters, which he won a record sixth time

113

QuotableGolf_flow1_5.indd 112-113

putts. I recommend a rather long

If I could just putt. I might just scare somebody, maybe me.

ON PUTTING

shafts, firmer gripping, better distribution of weight and torquepermits the development of more power with less effort . . .

about the editor ............................................. 249

an imaginary three-foot circle around the hole.

are to miss again.

Chapter Eight

swing action to the barest essentialsgo back and come down. This simplification occurred because modern equipmenttailored heads, steel

iii

The worse it gets, the more likely you

of the future, because

. . . present day golfers have chopped down their

1/10/08 6:50:43 PM

e it gets. The more you miss, the wors

ll haven’t I sure asythe like it hi seen an ast.ng in the p Charles Price golf writer, commenting on a slumping Corey Pavin in the 1980s

Printed in the United States of America 10 9 8 7 6 5 4 3 2 1

QuotableGolf_flow1_5.indd 2-3

Pavin’s swing must be the swing

On Course Design

Introduction and order copyright © 2000, 2007, 2008 by Robert McCord The contents of The New Quotable Golfer are drawn from The Golf Fanatic and The Quotable Golfer.

For this re-design I significantly raised the aesthetic value of the book by making full use of the 2 color possibilities. I utilized transparencies, but kept a limited font selection of Gill Sans and Adobe Caslon along with using illustrations that were all stylized, most appear as silos. I also adapted and created a number of original illustrations to suit the project. The book won positive remarks from customer reviews on Amazon.com.

The New Quotable Golfer

C O N T E N T S introduCtion .................................................... v

The New Quotable Golfer

Client: Lyons Press Software used: InDesign CS2, Photoshop CS2, Illustartor CS2

bret kerr portfolio | book design

Book Design: Quotable Golfer

Ben Hogan after winning the 1953 British Open at Carnoustie

smoother and eliminates the putting yips which sometimes besets golfers who have short, compact backswings.

I know a one-shot finishing hole is not usually well-regarded. But when a player stands on

Billy Casper member of the PGA Hall of Fame

that tee at East Lake, with the match square or dormie—that drive calls for all there is in the delicatessen department.

In my experience, the decision to increase green speeds has definitely hurt the game of golf. This development has not only

caused many of the greens on the great golf courses to be nearly unplayable, but has really hampered the ability of a number of players to negotiate the new speed levels.

Bobby Jones’s father regarding the eighteenth hole on East Lake No. 1, a 200-yard par 3 across water

118

QuotableGolf_flow1_5.indd 118-119

119

1/10/08 6:51:45 PM

204

QuotableGolf_flow1_5.indd 204-205

Pete Dye golf course architect

205

1/10/08 6:52:26 PM

23

bret kerr portfolio | Kudos 24

George PLimpton paperback series paperback | 4c matte with spot gloss Client: Lyons Press I developed a hip new look for the re-issue that featured historical shots of Plimpton, complementary colors and textures and distinctive typography.

Who better to rank the best Red Sox of all time than the president of Red Sox Nation himself? Here, Jerry Remy does just that—forty-four players in all, from early-era  legends  such  as  Cy  Young,  Babe  Ruth,  Johnny  Pesky,  and  Jackie Jensen; and remarkable pros like Ted Williams, Tony Conigliaro, Carl Yastrzemski,  Rick  Burleson,  Dwight  Evans,  Dennis  Eckersley,  and  Wade  Boggs;  to  modern  superstars  like  Roger  Clemens  and  David  Ortiz.  Remy  draws  on  his  personal  memories and his analytical prowess to highlight what makes a given player a  Red Sox hero. Each chapter is accompanied by photos, many from the National  Baseball Hall of Fame.

25

Remy also salutes five special teams and two great moments in Red Sox history. Finally,  he  turns  his  eye  on  an  up-and-coming  crop  of  young  stars  who  may  someday be elevated to an even higher plateau as Red Sox Heroes. Eminently readable, painstakingly researched, and imbued with the rich history  of the Boston Red Sox, Jerry Remy’s Red Sox Heroes is a must for any member  of Red Sox Nation.

Jerry Remy is a legendary broadcaster with an intimate knowledge of baseball  that comes from more than a decade as a major league player (including seven  years with the Boston Red Sox) and more than 2,200 games as the voice of the  Boston Red Sox. He hosts the popular Web site theremyreport.com and the Jerry  Remy chat room on Yahoo. In 2007 he was elected the first president of Red Sox Nation—which  has  millions  of  fans  in  New  England  and  beyond.  His  previous  book, also written with Corey Sandler, is Watching Baseball (Globe Pequot). Corey Sandler is a lifelong baseball fan and the author or coauthor of more than  125 books. Cover design by Bret Kerr | Front cover photograph (Fenway Park) © Corbis Images Printed in the United States of America

Lyons Press Guilford, Connecticut www.LyonsPress.com Lyons Press is an imprint of Globe Pequot Press

bret kerr portfolio | Kudos

REMY | SANDLER

One of baseball’s most beloved commentators  picks the forty-four most heroic Red Sox players ever

US $12.95/CAN $16.95

Lyons Press

bret kerr portfolio | typographic specs

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New York Standards 8.A.20 Solving equations using graphs CHAR: STANDARDS_CODE 2p8.5 8.CN.6 Recognizing math Picture a ramp that runs from a doorway down to a street. If the slope is in daily life too steep, people will not be able to move easily into the building. If the 8.A.20 Solving equations slope is not steep enough, the ramp would be too long. So what’s slope? using graphs

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31

22

These are typographic and production specs I created for a math workbook. designed by my manager at the time. I made all the master pages, defined all the paragraph and character style sheets, provided detailed examples of all the page grids and also provided examples of all pagination possibilities.

23

I designed the chapter openers for the book., building upon a state postcard with trivia element I had developed for the main textbooks.

bret kerr portfolio | advertising 27

Graphic used in a promotional video (stills below) shot at the Outdoor Retailer show that was based on the campaign.The center image is the lightbox version of the ad. To the left are the consumer and trade publications it appeared in. Outfit Your Mind campaign Client: Falcon Guides Software used: InDesign CS2, Photoshop CS2 For this campaign I shot all the models in-house and composited them into the snow scene, adding 50 layers of subtle details to heighten the photo realism. The ad campaign ran in Backpacker, SNET news and other trade magazines plus was used as a lightbox at the Outdoor Retailer trade show. Based on an initial concept and sketch by Erynn Szewczyk (geneticallydesigned.com)

bret kerr portfolio | advertising 28

Squeeze more into your adventures. falcon.com

Backpacker_falcon_gear_v2.indd 1

Ad campaign An ad campaign I created the concept and tag line for.

Ad campaign Software used: InDesign CS2, Photoshop CS2, Illustrator CS2 An original ad concept that I came up with for a campaign that ran in Backpacker magazine + a summer fitness event in Central Park.

1/8/10 3:18 PM

bret kerr portfolio | 29

Ad campaigns for Falcon.com Client: Falcon Guides Guilford, CT Software used: InDesign CS2, Illustrator CS2, Photoshop CS2 For two seasons in a row I have created ad campaigns for Falcon.com that have appeared in their catalogs and in the back of many of their books. Falcon Guides is one of the leading outdoor recreation publishers in the country. For the campaign on the left I turned the web site into a rock-like structure in Photoshop. For the more recent campaign on the right I went with a more stylized approach to draw in readers.

bret kerr portfolio | 30

Additional ad campaigns and high visibility ads Client: Globe Pequot Press, Guilford, CT Software used: InDesign CS2, Photoshop CS2 The ad above was a black and white ad I created that ran in the 2007 Country Music Awards program which was distributed at the televised event. The ad promoted the coffee table book, Nashville Portraits. I designed it in an understated manner to complement the book and appeal to the target audience of country music fans looking for holiday gifts. The poster on the right was a template I designed that could be modified for the Off the Beaten Path series and customized for each state. I conducted photo research and then I conceived of the photo treatment to complement the subject matter and draw in the book-buying consumer. Off the Beaten Path series design by Georgiana Goodwin.

bret kerr portfolio | marketing collateral design 31

Publishers Weekly Cover Wrap Client: Knack Books Software used: InDesign CS3, Photoshop CS3

bret kerr portfolio | 32

title treatment and ornamentation adapted from the book design by Karla Baker

DVD packaging and custom marketing DVD Client: skirt! Publishers, Guilford, CT Software used: InDesign CS2, Photoshop CS2, iMovie, iDVD I created a DVD of media appearances of best-selling author Kris Carr. The DVD package matched the style of her best-selling book, Crazy Sexy Cancer Tips and highlighted her appearances on Oprah, The Today Show and CBS Evening News. I also used custom graphics in the DVD itself to further promote the brand.

An accomplished flying machine, bat is also An accomplished flying machine, the batthe is also strong and flexible in flight. Make the corners strong and flexible in flight. Make the corners crisp crisp 15 and sharp thepossible best possible performance. and sharp to get to theget best performance.

30

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Using only the in-flight barfbag and this invaluable manual, you can create any number of paper flying machines. Don’t worry about running out of raw material, either – your neighbors, impressed by your skills, are certain to rush to get their own barfbags converted into a bat, a gull or a plane.

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Fold the bottom Tear your barfbag Fold the resulting bottom corner corner up to up to Tear your barfbag into a into a Fold the resulting triangletriangle Fold the topofpoint of the triangle. Turn yourplain paper plain in half then again, then unfold, the topthe point the triangle. square.square. Turn your paper in half again, unfold, up. Fold diagonally. maintaining maintaining the creases. side up.side Fold diagonally. the creases.

These days, there isn’t much to be said for flying as entertainment. Any unorthodox behavior will get you a forcible detention and, should you decide to employ those surplus hours in practicing your craft skills, you’ll find yourself severely limited in the materials you can bring on board. Welcome to barfbag origami.

Airlines have been slow to see the alternative

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possibilities in the standard barfbag format, so you will have to tailor your material to create the perfect origami square or rectangle. You won’t be able to use scissors to cut the paper, so practice folding and tearing cleanly along the folds. To ensure your paper shape is even, fold it corner to corner as shown in illustration one, then tear off the surplus, as in 2 & 3.

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Balkan Airlines, 2002

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Barfbag Origami

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bret kerr portfolio | catalog design/art direction/project management

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The safest way to have fun in the air!

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Had enough of the stomach-churning “friendly skies”? Of trying to keep a kid’s monotony-induced temper from gushing up out of his or her throat? Found yourself reaching for that empty white bag in the seat pocket in front of you—just out of curiosity, really—but then not knowing what to do with it? With Barfbag Origami you can finally get your creative juices flowing on a plain old plane without getting sick in the process.

GUide To:  Preparing your barfbag  basic folds

This user-friendly guide soothes the stomach once and for all by providing hours upon hours of fun. Using just the complimentary bag provided with this book—or, if you prefer, the one in the seat pocket—the ancient Japanese art of paper-folding comes alive in an all new, disgustingly clever way.

 birds, Planes, and Other flying Machines

barFbaG ORiGaMi Twenty-Seven First-Class Gags to Get Your Creative Juices Flowing

 The Perfect flight

Barfbag Origami offers twenty-seven sky-themed designs that any paper-folding amateur can create with an airline barfbag—you need only browse the contents first to assess which design best suits the bag at your disposal, and then get folding. Following the simple instructions, you can fold a miniature flying machine that will leave whoever is fortunate enough to be seated next to you gaping in open-mouthed wonder

Chris Marks 978-1-59921-563-1 | april 2009 1-59921-563-2 | $14.95 US/$16.95 CAN | North America | Paperback | 6 1⁄4 x 9 3⁄4 96 pp | 12/CTN | full-color throughout | Lyons Press

58 10/13/08 5:23:44 PM House_catalog_v18.indd 59

Cheap Bastard’s Fun With the Family Off the Beaten Path® Scenic Driving Travel Temptations and more . . .

GPP Life

TM

life

life

Knack™

globe pequot press

globe pequot press

globe pequot press

Fitness Cycling Climbing Paddling Camping Nature Hiking

GPP Life is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

TM

PopOut maps

®

with Alastair sawday, bradt travel Guides, Cadogan Guides, explorer Publishing, Pro Tactics PRO TACTICS tm Globetrotter, new holland,thomas Cook Publishing,trailblazer Publications, and Visitbritain

with Appalachian Mountain Club books and Day hike books

skirt! ®

DistributeD Clients

Two Dot®

New Eyes on Old Europe Activity & Lifestyle Destination Guides

Day Hike Books Appalachian Mountain Club Books

®

Client Publishers Client Publishers Alastair Sawday Bradt Travel Guides Cadogan Guides Explorer Publishing Globetrotter New Holland Thomas Cook Publishing Trailblazer Publications VisitBritain

life

Boone and Crockett Club D&B Publishing Montana Historical Society Press Stoecklein Publishing Waterford Press Woodall Publications

GPP Life is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

life press globe pequot Book Publishers & Distributors

life

GPP Life is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

life press globe pequot Book Publishers & Distributors

life

GPP Life is an imprint of The Globe Pequot Press Guilford, Connecticut www.GlobePequot.com

33

Chris Marks grew up in the Northeast of England. Throughout a varied career that has included advertising, graphic design, paper engineering, teaching English as a foreign language, and writing, he has consistently been experimenting with folded paper designs that fly. He has traveled extensively in South America and Asia, and now lives with his family and two Siamese cats on the English Riviera.

catalog design/project management

59

10/13/08 5:23:48 PM

Client: Globe Pequot Press Software used: InDesign CS2, Photoshop CS2

Lyons Press

Three Forks®

Book Publishers & Distributors

Flying these days may be a nauseating experience, but with Barfbag Origami in hand, you’ll be coming back for more. Last but not least, though, a word of warning (straight from the book): Before use, please check to confirm that barfbag is empty. Used ones are unsuitable for folding.

hUMor

House_catalog_v18.indd 58

life press globe pequot

and eagerly handing over their own bags . . . or else asking to borrow the book. And, in no time, you’ll find that you’ve created your own tranquil, highly unusual little origami club en route to your destination. Aside from clear, illustrated instructions, each creation features a difficulty gauge so readers can see what they’re in for before they start folding their masterpieces. The book also includes a helpful resource section that explains where one can acquire more barfbags.

with boone and Crockett Club, D&b Publishing, Montana historical society Press, stoecklein Publishing, Waterford Press, and Woodall Publications

For this catalog project - I redesigned the company catalog into 3 distinct categories. I conceived the idea of having James Polisky illustrate the covers with a similar look. (The original idea was to have one image span across the 3 covers.) I assisted with art direction as the covers were being worked on. For the interiors - I picked up elements of the covers and designed magazine style spreads when possible to highlight the books.

bret kerr portfolio | marketing collateral 34

Die-cut marketing collateral folder for Prentice Hall California High School Mathematics Client: Pearson Education, Boston, MA Software used: InDesign CS2, Photoshop CS2 I have done a number of die-cut marketing collateral folders for the Pearson Education advertising department. Utilizing my high-end Photoshop skills, I created/adapted colorful backgrounds that complement the Mathematics brand and message.

bret kerr portfolio | marketing collateral 35

Eight-page course catalog brochure for Prentice Hall California High School Mathematics Client: Pearson Education, Boston, MA Software used: InDesign CS2, Photoshop CS2 I designed this high-visibility course catalog for Pearson to use in California, their largest adoption market. Taking a visual cue from the stylized green waves that were in place in some of the program’s existing PowerPoint materials, I expanded on the look and designed complementary artwork and page layouts to give the program a cohesive look. I limited the color scheme to add impact to the message.

bret kerr portfolio | sell sheets

A Brian’s Song for a new generation,featuring two pro football stars known to millions of fans

36 “People say you do something like this for family. Well, we are family. I had to do it. I couldn’t sit here and do nothing. I’m not a hero. This decision was an easy one.”—EV E R So N

WA L L S

978-1-59921-532-7 $24.95 US/$31.95 CAN Hardcover | 6x9 | 8-page color insert 240 pp | tk 2009

After fourteen seasons as an NFL star, Everson Walls retired to his hometown of Dallas, Texas. He and former Cowboys teammate Ron Springs worked together on a variety of charities, and their families became close. But, as time passed, Ron could no longer conceal the ravaging effects of his diabetes. Before Walls knew it, his friend’s simple medical procedures had become amputations and dialysis. Ron’s life was on the line. In A Gift for Ron, Walls tells the moving story of how he witnessed the suffering of his former mentor and his family and, on hearing that a potential kidney donor had fallen through, learned that he and Ron shared something truly precious: a blood type. Walls knew his only option—to donate a kidney to save his friend’s life.

To order call 800-243-0495 or email an order to [email protected]. Visit us online at globepequot.com

Marketing sell sheets for various books Client: Globe Pequot Press, Guilford, CT Software used: InDesign CS2, Photoshop CS2 I can quickly conceptualize and execute marketing materials in a wide variety of styles to suit any brand. For the A Gift for Ron sell-sheet I chose a classic, understated system that would not compete with the book, which I also designed. For How to Live in the Woods (right) I went with a more stylized approach to complement the book’s cover and appeal to corporate book buyers from Barnes & Noble and Borders.

bret kerr portfolio | 37

Falcon.com trade show exhibit Client: Globe Pequot Press, Guilford, CT Software used: InDesign CS2, Photoshop CS2 I created a series of Lambda back-lit trade show displays for Falcon Guides to use during the 2007 Outdoor World conference held in Salt Lake City, Utah. On the left is one of the displays. I chose a bold, simple, grid set-up for maximum impact at the crowded trade show. I used Falcon’s branded Pantone 123 C and various photos from their books to convey the brand. Above is Falcon author Kathleen Brown signing books in front of the display.

bret kerr portfolio | marketing collateral 38

Trade show poster Client: Pearson Education, Boston, MA Software used: InDesign CS2, This is a recent poster I created to announce the new edition of the best-selling Biological Science textbook. I created a stylized background to complement the cover and build excitement for the new title. The poster will be displayed at the Pearson booth at the National Association of Biology Teachers conference.

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eaching business software applications presents a unique challenge for educators. To be successful, students must learn a manipulative skill as well as understand and retain new information. As experienced teachers know, the wrong instructional materials can make the process virtually impossible.

Have you ever used a textbook that enabled students to SURGXFH ¿QLVKHG GRFXPHQWV in class but left them unable to pass assessments or demonstrate real learning? This is usually the result of poorly designed instruction that spoon feeds instruction and does not require students to practically apply the information.

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| 37

Critical Thinking Application Skills Voyager Travel Adventures has been collecting demographic information about clients who participate in adventure travel vacations. In this exercise, you will create a memo to the vice president of marketing listing some of the interesting demographics in table form

Table 1

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Learning Microsoft Office 2007

1. Start Word, if necessary. 2. Open 37DEMO. 3. Save the document as 37DEMO_xx. 4. In the memo heading, replace the sample text Your Name and Today’s Date with the appropriate information. 5. Between the first two paragraphs of the memo, insert a table with three columns and eight rows.

| Word | Exercise 1

PROCEDURES Start Word 1. Click Start button . . . . . . . . . . . . . . . . . . . . . . . . . . . !+& 2. Click All Programs . . . . . . . . , % 3. Point to the Microsoft Office folder icon . . . . . . . . . . . . . . . . . . . . . . . . . . . 0, ( 4. Click Microsoft Office Word 2007 . . . . . . . . . . . . . . . . . . . . . 0, % OR 1. Click Start button . . . . . . . . . . . . . . . . . . . . . . . . . . . !+& 2. Click Microsoft Office Word 2007 in the list of recently used programs . . . . . . . . . . . . . . . . . . . . . 0, % OR 3. Double-click the Word shortcut icon on the desktop .

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Undo a Series of Actions (Ctrl+Z) Click Undo button repeatedly. OR 

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6. Set all columns to be 1" wide and all rows to be .25" high. 7. Enter the following data: Age 0 – 18 3% 19 – 25 17% 26 – 35 20% 36 – 45 30% 46 – 55 20% 55 + 10% Gender Male 54% Female 46% 8. Align the data in Columns 1 and 2 with the top left. 9. Align the data in Column 3 with the top right. 10. Insert a new row at the top of the table. 11. Merge the cells in the new row. 12. In the new row, type the table title: CLIENT DEMOGRAPHICS. 13. Center the table title horizontally. 14. Insert another blank row above the row labeled Gender. 15. Apply the Light Shading table style to the table.

16. Apply a single line black 3/4-pt. outside border to the entire table. 17. Save the changes to the document.

Table 2 1. Between the second and third paragraphs of the memo, insert a table with two columns and five rows. 2. Enter the following data: River Rafting 77 Backpacking 25 Kayaking 84 Biking 43 Skiing 21 3. Align the data in Column 1 with the bottom left and Column 2 with the bottom right. 4. Sort the rows in ascending alphabetical order by the data in column 1. 5. Delete the label and data for Skiing, leaving a blank row at the bottom of the table. 6. In the blank cell at the bottom of column 1, type Total and right align it. 7. In the blank cell at the bottom of column 2, insert a formula to calculate the total number of respondents. 8. Insert a new column at the left side of the table. 9. Set the new column to be 1" wide, column 2 to be 1.5" wide and column 3 to be .5" wide. 10. Set all rows to be .25" high. 11. Merge the cells in the first column. 12. Using 14-pt. bold, type Favorite Activity per Respondent in column 1. 215

Redo a Series of Actions Click Redo button repeatedly.

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37

An important element of the DDC approach is keeping howto procedures separated from the instruction. Students focus RQ FUHDWLQJ WKH ¿QDO RXWFRPH described in a business scenario and exercise directions and are IRUFHG WR WKLQN LQ RUGHU WR ¿QG the procedure to accomplish a task.

Four-page template for a newsletter series for Prentice Hall Learning Office 2007 Client: Pearson Education, Boston, MA Software used: InDesign CS2, Photoshop CS2 I designed a template for a newsletter series that could be adapted to the various state-specific custom markets. I chose a bold color scheme that was drawn from the book covers and limited the font selection for added impact.

Repetition is essential to learning any skill. All DDC computer applications texts feature multiple levels of exercises with progressively greater rigor that enable the teacher to engage students of a wide variety of learning abilities.

bret kerr portfolio | direct mail

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39

bret kerr portfolio | web design/video creation/post-production

Microsite design/template design Client: Lyons Press Microsite I designed in Photoshop based on the book cover by Jane Sheppard. Implemented by Geoff Cox. Photoshop template was able to be reused for a number of other microsites

40

graphics for iPhone app

template for iphone app icons

animated banner ad for the book The Art of Cycling. Original cover design for book by Jane Sheppard.

Educational marketing video - see the final collage on page 36. (book design by Georgiana Goodwin)

bret kerr portfolio | illustrations 41

Examples of illustrations Clients: Falcon Guides, Guilford, CT; Fairfield County Fine Homes, Wesport, CT On the far right is a rendering I created for a sales presentation. I created the 3D rendered books and wire display cases, and designed an editable file that could be updated as new books came out.. Above is a photo rendering created for a high end real estate brochure. Right is a photo illustration I did for the cover of the book Flakes, Jugs and Splitters

bret kerr portfolio | photography 42

Digital photography Client: Knack Books, Guilford, CT Camera: Sony CyberShot 8.1 megapixel The top image was created as part of a marketing video in support of the book Mediapedia, by Kit Laybourne. A series of photos were taken from the author’s apartment overlooking Central Park West, they were later compiled in Photoshop

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bret kerr portfolio | logos 43

Logos Clients: Read the Tattoo.com; Pearson Education, Boston, MA Software used: Illustrator CS2, Photoshop CS2 I designed the top logo pro-bono for a high school journalism website . A printed version is also produced in conjunction with The Bristol Press newspaper in Bristol, CT. Left image was my submission for a Prentice Hall Teacher Center logo. Bottom image was a re-branding of the Falcon Guides Rock Hounding series.

bret kerr portfolio | 44

“I’ve worked with Bret on countless project—ads, videos, promotion pieces, book jackets, web design, etc—and he’s the best: sharp, creative, and always on time. He has got a great sense of humor and never complains. I highly recommend him for any job, but you can’t have him. Not if I can help it.” February 20, 2009 John Spalding Senior Marketing Manager Globe Pequot Press [email protected]

kudos “Bret has done a number of designs for advertising and promotions for Pearson marketing and exhibits. He has been consistently creative, punctual with his work, and easy to communicate with. I look forward to working with him again.” October 31, 2007 Adam Velthaus, Pearson Education Advertising Manager [email protected]

“I worked with Bret for three years at Prentice Hall, and I have nothing but good things to say about him. He applied imagination and persistence to every challenge, creative or technical.” September 11, 2007 Michael O’Donnell Pearson Education Customization Design Manager [email protected]

Graphic Design USA 2008 Award Winner: Curiosities Series re-design

bret kerr portfolio | writing

Interview with MIT Media Lab Guru Michael Hawley – Producer of the World’s Largest Book

45

D

r. Michael Hawley is currently Director of Special Projects and founder of MIT’s GO Expeditions program. Prior to that, Hawley was one of the heads of the MIT Media Lab for 10 years. In 2001, Hawley founded Friendly Planet, a nonprofit company dedicated to children's education in developing countries. Friendly Planet is now producing a series of photo books about what it's like to grow up in some of the world's

By Bret Kerr

most extraordinary cultures. Recently, the company published its first book, entitled Growing Up Bhutan. This is how the book is described on the Friendly Planet website: At over 130 pounds and 5 x 7 feet, Guinness World Records acknowledges Friendly Planet's Bhutan as the world's largest published book. But it's less like a book and more like an entire gallery show of enor-

Editorial writing Client: Bookbuilders of Boston newsletter, Pages

mous prints, packaged in an immense yet browseable

One of my differentiating strengths is that I am not just a designer/project manager. My academic background is in English and journalism. I enjoy writing and look for opportunities to practice this skill. My background enables me to see the big picture on any project, small or large. I can understand the challenges of an editorial employee/department. This is an interview I conducted with MIT Media Lab Professor Michael Hawley upon his publication of the world’s largest book, Growing Up Bhutan.

serenity and specialness that make Bhutan so unique.

volume. The subject is the remarkable kingdom of Bhutan—the grandeur of its gorgeous scenery, the wonderfully warmhearted people there, and the Copies of the books are being sold for $10,000 with profits going to aid the Friendly Planet charities. The book is being produced and bound locally by Acme Bookbinding of Charlestown, MA—the oldest bookbinder in the world. "The book is a masterpiece," says Paul Parisi, president of Acme. "It's a little like having an incredible larger-than-life art gallery in one volume. So crafting the binding to match that level of beauty became a labor of love for us." Dr. Hawley chatted with Pages recently while he was in Tokyo on a promotional tour for Growing Up Bhutan.

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PAGES, Winter 2004

Pages:

With all the forms of media at your disposal, how did you settle on the traditional, albeit on a revolutionary largescale, form of the book?

Dr. Hawley: I love books, personally, and we always had in mind the idea of creating a series of books that both helped to show what it is like to grow up in one of the world's extraordinary cultures, and helped to raise funds to support schools and scholars in those places. Little books can't do both very effectively. The big book, as fanciful and impractical-seeming as it is, actually is both sensible and effective. First, we can charge a lot for it, but it doesn't cost that much to make, so it really can raise good money. Second, it captures real attention—there's an undeniable "wow" when a new person first encounters it; everyone smiles (the thing is so absurdly big that it makes you feel like a two-year-old again) and then enjoys browsing it more deeply. And third, it's actually quite practical. There is hardly an art gallery anywhere here in Tokyo (where I currently am) that can display imagery that totals about 5 x 400 feet of surface area. But the whole gallery of giant-sized images fits neatly on one 5 x 7 easel. The cost of framing or mounting even one 5 x 7 print might be $2500. But in our package, the images average out to less than $100 each, a bargain, actually, although the whole thing adds up to an epic.

PAGES,Winter 2004

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