Chapter 1 INTRODUCTION 1.1 Background of the Study Internet is frequently using for online shopping. The process of searching for and purchasing goods and services over the Internet through the use of a web browser is referred to as online shopping. Computer Hope (2017). Many people choose to shop online because of the convenience. For example, when a person shops at a brick-and-mortar store, she has to drive to the store, find a parking place, and walk throughout the store until she locates the products she needs. After finding the items she wants to purchase, she may often need to stand in long lines at the cash register. In contrast, online shopping helps consumers avoid these disadvantages. A person only has to log onto the Internet, visit the store's website, and choose the items she desires. The items are held in a virtual shopping cart until she is ready to make her purchase. The shopper can remain in her pajamas as she does her shopping, and the process can be conducted in the wee hours of the morning or late into the night. Online stores almost never close. Despite the convenience, not everyone chooses to purchase items and services online. Some people like the idea of physically going to a store and experiencing the shopping process. They like to touch the merchandise, try on clothing, and be around other people. Online shopping doesn't permit shoppers
to touch products or have any social interaction, and it also doesn't allow them to take the merchandise home the same day they buy it. Other people may worry about shopping online because they fear their credit card information will be compromised. Since it's necessary to provide credit card information when purchasing products online, it is possible for individuals to become victims of identity theft. Using secure servers can help, but it's no guarantee that credit information will remain private. Another reason some consumers avoid shopping online is the fact that they worry that the products they purchase are not accurately portrayed in the website's picture or that they will be of lesser quality. It's also impossible to try on apparel bought over the Internet, so a consumer has to rely on body measurements in order to make sure the clothing will fit properly. If the clothing arrives in the mail and it's too small, it must be mailed back, which is a potential inconvenience that some shoppers may not wish to face. Alvis, T (2017). 1.2 Statement of the Problem This study aims to determine what are the perception and satisfaction of Teachers and Students towards Online Shopping. Specifically, this study seeks to answer the following concerns: 1. What are the perception and satisfaction of Teachers towards Online Shopping?
2. What are the perception and satisfaction of Students towards Online Shopping? 3. Is there a significant difference between Teachers and Students’ perception and satisfaction towards Online Shopping? 1.3 Significance of the Study Perception and satisfaction of FNHS Teachers and Students towards online shopping are significant to the following: 1.4 Scope and Delimitation This study will focus on the perception and satisfaction of FNHS Teachers and Students towards online shopping. The researchers will conduct a survey within the selected teacher and students of Fatima National High School who are engaging online shopping. This research paper limits only for thirty respondents which is fifteen teachers and also fifteen students. Perception and satisfaction towards online shopping will be evaluated by the selection of Teachers and Students, selected randomly in every section who is engaging online shopping. This study will be conducted of the month of August 2019. To gather the data needed, the researchers will use the Rating Scale to evaluate the perception and satisfaction of FNHS Teachers and students towards online shopping.
Chapter 3 METHODOLOGY This chapter presents the methodology of the research including the research design, the subjects, research instrument, the data gathering procedure, and the statistical treatment of the data. 3.1 Research Design The research design involved the application of quantitative methods in addressing the research questions since the researchers question lead to numerical data. It will determine the perception and satisfaction of FNHS Teachers and Students toward online shopping. The survey involves the administration of a questionnaire which seeks to obtain data on the perception and satisfaction of FNHS Teachers and Students towards online shopping. 3.2 The Sample The population for this study comprises all Teachers and Students of Fatima National High School. About on perception and satisfaction of FNHS Teachers and Students towards online shopping. In this study, the sample participants have to answer the survey questionnaire in an appropriate way and willing to participate in the study. The target participants of the study are the Teachers and Students, 20192020 of Fatima National High School. The researchers will consider a sample of 30 respondents which is 15 Teachers and also 15 Students. Theses samples
shall be randomly selected through stratified randomly sampling with the FHNS being use. 3.3 The Instrument To gather the data needed by the researchers, they will preparing questionnaires as their instrument. The questionnaire was made in order to distinguish the participants’ views about perception and satisfaction of FNHS Teachers and Students towards online shopping. The questionnaire is composed of three parts. Part one seeks to gather data regarding the demographic profile of the respondents which includes their sex, age and Grade level. Part two seeks to determine the agreement of the respondents towards online shopping by asking them to rate their level of agreement to 10 statements. And the last part seeks to determine the importance of transaction to the respondents towards online shopping by asking them to rate their level of importance of transaction to 10 statements. Questionnaires are given to all thirty respondents who are engaging online shopping. These questions included items such as Likert scale. The questionnaires were adopted from the study of McLeish (2009) to ensure that the items of the questionnaires represented the topic being tested. This allowed the researchers to better interpret inaccuracies that arose and also to ensure the trustworthiness of the data. The purpose of this study was to identify the perception and satisfaction of FNHS Teachers and Students towards online shopping.
3.4 Data Collection Procedure Before the researchers will conduct their survey, they will ask permission from the principal through formal letter allowing the researchers to conduct their survey in selected Students and Teachers of Fatima National High School who are engaging online shopping. The researchers also write consent of permission to the respondents of the research. After they will get the permission, the participants will give the survey questionnaires and the researchers collected after they’re done. 3.5 Statistical Treatment of Data Data confidentiality is an important factor that is expected by the respondents of any study (Oliver, 2010). To ensure confidentiality, participants were not identified in the study by name. The researcher did not allow any other person to see the names of the students who participated, or their names on the student work samples. The researchers will be use likert scale such as rating scale to evaluate the result of the questionnaire given to the respondents. The gathered data are grouped and carefully organized into four tables. Statistical treatment of data also involves describing the data. The best way to do this is through the measures of central tendencies like mean. This will help the researchers to explain in short how the data are concentrated. Range, uncertainty and standard deviation help to understand the distribution of the data.
Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES This chapter of the paper presents the review of related literature, the related studies, conceptual framework, hypothesis and definition of terms. 2.1 Review of related literature 2.1.1 Online Shopping Online shopping is becoming increasingly popular for variety of reasons. There are certainly outside factors such as increasing gas prices, difficulty in getting to traditional stores and hassles often associated with shopping malls and other traditional stores to contribute to the interest in online shopping .
Consumers can get full information about the product with its reviews
being passed by the existing users. If one wants to buy a product he/she is no longer limited to asking the friends and families because there are many products reviews on the web gives opinions of the existing users of the product. (Sunitha, 2014). Hischman et al., (2013), Suggest that motivation of consumer’s to engage in online shopping include both utilitarian and hedonic dimension. Whereas some internet shoppers can be described as “Problem solvers” others can be termed seeking for fun, arousal, sensory, stimulation and enjoyment. Babinetal, (2009) suggest that “The problem solver merely shop online in order to acquire a specific product or service, in which case shopping is considered to be an errand or work.
Holbrook, (2015) Says that “Their main concern is to purchase products in an efficient and timely manner to achieve their goods with a minimum of irritation of irritation. In contrast the second category sees online shopping as enjoyment and seeks for the potential entertainment resulting from the fun and play arising from the internet shopping experience for its own sake apart from any other consequences. Mathwicketal, (2008) “If online shopping meets this ideal by enabling the consumer to accomplish the shopping task he or she has set out to perform, then consumers will judge the internet shopping performance positively. Childers et al., (2012) Found “enjoyment” to be a consistent and strong predictor of attitude towards online shopping. If consumers enjoy their online shopping experience, they have a more likely to adopt the internet as a shopping medium. Shopping online has never been so easy. With the flourishing numbers of online merchants, people nowadays have various choices to do their shopping. Big companies such as eBay and amazon.com have introduced many value added features to help the customers to decide what to shop for. With features such as price comparison, product photos and user reviews, consumers can shop easily and smartly without even going to the stores and having such a hard time looking for the products they want. All they have to do are just browse for the product they want in the website and within a few mouse clicks they are off. Such simplicity is what makes online shopping appealing for consumers. (Xianfengmou, 2009)