Breast Chek Kit

From the front pages of the Wall Street Journal, Forbes Magazine & Good Housekeeping • • • • • •

FDA Cleared and Medically Endorsed Potentially Saves Lives Through Early Detection Inexpensive and Simple to Use Easy to Demonstrate & Market A Most Meaningful Gift or Donation Recommended by Over 98% of Doctors Surveyed (Total Doctors Surveyed: 3,126 / Survey Details on Page 7)

What is the  Breast Chek Aid? Patented Breast Chek is a patented home medical device that makes breast self-exams easier, more efficient and more effective. Encourages Women Only about 14% of all women do their breast self-exam and more than half of these women perform it incorrectly. • Breast Chek encourages women to get into the routine of actually doing their breast self-exams. • Teaches women how to do the most effective and thorough exam. Empowers women Being personally involved with their health gives women the power to take charge and therefore be less afraid. 

Here’s How it Works

The Breast Chek Aid consists of a lubricant sealed between two layers of polyurethane. The bottom layer remains stable while the top layer of the aid slides freely over the breast tissue. The encased lubricant allows the fingertips to glide smoothly over the entire chest wall. Users say their ability to find an irregularity is greatly improved.

Here’s What You Get

The Breast Chek Kit comes complete with the Breast Chek Aid, resealable heavy-duty foil storage pouch and “Directions For Use” booklet with complete directions for proper use and a monthly journal for tracking your self exam results.

Why Perform Breast Self Exam? Breast self exam is a powerful tool for early detection of breast cancer and should be performed monthly, say American Cancer Society experts. "Women should be taught how to perform monthly self exams and should discuss it with their doctors," says Larissa Nekhlyudov, MD, of Harvard Medical School’s Department of Ambulatory Care and Prevention. "The bottom line is that in breast cancer, early detection is better than later detection, and self examination helps early detection," notes Robert Smith, PhD, Director of Cancer Screening, American Cancer Society. "Breast self exam is a prudent thing to do; it’s worth the time and effort to teach and to use.“ “Breast awareness is about encouraging women to become more aware of their bodies generally and to get to know their own breasts. This is an important issue for all women in their mid-twenties and onwards, as learning how their breasts look and feel at different times will help women know what is normal for them and to recognise any irregular changes.” Breast Awareness, U.K. National Health Service

Medically Endorsed,            Scientifically Proven Breast Chek… Is highly regarded by medical professionals. Data was gathered at the following conferences: (See next page for conference details)

• American College of Obstetricians and Gynecologists (ACOG)

400 Surveyed

• Oncology Nursing Society (ONS)

1,100 Surveyed

• American Society of Clinical Oncologists (ASCO)

1240 Surveyed

• Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN)

386 Surveyed

CONFERENCE DETAILS

ACOG

ONS

ASCO

AWHONN TOTAL

Survey Respondents

400

1100

1240

386

3126

Breast Chek was easy to use

99.76%

99.75%

99.92%

100%

99.86%

Breast Chek reduced friction

99.52%

99.83%

99.92%

100%

99.76%

Breast Chek improved my touch sensitivity

99.28%

99.83%

99.92%

100%

99.76%

I feel the use of Breast Chek is a more thorough breast exam

98.77%

98.53%

98.33%

100%

99.42%

I would prefer to use Breast Chek 98.43% to perform exams instead of my bare hand

96.20%

96.46%

96.34%

98.73%

I feel the regular use of Breast 99.61% Chek for BSE would improve the ability of my patients to detect changes in breast tissue

99.82%

99.51%

100%

99.74%

I would recommend Breast Chek to my patients

99.91%

99.92%

100%

99.52%

99.26%

Testimonials for Breast Chek*  •Dr. Withers, a surgeon at Maui Clinic, says Breast Chek has twice enabled him to feel otherwise undetectable lumps. “There is no question that Breast Chek increases tactile ability”, he says “it makes an exam 100% easier.” (The Wall Street Journal) •Illinois State Sen., Penny Severns, who found a small cancer in July, thinks that the aid might have helped find it earlier. She said “Just having the device at home will remind women to check their breasts. Whatever we can do to promote awareness and self-examination, coupled with mammograms, we must do”. (Herald & Review) •Dr. Redmond, who uses Breast Chek to examine her own breasts, testified in support of the device at a meeting with FDA officials years ago. She described a patient who’d felt a tiny lump with the aid and had come in for a mammogram. “The lump failed to show up on the film, but the patient insisted on a biopsy anyway. The lump turned out to be cancerous”, said Dr. Redmond. (Good Housekeeping) •Gale Katterhagen, medical director of the cancer center at St. Joseph Medical Center in Burbank, CA says tests he conducted indicated that women who used Breast Chek were 22% more likely to perform monthly breast self-exams . (The Wall Street Journal) •Women who use Breast Chek swear by it. Ms. Richardson, a 43 year-old, Decatur resident, doubts she would have found two small lumps without the aid. She had a double mastectomy. “It probably saved my life”, she says, adding that she gave one to her 19 year-old daughter. (The Wall Street Journal) •Carole Withers, 50, of Durango, CO found two precancerous nodules in her left breast while using an aid that her husband, a doctor, brought home from the clinic where he worked. Even her doctor was unable to find the lumps without it. “As women, we have to take responsibility for our own bodies,” said Withers. (Good Housekeeping) •Mary Daly Gorman, 56, a writer from Chevy Chase, MD, found a lump in her breast while using Breast Chek. Gorman’s surgeon, Katherine Alley, MD. said, “When I did her biopsy, I had to keep checking to make sure I had the right spot – that’s how small it was.” (Good Housekeeping) •Hironimus Wendt, a professor at the Millikin University said: “The impact of having a product on the market like this is huge in that women are going to be more likely to perform self-exams, which can be life saving in a number of cases”. *NOTE: Product exclusivity and design patent were acquired in 2003 by MBF Sales (Jim Goble) and was re-branded to "Breast Chek" at that time.

BSE: Key to Early Detection • Approximately 70% of breast cancers • are self (or spouse) discovered. • Stage 1 is no more than 2 centimeters • (cm) across and has not spread beyond • the breast. Detection at stage 1 offers • better than a 95% chance of full recovery. • • Early detection before stage 1 offers a • 100% survival rate.*

Smaller and sooner is better than bigger and later.

“The size of a breast cancer and how far it has spread are important factors in predicting the prognosis (outlook) of a woman with this disease. Following the American Cancer Society's guidelines for the early detection of breast cancer improves the chances that breast cancer can be diagnosed at an early stage and treated successfully” *From the American College of Surgeons National Cancer Data Base, based on patients diagnosed from 1995-1998.

A product with the power to change lives, save lives, and make the world a healthier, happier place!

Raise your voice... Statistically, one in every 8 women you know will be diagnosed with breast cancer. By sharing the urgent message of early detection with these women you may save a life. If each of these 8 women shared the message with 8 others and the process continues voice-tovoice, heart-to- heart, many lives might be saved. Your voice could make a life-saving difference for many...