Books

BOOKS There’s something there.

History • 1456 First Gutenberg Bible • 1638 First printing press in the Colonies • 1644 The Whole Book of Psalms First book printed in the Colonies • 1732 Poor Richard’s Almanac

Cultural Value • Do not depend on mass media advertising • Special relationship b/n audience & books • Target audience is small • Sold in individual units • Sustains more voices in the cultural forum

Cultural Value • Books are agents of social & Cultural Change • Books are an important Cultural Repository. • Books are safe keepers of history & heritage • Source of personal development • Personal activity • Reflect Culture

Censorship • Cultural influence • Different levels of censorship – Sexual – Religious – Offensive language – Racist

• Book Banning

Kinds of books • • • •

Book Clubs El-Hi textbooks Higher Education Textbooks Mail-order books (specialized series, advertised) • Mass Market paperbacks (broad readership) • Professional Books

Process • Idea • Acquisition Editor (responsible for book idea acceptability by publisher) • Manuscript • Editing • Reviewers • Publishing • Copy for sales/catalogues to assist selling • Tours & signing

Convergence • • • • • •

E-publishing D-book e-books (digital books) POD (print on demand) Cheaper to publish Provide access to hand held devices